Snow Group Marketing Strategy

A SELLER’S
GUIDE TO

SELLING

YOUR
HOME IN

SEATTLE

The Snow Group Inc
Keller Williams Realty Seattle
1100 Dexter Ave N #275
Seattle, WA 98109

Compliments of: Jeff Snow, Realtor®



The Snow Group—Keller Williams Realty Seattle

Jeff Snow (Broker, Owner) is a second-generation Realtor utilizing his 36+ years in Seattle real estate
to enhance your home selling experience. Jeff started his real estate career in 1981 as a single agent
and successfully transitioned his career to an owner and team leader of a multi-million dollar real
estate group. In 2013 Jeff joined Keller Williams Realty Seattle to take advantage of the training and
technology offered by an industry leading company which ranks #1 in home sales in the greater
Seattle area.

The Snow Group is dedicated to helping our sellers get the most for their home in the shortest
amount of time. In addition to Jeff, the team features full time buyers agents, an in-house
transaction coordinator, listing manager and marketing specialist.

Each seller we assist receives our million dollar real estate service from pre-list to close including
professional photos and video, custom digital and paper marketing, constant transactional updates,
experienced negotiators and a personal commitment to help our sellers find success.

“We could not have been more pleased with Jeff and Michael
as our Realtors. They are both knowledgeable, friendly, and
professional. They made two different sales of homes as easy
as possible. I would highly recommend The Snow Group!”

—Staccia, 10/25/17

Jeff Snow—206-290-8888—[email protected]—www.jeffsnowgroup.com

The Snow Group—Keller Williams Realty Downtown Seattle—Licensed in Washington—Each office is independently owned and operated

The Snow Group Listing Strategy

Presenting the best version of your home to the world!

Our team strives to deliver the very best listing services to every one
of our sellers. Our proven listing strategies combine our market
knowledge, technology tools, professional media and accurate
communication skills to accurately price, market and sell your home.
To each of our listing clients we deliver:

Communication
Your needs always come first. We provide the service we agree to, in
the ways that work for you whether once a week, once a day, by phone,
email or text message.

You’ll always be kept in the loop. From list to close, you’ll know the
status of our marketing efforts, the offers on the table and the steps
leading to a successful closing.

Experience and Expertise
The complexities of your real estate transaction will be well-handled.
Smoothing the way for your listing and sale, we will capably remove
many potential challenges before they have the opportunity to appear.

Marketing
Your home will get the exposure it deserves. Our marketing systems
maximize your property’s exposure to buyers and other agents.
Neighborhood tracking tools and automated buyer communication
systems allow us to reach active buyers who want to know about your
listing.

Pricing
Your home will be priced right, adjusted as needed, and will sell quickly.
With a keen understanding of both the big picture and the very latest
local and neighborhood listing and sales data, the information you need
is at our fingertips. Over the past 2 years our listings have sold at an
average of 102% of list price!

Staging
You only have one chance to make a first impression. We work closely
with accredited staging specialists to help decorate, organize and
spruce up your home. Market readiness is key to attracting buyers!

Satisfaction
We guarantee your satisfaction. Our relationship is dependent on
meeting and exceeding your needs. We identify those needs together,
and my cancellation guarantee protects your right to end our
relationship if we don’t meet your expectations.



Local Focus

Buyers are looking for homes in Seattle, so lets
get them in the door! Local visibility is key to
finding a buyer quickly. Custom signage and just
listed postcards alert neighbors that your home
is on the market and create top-of-mind and
word-of-mouth interest.

Our agents and admin are masters of the open
house! We advertise our open houses city wide
on some of the biggest real estate websites in the world including Zillow,
Trulia and Craigslist. We invite buyers, other brokers and neighbors to join us
so we can show off your home.

We also present our listings to our KW office… over 400 active Seattle agents!

National Spotlight

95% of buyers use websites
to search for homes. 44% say
that it’s the first action they
take when starting their
home search. Our robust
online presence gives you
the best chance to find the
buyer looking for your home!

