Namaste Decathlon India September 2016_Neat

DECATHLON INDIA SEP 2016





#Anubhava #GoingGreen






Let’s make i� green

INDEX











4 YES WE CAN! – CHALLENGE UPDATE





5 MESSAGE FOR YOU




6 REACHING THE BILLIONS • Decathon Stores - Global Top 10
• 1st Order - Shipment - Delivery - DRD For Sri Lanka
• Decathlon Stores In India


10 40 YEARS OF SPORT • Our Emblematic Innovations





12 HIGHLIGHT STORY • Increasing Our Green Quotient #Anubhava #GoingGreen





16 HAPPY TEAMMATES • Team Mate Barometer 2016 – Have Your Say!
• Virtuous Circle


20 PASSION IN PRACTICE • Store to Store - The Ride Continues
• Applewoods United Wins The “Legends Cup”
• Onam Vadam Vali (Tug-of-war) At Anubhava


22 MAKING IT HAPPEN • Moving on - Mohali & Ahmedabad
• India’s Frist Metro Station Store Huda Now Open



25 PLAY MORE • Oxelo India Engages Skating Enthusiasts
• Fouganza Marking Its Presence


28 SUSTAINABLE DEVELOPMENT • Decathlon Foundation Hubli
• Care For The Future – A Shahi Initative
• Decathlon Skill Development Program By Workshop


32 SOMETHING MORE • User Image Of The Month





YES WE CAN! – CHALLENGE UPDATE








Happy Teammates =2110 Happy Users = 2737859



Very Happy Teammates
Blooming Number of Stores

Sport Users Delighted
59 %
39

> 85 % 85.30%
60

> 85 %




Turnover
Shrinkage Price From Factory To Store




568.23Cr
- 2.11% - 6.8%

1000 Cr
- 1% - 10%







Ambition 2016 Current 2016
* YTD August 2016





It’s Possible







Whether you believe you can or The future belongs to those who
not, you’re right. see possibilities before they
become obvious.
Henry Ford John Sculley




Until you’re ready to look foolish, Whether you believe you can or
you’ll never have the possibility of not, you’re right.
being great.
Cher Thomas Edison



4

MESSAGE FOR YOU











keep it this way by listening to our teams whenever
we can. It is not a perfect world where everything can
be solved for everyone all the time but we can listen
to each other to fix some major things as we expand
quickly as well as having regular individual meetings
Dear team, and having some fun and sport during collective
We have recently been re-working on our Indian Business meetings together. I hope it is the case where you work
model and property Vision for India. With good support and that you take time to fill the WTS (Winning Team
and feedback from our board of advisors, we feel we can Survey) to express your happiness level You should
find a way to make the total country profitable with a have received the link to the survey by now and you
positive EBIT next year, whilst still investing in many new have until early October to fill in it – YES YOU CAN!
stores, production resources and the Omni commerce Each year we have tried to launch something new
development. This is really positive news and a great for the end of the year, which is a Diwali gift from
challenge for us in 2017 – a very important milestone I us listening to your inputs. In 2014, we launched
feel in our continued progress. If we manage to succeed, the shareholding scheme with a good incentive to
we will be the first country with such a rapid acceleration encourage all to invest in the company and become co-
in stores and production activity at the same time to owners. In 2015, we launched the revised medical plan,
achieve this milestone. which was fairer and more beneficial to all across the
To do break even in 2017, we have to obviously finish in country and in 2016 we are reflecting on how to launch
a good way at the end of this year on the 2016 challenge a scheme that will encourage you to play sport and use
and get as close to the targets set in the YES WE CAN our products. Watch this space during the Town Hall to
project. The big turnover and store opening months are see what that is!
coming, so let’s be ready all over the country to do just Good luck with the build up to the end of year
that, whilst being cautious on our cost levels. Shrinkage celebrations and the last push on the YES WE CAN
is still a persistent issue and a real Achilles heel for the challenge.
stores, which we have to solve in the next months.
Each year we put the happiness of our teammates Jai ho,
happiness at the core of the yearly challenge and we must Steve.






































5

REACHING THE BILLIONS





Decathlon Stores – Global Top 10




Total Stores = 1095 – 12 Stores opened in September

New Countries for Decathlon
Ranking Countries Stores
1 France 296 Opened in 2016 Opening lined up in 2016
2 Great China (Taiwan included) 176
3 Spain 142 Mexico Columbia
4 Italy 108 Sri Lanka
5 Poland 45 South Africa
Pop up
6 Russia 41 San Francisco
7 India 39 Greece
Malaysia
8 Germany 33 Iran
9 Portugal 28 Slovenia
10 Belgium 26 Tunisia


1st Order 1st Shipment 1st Delivery 1st DRD For Sri Lanka




1st Shipment













1st Order


1st Customer- 1st Delivery




We have started to make our
Passion products accessible to Sri
Lankans! The feedback of our first
customers is very encouraging!
1st DRD This would not have been possible
without the strong support from the
Indian team.
I remember 5 years ago in India when we were the little
brother of France to develop our project.
Today, India is the big brother of Sri Lanka. We thank all
of you and associate all Indian teams in this first victory!


