2018 EEG - Final

Optometry

Advantage Vision Center

Dr. Paula Newsome
1016 S. Church Street
Charlotte, NC 28203
704.375.3935

Charlotte Optometric Clinic

Dr. Masherrill F. Koonce, O.D.
11025 Carolina Place Parkway
Pineville, NC 28134
704.341.7676

51

Advantage
 Vision
 Center
 

Eyes
 are
 important
 indicators
 of
 overall
 health,
 and
 comprehensive
 eye
 care
 goes
 
beyond
 a
 prescrip7on
 for
 glasses
 or
 contact
 lenses.
 At
 Advantage
 Vision
 Center,
 we
 
take
 the
 7me
 to
 get
 to
 know
 you,
 your
 eye
 care
 history,
 and
 your
 vision
 needs.
 Our
 
optometrist
 provides
 the
 expert
 care,
 advice,
 op7ons,
 and
 follow
 up
 you
 need
 
whether
 you
 are
 a
 new
 pa7ent
 or
 an
 exis7ng
 one.
 

 
Our
 eye
 doctor
 is
 available
 for
 comprehensive
 eye
 exams
 for
 adults
 and
 children,
 and
 will
 screen
 for
 a
 variety
 
of
 eye
 condi7ons.
 Addi7onally,
 we
 manage
 ocular
 diseases
 such
 as
 glaucoma,
 cataracts,
 macular
 
degenera7on
 or
 diabe7c
 re7nopathy.
 We
 can
 offer
 you
 relief
 of
 dry
 eyes,
 eye
 allergies,
 and
 we
 can
 
 
co-­‐manage
 your
 LASIK
 surgery.
 
 

 
We
 look
 forward
 to
 serving
 all
 your
 eye
 care
 needs.
 

1016
 S.
 Church
 Street
 
 Ÿ
 
 CharloJe,
 NC
 
 28203
 
 Ÿ
 
 704.375.3935
 
 Ÿ
 
 AdvantageVisionCenter.com
 

Printing Realty

International Minute Press Allen Tate Realtors

Michael Williams Somora Corbett
5015-B W. WT Harris Blvd. 145 W. WT Harris Blvd
Charlotte, NC 28269 Charlotte, NC, 28262
980.339.1547 704.780.8492

Allen Tate Realtors

Jean K. Fields
145 W. WT Harris Blvd
Charlotte, NC, 28262
704.301.1315

Blu J Realty

Deoneshia Dash, Realtor
707 Saluda Street
Rock Hill, SC 29730
704.965.8479

52

Alford & Associates, Inc. Lynch One Realty

Ernest C. Alford, III Linda Lynch
704.890.9672 Stonebridge at Mint Hill
Mint Hill, NC 28227
Bell Strategic Investments, LLC 704.560.0974

Inetta Bell McGowan Realty LLC
P.O. BOX 480830
Charlotte, NC 28269 Pattye McGowan
704.426.2724 P. O. Box 481717
Charlotte, NC 28269
Carolina Practitioner Suites 704.248.8440

Charles Hutchison Northpointe Bank
1111 Taranasay Court
Charlotte, NC 28269 Stanley Wade, Loan Officer
704.779.9349 626.234.3653

Coldwell Banker W. T. Bryant Appraisals, LLC

Denise Edwards, Broker-Realtor William Bryant
115 East Park Avenue 10319 Tavernay Parkway
Suite E Charlotte, NC 28262
Charlotte, NC 28203 704.968.4842
704.606.5752
53
Keller Williams Realty - Ballantyne

Ivory Brown, Realtor
3430 Toringdon Way
Suite 200
Charlotte, NC 28277
301.785.8627

704-560-0974

[email protected]

Linda A. Lynch

Realtor/Broker
Your Personal Touch Realtor
Licensed in NC, SC, DC, MD

54

INSIGHTS images, videos, or content that adds value, blogging, and
On Social doing any other activity that will make customers more
Media likely to convert. Content marketing programs is about
Marketing defining your business while inbound programs are about
By Wyndon Hibler communicating to and gaining customers.
Social media marketing programs augment historical
Social Media is reshaping how businesses interact with marketing channels. Technology has created opportunities
their customers and the community. For small businesses to connect to broader communities at a deeper level. When
and entrepreneurs, social media marketing can seem a most people think of social media platforms or channels
daunting endeavor. But is it a major part of your “go-to- sites like Facebook, Twitter, and LinkedIn, comes to mind.
market” strategy. Conversely, according industry reports, email is the most
Marketing is not new. Historical marketing strategies used tool when connecting to potential customers. Face-to-
included word-of-mouth, newspapers, mailers, and face and phone conversations still rank high in comparison
television with each representing higher costs respectively. It to relatively newer channels such as social media and
is difficult to determine the effectiveness of your marketing video conferencing. On the other hand, adoption of new
strategy through either of these channels. technologies can be swift. For example, chatting through
A growing platform is social media marketing. It refers to messaging apps is now an ingrained part of business life.
the process of gaining traffic or attention through social More individuals are beginning to select the chat option
media sites. Social media itself is a catch-all term for when contacting companies for product support matters.
sites that may provide radically different social actions. There are many challenges for businesses that invest in
Businesses and individuals alike are seeking to utilize this social media marketing to grow their client base and
platform to elevate their presence, enhance their customer increase their bottom line. For instance, to grow your client
base and increase their bottom line. It is up to the business base you need a good customer relationship management
to develop a consistent, effective profile of its products (CRM) tool. Sales people utilize CRM systems to store
and services. The strategy needs to incorporate a content and access customer records and data entry. Lack of CRM
strategy and a connectivity strategy. integration and training may negatively impact the sales
Content marketing programs should focus on branding the process and impact profitability.
company, product or person. It incorporates descriptions, Another challenge is determining a social media marketing
colors and images a business uses to represent itself. Content budget. The return of investment (ROI) is hard to determine
marketing also involves Search Engine Optimization (SEO) so most small businesses are apprehensive when setting
by creating blogs, posts or guides that can be shared across their budget. Do you invest 1%, 3% or 5% in your social
different channels. The number of searches and clicks on media marketing program? It is hard to determine. At a
your content can elevate your internet presence. These minimum, the business should create sound content and
activities will add value to your brand, and encourage the have a good website. Finding forums to post your content,
start of relationships with potential customers. writing blogs, and utilizing free or low-cost channels may
While content marketing is focused on branding, an be a good way to start the journey. As the business mature,
inbound marketing program focuses on putting the right upscaling your content and inbound program may enhance
information in the right places on your website. This means your customer experience.
making answers to common questions available, adding As technology continues to develop, businesses will have
to adapt at a much faster rate. Looking forward, companies
will have to focus on video content and visuals. Artificial
Intelligence (AI), augmented reality, and virtual reality
will be major disruptors in how company develop content
and inbound programs. Different ways of interacting with
current and potential customers may enhance a company’s
brand and social media presence.

