SCCA3013 - SULAM REPORT - 4WARD THINKERS
This booklet presents a comprehensive business plan focused on the Strategic Communications Management of Quoffe Coffee — a café where every cup tells a story. It explores how branding, public relations, and customer engagement strategies blend together to build a strong, relatable identity in a competitive market. From communication goals and media strategies to community outreach and digital storytelling, this booklet serves as both a roadmap and a reflection of how Quoffe Coffee connects people — one conversation, one cup at a time.
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