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Published by graphics, 2018-01-30 10:56:09

OttawaJazzFest_MediaMarketingReport_2015

OttawaJazzFest_MediaMarketingReport_2015

Keywords: Ottawa,Jazz,Media,Marketing,Report,2015,jazz

THE ROOTS STEVE MILLER BAND
HUEY LEWIS AND THE NEWS

PINK MARTINI WAR JAMIE CULLUM
TOWER OF POWER CHRIS BOTTI BEIRUT

THE BLIND BOYS OF ALABAMA &
THE DIRTY DOZEN BRASS BAND

MS. LISA FISCHER AND GRAND BATON SNARKY PUPPY
BRUCE COCKBURN JOEL PLASKETT EMERGENCY

THE WOOD BROTHERS THE STANLEY CLARKE BAND
AN EVENING WITH BRANFORD MARSALIS JAGA JAZZIST

DAVE DOUGLAS & HIGH RISK TANYA TAGAQ
RICHARD GALLIANO AND SYLVAIN LUC
SPOTLIGHT ON EURO JAZZ EN VEDETTE

GROENLAND MY BRIGHTEST DIAMOND THE SOUL REBELS TIMBER TIMBRE
KAT EDMONSON CHRISTINE JENSEN JAZZ ORCHESTRA WITH INGRID JENSEN
FRESHLYGROUND RENEE ROSNES QUARTET ABDULLAH IBRAHIM “MUKASHI” TRIO
BUSTY AND THE BASS SONNY KNIGHT & THE LAKERS REUBEN AND THE DARK
ROBI BOTOS FEAT. SEAMUS BLAKE LUCKY CHOPS MOON HOOCH LINDI ORTEGA

MEDIA MARKETING REPORT 2015

35 YEARS


CONTENT 18

01 OVERVIEW 25 02
Festival At A Glance
09 04
03 FRONTLINE
Board of Directors, Volunteers, Staff 03 12

04 SUPPORT 12 05
Donors and Friends, Government
Support, 2015 Sponsors 14

05 MUSIC THROUGHOUT THE YEAR 04
Annual Live Auction & Benefit Concert,
A Charlie Brown Christmas, TD Ottawa
Winter Jazz Fest

06 TD OTTAWA WINTER JAZZ FEST
Overview

07 ON-SITE ACTIVATIONS
SPONSORSHIP
Branded Stages and Series

08 GREENING
Water, Waste Management,
Transportation, Food and Beverage
Vending

09 MARKETING
Marketing Budget, Economic Impact,
Toursim, Audience Residence

10 AUDIENCE DEMOGRAPHICS

11 PROMO MATERIALS
Posters, Promo Video,
Program Book and Brochure

12 PAGEANTRY & SIGNAGE

15 ADVERTISING CAMPAIGN

17 OTTAWAJAZZFESTIVAL.COM
Highlights

18 SOCIAL MEDIA

19 LAUNCH

20 MEDIA
Highlights, Contesting

21 MEDIA COVERAGE

23 MEDIA SAMPLES


Photo: Chris Parker

“Ottawa jazz festival a success inside and out”
– Peter Hum, Ottawa Citizen

OVERVIEW

“Also adding international cachet to FESTIVAL AT A GLANCE*
the festival was a range of NAC Fourth
Stage shows featuring European jazz  Celebrating its 35th anniversary this year, the Festival
artists and supported by various
European embassies in Ottawa.” continually raises the bar with innovative and
– Peter Hum, Ottawa Citizen progressive programming – 2015 focused on a
European Union and South African series.
“With his fifth edition as festival
programming director, Petr Cancura  US tourism increased more than 12-fold, while
has carefully curated a masterpiece of
a festival.” international tourism increased more than 26-fold
– Aedan Helmer, Ottawa Sun over 2014.

“It was actually kind of embarrassing.  Advertising reach was more than 429 million.
There I was at the TD Ottawa Jazz  Twitter followers increased by 35% from 2014.
Festival Tuesday night walking away  Facebook likes increased by 32% from 2014.
from the sweet sounds of the Dirty  2/3 of tourists indicated that they came specifically for
Dozen Brass Band after just two songs,
so I could go next door to the National the Festival.
Arts Centre to see Branford Marsalis
and his quartet. How often in life is one  The Province of Ontario continues to bestow a Level of
faced with such rich choices?”
– Joel Hurd, North Country Public Radio Distinction in the top 20 category as one of the
top Festivals & Events in Ontario since the inception of
this designation in 2009.

*Statistics compiled by Survey Monkey and Google Analytics.

01 2015 Media Marketing Report │ TD Ottawa Jazz Festival


“... for a few years now the time between the solstice and July 1st has meant time to
enjoy great music more. It’s TD Ottawa Jazz Festival time here in Canada’s capital,
and that means the city is swarming with world class jazz musicians from every
corner of the globe and some of the most open-minded, respectful jazz fans you’ll
ever find. This finely tuned machine thrills these fans at more than half a dozen
venues across downtown with every variation of the music you can imagine.”
– Joel Hurd, North Country Public Radio

780 artists
14 days
123 concerts

© Chris Parker


© Brian Goldschmied

FRONTLINE VOLUNTEERS

BOARD OF DIRECTORS More than 600 people dedicate their time, services and expertise to the
Festival. Volunteers eagerly anticipate the start of the Festival and often
President take vacation time to participate. Their contributions result in a collective
Gavin McLintock 24,000 hours of volunteer time.

Past President 2015 STAFF Special Events Coordinator
Louise Meagher Glen Casey
Executive Producer
Vice President Catherine O’Grady Media / Marketing Assistants
John Freamo JM Francheteau, Rick Raheja
Programming Manager
Volunteer Co-ordinator Petr Cancura Operations Manager
John Cvetan Kaitlyn Stokes
Director of Marketing & Partnerships
Treasurer Suzan Zilahi Operations Coordinators
Jean Vanderzon Chris Elms, Alan Alexanian, Paul Galuak
Director of Sponsorship
Secretary Ellie MacDonald Box Office
Poppy Vineberg Julian Selody, Julie Campbell, Melanie
Artistic Associate Roach
Executive Producer Jacqie MacKay
Catherine O’Grady Bookkeeper
Creative Director & Webmaster Jacqueline Embleton
Tom Burrow, Eric Sladic, Bill O’Hara, John Julie-Anne Madore
Jackson, Peter Stephens, Elizabeth Lance, Production Coordinator
Rick Brooks Graphic Design / Artist Liaison Bill Sibbit
Adi Cajo
Backline Coordinator
Artist Liaisons Grant Young
Luna Vo, Meeka Marsolais, Ben Emond,
Madeleine Imrie Production Manager
Doug Millar

