Gabriy'ela Garner Advertising Creative Portfolio

 

Is Hell,

But It’s a Dry Heat

Ovation Cell Therapy is a good Rick Hendrick Chevrolet is
advertisement on the radio. The considered an annoying ad. They have
message is short, simple, and straight a creative jingle that is memorable, but

to the point. They have a it is excessive repetition during
spokesperson talk about what the commercial breaks on the radio.
product is and the added benefit of Sullivan talks about this concept in the
using it. The spokesperson also gives chapter. He says to avoid it like a
a testimonial on how the product poisonous toad. After a person hears
helped with her hair growth and the jingle a certain amount of times,
scalp treatment. The ad sets the right they tend to drown it out because they
tone because the spokesperson are tired of listening to it over and
makes it sound like the product is a
need. It is a good advertisement that over again. This ad would be
encourages consumers to look into considered ineffective.

the product.

Bad Clients  Bad Agencies

The Koncept Krusher 2000 The Hack
There are pros and cons for clients Clients should be able to spot red
that test results to get work flags when interviewing ad
approved by created by the agency. agencies. One warning sign that
the author mentions looking for is if
Pro- Unfortunately, they are an agency brags about his “one
everywhere good ad from way back.” This is not
ideal because it becomes apparent
Con- Research that is the agency’s lack of creating good
conducted will kill 99.999% of the ads consistently.
time (all the time).
Hints the name, Koncept Krusher, The Whiner
creative ideas are thrown out the Most people can agree that they
window countless times due to a don’t enjoy working with a whiner.
demanding approval process. So, be No matter the situation, good or
ready! bad, the whiner is the one person
who has something to complain
The Bully about.
It is a guarantee that anyone during
their career in advertising will The Prima Donna
encounter The Bully. No matter how The phrase, “everything is about
reasonable your argument sounds, me,” illustrates this client very well.
they will not accept it because they Prima Donna's believe they are
assume their argument is better. superior to other workers because
Great, just great. of their style, job capabilities, and
swagger. The author talked about
The Sisyphus Account his last Prima Donna encounter
The best way to describe this type of and said “if you cut him open, you’d
corporation is the “yes but no” find a heart of gold. And if you
corporation. A Sisyphus account didn’t, you cut him open.”
contains clients from corporations
asking an agency to produce an
advertisement, but avoid running the
ad.

 

  Presenting

Before presenting advertising ideas to the client, it is imperative that an agency
conducts research on the company. Research doesn’t necessarily involve data.
It means understanding the culture in the workplace and getting to know product
managers and executives. The more you interact with the workers and gain their
trust, the better you will convert the company’s culture to their customers in the
ads.
Presenting your own work to the client will establish your credibility deeply. If
you generated the ideas and considered it your best work, present that to the
client and sell it. Although it is essential to practice the presentation, one must
avoid memorizing the speech. It is best to create an outline to organize your
talking points, but you want the presentation to flow and appear natural.
After the presentation, you might receive feedback. Take these critiques with a
grain of salt. After all, you are there to help them increase their clientele and
market their product/service.

Protecting Your Work

Most clients don’t have the creative mindset that advertisers do. This often causes
miscommunication when presenting innovative ideas for ads. The advertisers must

educate the client so they can understand the agency's point of view.
Clients have a fear of copying another competitors ad. What they need to realize is that
their brand name is different from the competitor, but their products/service are similar.
There are some arguments to make regarding this situation, but sometimes company’s
brand has a preemptive claim. This means that the company chose the category claim

first.
Some clients might overthink into your idea. This means they are taking the message
literally. You have the power to shift the client’s perspective by so they can understand the
artistic value of the message. This is known as a hallucination. Once a client ties the

creativity together, they have a higher chance of approving the ad.
Finally, you must realize that there are going to be situations where a client might not like
the idea and may reject it. There might not even by an explanation, but there is nothing

you can do at that point.