1st DRD - 2 Etienne Mafart, Sri Lanka

Vatsal Pant, Sri Lanka
6

REACHING THE BILLIONS





Decathlon Stores In India








Next Openings of
2016


Khel Gaon – Delhi, NCR (October)
R-City – Mumbai (October)
Hennur – Bangalore

39 Stores Kottayam – Kerala















Amritsar
Zirakpur
Ludhiana
Mohali
Huda City Center – Gurgaon
Khel Gaon – Delhi, NCR
Omaxe Gurgaon
Rohini Delhi
Noida
Indirapuram-Ghaziabad
Guwahati



Applewoods
Baroda Aeron, Kolkatta
Indore
Surat
Aurangabad Raipur
Viholi Bhubeneshwar
Thane
R-City – Mumbai Kompally
Wagholi Uppal
Shamshabad
Sarjapura
Bannerghatta
Hubli Whitefiled
Mysore Road
Hosur Road
Anubhava
Mysore City OMR Bangalore
Neelambur Hennur – Bangalore
Madurai
P.H. Road, Chennai
Trissur OMR Padur
Kalamassery
Vyttila - Kochi
Kottayam




7

/ 40 years of innovation /
/ 40 years of innovation /
/ 40 years of innovation /
YEARS OF SPORT
// OUR EMBLEMATIC
// OUR EMBLEMATIC
// OUR EMBLEMATIC

INNOVATIONS
INNOVATIONS
INNOVATIONS







For four decades, Decathlon has been accompanying, facilitating, and sometimes even
For four decades, Decathlon has been accompanying, facilitating, and sometimes even
For four decades, Decathlon has been accompanying, facilitating, and sometimes even
revolutionizing sports throughout the world. 40 years of sports, 40 years of innovation!
revolutionizing sports throughout the world. 40 years of sports, 40 years of innovation!
revolutionizing sports throughout the world. 40 years of sports, 40 years of innovation!
A few examples…
A few examples…
A few examples…






2
2
2








1 3 3
1
1 3








7
7
7







4 6 5
4 6 5
4 6 5
1. Quechua -/ TWO SECONDS TENT 4. OXELO -/ Easyfold 6. Aptonia -/ Double Use System
6. Aptonia -/ Double Use System
1. Quechua -/ TWO SECONDS TENT 4. OXELO -/ Easyfold
Inspired by the “pop-up” system in children’s Oxelo wants to change the way we look at Aptonia innovates and offers a water bottle
1. Quechua -/ TWO SECONDS TENT 4. OXELO -/ Easyfold
6. Aptonia -/ Double Use System
Oxelo wants to change the way we look at
Aptonia innovates and offers a water bottle
Inspired by the “pop-up” system in children’s
with which you can alternate between wa-
scooters while also responding to the de-
toys, Quechua creates in 2005 the 2 second
Aptonia innovates and offers a water bottle
Oxelo wants to change the way we look at
Inspired by the “pop-up” system in children’s
toys, Quechua creates in 2005 the 2 second
ter and sports drink with a single gesture,
mands of urban mobility. The brand is develo-
[LU[! [OL ÄYZ[ ZLSM VWLUPUN HUK ZLSM Z[HUKPUN
with which you can alternate between wa-
scooters while also responding to the de-
toys, Quechua creates in 2005 the 2 second scooters while also responding to the de- with which you can alternate between wa-
mands of urban mobility. The brand is develo-
ter and sports drink with a single gesture,
[LU[! [OL ÄYZ[ ZLSM VWLUPUN HUK ZLSM Z[HUKPUN
thanks to the three levels of concentration
ping a model that is easy to fold, practical to
double-roof tent.
ter and sports drink with a single gesture,
mands of urban mobility. The brand is develo-
thanks to the three levels of concentration
ping a model that is easy to fold, practical to
[LU[! [OL ÄYZ[ ZLSM VWLUPUN HUK ZLSM Z[HUKPUN
double-roof tent.
carry, and that’s also compact.
of the syrup.
Release date: 2003-4
double-roof tent.
of the syrup.
carry, and that’s also compact.
Release date: 2003-4
Release date: 2016
of the syrup.
carry, and that’s also compact.
Release date: 2003-4 ping a model that is easy to fold, practical to thanks to the three levels of concentration
Release date: 2016
5. Tribord -/ Easybreath
2. Artengo -/ Rollnet
5. Tribord -/ Easybreath
2. Artengo -/ Rollnet
Release date: 2016
Artengo’s Rollnet is a ping-pong net that can The Easybreath by Tribord is the first full- 7. Nabaiji -/ SELFIT
5. Tribord -/ Easybreath
The Easybreath by Tribord is the first full- 7. Nabaiji -/ SELFIT
2. Artengo -/ Rollnet
Artengo’s Rollnet is a ping-pong net that can
;OL UL^ TVK\SHY [LJOUPJHS :LSÄ[ NVNNSLZ I`
face snorkeling mask (palmed hiking)
be used on any table, with automatic winders,
Artengo’s Rollnet is a ping-pong net that can
;OL UL^ TVK\SHY [LJOUPJHS :LSÄ[ NVNNSLZ I`
be used on any table, with automatic winders,
face snorkeling mask (palmed hiking)
5HIHPQP HYL THKL \W VM H MYHTL HUK [OYLL PU-
that allows you to breathe under water as
to play anywhere at any age. The Easybreath by Tribord is the first full- 7. Nabaiji -/ SELFIT
;OL UL^ TVK\SHY [LJOUPJHS :LSÄ[ NVNNSLZ I`
face snorkeling mask (palmed hiking)
that allows you to breathe under water as
be used on any table, with automatic winders,
5HIHPQP HYL THKL \W VM H MYHTL HUK [OYLL PU-
to play anywhere at any age.
above. A true innovation that broadens ac-
terchangeable pairs of lenses, for swimming
Release date: 2007
to play anywhere at any age.
5HIHPQP HYL THKL \W VM H MYHTL HUK [OYLL PU-
that allows you to breathe under water as
Release date: 2007
at all times and in any light.
cess to this sport and renders the ocean
terchangeable pairs of lenses, for swimming
above. A true innovation that broadens ac-
at all times and in any light.
cess to this sport and renders the ocean
Release date: 2007 above. A true innovation that broadens ac- terchangeable pairs of lenses, for swimming
3. Kipsta -/ The Kage
Release date: 2016
landscapes accessible to all.
cess to this sport and renders the ocean
at all times and in any light.
3. Kipsta -/ The Kage
landscapes accessible to all.
Release date: 2016
Kipsta’s The Kage is a lightweight, compact,
3. Kipsta -/ The Kage
landscapes accessible to all.
Kipsta’s The Kage is a lightweight, compact,
Release date: 2015
self-opening and easy-to-transport goal. It’s Release date: 2015 Release date: 2016
Kipsta’s The Kage is a lightweight, compact,
Release date: 2015
self-opening and easy-to-transport goal. It’s
ideal for playing with friends, without a goalie
self-opening and easy-to-transport goal. It’s
ideal for playing with friends, without a goalie
and on any surface. Release date: 2008
ideal for playing with friends, without a goalie
and on any surface. Release date: 2008
30 and on any surface. Release date: 2008
30
30
8

