HYPE MAGAZINE

HYPE

the road less
traveled

of young artist

SERIOUS

BACON

FEMINISM THROUGH YHOLYIUPFREE
THE VOICE OF
4 selected stylish
YTHOAUTTHMAD WOMAN Mutelu Items 2022

2022

Editor's

NOTE

It's quite a thrill to be the editor for HYPE. I fell in love
with the concept since when I first heard of it: an all-in-
one place for Gen-Z hyped trends!

In the modern world where everything is changing; in an
unimaginably fast phase, it gets difficult for the young
trendy adults of this generation to keep up with all the
trends and stay cool. This magazine is definitely solving
all those problems for the teenagers, such as myself and
my friends, in a fun and entertaining way.

TABLE OF
CONTENTS

The road less traveled of the
young Artist: Serious Bacon

HYPE Your Life: 4 selected stylish
Mutelu Items 2022

Y2K Is Back to the Fashion
Trend in 2022

Who says men can’t wear PINK?

Feminism in the Thai society
through the voice of the youth
That Mad Woman: it sure is
difficult but not impossible

THE RETURN OF CAT EXPO

Sip, Watch, Chill at the OFTR, best
new bar in town

Twenty Five, Twenty One

Discover 7 classic photobooths in
Bangkok 2022

HYPE YOUR DREAM HYPE SERIOUS BACON

SERIOUS BACON

THE ROAD LESS TRAVELED

"THE ONLY WAY TO
PROVE THEM WRONG
IS TO LET THEM SEE "

11   |   IMPRINT MAGAZINE

HYPE YOUR DREAM HYPE SERIOUS BACON

In a country where doctor means success, attorneys and accountants mean
stability, and engineer means bright-future-ahead, choosing a career path in
‘art,’ is almost never the usual road Thai youngsters take.

However, these young artists, Pemika Jiranaraks
or Cake, and Songmuang Chaiyariti or Muang,
from Serious Bacon Band, have never imagined
an ordinary and mundane future for themselves.
They found their true passions and chose to
pursue the untamed road of becoming an artist–
full-time.

“I think one of the reasons
that I chose to become a full-
time artist was, and still is,
because it makes my life
happy,”

said Cake, “I think it might be the same reason as
most of the people who pursue nontraditional
careers.”

They knew each other from the faculty of “We were really shy and kept looking down
Communication Arts, Chulalongkorn University or but the people that came by started to
Nitade Chula where they got to be in the ‘music’ sing with us, cheering us up,” said Muang
team of the annual musical play of the faculty or with a smile on his face, “when the show
Lakorn Nitade Chula together and formed was over, some of the younger kids came
Serious Bacon Band. They both possess the to us and said they would listen to our
passion of composing songs, both have the covers and songs while they feel down and
same taste in music, and work well together, so that made my heart smile; since, I also
they started off doing the first cover of a mash listen to my favorite artists too when I’m
up of two thai songs, พอเถอะ and รถคันเก่า on feeling down. Getting to be ‘that favorite
YouTube and it blew up unexpectedly with over artist’ of someone made me decide that I
a million views in two days. want to do this for the rest of my life.”

Then, their first unofficial debut was at Lido Unlike those ‘stable’ jobs most Thai people
Connect at the event LIDO SHOW!, The believe in and admire, the path of this non-
Opportunity Space Project (พื้นที่แห่งโอกาส), which traditional career is not neatly outlined in
allows anyone that want to show their talents an employee handbook. Instead, people
through any kind of performances including that chose to take this road have to create
music, art pieces, photograph, movies, or even their own roadmap, go through trials and
muay Thai. This is where Serious Bacon found errors, learn to trust themselves while
their inspiration in becoming an artist full-time. people around them might not.

"We went there and sang and suddenly people
kept showing up and before we knew it, there
were hundreds of people in front of us,” said
Cake.

HYPE YOUR DREAM HYPE SERIOUS BACON

Upon concerns that other people might have “If your parents ever worried about your financial
with non-traditional careers; for example, security, my suggestion would be to plan your
financial stability, lack of support from family and finances really properly and clearly. Give parents
friends, and lack of career guide to success; this assurance that you are able to manage your life. In
duo, Pemika and Songmuang, showed everyone my case, I told my mom that I would briefly know
that this non-traditional career of artist can at the beginning of a month how many jobs or
become a successful career as well. events that I have to attend and I could roughly
estimate how much money I would make in that
“I think we are both really lucky that our parents and month so that I could plan my expenses and also
friends are really supportive and understanding of savings. Moreover, I set a monthly income
what we’re trying to pursue,” said Cake. benchmark that I need to earn as well,” clarified
Cake, “but it cannot be denied that with the
“As a mother, we all want our children to be happy Covid-19 situation and being a musician, it is pretty
with whatever they are doing,” said Soranart risky. So, I and Muang often find ourselves an
Jiranaraks, Cake’s mother. “I am just here to support alternative source of income; for example,
them in anything that they want to pursue.” continue to do covers or make Vlogs on Youtube
or utilize our social media platforms for product
However, Soranart or Cake’s mother, just like any endorsements and reviews. We also make our own
other mothers, was also worried about her Serious Bacon merchants to sell as well.”
children’s future and well-being too as whether
becoming a full-time musician would be financially Cake pointed out that parents love their children
stable or not. so they are so worried about their future. She
proposed that instead of letting their concerns
“I once was concerned about Cake’s financial become arguments, just discuss and find solutions
aspects. That was the only thing I worried about. together and she claimed that it is really helpful to
But we decided to sit down and have a discussion get the ideas from experienced ones.
about it,” said Cake’s mother.
Other than criticisms about financial security,
Not only has Serious Bacon encountered the both Cake and Muang received other criticisms
question, how can you be financially stable in a from other people around that underestimate
non-traditional job?, from their family but almost them as well; for example, if their career would
every individual out there that chose this path has. make them fail at academics or if they only went
viral only for that one clip on YouTube.
Serious Bacon answered this question by letting
their parents see that they plan their future well. “The worst criticism that we have received is that
we got to this point because of pure luck. Not only
that it underestimates our abilities but it also
disregards all of our efforts that we’ve put in,” said
Muang, “after our first cover on YouTube, we
continued to do more as it became our routine.
Along the way, we also kept on composing songs
to send to different music records, hours and
hours of brainstorming on the new song ideas and
rehearsals, went to many and many music
contests to build up our profile and let people
remember us, dealt with rejections after rejections
from those music records and contests. All of
these happened during University where we have
to put effort in time management too. But after
every rejection we faced, we always tried to
improve ourselves, learn from the mistakes, and
practice even more.”