A GOOD BOOK OR
A CROWBAR

ADVICE

Sullivan
Sullivan suggests that we put our worries aside about what we aspire to do in the
advertising field. He says to keep options open but avoid relying on generating ideas.
Instead, discover something we’re good at. It is also a great idea to work with an art
director that can assist in making you successful in the field. They can help by
critiquing your work and let you look at their portfolio work. This is a great tactic to get
the creative juices flowing. It is pretty evident that as advertising students, we must
generate ideas that are interesting, but overall, agencies are looking for innovative
ideas that they have never seen before. After creating content, it is time to look at
making connections. This is what will help get your foot in the door and be discovered.
It can be as simple as starting a conversation at an industry event and trading contact
information. When looking at ad agencies, conduct research and see the qualifications
they are looking for in a potential candidate for the position. Once the job is landed,
work hard and stand out. These qualities will help the firm realize that you are
dedicated and willing to learn. 



LET US INTIMIDATE THE COMPETITION
TOGETHER

LOOKING
FOR
SOMEONE
STRONG
AND
FIERCE?

Gabriy'ela
Garner

Symbol of Power







VEaxlitdearntiaolns

L'Oreal Paris Elvive
Olay Whips
Moisturizer

4/11/2018 Camila Cabello Stars in L'Oreal Paris Elvive Hair Comeback Campaign

BEAUTY NEWS

Camila Cabello Opens Up About
Her ʻComeback’ in New L’Oreal
Paris Hair Care Campaign

By Meg Storm January 28, 2018

Camilla Cabello 
PRNewsfoto/L'Oreal Paris

Comment  

We’re all about the comeback! In the second phase of its much talked
about “Comeback” campaign, L’Oréal Paris is teaming up with
spokeswoman Camila Cabello to talk about how she has overcome
obstacles in her career — and in dealing with her over-styled hair. A
60-second spot featuring Cabello and the Elvive Extraordinary Oil line

https://www.usmagazine.com/stylish/news/camila-cabello-stars-in-loreal-paris-elvive-hair-comeback-campaign/ 1/22

4/11/2018 Camila Cabello Stars in L'Oreal Paris Elvive Hair Comeback Campaign

is set to debut during the Grammys on Sunday, January 28, and it
sounds like it will have a lot of people talking come Monday morning.

L’Oréal Paris kicked off its “Comeback” campaign during the 2018
Golden Globe awards, when it aired a commercial with Winona Ryder.
In the spot, the Stranger Things actress anonymously appeared in
slinky black dress complete with luscious locks, before her identity
was finally revealed at the end of the ad.

Celebrity Braided Hairstyle Ideas: Camila Cabello, Jennifer Lopez,
Sarah Hyland and More Are Here to Inspire Your Next Plait

“Everyone loves a comeback,” read a line on the screen. “Damaged
hair deserves one too.”

The internet went wild in response to the clip, and Cabello’s spot is
likely to be just as buzz-worthy, considering she will seemingly be
addressing her highly publicized exit from girl group Fifth Harmony in
2017.

“I think a comeback is defined as struggling through something and
having the strength and resolution to push past it,” Cabello said in a
statement. “For me, it was about taking chances, aiming high and
believing that I was worth it. I can now finally hear everything my heart
was telling me.”

Winona Ryder Stuns in L’Oreal Hair ‘Comeback’ Commercial During
2018 Golden Globes: Read the Reactions

https://www.usmagazine.com/stylish/news/camila-cabello-stars-in-loreal-paris-elvive-hair-comeback-campaign/ 2/22

4/11/2018 Camila Cabello Stars in L'Oreal Paris Elvive Hair Comeback Campaign

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care “Comeback” Campaign
PRNewsfoto/L'Oreal Paris

As for the “Havana” singer-songwriter’s long brown hair, over-styling
and daily wear-and-tear have taken a toll on her tresses. The Elvive
Extraordinary Oil collection is specifically formulated for dry,
undernourished hair like hers, and the Extraordinary Oil Treatment
product is infused with camellia and golden sunflower oils to keep
dull, damaged hair silky and luminous.

