The Real Homestyle Burgers

OUR MISSION 3

To create an exceptional fast-food experience for our customers, by serving a
delicious, premium slow-food burger at a fast-food pace and price.

OUR VISION

To take a family-based local Portuguese burger restaurant global by making it a
brand recognized for serving delicious satisfying burgers.

OUR VALUES

Quality of the products and service and with a view at meeting customer
needs. Efficiency in responding to customer requests and use of resources.
Accessibility and availability of customer service. Transparency in the
information provided to customers. Responsibility in the relationship with the
customers, employees and the community in which it operates.

OUR GOAL

Take a leadership position in the quick casual dining segment by offering a
premium burger that emphasizes quality, efficient service with a casual but
contemporary ambience.

OUR HISTORY

Burger Ranch began to operate in April 1992 when João Lucas opened the
first restaurant. It started with a store at Praia da Rocha, Portugal, which quickly
became known for the tasty and unique burgers served to its customers.

WHY WE ARE

DIFFERENT?

One bite of our burgers and you will know that you are not just getting
a typical fast-food burger.

We distinguish ourselves from our competitors by serving bigger premium,
juicier home-style burgers, charbroiled and dipped in an exclusive secret
sauce, topped with 3 fresh locally sourced ingredients (lettuce, tomato and
onion) and a choice of additional 2 extras which makes each burger order an
individual burger experience.

Our service is fast, our price inexpensive but each burger made to order,
tastes like it belongs on a sit-down restaurant menu.

Gourmet fast-food
Strong European Based operation, no affiliation to North American
traditional burger concepts
Proven a highly successful concept in a difficult and closed foodmarket
Lower start-up costs with the capability to sell as much as more
expensive and renowned brands in similar based markets.
Easily translatable and recognizable logo and name
Burger Ranch, there is no confusion in what we sell here!

GREAT VARIETY OF
CHICKEN PRODUCTS.

5

CONSUMER’S

STANDPOINT

Quality and Quick service.
tradition.

Wide range of products: Very competitive
sandwiches, soups, price.
salads and desserts.

Attractive consumer
experience.

7

INVESTOR’S A SIMPLE OPERATION
TO PERFORM AND BE
STANDPOINT
REPLICATED.
A RECOGNIZED
BRAND IN THE

MARKET.

A COMPETITIVE FRANCHISE A CURRENT BUSINESS
OPPORTUNITY IN COMPARISON MODEL, ADAPTED TO
THE MARKET TRENDS.
WITH THE MAJOR FAST FOOD
COMPETITORS.

9

FANCY A BITE?

BURGERRANCH.COM SCAN

WAITING FOR YOU.

AV. GUANARÉ, EDF. A FÁBRICA, LOJA O
8500-507 PORTIMÃO, PORTUGAL

(+351) 282 422 274 • [email protected]