HYPE YOUR DREAM HYPE SERIOUS BACON

Both Cake and Muang dealt with those criticisms Also, differentiation from others is an important
and situations the only way they know how. They key to success as well. Serious Bacon mentioned
continued to practice and improve themselves all that they found what makes them unique and
the time. They took those criticisms as motivation pointed that out to the world. For example, they
to push them further. They both agreed that the branded themselves as ‘Muji Duo,” from their
only way to prove them wrong is to let them see. styles that looked like they were from the
Serious Bacon showed them success through the Japanese retail store, Muji. For the musical
academic aspects where Cake and Muang both aspect, they used their free time finding
graduated with first honor degree and through their inspiration, listening to many songs, and making
work as an artist. their music unique.

After one and a half years of hardwork and “Sometimes, putting a little pressure on yourself
dedication, a record label, BOXX MUSIC, which is the is another key to success,” said Cake, “for me, I
same record label as Waruntorn Paonil or Ink , utilized the fact that my friends and family are
accepted them and they got signed in as BOXX really supportive to drive me to really become
MUSIC artists. After releasing their first two singles, พี่ๆ successful because they have high hopes for me
ตัดแว่นให้หน่อย and ไม่อยากฟัง, Serious Bacon’s hits
received a really well feedback and got over 40 million a"nOd nI deon’t wtahnitntoglet thaenmddownt.h” e most
views on YouTube. They even got nominated in the important thing in pursuing
New Artist of the Year Award from JOOX Thailand this nontraditional career
Music Awards 2021 BUZZ. path in a country that doesn't
appreciate art is to have faith
They want to emphasize that one of the keys to and really trust in yourself,”
success is consistency.
be really consistent in your dream and passion,
“We are confident in this path we chose because we never give up, and utilize those criticisms as
trust in consistency. We believe that our consistency pressure to drive you forward” said Cake, “I could
in our dream to be an artist and passion in doing not think of myself doing anything else other
music, never giving up no matter what, and being than being an artist.
consistent in improving ourselves all the time and
practicing a lot will surely lead us to the success we Songmuang also agreed and wants to keep
want,” said Muang. reminding Gen Z that, “as one of the Gen Zs, I
think we are in a digital era where you can easily
Open to new opportunities, according to Cake and let the world see what you are capable of, so, just
Muang, is another key to success. show them. And like Cake said, to have trust and
keep going. One day, it will pay off.”
“Do not be afraid to get out of your comfort zone or
failing, and always be open to any opportunities
thrown at you,” said Cake.

HYPE YOUR LIFE HYPE MUTELU

#MustHave2022

HYPE YOUR LIFE #OngLong

4 SELECTED STYLISH MUTELU ITEMS 2022

GEN-Z PPPIIICCCGGGKKKEEENNN---ZZZ PICK
GEN-Z PICK
GEN-Z PICK

THE WORLD SAYS "SURPRISE!" Of course, with the Gen-Z generation
YOUR LIFE GETS TOUGH.. characteristics, styles, uniqueness and
self-exposure are major important
How is your work, relationship, finance and lifestyles for Gen-Z. Now!! HYPE has
mental health right now? When your fortune gathered all selected 5 accessories
is hard to tell, please welcome yourself to brands with chic styles reviewed by
uplift your life and hype your balances with Gen-Z fellows.
the selected must-have mutelu items for
GEN-Z !!

In 2022, the world has created so
many phenomena that surprises
people’s well-being. When life gets
tougher, a lot of us are likely to wear
clothes following the lucks of fortune
in a day, use fetish and amulet to
boost up inner energies and some
agree to find sacred items to create
pleasant mental trust.

HYPE YOUR LIFE HYPE MUTELU

MUTELU WALLPAPER
@PUNDUANGD

The closest immersive digital hype life-lifter you can
easily get in touch with cannot neglect this in-trend
mutelu wallpaper by Punduangd! With minimal
customized wallpaper patterns related to various
genres of wishing categories and personal date of
birth, you can select 3 meanings of tarot cards you
want to focus on in life and lucky numbers with
inclusive phone wallpaper designs for Gen-Z.

"I have more luck on finances when contributing
freelance work for only 249THB,” said Cream, a 22-
year-old creative film producer who changes her
wallpaper every couple of months.

“I can control my effort, but the opportunities in this
era are so hard to seek. ” She feels supported and
delighted with every little thing in life.

"ONLY 249 THB, I CAN HAVE MORE LUCK ON
FINANCES WHEN CONTRIBUTING FREELANCE WORK,”

Cream(22) - film prodcuer

FORTUNE CALENDAR
@STARCANSAY

How do you know what life will be going on in a
day without booking a fortune teller every time?
Check out your life calendar by Starcansay!

The concept is to match your date of birth with
the astrology or star systems to predict the exact
date and time the movement of life, work, luck,
and love will happen.

More importantly, this online calendar will
connect with your google calendar which makes
it easy for you to realize what will occur during
the day for 555 THB per year.