03 2015 Media Marketing Report │ TD Ottawa Jazz Festival


SUPPORT 2015 SPONSORS

DONORS & FRIENDS PANTONE CMYK 1COL

Donors and Friends of the Festival contribute an Ontario government agency
nearly $30,000 toward our youth and jazz un organisme du gouvernement de l’Ontario
outreach programs. This funding is critical to
the overall success of the event. It provides the Black
resources to allow the Festival to continue to CMYK
reach out to up-and-coming young jazz artists Pantone
and to give them an opportunity to participate
in the Festival in a dynamic way. R E S TA U R A N T
ART GALLERY
Outreach programs include:
POTLIGHT OSN
 Youth Series EN VEDETTE
 TD Jazz Youth Summit
 Stingray Rising Stars D.E. Systems Ltd
 Presenting 550 local and Canadian jazz
solutions driven
musicians who rely on festivals for their by technology
livelihood

GOVERNMENT SUPPORT

The Festival continues to receive vital support
from all levels of government. We gratefully
acknowledge the following:

Federal:

 Department of Canadian Heritage
 National Capital Commission

Provincial:

 Trillium Foundation (Ontario)
 Yours to Discover Ontario
 Ontario Cultural Attractions Fund
 Ontario Arts Council
 Employment Ontario

Municipal:

 City of Ottawa
 Community Fountation of Ottawa

042015 Media Marketing Report │ TD Ottawa Jazz Festival


MUSIC
TTHHEROYUEAGRHOUT

“...I heard about 90 minutes of
you-had-to-be-there music.”

– Peter Hum, Ottawa Citizen

© Chris Parker

© Andre Gagne A CHARLIE BROWN CHRISTMAS
WITH THE JERRY GRANELLI TRIO
Auctioneer: CBC All in a Day host Alan Neal - DEC. 4, 2014

ANNUAL LIVE AUCTION & BENEFIT As the only remaining member of the
CONCERT WITH SUSIE ARIOLI - famed Vince Guaraldi Trio, Jerry Granelli
NOV. 6, 2014 and his trio hit the road last Christmas to
share the story of the band that recorded
Featured a highly popular and animated auction at the famous soundtrack. Part oral history, part
Library and Archives Canada followed by a stirring concert, and part screening of the Christmas
performance by a leading chanteuse. A variety of Classic with musical accompaniment provided
exciting items up for bid included travel, adventure by Jerry Granelli.
and spa packages, excursions, concert tickets and
much more. TD OTTAWA
WINTER JAZZ FEST -
FEB 6-8 & 13-15

The TD Winter Jazz Festival
turned up the heat with a
blast of excitement to break
the February freeze, featuring a consummate
artists that whet the appetite for the coming
summer.

05 2015 Media Marketing Report │ TD Ottawa Jazz Festival


Total Advertising Reach 6 million + TJDAZWZ IFNETSETR

OVERVIEW

Total Concerts 18

2015 performers included: Oliver Mtukudzi,
The Lost Fingers, Martha Wainwright, Scott
Helman, Elizabeth Shepherd, Esmerine,
Charlie Hunter Trio, Jay Malinowski & the
Deadcoast, Matt Wilson Quartet and more!

Total Musicians 80

Total Attendance 6,376

Total Website Visits 12,047

Total Facebook Reach 31,872

Total Tweet Impressions 81.5K
Top media Tweet 2,550 impressions

Ottawa Jazz Festival @OttawaJazz
@ScottHelman rocking the church.
pic.twitter.com/TnlqUPKqsl

Ads appeared in the Ottawa Citizen, Ottawa
Citizen Jazz Blog takeover, CBC.ca, Radio-
Canada.ca, Majic 100.3, CFRA 580, Metro
Ottawa and CHUO.

450 posters printed & available online
9,000 brochures printed & available online

Promo Video

Total Media Reach* 33 million +

Coverage included: Ottawa Citizen, Citizen
Jazz Blog, CBC Radio, CBC.ca, Radio-Canada
TV, CFRA 580, Metro Ottawa, North Country
Public Radio, CHIN, Apt 613, CHUO, CKCU,
Jambands.ca and CentreTown News.

* Samples of articles available on p. 31-32.
Media tracking commissioned through Meltwater.

062015 Media Marketing Report │ TD Ottawa Jazz Festival


AOCNT-ISVITAETIONS

CONFEDERATION PARK

Sponsors and businesses find activations
effective for product sampling,
promotion, awareness and sales.

TD provided an area for all festival-goers
to take a break and relax inside the
comfy oasis of the TD Comfort Zone!

TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1) SPONSORSHIP

BRANDED STAGES AND SERIES

Sponsors make an event of this scale
possible! Some sponsors associate their
name to a specific series or stage. The TD
Ottawa Jazz Festival includes 10 series.

© Brian Goldschmied

07 2015 Media Marketing Report │ TD Ottawa Jazz Festival


GREENING

The Festival strives to reduce its carbon
footprint and act with awareness and
responsibility together with our sponsors,
suppliers and partners:

WATER:

 water bottle refill station on-site

WASTE MANAGEMENT:

 use of 100% biodegradable &

compostable beer and wine cups
made from 100% renewable resources
(from Green Shift, Canada)

 .40 metric tonnes of organic materials &

.47 metric tonnes of recyclable materials
diverted from landfills

 recycling/Compost stations on-site

encourages patrons to separate
compostable and recyclable materials

 paperless Volunteer Program
 paperless Program Book
 paperless ticketing system (tickets are

emailed then scanned on patrons’
mobile devices

 use of efficient print methods on recycled

stock and FSC-certified paper

TRANSPORTATION: TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)

 Festival situated adjacent to major

public transportation

 multiple bike racks provided by both the

Festival and the City

FOOD & BEVERAGE VENDING:

© Brian Goldschmied  all vendors signed a contract to recycle

and separate organics/cardboard, etc.
and use all re-usable / biodegradable
and recyclable materials

 leftover water, food, t-shirts donated to

the Ottawa Shepherds of Good Hope

 Beau’s All Natural Brewery, our official

beer sponsor since 2009, brews with
organic malts and uses local spring water

08

0822001155 MMeeddiiaa MMaarrkkeettiinngg RReeppoorrtt ││ TTDD OOttttaawwaa JJaazzzz FFeessttiivvaall


MARKETING

MARKETING BUDGET TOURISM
$975,000
 2/3 of tourists indicated that they came
(including in-kind) resulting in a
campaign total reach of more than specifically for the Festival.

429 million*  The exchange rate has created a dramatic

*amount derived from total of pages 15-16 increase in U.S. and international attendance to
the Festival this year. This fact has been reported
ECONOMIC IMPACT* as a national trend by the Vancouver Sun, CBC,
CTV and the Business Review Canada. This year’s
$25 $21 increase brings international attendance to the
million million Festival back to pre-2011 levels.

