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ALE SMG - Baseball and Softball Training Facility v5

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Published by dlovell, 2019-09-11 15:04:19

ALE SMG - Baseball and Softball Training Facility

ALE SMG - Baseball and Softball Training Facility v5

OPERATION & MANAGEMENT BY
ALE SPORTS MANAGEMENT GROUP, LLC

TABLE OF CONTENTS

Why Another Baseball & Softball Facility? 1
Program and Baseball Organization 1
Keys to Success 1
Operational & Industry Experience 2
Marucci Clubhouse Franchise Opportunity 2
Anticipated Revenue 3
Facility Build Out & Start Up Costs 4
Annual Revenue Projections 5
Summary - Revenue, Expenses & Investors 6
Capital Contribution & Equity 7

WHY ANOTHER BASEBALL & SOFTBALL FACILITY?

Paul Ahearne and David Lovell, daily operation management have combined a
training program, Elite Five Tool Fit, and a baseball organization, Dallas Tigers
Central. Each independently operating, yet extremely complimentary.

The facility provide a physicals location (home) for baseball and softball players to
progress to their desired level via training programs and team competition focused
on fundamentals of offense and defense for all ages.

PROGRAM AND BASEBALL ORGANIZATION

● Elite Five Tool Fit

○ Integrated systematic group athletic and skills training program
○ Classes: Players (families) have the flexibility to choose from a published

schedule of classes
○ Camps: A set schedule (start and end date) focused development

● Dallas Tigers Central

○ Teams for ages 8-18 years for various skill levels
○ Life skills - teamwork, accountability and sportsmanship
○ Game situation development and application

KEYS TO SUCCESS

●● Home location for Elite Five Tool Fit and Dallas Tigers Central
Build, develop and deliver programs, services, clinics and camps via the following:
○ Facility cages, open spaces and rooms

○ Independent of facility space, i.e. virtual or outside facility use
● Grow number of teams in Dallas Tigers Central
● Partnerships with local leagues and surrounding high schools
●● Expand into other geographical areas
Control expenses of equipment, travel, professional fees, and entertainment.

1











2











































● Product Sales: $250,000 year one (1)

3

Description Marucci Elite Five Tool Fit
Clubhouse Academy
Facility Buildout & Equipment
Padded Turf $29,000.00 $29,000.00
Infill $37,000.00 $37,000.00
Nets $25,400.00 $25,400.00
Shell Net $14,500.00 $14,500.00
$13,100.00 $13,100.00
Divider Panels $36,000.00 $36,000.00
Installation Hardware $34,000.00 $34,000.00
Baseball Equipment $36,000.00 $36,000.00
$15,000.00 $15,000.00
Fitness Equipment $50,000.00
Office & Lounge Furniture $20,000.00 $20,000.00
$10,000.00
Retail fixtures $30,000.00 $30,000.00
Hit Trax
$10,937.50 $10,937.50
Access Control $13,489.58 $73,489.58
Labor $71,093.75 $71,093.75

Lease Agreement & Rent Prepay $35,000.00 $395,520.83
First Month (at lease signing) $5,000.00
$7,500.00
Security Deposit (at lease signing)
6 Months Pre-Pay $503,020.83

Marucci Clubhouse Franchise*
Franchise Fee

Training + Travel
Grand Opening Marketing

Total Costs

*Each Month 4% of Gross Sales paid to Marucci for Advertisement Fund and 1% of Gross Sales must
be spent on local advertisement.

4

2020 2021 2022 2023 2024
CAPITAL CONTRIBUTION $450,000.00

INCOME $21,585.00 $21,585.00 $21,975.00 $22,191.00 $22,191.00
Cage & Machine Rentals $110,110.00 $110,110.00 $111,770.00 $112,887.00 $112,887.00
Camps $77,470.00 $77,470.00 $78,140.00 $78,826.00 $78,826.00
Classes $30,515.10 $30,515.10 $30,812.00 $31,112.00 $31,112.00
Lessons $72,000.00 $72,000.00 $72,000.00 $72,000.00 $72,000.00
Memberships $251,559.00 $251,559.00 $254,076.00 $256,615.00 $256,615.00
Team Membership $250,000.00 $350,000.00 $500,000.00 $600,000.00 $700,000.00
Product Sales $(25,000.00) $(35,000.00) $(50,000.00) $(60,000.00) $(70,000.00)
Product Discounts
Fees (Cancel / No Show) $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00
Net Sales $789,739.10 $879,739.10 $1,020,273.00 $1,115,131.00 $1,205,131.00

Cost of Goods Sold $(150,000.00) $(210,000.00) $(300,000.00) $(360,000.00) $(420,000.00)

Gross Profit $639,739.10 $669,739.10 $720,273.00 $755,131.00 $785,131.00

Y-over-Y Growth % 4.48% 7.02% 4.62% 3.82%

2020 2021 2022 2023 2024
CAPITAL CONTRIBUTION $450,000.00

INCOME $21,585.00 $21,585.00 $21,975.00 $22,191.00 $22,191.00
Cage & Machine Rentals $110,110.00 $110,110.00 $111,770.00 $112,887.00 $112,887.00
Camps $77,470.00 $77,470.00 $78,140.00 $78,826.00 $78,826.00
Classes $30,515.10 $30,515.10 $30,812.00
Lessons $72,000.00 $72,000.00 $72,000.00 $31,112.00 $31,112.00
Memberships $251,559.00 $251,559.00 $254,076.00 $72,000.00 $72,000.00
Team Membership $256,615.00 $256,615.00
Fees (Cancel / No Show) $1,500.00 $1,500.00 $1,500.00
Net Sales $1,500.00 $1,500.00
Y-over-Y Growth % $564,739.10 $564,739.10 $570,273.00
$575,131.00 $575,131.00
0.00% 0.97%
0.84% 0.00%

5

2020 2021 2022 2023 2024

CAPITAL $450,000.00
CONTRIBUTION

Annual Revenue Totals $639,739.10 $669,739.10 $720,273.00 $755,131.00 $785,131.00

Annual Expenses $1,042,829.77 $557,458.94 $570,264.33 $579,193.26 $586,843.26
OPERATING INCOME $46,909.33 $112,280.16 $150,008.68 $175,937.75 $198,287.75

2020 2021 2022 2023 2024

CAPITAL $450,000.00
CONTRIBUTION

Annual Revenue Totals $564,739.10 $564,739.10 $570,273.00 $575,131.00 $575,131.00

Annual Expenses $866,842.82 $484,471.99 $490,250.68 $494,436.71 $500,736.71
OPERATING INCOME $147,896.28 $80,267.11 $80,022.33 $80,694.30 $77,544.30

• 6% Preferred Return of capital contribution amount will be paid quarterly, if cash allows.
• At two times (2x) capital contribution paid back, equity spit moves from 40% / 60% (Investors /

Managers) to 30% / 70% (Investors / Managers)
• Preferred Return and Capital Contribution payback, dependent on cash flow.

6


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