"THIS CALENDAR TELLS ME “This calendar warns me when I have to manage
SUITABLE DAY my emotions and also informs me of the suitable
FOR NEW OPPORTUNITIES !" date for doing strategic planning projects,”

Euy (21) - Marketing Strategist

said Euy, a young marketing strategist. She has a lot of things to do during the day and
somehow she forgets other aspects of life apart from work, so this calendar is a good
reminder for Euy during the day.

HYPE YOUR LIFE HYPE MUTELU

LEILA AMULET MUTELU WALLPAPER

@LEILA_AMULETS - PUNDUANGD

If we think of trendy matchups between fashion
and amulet, Leila is the top accessory a lot of
influencers and artists will think of!

Leila by leila_amulets is one kind of Takrut, a Polkey, a fashion ambassador at the age of 24
type of tubular amulet that originated from mentioned that he was normally a big fan of
Thailand that people belive this helps you fashions and Leila was one of the classic and
enhance your attractive energy, people’s stylish that combined Polkey’s characters and
support, and call for better financial life. They overall opportunity support.
have an elongated scroll-like shape, and are
usually made of metal or palm leaf and tied to A lot of people nearby loved to have great
the body with a cord. Its unique style portrays chances in every life aspect, and Leila actually
the mixture of traditional Leila amulets and generally helps you all in one. Polkey feels more
colorful minimal tones. secure and safe while wearing this amulet;
when he loses his focus, he will feel this energy
"GREAT COMBINATION OF FASHION of Leila to concentrate on work and problems
AND AMULET" coming on.

Polkey (24) - Lifestyle ambassador RAVIPA STONE
@RAVIPAJEWELRY

Now, moving on to the next accessories for
minimal and simple Gen-Z types, HYPE would
like to introduce you to the Stone bracelet by
Ravipa Jewelry.

With its light-toned and silver materials, Ravipa
mainly lifts up your relaxed lifestyle and no
worries with life. “I decided to get Ravipa
Jewelry because it keeps telling me ‘you don't
have to be worried! you can do this,” said Pooh,
an opportunity seeker who has been shifting his
life from high school to college and been
through hard times of relationship goals and
work opportunities.

GGeGenennZZZDhelyisfpeteisnltiyyfele "ITS LIGHT MATERIAL
MAKES ME FEEL UNWORRIED"

Pooh (20) - Artist University student

"Dear Gen-Z, Don't forget to live your
current life as hype as you could !
Enjoy the moments and seek your
stylish path :-)) "

HYPE YOUR OUTFIT HYPE Y2K

Is Back to the
Fashion Trend
in 2022

If you take a stroll around urban
areas in Bangkok, you will definitely
see many girls dressed in vintage
styles, taking you down memory lane
to the 90’s when Britney Spears first
introduced her mega hit ‘Baby One
More Time.’ A hit that influenced all
the girls to wear crop shirts paired
with short, pleated skirts. Don’t be
surprised because Y2K is back in
style!

For all the newbies to this trend,
“Y2K” stands for Year 2000, since this
trend occurred around late 90’s to the
early 2000’s. This style is the result of
the advent of technology in that period,
integrated with the pop culture in the
society which gives a futuristic sense
amidst the millennial generation.
According to The Trend Spotter, most
of the 2000’s clothes were influenced
by the entertainment industry,
especially music and films that were
produced in those seasons such as The
Matrix, Mean Girls, and Clueless.

HYPE YOUR OUTFIT HYPE Y2K

“With Gen Z and Millennials
welcoming a nostalgia for
this era, it was only a matter
of time before the style
came back,” said The Trend
Spotter.

The main materials used in this
style are metallic and shiny such as
sequins; these fabrics give off a
technological impression, and they are
mostly in bubblegum colors; it makes
this style cheerful and refreshing,
resembling the attires in those teen
movies. Most iconic pieces best
represent the Year 2000 fashion are
Velour tracksuits in velvet and colorful
fabrics from ‘Juicy Couture’, denim
over denim, translucent clothing, tie
front tops, pleated skirts in different
patterns and colors, and baby tees. To
complete the looks, accessories are
imperative for this trend. You can have
a wide range of head accessories such
as hair clips in various styles,
scrunchies, and bandana or a versatile
headscarf.

HYPE YOUR OUTFIT HYPE Y2K

In 2022, Y2K is back and the trend is going through
the roof, which reawakens all the fun to the fashion
industry once again. Not only street brands but high-end
fashion houses also joined by redesigning their past collections
to adapt with modern characteristics for the present-day market.

“The Y2K comeback proves once again the cyclical
nature of fashion,” said The Vou.

One of the Y2K pieces that receive tremendous demands is the Baguette
bag according to Vogue Thailand. It was firstly introduced by Fendi in the late
90s as it became the first ‘it’ bag that is loved by all the girls around the world.
Some phenomenal examples of this shoulder bag that has been introduced by
luxury brands are Prada “Re-Edition,” CELINE “Ava Bag,” and YSL “Le 5 À 7
Hobo Bag.”

Moreover, these world-renowned designer brands have also reinterpreted
the vintage style through their recent collections. For example, Jacquemus
has “Pralù Cropped cardigan” which alternates the tie front top by using their
logo-charm instead of cloth strings, Miu Miu has this super short, pleated
skirt the latest #MiuMiuSS22 campaign, and Dior introduces the denim over
denim look in recent #DiorSS22.

HYPE YOUR OUTFIT HYPE Y2K

In Thailand, a number of fashion
brands have started to catch up
with this trend by introducing their
vintage pieces. But if we go back to
8 years ago, there is a small brand
that is passionate about 90's
aesthetics and began its journey in
the fashion industry under the
name “Daddy and the Muscle
Academy.”