Locals Tourists  Tourism to the Festival continues to significantly

$46 impact the local economy.
million
 US tourism increased more than 12-fold,
Total
while international tourism increased more
*Based on 2014 spending. Statistics than 26-fold this year.
compiled by Acuity Research Group In.
AUDIENCE RESIDENCE
TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)
Locals - 214,047
Ontario (beyond 40km)
19,588
Other Canada - 24,881
United States - 7,544
International - 8,284

2015 statistics compiled by Survey Monkey

09 2015 Media Marketing Report │ TD Ottawa Jazz Festival © David Findlay


AUDIENCE DEMOGRAPHICS

33.38%

31.44%

22.85% 21%

50% 50% 18 - 34 35 - 54 55 - 64 79% Photo: Chris

73.7% 274,350 Locals
Tourists
post-secondary attended the Festival in 2015
education or above $ 55%
75K + income

* 2015 statistics compiled by Survey Monkey

TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)

102015 Media Marketing Report │ TD Ottawa Jazz Festival


MPRAOTEMROIALS 2012 2013 2014

$ 272,733 $ 272,733 463%

$ 272,733

Accommodations

2012 2013 2014

463%

$ 272,733 $ 272,733 $ 272,733

Off-site food/drink

Poster designs by Adam Hughes. Poster design by Julie-Anne Madore

POSTERS

 14 poster designs
 2,650 distributed copies

PROMO VIDEOTD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1) PROGRAM BOOK AND
BROCHURE
Produced by Adam Hughes at Mad Anvil Design, our
promotional video received 2,720 total views through All print collateral are printed on
YouTube and Facebook channels. The 50 second montage recycled stock and FSC approved
announced our major headliners for the 2015 Festival. printing. This year 52,500 brochures
were printed. The program book was
11 2015 Media Marketing Report │ TD Ottawa Jazz Festival available online as a flip book.


CITY WIDE PAGEANTRY

Attracting local residents and visitors, pageantry is a siginificant focus of the Festival’s marketing campaign.

Photo: Andre Gagne

© Andre Gagne

Street Pole Banner. Prince Vertical St. Pole Banners Lord Elgin Canopy Banner OLG Banners at Marion
of Wales Dr., Richmond Rd., & Laurier Ave., Albert St., Slater Size: 400” x 60” Dewar Plaza in front of City
Wellington St. Quantity: 67 St., Bank St. Size: Hall. Quantity: 4. Size: 86”
29.5” x 60”. Quantity: 168 x 126”

Photo: Andre Gagne

© Andre Gagne

National Arts Centre National Arts Centre National Arts Centre Fourth National Arts Centre Fourth
Studio. Type: gobo
Studio. Type: coroplast. Size: Stage. Type: gobo Stage. Type: coroplast. Size:

41.9”x 95” 41.9”x 95”

National Arts Centre Fourth OLG After Dark Series Laurier Avenue Music Stage © Andre Gagne TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)
presented by Tartan Homes
Large Banner. Size: 288” x Lineup. Type: coroplast series. Type: coroplast Late Night Jamming at
Spin Kitchen & Bar, Ottawa
336” Size: 41.9”x 95” Marriott Hotel. Type:
coroplast. Size: 41.9”x 95”

TD Green Chair at the Thank you
National Arts Centre sponsors.
Studio Type: coroplast
Size: 41.9”x 95”
Quantity: 3

© Andre Gagne

122015 Media Marketing Report │ TD Ottawa Jazz Festival


SIGNAGE IN CONFEDERATION PARK

Photo: Andre Gagne

Main Gate Top & Side Laurier - Elgin Entrance Slater St. Entrance. Size: Stage Left & Right Scrims
Banners. Size: 2 x 292” x 33’; Banners. Size: 2 x 292” x 33’; 2 x 292” x 33’; 1 x 141” x 100” Type: Green Mesh.
1 x 141” x 100” 1 x 141” x 100” Size: 132” x 192”

Photo: Suzan Zilahi Photo: Andre Gagne
© Andre Gagne © Andre Gagne

Free Concert A Frame in Site Map. Type: coroplast. Box Office Top & Side Canada Day. Type: coroplast.
front of City Hall Size: 41.9” x 95” Banners. Size: 26.7” x 247” Size: 41.9”x 95”

© Andre Gagne

TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)© Brian Goldschmied

Laurier Avenue Music Stage Festival Merchandise. Type:Photo: Andre Gagne Beverage List/Prices. Type: Lunch Time Series. Type:
coroplast. Size: 41.9” x 95” coroplast. Size: 41.9”x 95”
Large Banner in front of coroplast. Size: 41.9” x 95”

City Hall

© Brian Goldschmied
Photo:©BrBiriaann Goldschmied
Photo: Andre Gagne Photo: Adam Hughes

© Gavin McLintock Main Stage Gobo Bike Rack Flags © Andre Gagne

TD Umbrellas. Size: 72”. Large posters. Quantity: 20.
Quantity: 55 Type: coroplast
Size: 68” x 44”

13 2015 Media Marketing Report │ TD Ottawa Jazz Festival


Photo: Adam Hughes

TD Music banner NCC sign. Type: coroplast. House Policies. TD Comfort Zone
Type: coroplast.
Size: 41.9”x 95”

SPONSOR SIGNAGE

Photo: Suzan Zilahi Photo: Andre Gagne

© Andre Gagne

OLG Pop-Ups by OLG Stage OLG Banner at OLG Stage Tartan Homes banner by the Laurier Avenue Stage
Laurier Avenue Music Stage presented by Tartan Homes.
Quantity: 2 Entrance entrance Type: pop-up. Quantity: 2

Photo: Andr©eSGuazganneZilahi TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)

© Andre Gagne

Laurier Avenue Stage Downtown Rideau BIA pole Downtown Rideau BIA Take Rendez-vous Rideau Jazz
presented by Tartan Homes. banners 5 Before Jazz pop-up at the Series sign by Rideau Centre
Type: gobo Westin Hotel

Photo: Suzan Zilahi

© Andre Gagne

European Union Series at European Union Series at European Union Series at European Union and
NAC Studio. Type: coroplast. NAC Fourth Stage. NAC Studio. Type: pop-ups Spotlight on French Jazz pop-
Size: 41.9”x 95” Type: coroplast. ups at NAC Fourth Stage
Size: 41.9”x 95”

142015 Media Marketing Report │ TD Ottawa Jazz Festival


ADVERTISING CAMPAIGN
In 2015, the Festival’s worldwide advertising reach was more than 429 million*.