https://www.usmagazine.com/stylish/news/camila-cabello-stars-in-loreal-paris-elvive-hair-comeback-campaign/ 3/22

4/11/2018 Olay Whips Moisturizer | POPSUGAR Beauty

Spring Beauty
10 Tips to Make Your Next Bikini Wax Nearly Painless

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Olay Whips Moisturizer

Exclusive! Your Favorite Olay Face Cream Has an Amazing New Texture

November 23, 2017 by Lauren Levinson First Published: November 14, 2017
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https://www.popsugar.com/beauty/Olay-Whips-Moisturizer-44246094?stream_view=1 2/19

4/11/2018 Olay Whips Moisturizer | POPSUGAR Beauty

As you're planning your "new year, new you" makeover — haircut, wardrobe, outlook on life — add skin care to the checklist. In 2018, Olay is going to
make that goal extra affordable. The drugstore brand has created new versions of three of its most popular face creams with a heavenly new whipped
formula.

The Olay Whips ($29) offering includes Regenerist (the antiaging one), Total Effects (the all-in-one), and Luminous (the dewy one). It's basically the
results you've come to expect with a fluffy new texture. Each of these creams also comes in a regular and SPF version, so you've got options for day or
night.

Related:

How to Detox Your Skin After Eating and Drinking Too Much This Holiday Season

I was an early tester, and what I noticed is that you may only need one. The creams are that perfect, watery texture we have come to expect from high-
end versions (Tatcha Water Cream, La Mer Gel Cream) or from the Korean-beauty roster. Olay Whips are the ideal one-stop-shop cream I toss in my
gym bag, bring on a long flight, use before a day in the sun, and apply in the evenings for more hydration. The texture doesn't pill, so you can layer
makeup over it. And while it absorbs quickly, it left my skin feeling velvety. (Luminous is my jam, in case you were wondering.)

"Olay Whips feel unlike any other moisturizers I've used before," Dr. Frauke Neuser, Olay principal scientist, told me via email. "As soon as you open
the jar, you notice the difference in the product texture! Olay Whips look matte, not shiny and you can see a three-dimensional structure within the
moisturizer with your bare eyes. I would describe this as micro-capsules or micro-sponges myself."

Related:

Dry vs. Dehydrated Skin: Which Do You Really Have?

She went on to explain the science behind it for you beauty nerds out there! "That is what we call our new unique Active Rush Technology," she said.
"It is essentially a blend of polymers, with the main one being starch-based, that is able to hold 1000 times its weight in hydration and active ingredients
while in the jar, and quickly release on contact with skin. The polymers work like micro-sponges and represent a novel delivery system to get hydration
and potent skincare actives to absorb quickly into skin, without the sticky, greasy residue that many traditional moisturizers leave behind."

Like I said, these are a makeup artist's dream since foundation layers so easily on top of them. They're also time-saving products. "You know that
feeling of having to wait to apply your makeup in the morning, because your moisturizer has to dry?" Dr. Neuser said. "With Olay Whips, there is no
wait time. Due to the fast absorbing formula, you can easily apply your makeup directly following — and still have time to grab a coffee and make it to
work on time."

Even though you might want to bathe in the pillow-y formula, I got some application tips. "Put on a dime size amount," Dr. Neuser instructed. "Don't be
afraid to be generous! So often women don't apply enough moisturizer because they hate the residue, sticky feel and shiny appearance they leave
behind. But if you're really concerned, start with a small amount and keep layering on more." According to the doctor, you can layer on a quite a bit and
it leaves you with a canvas that feels like bare skin.

Keep reading to see all of the products before they hit shelves and online next year.

Olay Luminous Whip

https://www.popsugar.com/beauty/Olay-Whips-Moisturizer-44246094?stream_view=1 3/19