This brand was created by
Ms.Saruti Tuntivithayakul or
“Looksorn” and Mr.Tin Sangtaweep
with their love of vintage art. Khun
Looksorn told us there were no
brands in the Thai market that had
adopted this style during that time.
Consequently, they presented Y2K
as the DNA of the brand through
every piece they designed, making
Daddy and the Muscle Academy a
top-of-mind brand when people
think of vintage brands as they had
established a clear identity that is
deep to its core.

HYPE YOUR OUTFIT HYPE Y2K

“The concept is nostalgia,” said Khun Looksorn as she wants the
customers to reminisce their joyful memories through apparels
imitating vintage patterns. Initially, the brand launched various designs
ranging from 60’s-80’s fashion, but most are in 90’s trend at the
moment due to the current fashion style. The reason why she
constantly shifts the era is because it is crucial to keep up with the
trend as fashion business is a highly competitive industry.
“Always keep up with the trends but always stay true to the brand
identity,” said Khun Looksorn as a recommendation for fashion brands.
In addition, the character of Daddy and the Muscle Academy is lively
and youthful which attracts many young customers as their clothes are
easy to wear, colorful, and often decorated with cute illustrations of the
brand’s characters.

If you want to stay à la mode, keep note that you should add these Y2K items to
your wardrobe right now or try shop @daddy_and_themuscleacademy for
authentic 90’s fashion!

HYPE YOUR OUTFIT HYPE Y2K

WHO
SAYS
MEN
CAN’T
WEAR
PINK?

These days there is a trend called
‘pinkification,’ in which pink grabs
women's attention. Wearing pink outfits
leaves a good impression on them!
In business context, pink also makes you stand
out and is powerful, as the pink color is used in
various social movements, making it an
encouraging color in modern society according
to sources such as Edition, It’s a MAN’s class
and Real Men Real Style. Men who wear pink are
also likely to be more confident as it shows how
secure they are in their sexuality, and they are
comfortable showing their true selves through
clothes– boosting their attractiveness.
Thanks to younger generations, pink is more
acceptable as a unisex color these days. We
clearly see that a number of men are more
comfortable in this color; the key to being
well-dressed does not rely on the color, but
on style. A little tip from It’s a MAN’s class for
men who want to succeed with the pink look
is to keep in mind that menswear should be
simple because it will make you look elegant
and help with the balance of the overall outfit.
So if you’re up for it, feel free to express
yourselves and add some pink to your outfits!

HYPE YOUR VALUES HYPE THAT MAD WOMAN

FEMINISM IN THE
THAI SOCIETY THROUGH

THE VOICE OF YOUTH



THAT MAD WOMAN

“People say a feminist is Social issues are known to be top of mind for
just a mad person Generation Z like us, and feminism is definitely one of
calling for equality; I, them. So, it is safe to say that many of us would have at
therefore, want to tell least seen a post from ‘that mad woman’ or even are
them I am ‘THAT MAD one of their followers.
WOMAN’, who stands
and fights for equality, As their contents cover many topics that are not
and I don’t care about widely discussed in the Thai society from Sexual
what they say’ Harassment, Toxic Masculinity, to Sex Education, it is no
surprise they could gain 10,000 followers within 10
MELADA days and is very much interested by the Gen Zs.
CHATVISUTA,
THE FOUNDER OF Melada’s wills in creating this page is simple yet
THAT MAD WOMAN resolute. She saw that people around her are being
unfairly treated and they don’t even know that their
freedoms are suppressed and their right to equality
is violated. For this reason, she just wants to address
these issues and make it easy to understand and
gain more people's attention, so people are aware of
their rights and step up for equality more, especially
in Thai society.

With almost 80k followers, all the shares, and not
to mention the feedback messages she received,
she has certainly created quite an impact. People
find this page to be the voice that speaks for them
because it explains everything in their minds.

HYPE YOUR VALUES HYPE THAT MAD WOMAN

Some of her followers even said that they
use the posts from this page to show their
points and their stances or to educate
someone in their lives which means the
awareness is spread even more and her goal
is as well achieved. “ One of my followers
told me that when she doesn’t wear a bra,
and her boyfriend is mad at her for this,
she uses the contents that I post to tell
and educate him about her rights to do
so”, Melada demonstrates.

Additionally, her goal apart from spreading the awareness on feminism and equality
is that she wants this page to be a public open space where people share their ideas
and discuss on the social issues. It can be said that her goal is successfully
accomplished as there are often people leaving their comments under each post to
discuss with random strangers on a particular topic. In addition to that, she sometimes
would capture some comments and post it on Instagram story, so people can see and
further discuss the topic as to create an open space and a productive atmosphere for
discussion.

However, because gender inequality has been embedded in Thai society for so long,
it has inflicted a hardship for Melada to eliminate such belief. From her aspect, people
who are feminists in Thailand are the minority. There are so many people who don’t
understand the concept and worse won’t even open their minds to it. To break this
norm, it would take not only the people, but also the government.

In the big picture, the root of the problem is
also the education system. They still teach
children the concept of victim blaming that
suppresses people’s rights and do not provide
children sex education. " Children are
exposed to this kind of content because it is
included in the country's national
curriculum", she explains. Like the case of
#saveเกี๊ยว, in one of the Thai basic textbook
Bhasa Phati, authorized from the Ministry of
Education, one of the chapter talks about
‘Losing without getting back’. It presents a girl
named Kiew (เกี๊ยว) who likes to wear revealing
clothes and hang out with guys and she is
harassed by them. This shows that the
textbook tries to slut shame this woman and
blame her for what happens to her. That is the
reason why there is a number of backlashes to
her page since people do not really realize the
misconception of these issues, even the
ministry of Thai Education. Nevertheless, she
still believes that if she carries on the narrative
of her contents, it is possible to create more
awareness for the majority.