Past
















































now


















9

YEARS OF SPORT






// ONCE UPON A TIME



THERE WAS A BICCYCLE…







In 1986, DECATHLON designs its own mountain bikes and is one of the first to develop this market in Europe. In 2006, the Rockrider
340 saga is going full course. The symbol of accessibility to mountain biking, it wins over nearly 500 000 cyclists each year.














1976 1986 2000 2006 2010 2013


<<<<<< <<<<<< <<<<<< <<<<<< <<<<<< <<<<<<




THE YEAR IT ALL BEGAN... CREATION OF DECATHLON CYCLE DECATHLON CYCLE CREATES THE BIKE... DECATHLON CYCLE BECOMES B’TWIN CREATION OF THE B’TWIN VILLAGE THE OFFER













By changing its name in the year of its 20th B’TWIN offers the best
anniversary, the brand gives itself the means evidence of quality at the
to achieve its ambitions: to become THE best price by offering a
;OL WYVMLZZPVU VM WYVK\J[ KLZPNULY QVPUZ [OH[ “As comfortable everywhere as… eve- preferred brand of cyclists. And what better lifetime warranty for the
VM YL[HPSLY 6\Y LUNPULLYZ KLZPNU [OL ÄYZ[ IPRLZ rywhere!” That’s the b’Twin bicycle. Innovative name than B’TWIN to express the fact that structural elements of its
to offer our customers technical and exclusive with a unique design, the b’Twin is a sign of they are bicycle designers? Since its crea- bicycles: frame - stem -
products at the best value/price ratio. technological know-how in and of itself. One tion in 2000, the B’TWIN bicycle has strongly handlebars - rigid fork
VM +LJH[OSVU *`JSL»Z IPNNLZ[ Z\JJLZZLZ PZ contributed to the use of bikes for leisure
this polyvalent and unprecedented bicycle, of activities, as a means of transportation, and-
which more than a million are sold in 5 years. of course-the discovery of cycling as a sport.
For amateurs and hardened bicyclists alike, :\JO PZ )»;>05»Z WYVQLJ[! [V THRL J`JSPUN
this bicycle is synonymous with reliability and accessible to the greatest number.
pure pleasure.
The brand sets up its headquarters on a
T ZP[L PU 3PSSL [OH[»Z KL]V[LK
;OL ÄYZ[ IPRL PZ ZVSK PU [OL ÄYZ[ +,*(;/365 to bicycling. A unique hub for innovation, the
Z[VYL PU ,UNSVZ 6\Y ÄYZ[ IPRLZ HYL Z[PSS ILPUN site includes a 3 000 m2 store, a 2 500 m2
ridden today. indoor practice area, nearly 10 000 m2 of
prototyping workshops and laboratories, a
logistics warehouse, a bicycle factory…


31


10

TIME



CYCLE…







develop this market in Europe. In 2006, the Rockrider
wins over nearly 500 000 cyclists each year.