LOCAL ADVERTISING

Media Outlet Insertion Period Circulation Insertions Total
Print Only
Ottawa Citizen April - June 520,900 14 7,292,600
Metro Ottawa: 2 page centre-spread & 1" pop-up Jan - June 60,000 4 240,000
Magazines
May - June 65,000 1 65,000
Where Magazine
May - June 623,900 36.5 24,000,000
Transit June 147,680 1.5 221,520

OC Transpo / Pattison - King April - June 19 3,064
Clear Channel airport - Interspace Services
TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1) June 36,840 48 1,768,320
Local & Tourism Displays June 145,000 50 7,250,000
June 155,000 50 7,750,000
Ottawa ExploreBoard Network June 174 6,090,000
June 35,000 60 6,000,000
Radio June 100,000 48 7,200,000
150,000
CBC Radio One, 91.5 FM June university 306 *
Majic 100.3
CFRA 580 Feb - June radio 30 1,257,090
1310 News June 41,903 504 75,600,000
CHEZ 106 150,000
Rouge FM
Impressions Click Rate %
CHUO
June - July 64,371 0.35
Jewel 98.5 June 20 236,867 0.28
CHIN Radio (podcast info not available) 175,583 0.52
June 18 231,271 0.36
Online Advertising May - June 237,488
Feb, April - June 645,090 .33
Ottawa Citizen - jazz blog takeover 140,132 .32
OttawaCitizen.com one day takeover June 300,033
OttawaCitizen.com *
OttawaCitizen mobile banner * 0.21
CBC one day takeover (local & out of town) *
CBC ROS (local & out of town)
Apartment 613
Radio-Canada
Couch Assassin
Showbox

*amount derived from the total of these two pages

15 2015 Media Marketing Report │ TD Ottawa Jazz Festival


Bus signage is a powerful Posters were distributed
medium to encourage word across the Downtown
of mouth and is a veritable Ottawa/Gatineau region.
roving banner.

© Andre Gagne Insertion Period Circulation Insertions Total

OUT OF TOWN ADVERTISING April, May, June 75,000 3 225,000
May-June 68,000 2 136,000
Media Outlet 480,000 1 480,000
Magazines 2015 Guide 250,000 1 250,000
JazzTimes (US)
DownBeat (US) May - June 150,000 180 27,000,000
Exclaim
Summer Fun Guide June 2.2 million 100 220,000,000
Radio (International)
CHIN (podcast info not available) Impressions Click Rate %
TV
May - June 571,403 .21
WPBS May - June 571,403 .37
Online Advertising 0.38
April-July 52,513
TripAdvisor.com June 76,171 *
TripAdvisor.com mobile banner June 50,000 0.26
Ottawa Tourism 597,759 4.04
Facebook April-June
Sors-tu.ca
Google Adwords

* Information not available TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)

GEOGRAPHIC Advertising at the
FOCUS : main entrance of the
Ottawa Macdonald-
 National Capital Region Cartier International
 within 500km of Ottawa Airport.

(especially Toronto and © Suzan Zilahi
Montreal)

 North Eastern US
 France, Austria, Germany,

Australia and Japan

162015 Media Marketing Report │ TD Ottawa Jazz Festival


OTTAWAJAZZFESTIVAL.COM

HIGHLIGHTS

 principle source of information for our

audience

 mobile friendly
 built with powerful CMS (Wordpress)
 excellent social media integration
 more video content
 new “Visit Ottawa” section on home page
 new Instagram feed
 fast and secure e-ticketing system
 interactive and sharable program book
 filterable programming (by date, series,

or location)

 numerous photo galleries
 superior Search Engine Optimization

The new “Visit Ottawa” section on our home
page featured box ads from Festival tourism
sponsors and partners.

Top 4 referrals

7.9% of all traffic came from these websites:

645,000+ 239,000+ 152,000+ 3:12 min

Pageviews Visits Unique Visitsors Avg. Visit Duration

17 2015 Media Marketing Report │ TD Ottawa Jazz Festival


SMOEDCIIAAL

© Andre Gagne

© Andre Gagne © Andre Gagne © Andre Gagne

Facebook Twitter

Followers 5,600+ Followers 15,100+
Impressions 415,000+ Tweets 7,200+
Engaged users during the Festival Impressions
People reached during the Festival 3,657 Tweets about us during the Festival 691,200+
Audience Demographics: 16,500+ 3,000+

28% Diane Hadley PR @dhadleypr
Stanley Clarke sends his thanks to ALL for his
wonderful visit @OttawaJazz! Audiences for
both shows were the BEST.

22% 20%

10% 10% 6%
65+
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64

182015 Media Marketing Report │ TD Ottawa Jazz Festival


Our launch announcement was covered on local CBC
news and then appeared online nationally.

TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1) LAUNCH Several media personalities tweeted about the Festival’s
line-up from Mauler at Hot 89.9FM, StuntmanStu at
Rather than a traditional launch on March Magic 100.3, CTV Morning Live, Trevor Pritchard of CBC
12th the 2015 line-up was announced live to CHEZ making (Steve) Miller the ‘all access password’
on CBC’s All In A Day – Ottawa’s #1 drive of the day.
home show with host Alan Neal – while
both CBC and the Festival simultaneously CTVOttMornLive @CTVOttMornLive
tweeted and posted Facebook messages Huey Lewis and the News and Beirut will perform at
with announcements and contests. The the TD Ottawa Jazz Festival this summer
announcement was also streamed live on
ottawajazzfestival.com. Mauler @MaulerMauler
Huey Lewis and The News in #Ottawa for my
According to Google Analytics, visits to the birthday! Whoever planned that... Thanks!
website increased by 98% as compared to #HueyLewisAndTheNews #ThePowerOfLove
2013’s traditional launch.
CHEZ106 @chez106
Launch activity resulted in 38,975 Twitter All access password is ‘miller’. Steve Miller has been
impressions and Facebook Total Reach added to @OttawaJazz!
was 9,234 on March 12 .
Top Tweet earned 6,581 impressions
Top Media Tweet
Ottawa Jazz Festival @OttawaJazz
earned 2,623 impressions Here’s a message from our amazing title sponsor @
td_canada from @JaneD_TD youtu.be/eyJQ-S0EU-
Ottawa Jazz Festival @OttawaJazz E#JAZZ35 #music #ottawa
Here we go! Launch starts now on
@cbcallinaday
pic.twitter.com/eoMiWp4Xp2

19 2015 Media Marketing Report │ TD Ottawa Jazz Festival


“Get ready for the Both CBC and Radio-Canada covered TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)
most ambitious opening night of the Festival live.
Jazzfest yet”
- Aedan Helmer, © Suzan Zilahi
Ottawa Sun
CBC Ottawa @CBCOttawa
MEDIA LISTEN LIVE: @alannealottawa talks to @
jamiecullum now on @cbcallinaday. He plays @
HIGHLIGHTS OttawaJazz 8:30 #Ottawa #cbcott

 Received extensive coverage on CBC’.ca/ CBC news anchor Lucy van Oldenbarneveld, Mayor
Jim Watson and Her Excellency Marie-Anne-Coninsx –
Ottawa, radio, social media and TV. Ambassador of the European Union to Canada backstage
on opening night. Mayor Watson presents a special 35th
 Critics from all three major daily anniversary commemorative plaque to the Festival.

newspapers; The Ottawa Citizen, CONTESTING
Ottawa Sun and Le Droit filed daily
reviews in print, online and on their blogs Ticket contesting with media included: CBC Radio,
for the duration of the Festival. Magic 100.3, 1310 News, CHEZ 106, Rouge 94,9, The
Jewel 98.5, CHIN Radio Ottawa, Sors-Tu and CHUO.
 Joel Hurd (from North Country Public
202015 Media Marketing Report │ TD Ottawa Jazz Festival
Radio, New York State) attended the
Festival daily and Montreal’s French blog
Sors-tu visited for the 3rd year .