HYPE YOUR VALUES HYPE THAT MAD WOMAN

On the bright side of this, she thinks that the
issue is also brought up to the society more in
these days. Take Mob Mung Ming Tae Tung
Ting as an example. It is the protest where
LGBTQ+ are gathered to call for democracy
and gender equality at the same time stating
that both reinforce liberal democracy. This has
shown that the new generation is more aware
and active to drive social changes.

From Melada’s point of view, the new
generation, especially Gen Z, can be the hope
in breaking the norm of gender inequality in
Thai society because we are aware, woken,
and strive for changes. Our generation tends
to question, discuss, and speak up when
something is not fair. To support this,
according to McCann Truth Central, 83% of
Gen Z in Thailand want to drive changes to
others and to the society they are in.

What Melada wants to say to us Gen Z who
want to create a change is that to stand up for
gender equality, it is very simple. You need to
really see the problem, what is wrong,
question it, read and listen to real
experiences, issues, and articles online.
Everything is out there. When you really
comprehend the issue, we will be able to call
for changes and find solutions.

“Being a feminist is not being
perfect. A feminist needs to be able
to see their values and others’ as an
individual. Because feminists see
and apppreciate the values of
diversity and want to make the
world a place where equality is
achieved”, said Melada.

She further added that when we realize what we
are worth for, what our values truly are, we will be
able to see what is in others too, and most
importantly share this mindset, and bring the best
out of everyone. Together, there is more power to
create the changes to society

HYPE YOUR VALUES HYPE BECOME AN INFLUENCER

One of the most popular professions among
Gen Z nowadays is being KOLs, also known as
Key Opinion Leader.

This career can create a huge impact from
your voice, especially on youth, because they
deem influencers as a girl/boy next door due
to a similarity in age and lifestyle. This job
could also generate lucrative income due to
high demands among businesses from a
wide range of industries; they need
influencers for the marketing strategy in
promoting their brands to the public. These
brands consider KOLs by their number of
followers and engagement such as likes,
comments, and shares.

However, a lot of us are still wondering how
to build our platforms. Today, we gather
some tips from sources such as Business
Australia, Influencer Marketing Hub, and
Jessica Worb for you:

1.Be consistent with posting your contents; this
will help maintain your followers’ interests on
your profile.

2.Use hashtags! It is extremely efficient to
encourage your followers to take action, such
as commenting under the post to have
interactions with you.

3.Always update new features on your platforms:
use them! It is an effective way to promote
your account. For example, Instagram has
many fun features such as Reels or ‘Add Yours’
stickers.’

4.Create quality content. It is crucial for KOLs to
use their influence wisely as the youth engages
with them for not only entertainment but also
information, advice, company, and comfort.

5.Pay attention to social issues. Influencers play
a significant role in today’s world as they have
a voice that can change the world so be part
of the social movement for a better world!

6.Keep up with the trends. Many contents come
and go, be sure to be on the lookout for the
new hottest thing!

Don’t forget to use these tips on your social
media and before you know it, your platforms
will be ringing with notifications.

HYPE YOUR IG HYPE PHOTOBOOTHS

In recent years, the trend of photo booths has been dramatically hyped in Bangkok among teenagers.
In fact, this new thing that Bangkok's millennials are crazy about is nothing new at all. With plenty of
options of photo booths to visit nowadays, most people have no idea what was the first automatic
photo booth in Bangkok. HYPE would like to share some fun facts that you might have missed!

The idea of a classic, yet innovative, the automatic photo booth has been initially created by a young
adult who falls in love with the concept of such a machine. Luksika “Pyn” Jiradarakul is a 25-year-old
photographer who graduated from the faculty of Arts at Chulalongkorn University. This idea is freshly
brought when she was traveling in New York, where there are a bunch of classic and vintage photo
booths that she was in love with their vibe. With such passion, she started her own brand ‘Sculpture
Bangkok’. With the creativity, together with the innovation, the photo booth has eventually become a
phenomenon for the Bangkokians.

Another fun fact is there are much more than 20 photo booths located all around Bangkok. According
to Helenathailand, the rise in the growth of photo booths in Bangkok, compared to the previous year,
is more than 150%. Exclusively for HYPE readers, we have collected 8 photo booth locations in
Bangkok, choosing only the finest ones that live up to our HYPE standards. Here is the list of our
delicately selected photo booths.

SCULPTURE BANGKOK Located near BTS Phrom Phong, FICS is a
AT FICS - SUKHUMVIT 31 film-inspired coffee shop/concept

store/community space for an absolute
hipster to take a tour. As you enter, you’re
welcomed by Amélie, aka the Sculpture x
Fics photobooth, which cries out for some
staged or impromptu snaps to grab their
classic photos as a souvenir. As a bonus,

Fics is a pet-friendly space, so you can
bring your furry friends with you—even

into the photo booth.

PRICE: 160฿/ PHOTO
(OPEN 10.00 – 18.00)

CONTINUED

HYPE YOUR IG HYPE PHOTOBOOTHS

FOTOAUTOMAT BY
FLASHBACK PHOTO BOOTH

AT VELAA

Located on Lang Suan road,
Velaa is widely known as a
trendy and luxurious community
village inside Sindhorn Village.
Developed by @photonbkk,
Fotoautomat by Flashback Photo
Booth is placed at Vietnamese
restaurant Maison Saigon. This
classic photo booth provides a
cute-looking gradient palettes
for the customers to try them

out!

PRICE: 100฿/ PHOTO
(OPEN 10.00 - 21.00)

Located in Central Rama 9, this photo
booth from Photoautomathaus

“Photoautomat” is available on the 7th
floor near the cinema of Central Rama 9
for those who prefer convenience. This
lovely-looking photo booth specially offers

a portrait mode for its visitors with
different films and templates for everyone
to pick their favorite! A rainbow template

is also a hit for this branch!

