When Local Product Goes Global (1)

When Local Product Goes Global

Frizco Benson Lee
6-7B

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Budi was a fashion designer
who had been working for over
10 years in the design industry.
He focused on making batik
because he loved Indonesian
culture and he wanted to
preserve it.

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One day, The number of Budi’s
customers suddenly decreased
significantly and Budi wanted to
know why. There were seventy
orders I got last month. But only
twenty this month. Where were
all they going? asked himself.

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After doing some observation,
Budi finally knew the cause of his
issue. He realized that the locals,
including his customers, tended
to wear western fashion trends
that were trending that time.
Budi knew if this kept going on,
the potential of Batik as
Indonesian culture would fade
away. so he tried to find a
solution.

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After having a hard time finding
a solution, he finally came out
with his final decision.
“Let me try to persuade fashion
companies, maybe it would
work,” said Budi to himself.

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“I think it would be great if your
company produces more batik
clothes because, I think batik
users in Indonesia have decreased
significantly.” suggested Budi to
the company owners. The local
fashion companies rejected his
idea since they had considered
that he was just a common fashion
designer. Budi knew that he had
no other choice but to start
making new innovations for his
batik designs.

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One day while Budi was working
in his workshop using his
“canting”(pen-like tool for drawing
the Batik pattern), he fell asleep
because he was too tired. After
having a nice nap, he woke up and
was surprised with what he saw.
“Is this real?!” exclaimed Budi.

“Wow! The canting is really
helping me to make a new pattern
for my batik.” exclaimed Budi
excitedly.

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Not only creating a new pattern,
the magical canting also drew
the Batik pattern in foreign
clothes that Budi had in his
studio. He then realized that the
result of acculturation was great
and it could be an innovation for
his product. Inspired by that,
Budi was eagerly producing
some acculturation products as
Kimono-Batik.

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After promoting the product,
many customers were interested
in it and came to buy. He didn’t
only save his business, but he
also gained significant success.
Budi became a famous designer
and his product was distributed
worldwide. His struggle and the
magical canting delivered batik
as the new global culture.

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