55

Recreation Fundamental
 Youth
  F.Y.R.E.
 Sta:on
 is
 a
 
Recrea:on
 
  community-­‐based
 non
 profit
 
F.Y.R.E. Station
and
 Enrichment
 
  organiza:on
 that
 provides
 
Titus Ivory (F.Y.R.E.)
  youth
 with
 formal
 and
 
704.816.0961
Titus
 Ivory
  informal
 service
 interven:ons
 
Mr. Jim’s Pizza Chief
 Execu:ve
 Officer
  to
 develop
 and
 or
 enhance
 
posi:ve
 social
 and
 life
 skills.
 
Lizzie Miles Williams and Sons
 Phone:
 
 704.816.0961
 
1603 West Boulevard
Charlotte, NC 28208 Email:
 
 FYRESta:[email protected]
 
704.376.JIMS (5467)
Restaurants

The Original Chicken ‘N Ribz

Chelsey Payseur
1100 Beatties Ford Rd
Charlotte, NC 28216
704.392.7268

56

Safety & Security

Alpha Alarm Systems Alpha Alarm Systems, Inc.
“Since 1981”
Security Solutions Ron Frazier, Sr.
9108 Crosstimbers Dr.
Ron Frazier Charlotte, NC 28215
Sales Consultant 704.598.5829
9108 Crosstimbers Dr.
Charlotte, NC 28215
Office: 704-598-5829
Fax: 704-598-0233
Cell: 980-722-6446
Email: [email protected]

We Service Any System:

Burglary, Fire, CCTV, Access Control, Cameras

24 Hour Monitoring

Spa/Massage

Shenna Y. Graham, LMBT Shenna Y. Graham, LMBT

9611 Brookdale Drive Massage Therapist NC#06188
Suite 100-201 704-806-7510
Charlotte, NC 28215 [email protected]
704-806-7510 BodyworkRD.com

Enogic - Kangen Water Specialty Items

Blanche Fisher LEML Enterprises
5101 Nevin Road
Charlotte, NC 28269 Robert A. Long
704.718.9813 5015 Beckette Court NW
Concord, NC 28027
704.458.5813

Textiles Technoligies LLC

Jimmie Herndon
139 Rollingbrook Road
Kings Mountain, N.C. 28086
704.750.6102

57

TM
  Poptastic™ is leading the way in providing gourmet popcorn in over 50
ßavors using the Þnest and freshest ingredients. Our exquisite
Gourmet Popcorn handcrafted, chef developed gourmet popcorn is handmade in small
batches and immediately packaged to guarantee a quality product.
Poptasticª is perfect for family gatherings, sporting events and outdoor
festivities.

Poptas'c’s
 Most
 Popular
 Flavors
 

Charlo-e
 Style
  White
 Cheddar
  Nu-y
 Caramel
  Queen
 City
 Ke-le
 

Caramel
 By
 The
 Sea
  Cheddar
 Cheese
  Strawberry
 Shortcake
  Custom
 Colors
 

Poptas'c
 Offers:
 
 
 
  *
 
 Corporate
 gi;s
  (for
 teams
 &
 corporate
 colors)
 
*
 
 Employee
 recogni'on
 programs
 

  704.453.9617
 
PopcornByPoptas'c.com
 
*
 
 Popcorn
 bars
 

*
 
 Specialty/Personalized
 packaging
  *
 
 Fundraising
 for
 non-­‐profit
 organiza'ons
 

Women’s Fashion

Cassandras’s Alterations

Cassandra Faulk
148 Brevard Court (Latta Arcade @ French Quarters)
Charlotte, NC 28202
704.208.4171

Danyetta Miller Writing/Literary

Professional Makeup Artist Books by Bob Rogers
916 Harrier Road
Charlotte, NC 28216 704.968.8047
704.293.4283
Israel Editing and Writing Services
Designer Hats by Ellen J
301.642.0217
Ellen Johnson
704.451.4576 Tell The Truth and Shame The Devil

Ellerbe’s Boutique Theresa Ann Clark, Published Author
P.O. Box 38503
LaVerne Ellerbe Charlotte, NC 28278
704.369.6414 980.267.0436

The Sole Addiction 58

Kim Robinson
704.251.9656

59

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