2006 2010 2013


<<<<<< <<<<<< <<<<<<




DECATHLON CYCLE BECOMES B’TWIN CREATION OF THE B’TWIN VILLAGE THE OFFER













By changing its name in the year of its 20th B’TWIN offers the best
anniversary, the brand gives itself the means evidence of quality at the
to achieve its ambitions: to become THE best price by offering a
preferred brand of cyclists. And what better lifetime warranty for the
name than B’TWIN to express the fact that structural elements of its
they are bicycle designers? Since its crea- bicycles: frame - stem -
tion in 2000, the B’TWIN bicycle has strongly handlebars - rigid fork
contributed to the use of bikes for leisure
activities, as a means of transportation, and-
of course-the discovery of cycling as a sport.
:\JO PZ )»;>05»Z WYVQLJ[! [V THRL J`JSPUN
accessible to the greatest number.
The brand sets up its headquarters on a
T ZP[L PU 3PSSL [OH[»Z KL]V[LK
to bicycling. A unique hub for innovation, the
site includes a 3 000 m2 store, a 2 500 m2
indoor practice area, nearly 10 000 m2 of
prototyping workshops and laboratories, a
logistics warehouse, a bicycle factory…



31


11

HIGHLIGHT STORY





Increasing Our Green Quotient #Anubhava #Going Green




#Anubhava #GoingGreen was a two week of sensitization campaign aimed at increasing awareness at site
Anubhava for the implementation of waste segregation and composting at Anubhava.


Segregating Waste Making our compost



























During the campaign we also introduce various
alternate solutions available like:
























Ather Energy showcasing India’s first smart
electric scooter which is 5 time more CO2

efficient that petrol.




Namma Bhoomi sharing with us options for bags, plates, spoons
even pencils which are Eco-Friendly and Bio-Degradable natural

alternatives

12

HIGHLIGHT STORY























Hasirudala a social enterprise that is committed
Women from Muthur Village who make a living out to creating predictable livelihoods for wastepickers
of making cloth bags through providing total waste management




Green initiatives





Visual Communications Distribution of Level 5 PP Bottles to
encourage the use of recyclable bottles…
























Green Mobility















Adopt a plant





13

HIGHLIGHT STORY








What our Green Enthusiast had to say about #Anubhava #Going Green and their Green Commitments




Rajesh Shiva: Praveen Varma:
As a model store, we have started For me it was a wakeup call to think
following just three simple mantras - about the future.
Reduce-Reuse-Recycle. Because we My Green Commitment I have stopped
are responsible for our wastes. buying non reusable bottles, reduced the
My Green Commitment to Reduce 100% use of tissue papers and I will definitely think
& Reuse 100% waste that I am generating as much twice before dropping waste in the dustbin to segregate
as possible in my day to day life - I will not use tissue reusable and nonreusable waste.
papers/Plastic bottles


Rohith Charan: Marina Fernandez:
It was a great initiative to bring #GoingGreen is a great leap for
awareness in the alternate sources Decathlon because it ensures to
which we have to really start using preserve our playground and protect
them like the electric bike by ATHER the purpose we stand for. It is small
was a really good information which we steps that we have taken but sure to have a
got and the best part was the step taken to discourage huge impact
plastic and to use paper or cloth bags and to use high For now My Green Commitment is to save & preserve
grade plastic bottles were all a real good practices energy, segregate waste, limit the use of plastic and of
which we should start to go green and make a better course spread the word of GOING GREEN
world.
Coming to My Green Commitment, I have decided to
plant at least 10 plants and ensure they become trees
until whatever time it takes and stop using plastic at it’s
at most level i can.


Deepak Babu: Chaitanya Peeta:
Love the fact that we have started Our commitment towards building
segregating waste and composting. a concreted premise is great for
My Green Commitment, I will cycle environmental responsibility !!!
to work 3 times a week to reduce my My Green Commitment would be that
carbon footprint. will run on fat 5 days a month instead of
running on fuel - I will cycle to work.


Prateek Gondane: Ramesh Kumar :
#Anubhava #GoingGreen - I got to #Anubhava #GoingGreen Even
know are the small steps today can though I see people speak about
make change for our better future. sustainable measures, I never involved
My Green Commitment I use myself in such activities. This initiative
Skateboards, Rollerskates to come to office made me to contribute a little without a
sometimes (as it’s my passion), I will ensure that I am hesitation within my abilities.
doing it more regularly to encourage other people as To continue the momentum, My Green Commitment to
well. #Oxelo #SkaterByNature #GoingGreen myself is to run from home to office at least
once a week :)





14

HIGHLIGHT STORY






Samruddha Gadnayak: Sourabha Kerodi:
We know what is right, but we don’t For me Decathlon was always about
follow, so it’s all about execution. blue, even the project I work on is
My Green Commitment will be called Blue Supply :-), but then the
saying no to plastic bags while buying #GoingGreen week showed us that we
vegetables, not buying plastic water bottles, could be green as well, by doing the little
keeping the surrounding neat and clean, using paper things that matter the most in making the earth
both sides a better place.
As my Green Commitment I bought a new cycle -
I cycle to work #burnfatnotfuel”


