VM

Maddy Button

Introduction
Diverse background in fashion, from
sales assistant, casual VM/ buyer to
stylist.

Career Goals
+ VM
+ Styling (Men’s Fashion)
+ Trend Forecasting

Personal Style:
•  Primary colours
•  Unique ways to achieve colour

harmony with juxtaposing colours,
strong block contrasts
•  Playing around with texture, prints
and asymmetry

VM In-store

Research has shown that the majority
of consumers make their purchase
decisions while they are in the store.

I love bringing the displays to life,
making an impact on the consumer,
drawing shoppers into the store and
setting the overall mood.

Store atmosphere:
•  Theme
•  Music
•  Colour
•  Staff: styled and approach
•  Lighting/ scents

VM In-store

•  Adjus&ng
 the
 floor
 set
 

•  Styling/
 planning
 mannequins
 

•  Window
 Displays
 
 
 

 

 
•  Crea&ng
 content
 for
 socials
 
 styling
 

staff
 

•  Fashion
 trend
 forecas&ng/
 reports
 


 

Styling

•  Matching a brief

•  Working with a budget and within
tight timeframes

•  Managing a team, working in
collaboration with the directors/
photographers and artists to
achieve the best result

Why Glue?

•  The Company: capsule
collections, young, creative and
pushing the boundaries of street
wear

•  The brands I admire:

•  Fred Perry
•  Lazy Oaf
•  Tommy sport
•  Dickies
•  Converse