Gabriy'ela Garner Advertising Creative Portfolio

Advertising
Creative
Portfolio

DESIGNED BY

GABRIY'ELA GARNER

COTNABTLEENOTFS

PART 1

OPRAH MAGAZINE PRESS KIT
ADVIL

NATURINT
OLAY WHIPS
L'OREAL PARIS ELVIVE

PART 2

CHEVROLET: 100 YEARS
"READY, FIRE, AIM"

THE SUDDEN CESSATION OF STUPIDITY
WRITE WHEN YOU GET TO WORK 1
WRITE WHEN YOU GET TO WORK 2
"THE VIRTUES OF SIMPLICITY"

STUPID, WRONG, NAUGHTY, AND VIRAL
WHY IS THE BAD GUY ALWAYS MORE INTERESTING

DIGITAL ISN'T A MEDIUM, IT'S A WAY OF LIFE
CHANGE THE MINDSET, CHANGE THE BRIEF

IN THE FUTURE, EVERYONE WILL BE
FAMOUS FOR 30 SECONDS

RADIO IS HELL, BUT IT'S A DRY HEAT
ONLY THE GOOD DIE YOUNG---ENEMIES OF ADVERTISING

PECKED TO DEATH BY DUCKS
A GOOD BOOK OR A CROWBAR

 



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Cost of the Ad X 1000 =CPM
Rate Base 
Circulation

$179,165 X 1000 =76.24 
2,350,000

AD

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Airbnb provided free accommodation to people that were affected by war
conflict, natural disasters, and the travel ban. They believe in the simple
idea that no matter who you are, where you're from, who you love, or who

you worship, you deserve to belong. This campaign showed their
acceptance and used their hashtag

#weaccept. 

Client Name: Snapple

Product: Snapple beverage

Job Description: Snapple is a beloved brand that incorporates unique flavors into its
iced tea. It’s refreshing beverage can satisfy taste buds with flavors such as raspberry,
lemon, peach, kiwi strawberry, and much more.

What problem are we trying to solve for our user?
Consumers are looking to buy carbonated drinks or make their own tea instead of
purchasing Snapple products.

Who is having this problem?
Snapple

What is the best way to help them solve it?
Pick a young target market who enjoys naturally made delicious sweet tea & juice
products.

What could we do or make?
Snapple is a unique product because of its fresh ingredients, natural sweeteners, and
variety of tea. The best method to share this information is to use digitized advertising.
This means promoting an ad campaign on social media that offers
promotions/discounts.

What would make people share it?
Create your own unique drink that uses Snapple. Post it on Instagram and use a
creative hashtag like #MySnapofFresh for a chance to get your recipe featured on
Snapple Social Media Page and win free Snapple drinks for a period of time.

How can they participate in the experience?
They can participate by posting a picture with Snapple and incorporate the hashtag,
#MySnapofFresh.

What is the context (where and when) for engaging?
The target will be a younger group of people that uses social media on a daily basis.
We will share through digital and print media.

 

i 

Create your own unique

drink that uses Snapple

post drink on

#MySnapofFresh

For a chance to be featured on the
Snapple Social Media page