Disha Khati: Chaitra Sankarabandi:
We all talk about saving the Being part of the Anubhava going
environment, but very few act upon green initiative, has helped me
it. I am so glad a team took this improve my own understanding about
green initiative at Anubhava where you the environment related issues and also
reached out to the employees. the pressing need to be more sensitive.
This is just the beginning and the next step is to have My Green Commitment is to grow more plants and
such events across Decathlon India reaching out even avoid using plastic.
to our customers.
My Green Commitment is to start my own little garden
in my balcony, re-using bottles and plastics containers
as pots [Reuse =>Reduce=> Recycle] Each one of us
can make a difference, we just have to believe!


Pratik Akerkar:
It was a wonderfully organised and
informative initiative to sensitise
everyone on a critical global issue.
We speak of “Going Green” a lot
of times but for once we actually saw
concrete actions taken like waste segregation,
removing tissue paper from washrooms, using eco-
friendly spoons and cups during Onam celebrations.
My Green Commitment is to ensure waste segregation
is done well (even at home) and avoid buying or using
plastic bottles.

























15

HAPPY TEAMMATES





Team Mate Barometer 2016 – Have Your Say!




DTB - Decathlon Team Mate Happiness Barometer Survey 2016


19 September – 09 October
th
th
Quick Stats



1 Survey (Anonymous)


33 Questions

It Matters
6 Axes (Themes)
















5 Options



Yes Totally  Yes Mostly  No Mostly  No Totally  I am not aware of it







2015 - India was above the reference entity (globally) on all the parameters


No. of participants 1295
Participation Rate 95%
Happy coming to work 95%
Very Happy coming to work 65%


2016 – We expect


No. of participants Ambition 1569
Participation Rate Ambition 100%
Happy coming to work Ambition 95%
Very Happy coming to work Ambition 85%


Ishwarya Srinivasan, Employee Happiness
16

HAPPY TEAMMATES





Virtuous Circle







Zsolt C Serhalmi Anupam Saurav
Today Today
Store Manager, Rcity Retail Supplier Kalenji
Yesterday Yesterday
Store Manager Budaörs, Production Team Manager,
Regional Coach Hungary Woven Component (Surat)




Sylvain Deschamps
Ramesh Kumar Today:
Today: Store Manager, Rajouri
Sport Leader New feel Garden
Yesterday: R S Kalenji Yesterday:
Store Manager, Belgium





Gael Robin Zishanul Hasan
Today: Today:
Omni-Commerce Search & Choose Customer Procurement
Leader (decathlon.in) Manager- Footwear Europe
Yesterday: Yesterday:
Digital Leader : Quechua.com, Supply Chain Manager
Sallanches H&D+Newfeel
Mohali







Harleen Kaur
Gurtoj Singh
Today:
Today: Sales Assistant Domyos,
Department Manager Artengo, Zirakpur
Inesis, Nature, Zirakpur








Charanjit Singh
Baltej Khalsa Today:
Today: Department Manager,
Sales Assistant Newfeel, H&D, Quechua, Zirakpur
Oxelo, Zirakpur







17

HAPPY TEAMMATES











Aditya Johar Karamdeep Kaur
Today: Today:
Department Manager Quech- Sales Assistant, Kalenji,
ua, Zirakpur Zirakpur






Gagandeep singh Vishal Sharma
Today: Today:
Department Manager, Sales Assistant, Quechua,
Domyos, Zirakpur Khelgaon






Sachinder Singh
Today: Animesh Sharma
Workshop Manager, Today:
Khelgaon Department Manager,
bTwin, Khelgaon





Jitender Singh Shivam Behl
Today:
Sales Assistant, Today:
Sales Assistant
bTwin, Huda C
Quechua, Huda




Mudhit Kaushik
Martin Roy Today:
Today: Sales Assistant Quechua, Huda
CRM, Huda




Saurav Sharma
Today:
Sales Assistant
Domyos, Anubhava
Preeti Sambyal
Today:
Hospitality
Manager, Sandeep Nangia
Services
Today:
Sales Assistant,
Kaushambi




18

HAPPY TEAMMATES






Aurangabad

Krunal Bhalachandra Dawale
Today:
DM Team Sports, Nagpur

Shakti Singh
Today:
Department Manager Sebastian Akash
Quechua, Baroda Gomes
Today:
Sales Assistant Quechua,
Wagholi
Dheeraj Mangal
Bhave
Today:
Store Operations Sameer Khan
Manager, Baroda Today:
Sales Assistant Kalenji, Rcity




Tausif Khan Subhasish Roy
Today: Choudhury Ramanand
Shinde
Sales Assistant
Domyos, Surat Today: Today:
Sales Sales Assistant
Assistant HND, Wagholi
Artengo,
Wagholi


Bhola Singh Vishal Shubham
Today: Mishra Goswami
Sales Assistant Today:
Domyos, Rcity Today: Sales Assistant
Sales Assistant
Quechua, Inesis, Wagholi
Wagholi



