PRESENT TOURISM

DTM 10083 FUNDAMENTALS TOURISM AND
HOSPITALITY INDUSTRY

TOPIC 3: PROFILE OF TOURISM AND HOSPITALITY

1. ROZ MUHAMMAD SYAHMI BIN
ROHAIZAD (17DHF21F2036)

2. NUR AISYAH BINTI RAMLAN (17DHF21F2058)
3. NUR DINIEY BALQIES BINTI JOHA (17DHF21F2068)
4. AKMAL HAKIM BIN RAZALI (17DHF21F2084)

NAMA PENSYARAH:PUAN ILYANA BT. MOHD IDRUS

UNITED NATION WORLD TOURISM (UNWTO)

ROLES/FUNCTION
1. Generates market knowledge
2. Promotes competitive and sustainable tourism
policies and instruments
3. Fosters tourism education and training
4. Works to make tourism an effective tool for
development through technical assistance projects
in over 100 countries around the world



INTERNATIONAL AIR TRANSPORT ASSOCIATION
(IATA)

ROLES/FUNCTION
1. Assist airlines and air travelers by simplifying is
processes and increasing passenger convenience
while reducing costs and improving efficiency
2. Accredit travel agents to sell tickets on behalf of
our members
3. Find out tbe low what it means for an airline to
be an IATA member and what the advantages ares
of using an IATA accredited travel agency
4. Supported the development of the commercial
Standards upon which the global air transport
Industry is built



THE ASSOCIATION OF SOUTH EAST ASEAN
NATION (ASEAN)

ROLES/FUNCTION
1. Accelerating the economic growth
2. Social progress
3. Cultural development in the region
4. Promoting regional



ASEAN TOURISM ASSOCIATION (ASEANTA

ROLES/FUNCTION
1. ASEANTA also wants to organise ATF’s Travel
Exchange (TRAVEX) and its conference component,
starting with next year’s edition in Malaysia.
2. ASEANTA was not aware of and could have
given its input on.
3. ASEANTA board meeting is a platform for
communication between the public and private
sectors, Mohd Khalid said regular dialogue was
better.
4. Creating synergistic alliances amongst all
ASEANTA members to enhance the growth of
tourism in the ASEAN region.

➢ IMPACT
o Many small and large businesses around the
world are affected when tourism activities
cease.
o Many people are affected by career and social
issues cause by economy.

➢ CURRENT TREND
o ASEANTA has teamed up with technology
company Fusionex to launch an online
platform titled ATEX

➢ FUTURE OUTLOOK
o ASEAN endorsed the ASEAN Comprehensive
Recovery Framework (ACRF) comprising five
broad strategies serving.
o The ASEAN Travel Corridor Regulatory
Framework (ATCAF) supports various other
initiatives such as digital tourism and cruise
tourism to promote ASEAN as a single tourism
destination.
o The hotel and airline industry perspective
focuses on the most viable short- and medium
-term routes

PACIFIC ASIA TRAVEL ASSOCIATION (PATA)

ROLES/FUNCTION
1. To promote and develop tourism in the pacific
region.
2. To provide timely up-to-date and informed.
3. Build the business of members
4. To take the lead position on travel and tourism
industry issues that need to be addressed.
5. To publish material relating the tourism
industry.

➢ IMPACT
o The Chinese government stopped groups of
tourists from traveling, booking for the
Chinese holiday period
o The dramatic slowdown has affected travel to
all parts of the world

➢ CURRENT TREND
o Domestic travel will precede
o One -third of international travelers now have
sustainability at the top of the agenda for
their next trip.

➢ FUTURE OUTLOOK
o PATA annually presents special awards and
prizes to outstanding ‘rising stars’ in the
industry

MINISTRY OF TOURISM AND CULTURE (MOTAC)

ROLES AND FUNCTION
1. Empowering Tourism And Cultural
Products/Programs Towards Strengthening The
Nation's Identity.
2. Enhancing Synergies And Cooperation Between
Tourism And Culture Sectors To Make Malaysia A
Destination Of Choice.
3. Provide Knowledgeable, Skilled, Creative And
Innovative Human Capital In The Tourism And
Culture Sectors

➢ IMPACT
o The severe outbreak of the pandemic has has
demanded the country to implement the
movement control order or MCO.
o As a people oriented industry, tourism is one of the
hardest hit economic sectors.

➢ CURRENT TREND
o The Government through Budget 2022 has
announced the privision of social Assistance to
more than 20,000 tourism operators registered
under The Ministry of Tourism, Art and Culture
Malaysia (MOTAC) for a period of three months
with an allocation of RM85 million.
o The 2022 Financial Assistance is one of the
Government’s initiatives to help the tourism.
o This initiative can help revive the country's tourism
sector.

➢ FUTURE OUTLOOK
o Tourism is vital for the success of many economies
around the world. There are several benefits of
tourism for host destinations. Tourism boosts the
revenue of the economy, create jobs, develops the
infrastructure of a country, and facilities a sense of
cultural exchange between foreigners and citizens.

