Candis Henry - Branding Guide

Brand style guide

Contents Contents 02

Candis Henry – Brand style guide Introduction 03

Intent 04

Brand Values 05

Brand Voice 06

Brand Line 07

Brand Promise 08

Primary Logo: variations 09

Breathing space 10

Secondary logo 11

Colour palette 12

Social media badges 13

Brand Typeface 14

Typeface sample 15

Page 2

Introduction Page 3

This Brand Style Guide is to ensure that the
Candis Henry Brand stays consistent.
(Everytime you stray from the Branding Guide a
branding unicorn dies.. it’s true and is not made
up at all.)
Candis Henry – Brand style guide

Intent

Why ‘Candis Henry’ the brand exists. Positive Lifestyle Transitions for hard-working Mums.
Candis Henry – Brand style guide MISSION
“The purpose is to show my life as the real working mum lifestyle, to create positive
inspiration for others and to help my audience and clients understand the small things
infront of them, through a happy and positive life.”
VISION

Page 4

Brand Values Brand Value 1
Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
The Core Values and behaviours the ‘Candis ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam
Henry’ Brand live by. Brand Value 2
Candis Henry – Brand style guide Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam
Brand Value 3
Lam qui nempernam harciam volum quasperiti del molorro officid ut est, acest, volo
ventur rehendi ciunduc iminis aceperum nobis conet modites ent eseniendam quam

Page 5

Brand Voice Passionate

How the ‘Candis Henry’ Brand communicates. Candis Henry believes everyone has it in them to live a positive life and isnt afraid to show
Candis Henry – Brand style guide them how.

Quirky

Candis Henry is not afraid to show her inner child and never takes herself too seriously.
Always having good fun and laughing all the way.

Page 6

Brand Line LIVING WITH PASSION

The ‘Candis Henry’ Brand summed up. Page 7
Candis Henry – Brand style guide

Brand Promise

Life changing coaching programs to better enrich fellow mothers lives.

How the ‘Candis Henry’ attracts their customers. Page 8
Candis Henry – Brand style guide

Primary Logo: (02) LOGO WITH BRAND LINE
variations
Page 9
(01) LOGO

This is the primary logo can be used with or
without the brand line. When the logo will be very
small it is best to choose the logo without the
brand line.

Candis Henry – Brand style guide

Breathing space Page 10

To ensure the ‘Candis Henry’ logo has consistent,
optimal legibility and prominence, an area of clear
space should be maintained around the logo at all
times.
The distance should be equal or greater to the
width of the ‘C’

Candis Henry – Brand style guide

Secondary logo Page 11

When the logo can not be used on a white
background, any of the above variations can be
used.
Candis Henry – Brand style guide

Colour palette

Subtle Moss Rose Pink Serenade Yellow Seabreeze Blue Island Blue Amethyst Smoke
RGB 79, 113, 120 RGB 244, 200, 216 RGB 252, 231, 216 RGB 240, 245, 251 RGB 118, 157, 209 RGB 165, 155, 180
CMYK 73, 44, 45, 13 CMYK 2, 25, 3, 0 CMYK 0, 9, 13, 0 CMYK 5, 1, 0, 0 CMYK 54, 30, 00, 00 CMYK 37, 37, 16, 0
HEX #4f7178 HEX #f4c8d8 HEX #fce7d8 HEX #f0f5fb HEX #769dd1 HEX #a59bb4

COLOUR USAGE RECOMMENDATION (APPROXIMATE RATIO):

The colours above are the only colours to be used 30% 30% 10% 10% 10% 10%
with the ‘Candis Henry’ Brand.
CMYK colours are to be used for any printed
materials, RGB is for use across digital medias and
HEX to be used for web design.

Candis Henry – Brand style guide Page 12

Social media badges (02)

(01)

Badges to be used for Facebook, Instagram Profile Page 13
pictures.

Candis Henry – Brand style guide

Brand Typeface REMAN SCRIPT

To keep branding consistent, these are the fonts ABCDEFGHIJKLMNOPQRSTUVWXYZ
to be used. abcdefghijklmnopqrstuvwxyz
Reman - https://www.dafont.com/reman.font 1234567890!@#$%&*!?
Benne - https://www.fontsquirrel.com/fonts/
benne BENNE
Brandon Grotesque - common font available on
most computers. ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Candis Henry – Brand style guide 1234567890!@#$%&*!?

BRANDON GROTESQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*!?

Page 14

Typeface sample

I want my clients to feel Its not always
happening to you,
happier and more fulfilled. BUT for you.

The purpose is to show my life as the real working mum
lifestyle, to create positive inspiration for others and to
help my audience and clients understand the small things
infront of them, through a happy and positive life.
to offer the following services;
Life Coaching
Nutrition and Training coaching
Lifestyle Programs

Candis Henry – Brand style guide Page 15

Branding created by Page 16
Willow & Quinn Creative
willowandquinn.com

Candis Henry – Brand style guide