 CHIN Radio, Ottawa’s multicultural

radio station, covered the Festival daily
and interviewed several international
artists.

 CHIN’s reporter did regular reports about

the Festival on CTV including the TD Jazz
Youth Summit.

 Ottawa Citizen produced a four-page

editorial wrap over the front cover
published on June 18.

 Metro produced a six-page special insert

section published on June 18.

 More than 70 musicians performing at the

Festival were interviewed by media.

 Total media reach is over 625 million.


MEDIA COVERAGE

The Festival’s worldwide media reach in 2015 was more than 625 million.

The list below is a sampling of the coverage.

Media Outlet Geographic Reach Frequency Audience Reach Total
(per week)
Newspaper Print / Internet 14,858,000
NCR 46 323,000 4,116,510
Ottawa Citizen NCR 15 274,434 780,000
Ottawa Sun NCR 13 60,000 2,389,838
Metro - Ottawa NCR
Le Droit Canada 6 217,258 17,989,802
The Province Canada 29 620,338 6,150,468
Montreal Gazette Canada 27 512,539
Vancouver Sun Canada 26 1,021,253 26,552,578
Edmonton Journal Canada 29 552,567 16,024,443
Calgary Herald NCR 28 711,551 19,923,428
Centretown News Canada
The Windsor Star 2 4,599 9,198
Epoch Times US 28 314,168 8,796,704
Leader Post Canada
Star Phoenix Canada 1 901,501 901,501
Nestor Publishers Russian Federation 31 142,235 4,409,285
London Free Press Canada 29 207,187 6,008,423
The Times Of India
India 2 68,466 136,932
Television 1 250,590 250,590
1 18,104,717 18,104,717
CBC News
TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1) Radio-Canada NCR 3 37,000 111,000
CTV Ottawa Morning NCR 3 28,000 84,000
Rogers French NCR 1 1,120,000
NCR 1 1,120,000
Radio *
NCR 57 145,000
580 CFRA News Talk Radio 8,265,000
NCR 60 100,000 6,000,000
CHEZ 106 NCR 30 35,000 1,050,000
1310 News NCR 30 41,903 1,257,090
The Jewel 98.5 NCR 46 130,955 6,024,000
CBC Radio One, 91.5 NCR
Rythme FM NCR 1 210,949 210,949
Radio-Canada NCR 39 80,300 3,131,700
Majic 100.3 NCR 56 155,000 8,680,000
CHUO - Ottawa University 36 university radio
*

* Information not available. NCR = National Capital Region, encompassing Ottawa

21 2015 Media Marketing Report │ TD Ottawa Jazz Festival


© Dan Nawrocki © Andre Gagne © Chris Parker © Chris Parker

Media Outlet Geographic Reach Frequency Audience Reach Total
(per week)
Magazines
Where Magazine Ontario 2 65,000 130,000
Summer Fun Guide Ontario 1 250,000 250,000
Downbeat 1
JazzTimes US 4 68,000 68,000
US 75,000 300,000
Internet
OttawaCitizen.com NCR 44 602,000 26,488,000
OttawaCitizen.com Jazz blog NCR
CBC.ca - national Canada 39 677 26,403
CBC.ca - local NCR
Apt613.ca NCR 1 10,809,986 10,809,986
Entertainment Weekly
Examiner.com US 14 600,000 8,400,000
Yahoo! Canada US
Exclaim.ca Canada 15 11,400 171,000
Radio-Canada.ca Canada
OttawaSun.ca Canada 1 7,274,216 7,274,216
Le Droit Canada
Travel Mode.com Canada 4 11,777,023 47,108,092
Sors-tu.ca Great Britain
NorthCountryPublicRadio.org Montreal 1 3,518,686 3,518,686
JazzTimes.com Northern New York State
Canadian Traveller US 8 642,000 5,136,000
Canada
2 1,992,709 3,985,418

5 742,657 3,713,285

5 1,927,182 9,635,910

1 35,207 35,207

2 50,000 100,000

6 40,000 240,000

6 40,893 245,358

1 62,092 62,092

* Information not available. NCR = National Capital Region, encompassing Ottawa TD OTTAWA JAZZ FESTIVAL (JUNE 18 - JULY 1)
Media tracking was commissioned through Meltwater.

Several tourist destination publications and Kash Bhattacharya @BudgetTraveller
blogs listed the Festival as a tourist destination: Looking Forward to attending @OttawaJazz for
Canadian Traveller, Elliot Lake Standard, Fort Erie #mustlovefestivals and seeing @jamiecullum live.
Times, Dreamscapes Magazine, Escape Here,
TravelMode.com and the Summer Fun Guide. 1st time in Ottawa. Here for the Jazz Festival &
National Day. Beautiful city with views like this
U.K.-based blogger, Kashyap Bhattachrya (aka #mustlovefestivals
Kash) visited the Festival as part of the Canadian
Tourism Commission’s Music Festival bloggers
project for ‘Must Love Festivals’.

222015 Media Marketing Report │ TD Ottawa Jazz Festival


MEDIA SAMPLES

Ottawa
JazzFestival

Wednesday, June 17, 2015

Huey Lewis and The News will hit the Main Stage at
Confederation Park June 24 at 8:30 p.m. CONTRIBUTED

The TD Ottawa Jazz Festival, which runs from June 18 to July 1, is celebrating its 35th anniversary this year. BRIAN GOLDSCHMIED PHOTO The Roots will play the TD Ottawa Jazz Festival Main Stage at
Confederation Park Saturday at 9 p.m. CONTRIBUTED

