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Published by International Media, 2020-01-28 12:57:35

The 9 Areas of SEO You Must Master

International Media House, Adelaide SEO Company, can evaluate the efforts you put in web analytics. Knowing the effect of your plan and actions is important. Document your activities to those stakeholders to whom you are accountable.

The 9 Areas of SEO You Must Master

If you think, SEO is a thing of past and is now relevant; then you are mistaken. Yes, SEO may not
be the best player in the present game, but that does not mean it has lost all its charm. SEO still
plays and will continue to play a crucial role in the digital marketing industry.
The rising demand of users and rankings make it more relevant to learn SEO. International
Media House, an SEO agency in Adelaide, will tell you the importance of SEO that helps in
keeping up with the rapid changes. It takes time and effort to become fully skilled around the
full spectrum of SEO elements – from technical SEO to content optimisation to marketing.

Below are the nine areas of SEO you must master to be successful:
1. Audience Research
What used to be “keyword research” has become much more than that.
As we are still performing keyword studies, using it in the absence of customers, ignoring the
consumer experience or concentrating on subjects just as much as keywords are short-sighted.

It is expected that your target–their preferences and psychographics –will be able to
understand and know what content can connect with them to their ultimate objective.

Whether you are working for a single product or a wide variety of customers you need to learn
the ability to see business objectives, make your way to knowing your target groups, and how
to shift them from web searches to goals.

2. Competitor Research

In most SEO processes, identifying the competitive environment is important.

Only adhering to “best practices” and looking at the website can lead to mixed and perhaps
unexciting outcomes. It is crucial to track leading sites and brands that catch the majority of the

Competitor analysis varies from manual external auditing to tools to determine rating factors
for what drives websites of competitors. It covers on-page and external considerations for rival
sites as a whole and more granular subjects and questions on a page-by-page basis.

3. Web analytics

International Media House, Adelaide SEO Company, can evaluate the efforts you put in web
analytics. Knowing the effect of your plan and actions is important. Document your activities to
those stakeholders to whom you are accountable.

However, there are additional customisations and elements of it that are not automatic or out
of the norm that SEO professionals can reap the benefits from. You can use all the analytics
data to get a clear idea that is connected to the purpose of the search engineer, different
people, and to know the impact of SEO on the company.

4. Tracking

To ensure the correct application of tracking scripts and pixels, it is important to be capable of
serving for your site, with web designers and IT team members. This is why you must know
about data analysis, heat maps, Google Tag Manager and other monitoring mechanisms.

While a lot of monitoring applications and improvements are comfortable, the potential need
for troubleshooting and collaborating with others as developers is an underrated skill.
Moreover, IT professionals are not always well versed in integrating and providing proper
monitoring in software that marketers use more frequently.

*Learn more about SEO from Adelaide SEO Service Company.

5. Indexing

Indexing now is not the much-complicated topic that once it used to be. Google took much
longer in the old days to search for content and go live with this in search engine results. With
the pace of crawling to search results, it is overlooked, as it is not a ranking aspect in and of

Full understanding of how indexing behaves is still indispensable. That knowledge base
contributes to strategic actions or debugging on our sites. Domain registrars, e-commerce sites,
and those with tons of duplicate content require specific strategies around the budget of
crawls, legal use, use of bots directives and much more.

6. Global SEO

Global SEO issues are something that is overlooked by many SEO pros. If there is a possibility
that you will ever have a global emphasis on your website or customers; you should at least
learn the fundamentals of what is needed for top-level domains.


Despite extensive background awareness of HTML, it is much easier to do SEO than it was
before the age of open source content management systems and software that will display or
scrape tags.

However, a mastery of base-level HTML is still relevant. If you have to solve problems created
by a CMS or code that is not semantically sound for SEO, you will need it.

It is important to be able to diagnose code issues with duplicate tags, monitor script execution,
and work collaboratively on AJAX, JavaScript, and other aspects of site speed conversation.

8. On-page Factors

Most SEO practitioners no longer focus primarily on single-page items. While the pendulum has
swung to content and style, there is still space for on-page considerations. Ensuring that tags
are specific and portray on each page and that content at least discusses topics even when it
does not need to be overly focused on the frequency and intensity of particular words.

It is important to have a solid grasp of the variables on-page, how they work together to help
create meaning, and what reality vs. fiction is about their actual impact on rankings.

9. Link Building

Even though we all want to create content that inherently invites links and never worry about
building links, you still need to learn how to link rankings and building strategy.

Quantity versus quality is a widely overlooked problem, and how too much or too little reliance
on links and authority can stop optimisation efforts.

A full understanding of the nature of the links, methods to draw and obtain appropriate and
high-quality references, and how to incorporate them into the overall optimisation strategy are
just a few aspects that need to be mastered.

As the sector and vistas continue to grow, new options for proficiency are added to a list. At the
very same time, we cannot just abandon the still essential parts of SEO, even if they are less
discussed every day. SEO will eventually begin to get more challenging. Therefore, you have to
learn, understand, and master as many SEO areas as you can.

About Us
We are a leading SEO agency in Adelaide who is highly determined to work for its clients. Feel
free to contact us. We will address your queries at the earliest.

To know more, visit

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