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Published by jj, 2019-10-03 12:52:31

1535 Island Green Ln W Proposal

1535 Island Green proposal

LUXURY ESTATES AUCTION COMPANY

Regarding your spectacular home in Burnt Pine, I would love the opportunity to show you how we can work together to market
and sell it for the best possible price in just a few weeks. Our sales and marketing teams have studied the home and the
surrounding market, and based on our combined 45+ years of experience, we believe that an aggressive, targeted marketing
campaign implemented by our marketing professionals will achieve your client’s desired result.

Our dynamic marketing plans include a high quality narrated video tour, new professional photographs, a 3-D virtual tour and a
full color custom brochure that is direct mailed to a carefully targeted list of high-net-worth buyers. Together, we actively engage
the local brokerage community targeting buyer's agents who are working with interested clients and educating them on the
auction process. Additionally, we use a diverse mix of regional and national newsprint, online marketing strategies, mass email
campaigns and extensive social media campaigns.

I would appreciate you giving this proposal every consideration and invite you to ask any questions you may have and we invite
your suggestions or comments.

Thank you for your consideration.

Chris Camp
Owner/Auctioneer


LUXURY ESTATES AUCTION COMPANY

Marketing Proposal

Property: 1535 Burnt Pine Ln W, Miramar Beach, FL
Prepared by: LEAC Marketing
October 3, 2019

OVERVIEW

The following marketing summary/plan has
been tailored to address the specific needs of
your property. Our team of dedicated real
estate, auction and marketing professionals
will shine a spotlight on this extraordinary
property. Through years of experience in
everything from meticulous media exposure to
the perfect photography of properties as well
as Internet, email and direct mail campaigns,
our team has perfected the art of selling a
multimillion-dollar home in 60 days or less.


LUXURY ESTATES AUCTION COMPANY

PHOTOGRAPHY

A picture is truly worth a thousand words.
When it comes to selling real estate, the right
picture can dramatically increase the amount
of interest and attention brought to a property.
We are fortunate to have in-house professional
photographers that in many cases spend
multiple days and evenings at a property to
capture the perfect angle and lighting to
showcase a home. Additionally, we regularly
employ the talents of aerial photographers,
drone specialists, videographers and 3D
modelers to ensure that no angle or
opportunity is missed.


LUXURY ESTATES AUCTION COMPANY

VIDEOGRAPHY

Video is one of the most viral forms of
marketing as people like to watch moving
images, and they often opt for watching videos
over reading text.

Real estate transactions are highly emotional
decisions and for these types of decisions to
be made, homebuyers need to know and see
everything about the property they are
interested in. Real Estate videos help buyers
make more emotional connections with
properties and the agents and brokerages that
represent them. Mere text or photos, on their
own, do not do justice to just about any
property.

Luxury Estates Auction Company will
coordinate with a video production company
to produce a high quality walk-through style
video narrated and led by a professional
spokesman.


LUXURY ESTATES AUCTION COMPANY

SOCIAL MEDIA PROMOTION

Our social media specialist will promote your
client’s auction through regular postings on a
variety of social media outlets including
Facebook, Twitter, LinkedIn and Instagram.
The specialist will also integrate a paid
Facebook and social media campaign through
advanced lifestyle and demographic targeting
to high-net-worth buyers throughout the
United States.

PUBLIC RELATIONS

Every property has a story that needs to be
told. Our copywriters will come up with the
story of the home and distribute it to all
available newspapers, radio stations, television
stations, search engines, blogs, etc. to
increase the reach of the advertising
campaign.


LUXURY ESTATES AUCTION COMPANY

MULTI-PAGE BROCHURE

Many traditional selling methods rely on
standard one page flyers as a marketing piece.
For every property entrusted to us, our in-
house and award winning design and
marketing specialists will create a custom
multi-page brochure highlighting all the unique
features of your property. The full color
photographs, eye-catching layout and quality
gloss paper stock will allow the property to be
property showcased and stand out from other
properties on the market.

DIGITAL BROCHURE

The unique print brochure will also be
converted to a digital format with additional
pages added that may include surveys,
floorplans, home inspection reports, additional
photographs, etc. This will be available for
download on the specific property page of our
website and will be the comprehensive
package we send out to prospective buyers.