Get back into the swing of things

Jen weeks in a number of venues, TICKETS AND INFORMATION for-the-music experience, then of improvisation, so the art-
Traplin including the Main Stage in the acoustic brilliance of the istic choices we make have
Confederation Park, the Na- • Festival Passes (June 18 for the OLG After Dark halls at the NAC is where you to reflect those esthetics and
For Metro tional Arts Centre, the Rideau to July 1); $310 — Gold; Series are $20. Tickets for want to be,” she said. those very personal listening
Centre, Mercury Lounge, and $190 — Bronze; $90 — the Studio Series are $40. experiences.”
It started out as a weekend of the Brookstreet Hotel. Youth (ages 12-25) All taxes and fees The vision for the festival,
jazz in the open air of Major’s • Daily tickets for concerts included. O’Grady adds, has and always To mark the opening of the
Hill Park in 1980. Now in its Catherine O’Grady, the in Confederation Park and • For tickets and more will be one of diversity, crea- this year’s TD Ottawa Jazz
35th year running, the TD Ot- festival’s executive director, Marion Dewar Plaza range information, visit tivity and good, old-fashioned Festival, the Kaleidoscope Or-
tawa Jazz Festival has evolved believes the TD Ottawa Jazz from $35 to $90. Tickets ottawajazzfestival.com. jazz. chestra – a special ensemble
into one of the region’s mar- Festival offers a great com- created by festival program-
quee summer events. bination of collective and in- the stars, sitting with your where you want to be. If you “That’s the foundation for ming manager Petr Cancura
dividual listening experiences. loved ones or neighbours — is want an acoustic, just-here- all of our choices this year and – will gather for a true brass
The festival gives music every year,” she said. “Jazz jam session around the foun-
lovers a chance to check out “If you want a big experi- is different for the lover of tain in Confederation Park
performances over nearly two ence, the music in Confedera- traditional jazz and the lis- from 4-6 p.m. on Thursday.
tion Park — outdoors, under tener who lives on the edge

23 2015 Media Marketing Report │ TD Ottawa Jazz Festival


242015 Media Marketing Report │ TD Ottawa Jazz Festival


HOW LONG-TERM CARE HOMES MEASURE UP

CIHI reports examine local facilities, hospital wait times  A

T H U R S D AY, J U N E 11, 2 0 1 5 OTTAWA CITIZEN ESTABLISHED IN 1845

35 $1.52 plus tax at retail I $1.76 in outlying areas

YEARS TD INTERNATIONAL

JAZZ FESTIVAL

BRANFORD MARSALIS

CHR I S M I KUL A OT TAWA CI T I ZEN TANYA TAGAQ

INSIDE:

OUR PICKS OF THE SHOWS TO SEE

TICKETS AND INFORMATION:

OTTAWAJAZZFESTIVAL.COM

25 2015 Media Marketing Report │ TD Ottawa Jazz Festival


Ottawa WESTWOOD

Your essential daily news WEEKEND, JUNE 19 21, 2015 ON THE GREATNESS OF DADS
metroview

High 20°C/Low 10°C Sunny

JAZZMATAZZ

Ryan Purchase, trombone, Mike Shultz, Sousaphone, and the Kaleidoscope Orchestra play a free JazzFest preview concert near the fountain in Confederation Park in downtown Ottawa
on Thursday. The 35th annual JazzFest o icially begins on Friday with headliner Ms. Lisa Fischer and Grand Baton. MIKE CARROCCETTO FOR METRO

Chief topresentreviewof Hillshooting

LAW ENFORCEMENT On Monday, Chief Charles the shooting. Chief Charles Bordeleau Metro has filed an appeal with individuals with guns on roof-
Bordeleau will present his oper- While the police are making Ontario’s information commis- tops, who turned out to be law
Recommended ational review briefing at a meet- THE CANADIAN PRESS sioner. enforcement officers,” the re-
procedures ing of the Ottawa Police Services many of their recommendations port said.
in city’s report Board. The report looks at how public, the City of Ottawa is re- officials during emergencies, The Ottawa police’s internal
kept secret Ottawa police responded when fusing to divulge any of the 94 citing Section 7 (1) of the Act. review describes how the un- The report recommends re-
gunman Michael Zehaf-Bibeau recommendations contained precedented attack in the cap- viewing the policy for plain-
Joe murdered Cpl. Nathan Cirillo, in an internal security report ital turned into a chaotic event. clothes officers and using GPS
Lofaro who was standing sentry at the done in March. technology to track the move-
National War Memorial, before While armed police officers ment of officers responding to
Metro | Ottawa storming Parliament Hill, where Metro recently obtained a responded swiftly to the shoot- an incident.
he died in a hail of bullets. copy of that report — which ing, some did so without first
Ottawa police are set to take the city has not made public — donning their uniforms. Pan- Police also ran out of radios
stock of their response to the The report — which is avail- under the Municipal Freedom icked people, confusing the of- and batteries and their night
Oct. 22 attack on the National able on Ottawa.ca — says a lack of Information and Protection ficers for more shooters, flooded vision goggles failed them dur-
War Memorial and Parliament of proper equipment and con- of Privacy Act. police with phone calls about ing a search of unlit basement
Hill. flicting witness information more suspects on the loose. rooms in Parliament. The re-
posed the biggest challenges The city won’t release any of port notes new, night vision
for Ottawa police on the day of the recommendations, which “These included an erroneous goggles have already been
range from lock-down pro- report about shots fired at the purchased.
cedures to the roles of elected Rideau Centre, and reports of

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27 2015 Media Marketing Report │ TD Ottawa Jazz Festival


282015 Media Marketing Report │ TD Ottawa Jazz Festival


29 2015 Media Marketing Report │ TD Ottawa Jazz Festival


302015 Media Marketing Report │ TD Ottawa Jazz Festival


SURPRISE ANNOUNCEMENT

Jon Stewart leaving T e Daily Show D

OU BENEFITING REGIONAL CANCER CARE IN STYLE YOU HENRIKSE
IN TOWN
Fourth Revive Your Style event surges past first three D
Actor attend

Comiccon  D

I T I Z E N M O N D AY, F E B R UA RY 2 , 2 0 1 5 S E CT I O N D O T TAWA C I T I Z E N W E D N E S D AY, F E B R U A RY 11, 2 0 1 5

E AT R E JUICED FOR JAZZ Frankie
Ballard
sifts on the
of and lov
war
PETER ROBB
OTTAWA CITIZEN