PHOTOAUTOMAT
CENTRAL RAMA 9

PRICE: 120฿/ PHOTO
(OPEN 11.00 - 21.00)

CONTINUED

HYPE YOUR IG HYPE PHOTOBOOTHS

Another Photoautomat is available PHOTOAUTOMAT AT
once again for Central Ladprao CENTRAL PLAZA - LADPRAO

visitors on the G floor. You can find
this photo booth inside B2S. These

newly placed photo booths will
attract visitors to take a snap as a
meaningful souvenir. The customized
mirror in front of the booth is a nice
checking-in spot for the urbanites.
Those who love to take a full shot of a

self-portrait cannot miss it!



PRICE: 120฿/ PHOTO
(OPEN 11.00 - 21.00)

Especially for the photo booth seekers
inside the city, the multi-brand clothing
store TRES. collaborate with Fotoautomat
by Flashback Photo Booth. You cannot
miss this photo booth on the 2nd floor at

TRES Store at Siam Square Soi 5!
Fotoautomat also offers its customers a
special live-action video via the Flashback

platform as well!

FOTOAUTOMAT CONTINUED
TRES. - SIAM SQUARE

PRICE: 150฿/ PHOTO
(OPEN 12.00 - 21.00)

HYPE YOUR IG HYPE PHOTOBOOTHS

Another photo booth Fotoautomat by
Flashback Photobooth collaborated with
Multi-Labels Concept Store ASAP on Siam
Square Soi 3. More choices for you added in
Siam! Despite being located near another
TRES. photo booth, this one offers different
films and templates from the previous one!

Those who prefered

FOTOAUTOMAT ASAP
- SIAM SQUARE

PRICE: 150฿/ PHOTO
(OPEN 12.00 – 20.00)

Located in Soi Saladeang 1 (near
BTS Saladeang) and Soi Thonglor 17

Sukhumvit 55, photo booth
Fotoautomat by Flashback Photo
booth is available for the urbanite
to have their photo back home.

The films and templates are
highlighted in this branch for its

cute and uniqueness!

THECOMMONS -
SALADAENG & THONGLOR

PRICE: 150฿/ PHOTO
(OPEN 08.00 – 24.00)

Chicha Ngamgala



- EDITOR

HYPE YOUR SERIES HYPE TWENTY-FIVE, TWENTY-ONE

TWENTY FIVE,
TWENTY ONE

THE SERIES THAT
ALLOWS YOU TO
CRY, LAUGH, AND LOVE

For the past month, you must have been hearing and
seeing posts mentioning Twenty Five, Twenty One
(2521) all over social media. More than just heart-
fluttering love scenes, this series gives you waves of
emotions, inspirations and life lessons. If you plan on
watching it after reading this review, be prepared for
sleepless nights. We bet you won’t be able to stop
watching it!

HYPE YOUR SERIES HYPE TWENTY-FIVE, TWENTY-ONE

Twenty Five, Twenty One tells the
life of Na-Heedo in flashbacks as
her daughter, Kim Min-Chae, reads
her diary. It focuses on her life,
pursuing her dream as a national
fencer amidst the 1988 IMF, while
meeting with Baek Yi-jin who is
trying to rebuild his life that fell
apart from a financial crisis.

Throughout the entire 16 episodes, Na Hee-do was starred by Kim Tae-
this series grasps the audience’s ri, a Korean actress who appeared
emotional engagement and allows in several popular Korean films and
them to laugh, scream, cry, and series. She portrays the life of an 18-
anticipate the story following the year-old perfectly despite her age
characters’ professional and being over 30. According to
personal highs and lows. Soompi, she had to pass through
several gates to become Na Hee-
do. It took 7 months for filming,
and 6 months straight to master
fencing for this project.

“The series already ended but I just She portrays a character of a Korean
can’t get over it,” said Teerapat national fencing who pursues her
Hirundej, a Gen Z who studies Film dreams with her mom’s lack of
Production at Mahidol University. affection and support. At 18, she
He gave credit to the director for unexpectedly meets with the 22-
the ability in making the audiences year-old hardworking book store
feel what the characters feel, as if part-time worker who is trying to
we were experiencing what the rebuild his life, Baek Yi-jin.
characters are feeling ourselves.
Baek Yi-jin was starred by Nam Joo-
hyuk, whose acting skills have been
internationally renowned for this
series the details in his acting.
“I have watched five dramas of Nam
Joo-hyuk and I can say that Baek Yi-
jin is his best character and his
acting in 2521 is phenomenal,” said
@NamJoohyukTH on Twitter
account.

CONTINUED

HYPE YOUR SERIES HYPE TWENTY-FIVE, TWENTY-ONE

He portrays a character of a bankrupt business owner’s son whose life turns
upside down in his teenage years: having to drop out of school, his family being
separated due to financial crisis, being rejected by companies because he has
only a high school degree. While desperately trying to get back up on his knees
without a shoulder to lean on, meeting Na Hee-do allows him to feel the
happiness in life again.

As a short summary that tvN released, “At ages 22 and 18, they say each other's
names for the first time, and at ages 25 and 21, they fall in love.” This series
shows realistic and dynamic characters’ development. It begins during times
when they both were struggling with lives until the times when they were
settled with their careers. Their love blossoms platonically with the only
intention that wishing for each other’s best until it develops into romantic love.

The pureness of their love is shown Seeing the characters’ growing up,
through heart-warming actions: the audiences feel attached to the
being there at each other’s worst, characters. Yet, more than waves of
protecting each other at any costs, or emotions the fans receive, the series
supporting them no matter what has given us life lessons constantly.
each other does. Without loads of
love scenes like the usual Korean
series or cheesy lines, the audience
can still feel their love and affection.

