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Published by glendaryanconsulting, 2018-12-18 09:00:03

GEC Proposal

GEC Proposal

GUINNESS ENTERPRISE CENTRE
FUNDRAISING & SPONSORSHIP

CONSULTANCY PROPOSAL
 

ABOUT
GLENDA

RYAN
CONSULTING

 

A MARKETING & FUNDRAISING CONSULTANCY
SERVICE WORKING WITH BOTH CORPORATE AND
NOT-FOR-PROFIT ORGANISATIONS ON PROJECTS 

WHat?IN THE FOLLOWING AREAS;

MARKETING, FUNDRAISING & CSR STRATEGY
NEW BUSINESS DEVELOPMENT
NEGOTIATION AND RELATIONSHIP
MANAGEMENT OF SPONSORSHIP AND FUNDING
PARTNERSHIPS
IDENTIFYING AND SECURING FUNDS FROM
FOUNDATIONS, TRUSTS AND PUBLIC SECTOR  
SOURCES
CONSULTATION AND DEVELOPMENT OF CSR
AND EMPLOYEE ENGAGEMENT PROGRAMMES
DIRECT MARKETING CAMPAIGNS (INCLUDING
DIRECT MAIL AND ONLINE FUNDRAISING)
ENHANCING DIGITAL PRESENCE TO IMPROVE
COMMUNICATION WITH CLIENTS, CUSTOMERS

A CONSULTING SERVICE WITH THE COMPETITIVE
EDGE OF EXPERIENCE AND MARKET EXPERTISE

IN MANAGING PROJECTS THAT UNITE THE
CORPORATE AND NOT-FOR-PROFIT SECTOR IN

WHo?MUTUALLY BENEFICIAL BUSINESS
RELATIONSHIPS.

GLENDA RYAN HAS OVER 20 YEARS EXPERIENCE 
IN MARKETING, FUNDRAISING AND CORPORATE
SOCIAL RESPONSIBILITY, DELIVERING AWARD-

WINNING PROJECTS AND CAMPAIGNS, WITH
IRELAND'S BEST KNOWN BRANDS, IN BOTH THE

CORPORATE AND NOT-FOR-PROFIT SECTOR,
INCLUDING SPECIAL OLYMPICS IRELAND, SIMON

COMMUNITIES, BANK OF IRELAND, BROWN
THOMAS, ARNOTTS, EIR, DELL, AER LINGUS,
COMMUNICORP,  INDEPENDENT NEWS AND
MEDIA, PADDY POWER, CRH, GALA RETAIL,

ULSTER BANK AND MANY MORE. 

IGNITING STRATEGIC CSR PARTNERSHIPS
 SUCCESSFUL FUNDRAISING & BUSINESS

HOW?DEVELOPMENT STRATEGY

EFFECTIVE CAMPAIGN COMMUNICATIONS
REWARDING EMPLOYEE ENGAGEMENT
 PROGRAMMES

PROFITABLE FUNDRAISING & CORPORATE SOCIAL
RESPONSIBILITY  PROJECT MANAGEMENT

PRODUCTIVE RELATIONSHIP MANAGEMENT

(+353) 86 0746445
[email protected]

EXPERIENCE IN DESIGNING AND DELIVERING  

why? FUNDRAISING, MARKETING & CSR STRATEGY

TO DRIVE NEW CAMPAIGNS AND PROJECTS
TO SUPPORT EXISTING TEAMS
ELIMINATE DISRUPTION DURING RECRUITMENT 
ACCESS TO SUPPORT WHEN IT IS MOST NEEDED
REDUCE OVERHEADS AND INCREASE INCOME
COMPETITIVE DAILY OR PROJECT RATES 
A NEW PERSPECTIVE

Coming Together is a beginning;

( + 3 5 3 ) 8 6 0 7K4e6e4p4in5g together is progress;
g l e n d a r y a n cWo norskuinl tgi [email protected] ls. cuoccmess.

Henry Ford

RELEVANT
EXPERIENCE

AND
CAREER
HIGHLIGHTS

Sponsorship Projects 

Pioneer investments sponsors the Dublin Simon
Social Club
Jacobs Fruitfield Sponsors the Simon Soup Run 
2010 Food for Simon wins Chambers Ireland
most innovative CSR programme, engaging over
13 companies in product sponsorship 
2009 CRH and Simon Communities win
Chambers Ireland best CSR programme
Bank of Ireland Affinity Credit Card partnership
with Trinity College, Maynooth University, Irish
Cancer & Tipperary G.A.A. & Concern Ireland 

  Sponsorship Projects 

2018 Special Olympics Ireland Summer Games
2015 Special Olympics World Summer Games
Gala Retail Sponsorship of Special Olympics
Grass root sports programme 
2015 Special Olympics & eir 40th Year
Sponsorship Programme wins Chambers Ireland
Most successful partnership CSR Award
2014 Special Olympics Ireland Summer Games

Sponsorship Projects 

2011 Chasing the Lions event sponsors Simon
Communities
2008 Ryanair Sponsors of Dublin Simon
Community 
2006 Irish Horse Show Ball RDS sponsors
Epilepsy Ireland 
2003 Bank of Ireland Special Olympics
Mastercard wins European affinity programme
of the year
2003 American Express sponsorship of the
World Golf Championship in Mount Juliet 

Fundraising Projects 

2006 Brainwave - The Irish Epilepsy Association
Rose Week Campaign 
2007 Simon Communities House of Cards
Campaign 
2008 Simon Communities of Ireland first
national TV, Radio and  Direct Marketing
Campaign
2009 Simon Sing for Simon Campaign
incorporating the Christmas eve Busk 
2012 Special Olympics Collection day 
2014 Special Olympics Polar Plunge 
2017 Brown Thomas And Arnotts Charity of the
year 
And many more

DEVELOPING
&

DELIVERING
SPONSORSHIP

STRATEGY

Scope 

1. Identify the GEC projects and programmes that
require sponsorship
 
2. Determine what GEC has to offer potential
corporate sponsors 

3. Understand the value of each sponsorship
opportunity 

  The Target Market  

4. Establish the target market for each GEC
sponsorship opportunity

5. WHY, WHY, WHY!!! Have a clear understanding of
why sponsors would choose to sponsor GEC over
other opportunities in the Irish market 

6. Collate a list of prospects (potential sponsors)

7. Identify the decisions makers for every prospect

The Case

8. Develop a clear, concise and compelling case
for support for each GEC sponsorship opportunity

9. Test your case with current partnerships and
stakeholders, to establish stakeholder "buy-in"
and  to ensure that the case is appealing
  

Launch & Drive 

10. Launch the GEC Corporate Sponsorship
campaign with targeted marketing, using all
traditional and digital marketing channels 

11. Commence sponsorship sales campaign
through all channels, with the aim of securing
face-to-face meetings with the decision makers 

12. SECURE SPONSORSHIP FOR ALL PROJECTS
 

Retain 

13. Understand motivations for all sponsors and
use this to develop an engagement/activation plan
for each sponsor 

14. Design and deliver a sponsor communication
and relationship management strategy to include
generic and sponsor specific updates

TO DISCUSS THIS
PROPOSAL FURTHER

PLEASE CONTACT
GLENDA RYAN;

+353 86 0746445
www.GLENDARYANCONSULTING.COM 
[email protected]
www.LINKEDIN.COM/IN/GRCONSULTING
 


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