- via NAR

Our listings feature on major online real estate portals including Zillow,
Trulia, Realtor.com and Homes.com along with custom ads on Facebook
and Craigslist. In addition, our Keller Williams Realty Listing Service (KWLS)
distributes our listings to over 750 websites to ensure your home the
highest levels of visibility. Finding your perfect buyer is our #1 priority and
our top-of-the-line internet marketing tools maximize your homes
exposure to local and global home buyers.

Global Reach

Seattle is one of the top markets for global buyers and investors. Through
our partnership with KW and Listhub our listings are published on over 100
trusted international website in more than 60 countries. We even break the
Chinese firewall using Fang.com!

2 Big Numbers

In 2017 foreign buyers
average purchase
price is $536,852
(93% above the

national average. 44%
of the time foreign
buyers pay in cash vs
25% of US buyers.

-via NAR

Professional Media

According to the National Association of REALTORS’ 2017 Home Buyer
Report, 88% of recent buyers found online websites to be their most useful
tool when finding a house. Among buyers who used the internet during
their home search, 89% found photos about properties ‘Very Useful”. The
Snow Group strives to help put your homes best foot forward. Want to take
it to the next level? Our Matterport 3D tours give potential buyers the
chance to talk a walk through your home without setting foot inside!
We hire professional real estate photographers to make your house POP.
Our listings receive eye catching interior photos, drone aerial photos and
HD video. As more buyers turn to the internet for their home search, its
important to have photos that stand out!

Is your house not quite ready for the market? No problem! We work
with local staging experts to help get your home market ready. Ask us

about our staging and de-cluttering services!

Custom Marketing

Sample Just Listed Postcard In addition to our extensive internet
marketing presence, we also provide
all our listings with custom created
paper marketing material including
postcards, flyers and home booklets.
Whether it’s a neighbor who receives
a postcard or someone who drives by
and grabs a flyer, we want to share
the best parts of your home with as
many people as possible. Running out
of flyers? We’ll keep your flyer box full
until close!

Sample Property Flyer Front Sample Property Flyer Back

 Property Flyers  Door hangers  Open House Mailers
 Property Postcards
 Property Booklets  Signs and Sign Riders  EDDM Mailers

 Silent Talkers  Newsletter Featurettes

Why The Snow Group?

The Snow Group was founded on the belief that we can offer our clients more. Our
agents and staff are equipped with a broad range of talents and real estate knowledge
which allows us to offer a higher level of customer service and specialization including:

 Listing and sales specialists  Vetted vendor list for clients including
 Commercial sales and leases lenders, title and more
 In-house transaction coordination
 SRES (Seniors Real Estate Specialist  Investment and multi-unit specialization
 Long term customer follow-up

Our real estate business has been built around one guiding principle:
It’s all about you.

Your Needs Your Questions

Your Family Your Finances

Your Dreams Your Time

Your Concerns Your Life

Our focus is on your satisfaction. In fact, we work to get the job done so well, you
will want to tell your friends and associates about it. Maybe that’s why more than
50% of our business comes from repeat customers and referrals.

Why Keller Williams?

Technology
Leading-edge tech tools and training give us the edge in effectively marketing
your property online, 24 hours a day, seven days a week! Through KW’s exclusive
Keller Williams Listing System (KWLS), your property is fed to more than 250 online
search engines and available on KW”s web network of more than 76,000 sites.

Teamwork
Keller Williams Realty was designed to reward agents for working together. Based
on the belief that we are all more successful if we strive toward a common goal
rather than our individual interests. When you work with The Snow Group you get
the support of our team plus the 400+ KW agents in the KW Seattle office.

Knowledge
Keller Williams Realty helps our team stay ahead of trends in the real estate
industry through its comprehensive, industry leading training curriculum and
research resources. It’s what prepares us to provide you with unparalleled service!

Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes
the importance of having the integrity to do the right thing, always putting our
client’s needs first. It reinforces our belief that our success is ultimately determined
by the legacy we leave with each client we serve.

What Our Clients Think







KELLER WILLIAMS REALTY® SEATTLE

Jeff Snow—206-290-8888—[email protected]—www.jeffsnowgroup.com

The Snow Group—Keller Williams Realty Downtown Seattle—Licensed in Washington—Each office is independently owned and operated.