Their chemistry in all scenes are Along with the other characters, Ko
undeniable that series fans created a Yu-rim, Moon Ji-woong, and Ji
hashtag #BaekDo (Baek Yi-jin and Na Seung-wan, starring Bona, Choi
Hee-do) to scream about their Hyun-wook, and Lee Joo-myung
moments. However, the fact that Na
Hee-do’s daughter’s surname is ‘Kim’ respectively, this series has
and not ‘Na’ from Na Hee-do or ‘Baek’ presented the bittersweet part of
from Baek Yi-jin implies that they life: nothing lasts forever. In a
might not end up together. Without vacation scene at the beach in the
knowing the ending, the viewers year 1988, they all said “I can say that
come up with predictions for the last this summer will stay with us
episode, hoping for a happy ending. forever.” However, switching to the
present scene, Na Hee-do has
already forgotten about the trip as
her daughter mentioned it; this
communicates the story’s key
message: we wish for things to last
forever, but they don’t.

HYPE YOUR SERIES HYPE TWENTY-FIVE, TWENTY-ONE

This message aligns with the lyrics from a song
titled 2521 by Jaurim from 2013 that the series,
with the same name, used as their official
soundtrack. The song lyrics tell a story about a
to-be-married couple who love each other
deeply at the ages 25 and 21, yet their time did
not last as one of them passed away. In the
series, we can also see that things change as
time passes: their life, their mindset, or even the
stuff they use. Changes are what we can’t avoid.

Moreover, the series also teaches us to never give up. Seeing all these
characters willing to do anything to achieve their dreams: Na Hee-do
moving out of schools to join a professional fencing team without her
mother’s support, Ko Yu-rim changing her nationality to improve her
family’ life condition, Baek Yi-jin moving to country to scale up his job, and
Ji Seung-wan dropping out of school to follow her moral rules although
she was the top students.

Although their life paths are Moreover, their production materials
different, one thing in common is are detailed and unique. “The story
that they never give up on their properly incorporates elements from
dreams. Although things change the 1980s Korea in a delicate way,
throughout the story, the passion reflecting the reality of Korean
never dies down. I believe this teenagers in that era,” said Bluesherbet,
inspires a lot of viewers to feel a feature writer of The Standard Pop as
youthfulness again: care-free but a Korean Art and History specialist, in
ambitious for their dreams. an interview with me.

One of their main creative devices is
the book “Full House” which is Na Hee-
do and Ko Yu-rim’s favorite comic book
in the series. After it was aired, the
book became a hit once again as an
iconic hit item for Korean teenagers in
the 1980s.

HYPE YOUR SERIES HYPE TWENTY-FIVE, TWENTY-ONE

Another prop such mobile models were developing as years passed by in
the story as well: from a photobooth to a cordless phone, to a pager, then
to a cell phone. This shows how detailed and attentive the production was
to the story's timelines. Moreover, Bluesherbet, also pointed out that even a
banana milk’s packaging that came out in a split of seconds in the scene is
different from the ones we find in minimart these days. The production
team made efforts to find the old packaging version from the 1980s to
make the scene more realistic and flawless. All these props also go well
with the makeup and outfits that show the vintage aura of the characters.

With the well-written plot, talented casts, and realistic life lessons, and
unique production materials, this beautiful masterpiece becomes one of
the best Korean series we have ever watched. If you are ready, tune in for
Twenty Five, Twenty One on Netflix and be ready to fall in love with the
Taeyang High School gang!

Name: Twenty Five, Twenty One
Original Network: tvN
Original Release: February 12, 2022
- April 3, 2022
Language: Korean
Cast: Kim Tae-Ri, Nam Joo-Hyuk,
Bona, Choi Hyun-Wook, Lee Joo-Myung
Content Category: Romance,
Coming-of-age, Drama

HYPE YOUR BEAT HYPE CAT EXPO

EVENT OF THE MONTH: LEO PRESENTS CAT EXPO 8,
THE RETURN OF THE THAI MUSIC FESTIVAL TO BRING BACK
THE ATMOSPHERE YOU’VE BEEN MISSING!

One of the most awaited indie music festivals in Thailand is finally back! After two
long years of waiting due to the pandemic, your favorite bands all over Thailand are
back on stage, ready for you to get hyped! With more than 100 shows in the span of
two days, CAT EXPO 8 welcomes everyone to join in on the fun.

For those missing the live concert vibes, the largest 2022 event in Thailand—returning across
the weekend of May 7 and 8 at Wonder World Extreme Park—is an event you must not miss!
The highs of hearing the blasting music, watching the crowd scream and cheer, and seeing
their hands in the air are just worthwhile to experience once again.

“Cat Expo is like an annual event for music lovers, for both people who produce and people
who listen to Thai music. It is one of the best festivals where artists, big or small, come
together,”said Kodey, a film director and influencer from Tiger Cry Channel. Whether you are
a listener or a song maker, this event guarantees you good times!

For the eighth time in Thailand, "LEO presents
CAT EXPO 8" this year will feature many small
indie bands and also the biggest artists in
Thailand. If you are in the mood for heartbreak
and sorrow, there will be a stage for you to cry.
Or if you are in the mood for upbeat fun and
hype, there will also be a stage perfect for you to
jump and mosh with everyone. So don't get
discouraged too fast because this festival will
have all kinds of genres for everyone's own liking


and preference! And like other previous years,

CAT EXPO 8 will hold many stages, stands, and
also merchandise booths for you, fans, to buy
and enjoy! Please come join in the fun!

Event of the month

HYPE YOUR BEAT HYPE CAT EXPO

This year's killer lineup includes individual pop artists such as Ice Paris, Ink Waruntorn, Mew
Suppasit, Violette Wautier, Phum Viphurit, Nont Tanont, Patrickanada, The Toys, Zom Marie,
URBOYTJ, Stamp, and Bowkylion. For those who love listening to popular Thai music, these will
be some of the stages you must watch and enjoy. Come interact with these artists and watch
their live performances!