Aditya Paul
Sharma Abhishek Rai
Today: Today:
DM Btwin, Sabir Rahim Sales Assistant
Hennur Road Today: Team Sports,
DM Quechua, Thane
Whitefield




Sanyukta
Gupta Girish Kadam
Today: Today:
Sales Assistant Neha Bishnoi Retail Logistician,
Oxelo, Lucknow Logistics
Today:
Sales Assistant
Kalenji, Thane

19

PASSION IN PRACTICE





Store to Store - The Ride Continues




Attempt Decathlon Baroda - Decathlon Surat

Distance 190kms
Time 12 Hours (Inclusive of short Breaks)
Cyclists Alpesh Patel, Vinit Chandgothia, Umesh Parghi & Keyur Singhal




This was in continuation of Store to Store
ride where previously we have covered
Thane - Nashik (150kms) / Nashik -
Aurangabad (200kms) / Thane - Pune
(167kms)
The next few ones on the list is
Baroda - Ahmedabad (150kms) and
Baroda - Thane (400kms)
I am aware in South some have covered
Mysore Road - Mysore City (127kms),
Hosur to Poonamallee (302kms),
Anubhava to Thrissur (500kms).
It would be interesting if cyclists across all
stores would cycle store to store and see if
all we can connect all India. Alpesh Patel, Baroda




Applewoods United Wins The “Legends Cup”



The corporate football tournament “Legends Cup” kick
started on 2nd of September 2016 with stalwarts from
various companies in Ahmedabad battling it out on the
football field.
Team Applewoods United, as we call it, that has previously
won three other corporate tournaments consecutively,
added the Legends Cup Trophy to their award shelf.
The tournament was played for 3 days. Decathlon took on
Vodafone scoring 5 goals, defeated Genesis Consultancy
1-0, won against Idea with a score of 4-1 and clean swept
Adani with 5-0 to finally be the proud winners.
The Golden Boot title which is awarded to the player
scoring maximum number of goals was won by Tabish
Chishti for scoring 11 glorious goals in the tournament.
The Golden Glove title was awarded to Urvish Patel for his
exceptional goal keeping.









Mayank Singh, Baroda
20

PASSION IN PRACTICE





Onam Vadam Vali (Tug-of-war) At Anubhava




Vadam vali or Tug-of-war is a traditional game played by both men and women during the Onam
festival. This is a team sport in which each team works to show their strength and unity by
pulling their opponents across the center line.
The main idea of organising this sport was to show that there is strength in numbers when we
work together to help each other, while sharing a very traditional Onam celebration with our
team members.
Asif Salam































8 Team of five each took part in the Vadam vali It was an amazing team sport with
(Tug-Of-War) to test their strength. Team IT and Team good number of competent. The
Steve reached the finals with Team IT winning the fun was more in participating than
coveted bunch of banana trophy. watching. The Finals was a bit
Team IT difficult in the beginning as we had
to put lot of effort due to strong
opponent but we didn’t give up. We
won the match especially due to our
Team Effort and we had our “Anchor” aka Jeslin David.
“IT ROCKS”
Akshay Dias


As a Team we enjoyed it to the
thoroughly, it is a great feeling to
be part of this especially on the
winning side. We used to have this
sport (Vadam Vali) only for Onam,
thanks a lot for arranging this.
Team Steve Jeslin Davidraj



Winners : Team IT (Jeslin, Akshay, Arumugam, Vidyarth, Santosh)
Runner-Up : Team Steve (Rajesh, Steve, Ravi, Chaitanya, Praveen)


Vijoy Nair, Customer Happiness
21

MAKING IT HAPPEN





Moving on – Mohali & Aurangabad





As shared by Steve, since many years now we have been opening many successful stores and accelerating
quickly. Two non-concept stores were opened a while ago in shopping malls and were non-performing. The
decision was taken to refocus on concept stores and tier one locations. We have learnt a number of things about
how to work better in shopping malls in order to guarantee the right identity accessibility and visibility. We have
taken care to work human projects for the team and also to find different ways for the customer to carry on
shopping with us. In the case of Mohali for example the larger Zirakpur store is very close.


A BIG THANK YOU to Neha, Abhishek and their teams for their hard work and spirit and is happy that new projects
and solutions can be found for the teams and users
Steve Dykes


From Decathlon Mohali


Decathlon Mohali our 4th store in the North Zone and 3rd
store in Punjab opened on 4th June 2014. In these two
years the team had built a personal connection with each
customer, especially those who have been visiting us
since the opening of the store.
Personally for me, these 2 years at Decathlon Mohali have
been the most joyous and enriching. I would like to thank
everyone associated with the project and
wish my amazing
team all the very
best for their
future projects
at DSI. It was a
pleasure working
with all of you.