LUXURY ESTATES AUCTION COMPANY

DIRECT MAIL

In addition to our proprietary database of high-
net-worth individuals, investors and contacts,
the sales and marketing team assigned to this
property will compile an additional list of
targeted individuals that will be direct mailed
the multi-page brochure we designed. The
balance of the brochures will be hand
delivered to the offices of area real estate
agents and brokers to encourage their
participation.

TEASER CAMPAIGN

To reach a broader audience, we sometimes
develop a smaller marketing piece that is
direct mailed early in the marketing campaign
to a much larger audience of prospective
buyers throughout the southeast United
States.


LUXURY ESTATES AUCTION COMPANY

NEWSPRINT and MAGAZINE
ADVERTISING

A unique advertising campaign will be
developed to ensure that the property is
exposed to the right buyers in local, regional
and national markets. Ads will be placed in
highly visible locations in each publication and
will be designed and sized to catch the
attention of every reader. Our average
advertising campaign runs approximately 3-4
weeks prior to the date of the auction.


LUXURY ESTATES AUCTION COMPANY

INTERNET ADVERTISING

Your client’s property will receive its own auction page on our website and will include all the details, pictures, videos, documents and
downloads any potential buyer will need in order to bid confidently. We will also use paid banner advertisements on select magazine,
newspaper and other chosen homepages.

Using the expertise of a national advertising firm, we will implement a Residential Real Estate Search & Socially Enhanced Spotlight
package. This package includes a comprehensive list of Internet advertising strategies including:

• Featured listing on real estate search sites including:
• ResidentialAuctionAdvantage.com, homes.com, Trulia and Zillow
• Mobile friendly micro site w/unique URL for ad tracking
• An SEO optimized slideshow posting to YouTube
• A geo-targeted Google Adwords campaign
• Yahoo channel display advertising


LUXURY ESTATES AUCTION COMPANY

IMMERSIVE 3 DIMENSIONAL
VIDEO

The world of virtual tours have come a long
way since the days of stitched together
pictures pawned off as a virtual tour, or worse
yet, the slide show of the listing pictures.  Our
favorite new technology, used in all of our
auctions, is the Matterport 3D virtual tour.

This high-tech tour is captured via a special
camera that utilizes special software and
hardware to perfectly capture spatial
components to create the best virtual tour on
the market.  It is easily viewed on your laptop,
tablet or phone and is absolutely seamless.

Potential bidders can get an idea of the
footprint and spatial aspects of the home by
clicking either the dollhouse or floorplan view.

The dollhouse view (pictured) shows you the
entire home within the walls, while the
floorplan view allows you to go floor by floor to
understand the room by room flow.


LUXURY ESTATES AUCTION COMPANY

PREVIEW TEAM

Nothing will sell a home better than a
prospective bidder actually touring the luxury
estate firsthand. A minimum 3 person preview
team will be on-site at the property from 6-14
days prior to the auction during our advertised
preview period. Each member of the team will
personally escort and educate each potential
bidder on the unique and salient features of
the property. Each member of the team is a
seasoned auction professional and licensed
realtor that knows how to convert a prospect
into a bidder for greater attendance at the
auction.


LUXURY ESTATES AUCTION COMPANY

LUXURY ESTATES AUCTION COMPANY COMPARED TO OTHER FIRMS

Our number one goal with any auction is to achieve the highest possible price for our clients in a timely manner.
This is why you will never find any hidden fees or additional percentages calculated on the total contract price that
subtracts from your net price. Any referrals or third party agent fees are always paid from our 10% buyer’s premium
and never from the bid you receive at the auction. If you compare our plan with the plan
commonly used by other auction firms, you will see that our plan will actually net you an
additional $64,000.

THEIR PLANS OUR PLAN

BID: $ 2,000,000
BID: $ 2,000,000

+
+

10% BUYERS PREMIUM: 10% BUYERS PREMIUM:
$ 200,000
$ 200,000

TOTAL CONTRACT PRICE: =
TOTAL CONTRACT PRICE: =


12% COMMISSION
$ 2,200,000
10% BUYERS PREMIUM
$ 2,200,000

ON THE TOTAL: -
OF THE BID: -


$ 264,000

$ 200,000

NET TO SELLER: =
NET TO SELLER: =


$1,936,000 $2,000,000


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