Brand style guide
Contents Contents 02
Candis Henry – Brand style guide Introduction 03
Intent 04
Brand Values 05
Brand Voice 06
Brand Line 07
Brand Promise 08
Primary Logo: variations 09
Breathing space 10
Secondary logo 11
Colour palette 12
Social media badges 13
Brand Typeface 14
Typeface sample 15
Page 2
Introduction Page 3
This Brand Style Guide is to ensure that the
Candis Henry Brand stays consistent.
(Everytime you stray from the Branding Guide a
branding unicorn dies.. it’s true and is not made
up at all.)
Candis Henry – Brand style guide
Intent
Why ‘Candis Henry’ the brand exists. Positive Lifestyle Transitions for hard-working Mums.
Candis Henry – Brand style guide MISSION
“The purpose is to show my life as the real working mum lifestyle, to create positive
inspiration for others and to help my audience and clients understand the small things
infront of them, through a happy and positive life.”
VISION
Page 4
Brand Values Brand Value 1
Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
The Core Values and behaviours the ‘Candis ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam
Henry’ Brand live by. Brand Value 2
Candis Henry – Brand style guide Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam
Brand Value 3
Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam
Page 5
Brand Voice Passionate
How the ‘Candis Henry’ Brand communicates. Candis Henry believes everyone has it in them to live a positive life and isnt afraid to show
Candis Henry – Brand style guide them how.
Quirky
Candis Henry is not afraid to show her inner child and never takes herself too seriously.
Always having good fun and laughing all the way.
Page 6
Brand Line LIVING WITH PASSION
The ‘Candis Henry’ Brand summed up. Page 7
Candis Henry – Brand style guide
Brand Promise
Life changing coaching programs to better enrich fellow mothers lives.
How the ‘Candis Henry’ attracts their customers. Page 8
Candis Henry – Brand style guide
Primary Logo: (02) LOGO WITH BRAND LINE
variations
Page 9
(01) LOGO
This is the primary logo can be used with or
without the brand line. When the logo will be very
small it is best to choose the logo without the
brand line.
Candis Henry – Brand style guide
Breathing space Page 10
To ensure the ‘Candis Henry’ logo has consistent,
optimal legibility and prominence, an area of clear
space should be maintained around the logo at all
times.
The distance should be equal or greater to the
width of the ‘C’
Candis Henry – Brand style guide
Secondary logo Page 11
When the logo can not be used on a white
background, any of the above variations can be
used.
Candis Henry – Brand style guide
Colour palette
Subtle Moss Rose Pink Serenade Yellow Seabreeze Blue Island Blue Amethyst Smoke
RGB 79, 113, 120 RGB 244, 200, 216 RGB 252, 231, 216 RGB 240, 245, 251 RGB 118, 157, 209 RGB 165, 155, 180
CMYK 73, 44, 45, 13 CMYK 2, 25, 3, 0 CMYK 0, 9, 13, 0 CMYK 5, 1, 0, 0 CMYK 54, 30, 00, 00 CMYK 37, 37, 16, 0
HEX #4f7178 HEX #f4c8d8 HEX #fce7d8 HEX #f0f5fb HEX #769dd1 HEX #a59bb4
COLOUR USAGE RECOMMENDATION (APPROXIMATE RATIO):
The colours above are the only colours to be used 30% 30% 10% 10% 10% 10%
with the ‘Candis Henry’ Brand.
CMYK colours are to be used for any printed
materials, RGB is for use across digital medias and
HEX to be used for web design.
Candis Henry – Brand style guide Page 12
Social media badges (02)
(01)
Badges to be used for Facebook, Instagram Profile Page 13
pictures.
Candis Henry – Brand style guide
Brand Typeface REMAN SCRIPT
To keep branding consistent, these are the fonts ABCDEFGHIJKLMNOPQRSTUVWXYZ
to be used. abcdefghijklmnopqrstuvwxyz
Reman - https://www.dafont.com/reman.font 1234567890!@#$%&*!?
Benne - https://www.fontsquirrel.com/fonts/
benne BENNE
Brandon Grotesque - common font available on
most computers. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Candis Henry – Brand style guide 1234567890!@#$%&*!?
BRANDON GROTESQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*!?
Page 14
Typeface sample
I want my clients to feel Its not always
happening to you,
happier and more fulfilled. BUT for you.
The purpose is to show my life as the real working mum
lifestyle, to create positive inspiration for others and to
help my audience and clients understand the small things
infront of them, through a happy and positive life.
to offer the following services;
Life Coaching
Nutrition and Training coaching
Lifestyle Programs
Candis Henry – Brand style guide Page 15
Branding created by Page 16
Willow & Quinn Creative
willowandquinn.com
Candis Henry – Brand style guide