Messages from team mates


I never thought of this moment! The moment I
will ever say a goodbye to my Mohali Team. A
team..... “We are not a Team because we work
together. We are a team because we respect,
trust and care for each other”.
My sincere thanks for all your support and
guidance throughout. Will miss you!
Karamdeep Kaur
It’s a misfortune for team Mohali that the store is
going to close and I Joined because of the work
I love the time I spent here working at Decathlon. environment, culture & Quechua (my passion
Definitely I will miss my Team and the place sport brand). It’s been 1 and half year with
where I have been coming daily from past one Decathlon Mohali and it’s a very difficult moment
year. for all of us to be apart from our team which was
Will miss you All! like a Family now. Will miss you All
Cheers, Regards,
Ganesh Mudhit


22 Neha Sharma, Mohali

MAKING IT HAPPEN






From Decathlon Aurangabad


It has been an amazing journey where we did our best
to spread the benefits of healthy living by making sports
accessible to more and more Aurangabadkars
I am glad that at the end of this short but rich journey, the
team is very strong, understands the sense behind the
decision for closure and I am confident of their future in
the company in a different location with their set of skills
and an amazing never say die attitude.


























Messages from team mates

I was very excited when I was offered
Aurangabad project it was 1stone of its kind (1st
project in tire 3 city) especially in India where
sports doesn’t come in the primary consideration.
On hearing the news of closure, the team was
emotional but at the same time Dhiren and
Abhishek gave us confidence.
Now as we move on I am very confident that my team will
carry the warrior spirit in them and will not hold back to
explore new things and take more risks to achieve something
amazing.
Krunal Dawale



Desire and passion to work and contribute in the
sports sector of my country made me choose
Decathlon over other MNC’s. Aurangabad was
my graduation academy of Decathlon. It made
me get closer to my customer, so close that I tell
them what they need well before they realize it
themselves.
I understand the decision to close the Aurangabad store is
wise and strong. Also, I understood the company’s interest in
the future of its employee’s when I got the offer to take up the
role of Department Manager of Quechua in Whitefield.
Sabir Rahim


Abhishek Rathore, Aurangabad 23

MAKING IT HAPPEN





India’s Frist Metro Station Store Huda Now Open




Walkins during the opening weekend = 8000 Anticipated Walkins per day = 1,000

Decathlon
Huda opened to Special for Huda: First store in a Metro station in India (directly next to the only
exit), 1000 sqm, less than 400 LM, strong focus on omni-commerce and
customers on digital store
3rd September.

We share with you some moments from the opening…











































What our customers Feel



Decathlon was most awaited in Gurgaon.

This is my second visit to Decathlon & I am having a
great experience. The team is well trained & always
happy to help.

To name Moksha & Sabrina they helped me patiently
with my purchase.
Had a wonderful experience at your store. Your trainee
Kevin was extremely patient and friendly and helped my I am going home happy & looking forward to coming
sons in choosing the right shoes. back soon. My first choice will be Decathlon always
Salamrit Virt Jeremy P


Sabrina Jacksteit, Decathlon Huda
24

PLAY MORE





Oxelo India Engages Skating Enthusiasts




Today most stores across the country are conducting regular skating events alongside the ongoing coaching
classes. Oxelo caters to all age groups and organizes events accordingly. Most are for children starting at age 5 to
youth of age 16.
We have noticed that through these events and classes we have a very strong engagement with the community
around us which helps build not just the brand image of OXELO but more importantly creating a strong brand
awareness for Decathlon.
We strongly feel events are key to the success of Oxelo and it helps in building and retaining our customer base and
also increases the trust in the products we sell.
Mayank Soni


Decathlon Anubhava organizes “Oxelo Inline skates competition” which saw a participation of 170 skating
enthusiasts

We did business which was 4.47% store T/O
on that day where else T/o growth for Oxelo
in store this week was 44.19%.


































Decathlon Applewoods organizes an “Oxelo Waveboard
Championship” which saw competition amongst
50 participants.

Usually the Waveboard share % for Oxelo is
23% but that week it took 33% of the share
and Oxelo contributed 6.82 % T/O share for
the store







Prateek Gondane, Oxelo 25

PLAY MORE





Fouganza Marking Its Presence




Given the growing number of horse riding clubs in India, Fouganza has a good chance to mark
its presence in the market.
The organization of workshops and promotions at tournaments by our stores have helped
increaset our visibility among clubs and riders. It has also generated interest for horse riding
among other sport enthusiasts.
We share with your activities and engagements of Decathlon Zirakhpur, Decathlon Anubhava &
Decathlon Gurgaon.
Decathlon Zirakpur & Decathlon Gurgaon organized a workshop each where 78 to 88 users
(respectively) tried the sport for the first time


Images from Decathlon Zirakpur







































This was probably a learning that I will cherish for my
lifetime. I never knew horse riding would be so much fun.
I learned many things including: How to approach a horse,
How to mount a saddle, How to walk with a horse, How to sit
on a horse. I completely enjoyed it.
I have always wanted to try horse riding and you guys Neha Bhullar, Zirakpur
made my day. Before actually sitting on a horse I got to
know many things which are required and also not required.
This workshop made me confident that I can do horse riding I and my kids enjoyed the workshop. I will surely let my
and I will surely start practicing it. kids do horse riding in near future.
Sukhjinder Sidhu, Zirakpur Rajdeep, Zirakpur




26

PLAY MORE







Images from Decathlon Gurgaon


Decathlon Anubhava partnered in
the EPL Tournament organized by
the Embassy International Riding
School by setting up a Kiosk.