The festival also includes many bands like Tillybirds, Scrubb, Slot Machine, Luss, Mean, Mirrr,
Polycat, Whal & Dolph, and Serious Bacon. On some of these stages, you can listen to
energetic and catchy performances that you can rock and bang your head to. Or bands who
have beautiful lyricism and melodies that you can get chills from just listening to them sing.
There are even Thai idol groups performing at this festival such as BNK48, Last Idol, and
Pretzelle, where their charms can win you over through dancing and singing. Some of you
hardcore fans may also get the tiny moments that you can cherish in your memories forever!

To look at the whole line up, visit the website https://www.theconcert.com/concert/1155 for
more information.

You can visit the website Date: 7-8 May 2022
https://www.theconcert.com/ or download The Location: Wonder World Extreme Park,
Concert application in Apple AppStore or Google Ram Intra
Play Store to purchase the tickets, costing only Facebook Page: Cat Radio,
1200 Baht per person. Those who have the CAT For reservation: www.theconcert.com
EXPO 8 tickets from previous purchasing rounds Ticket Price: 1,500 Thai Baht
are eligible to enter the music festival.

To help everyone adjust to the new normal, this event requires festival attendees to show proof
of vaccination or what this new generation calls a vaccination passport. So please don't forget
to include your vaccination statuses after registering your account on The Concert application
or through the link www.theconcert.com/profile/passport. Also, to be able to attend the music
festival you must have at least two doses of COVID-19 vaccinations.

Also, don’t forget to dress in hot-weather-friendly clothes and a pair of comfy shoes, getting
ready for vibing, chilling or even dancing because you will definitely move a lot! And FYI, the last
artists of each stage start at 22.10, which means it will end around 23.30 to midnight so in case
you are traveling on your own, please keep that in mind and prepare extra plans for
transportation.

Now…for those who have already got your outfits planned and at least two doses of COVID-19
vaccination, it is time for you to collect these new memories and experiences (and maybe also
those wristbands) once again! Prepare your energy and get ready to come to CAT EXPO 8 to
scream and shout, and let it all out! It will be the best festival of your life this year!

Has your plan ever failed because you
don’t have someone to accompany you?

Try this app! “WeGoWhere” is an
application that helps you find new friends
who share common interests with you, by
exploring through a number of people who
are down for you to join their activities, or
you can even create your own event.

The creator of this application found a
pain point where customers can’t enjoy
deals by themselves: canceled meals by
friends, not having enough people for
promotions, or simply people who want to
meet new friends. Therefore, WeGoWhere
is a solution to address these difficulties
by providing a platform for users who
share the same interests and want to
create new connections.

In this application, you can set the
location and age range, then the app will
show nearby users for you to choose
based on the descriptions they share
about their interests, allowing you to
directly connect and start chatting with
them right away.

To explore new experiences, a wide range
of activities will be shown on the feed, or
you can create one for others to join as
well by setting a meeting time, place, and
location. The application also offers
exclusive deals on their partnered
restaurants or places where you can
redeem discounts and enjoy with your
new friends.

"This is one of the best alternatives
for Gen Z who are free-spirited and often do
something spontaneously without scheduling
anything in advance."
For more information, visit https://eatmatch.app

HYPE YOUR NIGHT HYPE OFTR BAR
















Just February of 2022, Bas Nattawut Poonpiriya’s latest film, produced
hand in hand with the world-renowned Hong Kong film director,
screenwriter, and producer Wong Kar Wai, “One For The Road” had hit
the theaters: a 137 minutes film that takes you into an emotional frenzy of
a lifetime’s worth of romances, breakups and reconciliations.

But what you might not know is the
producers of the movie have turned the
movie set into a cocktail bar in the heart
of Phrom Phong area, with the same
name as OFTR or “One For The Road.”
In Soi Sukhumvit 31, the location of a 5-
stories commercial building that is
associated with every molecule of a
cinematic tone. Inside the building area
are Houseton, a production house, FICS,
a cafe for movie lovers, and a Poster
District gallery for movie posters.
And the most recent addition: OFTR bar
on the ground floor.

HYPE YOUR NIGHT HYPE OFTR BAR

Back in 2019, the “One For The Road” team
was set to film the real location of the bar at
Manhattan, New York; however, they were
unable to travel due to the Covid-19 situation
at the time. The team then had to set up the
scene in Thailand, after the filming was
completed, the bar was too captivating to be
demolished; the idea to turn the scene into a
real bar sparks.
The bar is a semicircular arc all the way to the
sofa next to the fish tank that invites you to
sit with your favorite cocktail in hand. If you
come in a big group, there is also a corner
besides the telephone booth for you to sit
comfortably and enjoy the night. If the inner
table is full, the storefront has tables and
benches for you to sit and chill, as if you are
in the heart of Manhattan by the stairs down
the subway. And if you stop by during
Thursday- Saturday, there is live music to
enhance the mood as well.

The decoration details of OFTR have also been directed
by Wong Kar Wai. If you look closely, you’ll find Easter
Eggs from many of his films. Whether it’s a rear view
mirror that gives the sense of a Wong movie camera
angle, the model plane that the protagonist carries in the
“Chungking Express,” or a pillar that hangs a clock like “In
the Mood for Love.”
The bar itself embodies the “Wong Kar Wai ness” in
every aspect: reminiscent of gloomy and somber night
vibes with reddish and yellow tones, the signature of the
famous director. The moment I stepped my foot into the
bar, the atmosphere was filled in a way that you just
have to experience it for yourself.
With a movie style infused bar, the menu here is also
designed like a movie script. Including the signature
cocktails that are the exact same ones produced in the
film, telling of the important characters from the movie.
If you are anything like me and the film captures your
heart and has it in a chokehold, a visit to the bar is a
must. A drop to OFTR bar definitely complements the
movie with the tastes of the movie's signature cocktails,
exclusively available here only.

HYPE