NGSTON Country music is a b
Ballard says, and as
w George W. TJHAE ZCOZNSOLATION OFJazzdrummerMattWilson. JOHNROGERS MATT WILSON cerned everyone is
pronounce got a lot more time with her. It did QUARTET
nucular?" make a di erence.” When and where: Feb. 7, Ballard is a rising
, “What an 9 p.m., NAC Fourth Stage with a couple of so
David Ferry There was no predicting when Tickets: $25 at ottawajazz- album Sunshine &
g Stu Hap- Felicia would die, and during the festival.com/winter well on the charts
Hare’s politi- last week of her life, Wilson was still Feb. 19 with the B
ut the events performing, playing a week-long pergroup Florida
the U.S.-led show for which ti
raq in 2003. engagement at the storied Village able.
turing NAC
tre’s 2014-15 Matt Wilson’s music keeps Vanguard jazz club in New York. T D O T TAWA “Country music h
guest artists, his late wife’s memor alive, From Tuesday to Thursday night, WINTER JAZZ diverse,” Ballard sa
Feb. 3-21. writes Peter Hum. he did the gig each night, then went F E S T I VA L pop country happe
nues Ferry, to the hospital to be with his wife. CONCERTS ple are worried it’s n
diot. He was “She would ask, ‘How was the gig?’ ” ■ Megan Jerome, Feb. 6, 5 I go back to a time in
uy and had a Wilson recalls with a laugh. p.m., NAC Fourth Stage, $18 Eddie Rabbitt and
d.” And if we ■ Nancy Walker Quartet, singing songs that
m and his pals But when Felicia’s health clearly Feb. 6, 7:30 p.m., NAC Fourth At that time, peop
uth cowboys, slid, he abandoned the gig. “We the same kind of
with them be- spoke on Friday a little bit. Satur- look back and thin
end they got as pure country.
ted: the inva- day she might have said a couple Stage, $25
dly in pursuit “Twenty-five  ye
urned out to If there’s anyone in music who can the TD Ottawa Winter Jazz Festi- of words. ... The last words were ■ Charlie Hunter Trio, Feb. 6, people will look at F
nt weapons of Line and ‘bro-cou
ion. make his drums sound like happi- val on Saturday. great, something I cherish,” Wil- 9 p.m., NAC Fourth Stage, $25 how country that w
es — of per-
er, politics — ness, it’s jazz drummer Matt Wil- Wilson says he appreciates music son remembers. Felicia died on ■ Fet.Nat, Feb. 7, 5 p.m., NAC Juno-nominated jazz singer Elizabeth Shepherd is playing Dominion-Chalmers Church on Friday night. Taylor Swift is an
ff Happens toured with. "She
erry. “There’s son. even more as a respite from what the Sunday with Wilson and their Fourth Stage, $18 kinds of criticism,
lexity to (the not country. I wa
hat we don’t His special jubilant feeling is can happen in other parts of life. children at her side. ■ Jean-Michel Pilc Trio, PETER HUM opinion that she i
And when we of ears and eyeball
try like Iraq most apparent when you’re in the “Having the gig, getting to play The jazz community came Feb. 7, 7:30 p.m., NAC Fourth OTTAWA CITIZEN more traditional jazz sound to have jazz is, should be, can be, is much Bring it on. As cou
is the prob- some ambivalence. broader. And I feel OK sitting with- are blessed to hav
. The lies of same room with him, when you music, it’s so great. I never took together to o er condolences to Stage, $25 You might think that by now, Eliz- in that definition and framework. and Florida Geor
lies of power abeth Shepherd would take Juno “I do love jazz and have found does is bring more
scinating to can see Wilson smiling as he’s it for granted. Now, I’m definitely Wilson and his family. A fund was ■ Matt Wilson Quartet, Feb. Award nominations, like death and this home in jazz, although I wres- “But in Canada it feels quite nar- Country music is a
taxes, as a sure thing. tle with that,” she says. “I feel like row and restrictive and I feel like format because of
ruth: Hare drumming or hear his whoops of not,” he says. “I’ve learned to really created to help send the children to 7, 9 p.m., NAC Fourth Stage, depending on where you go in the when I say I make jazz music, I can
ether in Stu Last month, her most recent disc, world, there are ideas of what jazz almost hear what people are think- “I think rock rad
itle of which approval for what his fellow musi- release, learned in the last year not college. Wilson received hundreds $25 The Signal, was nominated in the should be or what jazz is. Particu- ing that sounds like, and I want to died and country is
by the words best jazz vocal album category. larly in Canada. And I don’t feel like say no, it’s not that.”
msfeld, then- cians are playing. to bring it to the gig. My focus has of emails, cards and flowers from ■ Oliver Mtukudzi & the That makes four of five Shepherd I necessarily fit in with that esthetic. Frank Robert B
y of Defense albums, which have been released Indeed, when Shepherd first been doing live mu
e widespread The Baldwin, N.Y., drummer’s gone to another level.” musicians and jazz clubs. Black Spirits, Feb. 8, 7 p.m., like clockwork every two years, “I don’t feel that so much in Eu- made big strides as a recording art- playing for a living f
hdad in 2003, that have been so honoured. rope or in Japan. Their idea of what ist and performer almost a decade
s and it’s un- legendary positivism leaps o re- At the same time, he feels his “Many clubs have o ered to host Dominion-Chalmers United ago, international touring came “I started in hon
om’s untidy, And yet, the 37-year-old Mon- I do love jazz quickly after her first album was Battle Creek-Kala
le are free to cordings too, in the rhythms and late wife’s memory is bonded to his memorial concerts or fundraising Church, $35 trealer, who plays Dominion- and have found released. gan area. I was play
and commit Chalmers Church on Friday night, this home in doing my thing. Mo
bad things.” tones that dance across his kit — music-making. “Felicia will forever concerts as well, but Matt hasn’t ■ Roddy Ellias Septet — The says she was not expecting another jazz, although She says that her label at the to hear covers in th
us some 40 Music of Kenny Wheeler, nod. I wrestle with time, Do Right, was able to “place
rom Bush, indeed, in the sheer ebullience and be a part of every sound that I o er wrapped his head around that yet,” Feb. 13, 6:30 p.m., Dominion- that. her music in a certain light to make He was writing h
d Vice-Pres- grace of his beat. It doesn’t matter to the universe,” Wilson said in a says Amy Cervini, the Toronto- “I was surprised. As far as vocal it accessible to young people,” and the side during tho
eney to Sec- jazz goes, when people say vocal she played “dance-floor jazz” ven-
e Colin Pow- whether the jazz is bristling and statement last year. raised, New York-based singer who Chalmers United Church, $30 jazz, they do not think The Signal.” ues in Europe. “I did that for fi
oleezza Rice, until I felt I had so
nal security avant-garde or hard-swinging and “Most people go searching for is also Wilson’s manager. ■ Elizabeth Shepherd, Feb. Maybe so, if your idea of vocal “Things just accelerated. All of a could take to Nashv
e’s also Tony jazz begins with Billie Holiday and sudden we were playing in Europe a publishing deal an
tain’s prime traditional — Wilson’s personality happiness. She created happiness,” In late July, about a month and 13, 7:30 p.m., Dominion- ends with Diana Krall. Meanwhile, and Japan. It was a pretty blessed deal the old-fashio
supporter of though, Shepherd’s cool voice em- way to start. Because I know better hard work but I lov
comes through. he adds in an interview. a half after Felicia’s death, Wilson Chalmers United Church, $30 braces contemporary, hip-hoppy now that the reality is more like,
de Hans Blix, grooves, electronic textures and you plug away for years, maybe It helps that h
nited Nations What, then, happens to someone Wilson titled his 2012 album An played at the Port Townsend Jazz ■ Esmerine, Feb. 13, 8:30 smart, progressive and often femi- decades, and then maybe you get about the music he
earching Iraq nist lyrics. to tour, maybe not.” ally feel that I am
mass destruc- so upbeat on the bandstand and o Attitude For Gratitude, and in its Festival in Washington state. His p.m., Dominion-Chalmers SEE SHEPHERD ON D way that allowed m
She’s su ciently set apart from a uncomfortable wh
(After see- when he su ers a devastating loss? liner notes, there was a special nod group’s final number was All You United Church, $30 too long. To me, th
ens in 2004, grind never gets to
miered, Blix In June, Wilson’s wife Felicia to Felicia, who was a much-loved Need Is Love, dedicated, of course, ■ The Lost Fingers, Feb. 13, SEE BALLARD ON D
Guardian that
some others died after battling leukemia for high-school music teacher and had to Felicia. 9:30 p.m., Dominion-Chalm- Frankie Ballard
ministration
ly painted as nearly four years. Both turned played violin or sung on occasion After that, he took his children ers United Church, $35
t to strike and
the anything 50 last year, and they had been a for her husband’s concerts and to see relatives in Illinois — Wilson ■ Scott Helman, Feb. 14, 5:45
ft and sissy.”)
D couple for almost 32 years, having recordings. is originally from Knoxville, Ill., a p.m., Dominion-Chalmers