Decathlon should have similar
kiosks in all horse riding event, not
all riders know where to acquire
equestrian gears in India.
Customer


I like Fouganza products, I visit
the store very often but there is no
change in the range for past
2 years
Customer

The two day exposure saw immediate results in sale
(compared to last years’ performance)

Jodhpur Boots 444% Growth
Rider Helmets 50% Growth
Men Apparel 100% Growth

Embassy International Riding School













Mayank Varma,
Zirakhpur


















Dhiraj Singh,
Sohna Road




Adhithya Haridas, Fouganza 27

SUSTAINABLE DEVELOPMENT





Decathlon Foundation Hubli




The second pilot under the Develop with sports initiative of Decathlon India and Decathlon Foundation is Decathlon
Foundation Hubli. DFH was launched at Chanabasawama Lingagouda Hubli Govt School, Basveshwaranagar in
August by the Hubli team.


Our Team

















Prashanth Malagi Saif Muzamil Raghwendra Singh

















Karthik L Arti Singh Suraj SG



We have started the pilot with 45 children (30 Girls and 15 Boys) of class 6

What we propose:


 Help the children develop the personality
through sports
 Understand life skills needed in our daily life
 Emphasize on good hygiene
 Encourage discipline















28

SUSTAINABLE DEVELOPMENT







When & how we engage


Monday : Theoretical classes on cleanliness
Tuesday : Practical training on team building and sportsman spirit
Children are invited to our store once a month to experi ence the play grounds and also give them a more
positive exposurewith our team interactions.
































We would like to also involve parents in the program and understand the change they see in their children and
possibly organize sessions for them as well to educate and spread the awareness of what sports brings to their
children.




































Saif Muzamil, Hubli 29

SUSTAINABLE DEVELOPMENT





Care For The Future – A Shahi Initative




Great to announce a Best Practice initiated at Shahi Exports Pvt. Ltd., Unit 37 (Decathlon dedicated factory),
Mysore.
Pregnant women have been issued special Blazers embroidered with “a mother and a baby logo” and quoted,
“CARE FOR THE FUTURE.”
This ensures a clear identification of Pregnant women such that everybody takes care of them and provides enough
Love & Care.
The best part is that these blessed women and HAPPY and PROUD to wear it to work everyday!
Happy operators: Working towards a better future!




































































30

SUSTAINABLE DEVELOPMENT





Decathlon Skill Development Program By Workshop




SKILL DEVELOPMENT PROGRAMME











Objective: Enable Social behavior change & Improve employability in our community


Decathlon Workshop and Don Bosco Tech Avalahali came together to deliver the first Decathlon
Skill Development Program to 6 youth from DB Tech.

































DSDP - Workshop is a three week training program which includes 1 week of retail and technical training (theory) at D B
Tech and 2 weeks of on ground / store training (practical) at OMR Store.
Retail Topics : Basic retail knowledge - Sales, CRM, Layout, and Values & Culture.
Technical Topics : Repair & Maintain cycles- 14 check points, Accessory fitting & Bike assembly
Lingesh and Ravinath were finally selected after a DRD and are currently working with Decathlon.














Bichali Lingesh Ambaldage Ravinat
Decathlon Hennur Decathlon Bannerghatta

Jaspreet Singh Kalra, Workshop 31

SOMETHING MORE





User Image Of The Month




Eco-friendly Statue of Ganesha –
Decathlon Wagholi



Onam Celebration at Decathlon Thrissur













Onam Celebration at Decathlon Anubhava

























































32

Namaste is a monthly newsletter that connects all Decathlonians
Editors across the country. It is a tool to share and to celebrate; to inform and to
understand; to publish and to promote...
We have grown from 1 store in 2009; to 2 stores in 2011; to 39 stores
till date and we have an ambition of opening 30 stores in 2016 - which
means around 2400 Decathlonians in more than 25 Cities across the
country!
We may not be able to meet each and every collaborator but we can
know of them and their achievements.We may not be able to take part
in every event but we can learn from them. We may not be able to break
every record but we can
challenge them.
So if you have a story to tell, an idea to share, an experience to narrate, a
picture to publicize, a cause to promote, a message to communicate, an
announcement to make, this is your platform !
Annie George Arjun Bethmangalkar

















Adhithya Haridas Anirudh Prasanna Divyanshu Garg Ishwarya Srinivasan















Jayakrishnan P Marcos De Angel Moliner Mayank Singh Naghma Panchakkil














Prateek Gondane Sabrina Jacksteit Saif Muzamil Vatsal Pant








To be a regular subscriber of
Namaste Decathlon India
you can send a mail to
[email protected]

Vijoy Nair


CAUTION:
The Namaste Decathlon India is for the information and knowledge of employees of Decathlon Sports India and the Decathlon group. Any 33
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