MALAYSIAN ASSOCIATION OF TOUR AND TRAVEL
AGENTS (MATTA)

ROLES/FUNCTION
1. To unite, supervise and coordinate the activities
of the members
2. To publicise , encourage , promote and extend
the tourist and travel trade
3. To develop friendship and common purpose
among the members of the tourist and travel
industry
4. To promote the interests of the travel and tour
industry in Malaysia. MATTA works closely with
the Ministry of Tourism (Motour) as well as
Malaysia Tourism Promotion Board (MTPB), help
organise fairs, seminars, convention and
workshops both to create public awareness of the
tourism industry as well as to benefit its members

IMPACT
1. Too early to see whether domestic tourism has

positive impact
2. MATTA welcomes injection of RM10 bil into stimulus

package
3. 30% mid-range hotels to close down due to Covid-19

CURRENT TREND
1. MATTA and AMSPA Committed to Promote

Wellness Tourism In Malaysia
2. Move away from VTLs and explore better options

OUTLOOK
1. MATTA Hopes For ‘Bigger’ Amount of Stimulus

Package
2. Hope on the horizon for tourism sector

MALAYSIAN ASSOCIATION OF HOTEL (MAH)

ROLES
• cooperation , encouragement, training and
development, promotion and projects, protection ,
Representative

FUNCTION
1.To unite hotels in Malaysia into one
representative body -
2. To promote and foster cooperation between
hotels and all similar businesses within and
without the areas of the Association
3. To protect and advance the interest of all
Ordinary Members and Associate Members and
secure mutual advantages
4. To promote international, regional and
domestic tourism
5. To acquire, preserve and disseminate
information and to provide educational.

IMPACT
• Hoteliers to suffer further losses with another round of

MCO, says MAH chief
• Malaysia hotels draw growing investor interest amid

pandemic

CURRENT TREND
• Safety & Hygiene
• Contactless Payments

OUTLOOK
• According to the Malaysian Association of Hotels

(MAH), the industry sustained losses to the tune of
RM9 billion in the January to September 2021 period
compared with RM6 billion in losses for the entire
2020. The industry bled RM300 million every two
weeks during the Movement Control Order

MALAYSIAN BUDGET HOTEL ASSOCIATION
(MYBHA)

ROLES/FUNCTION
1. Foster goodwill and co-operation among budget
hotels in Malaysia.
2. Make representation to the relevant
Government Agencies, Authorities and parties on
behalf of the members.
3. Foster a culture of interactive sharing of
information among members for the long term
benefits of the members

IMPACT
• The government to immediately draft an act to protect

hotel owners and operators from the impact of Covid-19.
• COVID-19 has had a harmful impact on residents' financial,

health, and mental wellbeing around the world. Travel and
tourism are widely regarded as the economic and financial
backbone of the planet

CURRENT TREND
• Bleisure travelers & hotel work spaces
• Digitalized guest experiences
• Traveling less (& Staycations)

OUTLOOK
• Global Budget Hotels Market to 2025: Growing Popularity

of Social Media with Millennials and Gen Z Travelers
Pushes Need for Digital Marketin

MALAYSIAN TOURIST GUIDES COUNCIL (MTGC)

ROLES/FUNCTION
1. The constant and regular liaison role played
between the tourist guiding profession and the
government.
2. The member comprise of all major tourism
associations in Malaysia working together to
improve tourism overall landscape.
3. MTGC played a major role in cooperating with
other tourism related organisations, such as the
National Tourism Council of Malaysia (NTCM).

IMPACT CURRENT TREND
 The tourism and economic
With borders closed
to international landscape of Asia is undergoing a
travellers since massive dynamic transformation to
March last year, embrace the technological
many tourist guides revolution.
in the country have  Example like Agoda, AirBnB, Grab
been grappling with and TripAdvisor has greatly changed
bread & butter the structure of the tourism supply
issues. chain in the past decade.

The lack of travellers FUTURE OUTLOOK
in a pandemic world  There will be definitive action plans
means that their
vocation has to revive and improve the national
practically come to a tourism industry following the
grinding halt. announcement of the 10-year
national tourism policy.
Malaysian Tourist  Identified the timeline,
Guides Council responsibilities as well as human and
president Jimmy financial resources required for the
Leong said more implementation of the policy so it
needs to be done for would be more practical and
the tourist guide achievable.
community that has  Tourism should become a stronger
been severely industry with the implementation of
impacted by the the National Tourism Policy 2020-
pandemic 2030.

Chef Association of Malaysia (PCA)

ROLES AND FUNCTION
1. PCA upholds the humanitarian and sustainability
works with their close partnership with the Food
Aid Foundation in providing food to the needy and
under-privileged as well as Nestle Malaysia in
promoting sustainability and healthy food eating in
the annual International Chefs' Day
2. Here, dreams, ambitions, aspirations,
advancement and better meant to attain if you
would only make the effort. It is also their hope
that through this site, can better serve the culinary
community and better promote the delicious
repasts of our beloved nation to the world.

IMPACT
Lots of people unemployed. Restaurants, cafés & hotels

have to come out with new ideas to survive.
Due to one COVID-19 Virus. We now faces new challenges to

survives from this impact.
With the new normal, all the chefs & businesses have a

limited serving in the restaurants due to the SOP
implemented by the government.

CURRENT TREND
 PCA works closely with major culinary education institutions – this

includes Sunway University, KLMU, Taylor’s University and others in
supporting quality culinary education
 PCA is also involved in working closely with the Malaysian
Association of Hotels (MAH) and Malaysian Food and Beverage
Executive Association (MFBEA) in organising the Culinaire Malaysia
– the main national culinary completion in accordance to the
competition guidelines and rules of Worldchefs.

FUTURE OUTLOOK
 Through the Short-Term Economic Recovery Plan in

Malaysia, the hotels, resorts and property development
business segments are stimulating local economic activities
by adopting a prudent approach and remaining agile across
its business operations till now.
 Malaysia is set to boost its international presence as a
culinary paradise as chefs from more than 100 countries are
set to convene in Kuala Lumpur.

CONCLUSION

The conclusion is what we learned from all
Organization after Impact, Current Trend and
Future Outlook. They know how importance of
the tourism industry in Malaysia. At the end of
the day, the tourism industry will survive the

pandemic as it is vital to our country’s
economy. Moreover, after being at our homes
for more than a year, people will be opting to

go for small gateways, relieving the local
tourism.