S met early during their first year “This album celebrates having a small city of about 3,500 people, United Church, $25

eatre at Wichita State University. Now, loving family, a fabulous band and and despite his years on New York’s ■ Jay Malinowski & the
(pay-what-
views, Feb. Wilson is a single parent to his a remarkable community of people jazz scene, he can still refer to him- Deadcoast, Feb. 14, 6:30
ht, Feb. 6)
ox office, four children, a teenage girl and who surround and inspire me,” self as “a guy in the middle of the p.m., Dominion-Chalmers

31nac-cna.ca younger triplet boys. Wilson wrote. “Most important, cornfields.” United Church, $35

“I have some good streaks and I am most grateful that my wife “It was really good to do, very ■ Reuben and the Dark,

some strange days. Overall, we’re Felicia is healthy again. She re- helpful to hang out on the farm in Feb. 14, 7:15 p.m., Dominion-

doing OK,” Wilson says. “I’m trying ceived a stem cell transplant after Illinois,” Wilson says. But return- Chalmers United Church, $35

to get resettled, trying to be patient, being diagnosed with leukemia and ing to his home in Baldwin without ■ Martha Wainwright, Feb.

and really be here for the kids. I’m is doing great!” his wife was deeply distressing — 14, 8:30 p.m., Dominion-

trying to figure out what to do next. While the transplant didn’t save “maybe the hardest thing since she Chalmers United Church, $35

“Luckily, I’ve been really busy,” his wife’s life, Wilson remains died. It hit me pretty hard,” he says. ■ Leonard Cohen Tribute,
says Wilson, whose quartet plays grateful. “We feel blessed that we S E E J A Z Z O N D
Feb. 14, 9:30 p.m., Dominion-

Chalmers United Church, $50 Nickelback – February 17 Ed Sheeran – J
■ Mary Margaret O’Hara, Bryan Adams – February 20 sale February 2
It really hit me, like she was there, checking it out. Peggy Lee, Aidan Closs, Feb. Disney on Ice presents Worlds Cirque du Sole
15, 7 p.m., Dominion-Chalm- of Fantasy – February 25 – Varekai – July
It was powerful, I had to stay in the booth for a March 1. Nine performances! performances!
ers United Church, $25 Neil Diamond – March 7 Taylor Swift –
Harlem Globetrotters 2015 Marvel Univer
while and get myself together. – Matt Wilson on Tickets and info: ottawajazz- World Tour – April 12 – August 2. Six
festival.com/winter/ Luke Bryan – May 2 Mötley Crüe –
Investors Group Stars on Ice One Direction
2a0re1c5enMteredcioardMinagrkseestsiniognReport │ TD Ottawa Jazz Festival presented by Lindt – May 3 – September 8
Monster Spectacular – May 30
SUNDAY FEBRUARY 19 APRIL 21
Binghamton Senators vs. Florida Georgia Line OneRepublic
Toronto Marlies


metronews.ca OTTAWA
Wednesday, February 11, 2015
Love and heartbreak,
Singer-songwriter Scott Helman will take the stage at the TD Ottawa Winter Jazz Festival on Valentine’s Day. just in time for Feb. 14

COURTESY WARNER MUSIC CANADA Jazzfest. Valentine’s from Toronto. songs with a guitar in hand.
performer Scott Helman After going through a Augusta was the culmina-
an emerging talent
break-up, he wanted to write tion of nearly four years
JOE a song about the turning of meetings with Warner
LOFARO point he experienced when Music.
he realized he didn’t want
[email protected] “to feel like crap anymore.” The label first met with
him at age 15. At the time,
When Scott Helman comes “To be able to write a his manager introduced
to Ottawa on Valentine’s song about it and relay that some of Helman’s earlier
Day during the TD Ottawa emotion into a piece of art songs to the label’s vice-
Winter Jazz Festival, he will was really exciting for me,” president, Ron Lopata.
serenade the crowd with a he said.
break-up song. “It just sorta happened,”
Balancing out the album Helman said humbly.
With lyrics like, “The is Bungalow, a love song
sun comes up, I’m doing about no one in particular, On Feb. 14, he will per-
OK, I don’t need your heart he admitted. But he said form at the Dominion Chal-
to show me the way,” the it was a way to daydream mers United Church at 5:45
19-year-old singer-songwrit- about being in love with p.m. Later that evening, he
er from Toronto wrote the a girl. He said writing it will join Jay Malinowski
first song for his debut al- helped him get through a & the Deadcoast, Reuben
bum, Augusta, which was rough patch in his life. and the Dark, and Martha
released last October under Wainwright, who will each
the Warner Music Canada “I wrote it therapeutic- perform three songs in a
label. ally for myself and I’m just musical tribute to Canadian
glad that it helps other singing legend Leonard Co-
“It was more exciting people daydream or think hen.
for me writing it than emo- about it,” he said.
tionally hard,” Helman told For more information
Metro on Tuesday by phone The young talent has a about the festival,
mature singing voice that is visit ottawajazzfes-
both powerful and tender. tival.com.
His YouTube page is filled
with videos of him sing- Follow Joe Lofaro on
ing acoustic versions of his Twitter @giuseppelo

An Inspiration Une inspiration
and Honorary et un citoyen
Canadian d’honneur canadien

Celebrate his life Célébrez sa vie
and legacy with et son héritage
these special avec ces timbres
stamps and et articles de
collectibles. collection.

Get yours at Canada Post locations and canadapost.ca/Mandela
Obtenez les vôtres aux bureaux de Postes Canada et à postescanada.ca/Mandela

322015 Media Marketing Report │ TD Ottawa Jazz Festival


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