Ottawa Jazz Festival 2020 Sponsor Deck

2020

SPONSORSHIP DECK

© Andre Gagne

WORLD-CLASS MUSIC IN THE HEART OF THE CAPITAL

The TD Ottawa Jazz Festival is the premier music event in downtown Ottawa! Since 1980, the Festival has presented
the finest musicians from across Canada and around the world in all genres and inspirations of jazz. Join us in sum-
mer 2020 as we celebrate our 40th anniversary over 11 days of dynamic programming in Confederation Park!

© Dan Nawrocki

PAST PERFORMERS

NORAH JONES • HERBIE HANCOCK • BOZ SCAGGS • ARETHA FRANKLIN • CHICAGO •
ROBERT PLANT • THE ROOTS • CHAKA KHAN• STEVE MILLER BAND • EARTH, WIND & FIRE •
FEIST • DAVID BYRNE • JOSS STONE • KENNY ROGERS • BRIAN WILSON • CHARLES BRADLEY •
BEN HARPER • BUFFY SAINTE-MARIE • ELVIS COSTELLO • DOOBIE BROTHERS • SARAH MCLACHLAN •
PINK MARTINI • BÉLA FLECK • DIANA KRALL • TONY BENNETT • BEIRUT • AL DI MEOLA •

TOWER OF POWER • SERENA RYDER • JANELLE MONÁE • SNARKY PUPPY •
KAMASI WASHINGTON • K.D. LANG • CHRIS BOTTI • STANLEY CLARKE • MACY GRAY •
BRANFORD MARSALIS • BOBBY MCFERRIN • MICHAEL FRANTI • ANTONIO SÁNCHEZ •
BRUCE COCKBURN • WYNTON MARSALIS • LEE FIELDS • OMARA PORTUONDO • JUDITH HILL •
GEORGE BENSON • CHICK COREA • ESPERANZA SPALDING • SONNY ROLLINS AND MORE!

© Chris Parker

2019 FESTIVAL STATS & OVERVIEW

AUDIENCE RESIDENCE MARKETING ECONOMIC
IMPACT*
Locals - 257,433 (88.75%) BUDGET
Ontario $1.3 million (including in-kind) $14 + $31 $45
(beyond 100k) = 17,342 (5.98%) million million million
Other Canada - 7,982 (2.75%) CAMPAIGN TOTAL REACH
United States - 1,057 (.36%) 310 million* Tourists Locals Total

International - 5,220 (1.8%) CAMPAIGN MEDIA REACH
345 million*
32%
*amount derived from total of OJF MMR 2019 pages
43% of 11% 13-14 *Based on 2019 spending.
89% Statistics compiled by Survey
tourists
Monkey
stayed in hotels

50%

51% of Festival tourists Locals WINTER JAZZ STATS
Tourists
stated they will return to In its 9th year, as one of the few winter music festivals, the
attend the 2020 Festival 100km + from Ottawa TD Ottawa Winter Jazz Fest warms the capital during the
cold weather with loads of jazz music in cozy venues.

211 MILLION total social media reach Total Attendance ............................. 1.3K
16.4K
Total Website Visits* . . . . . . . . . . . . . . . . . . . . . . . .

10.4K Likes 19.2K Followers 4.2K Followers Total Facebook Reach* . . . . . . . . . . . . . . . . . . . 219K +

5.3M Reach +55% Engagement 13K Total Likes Total Tweet Impressions* . . . . . . . . . . . . . . 130K +

September 2018 to August 2019 Compared to 2018 September 2018 to August 2019 Total Social Media Reach* . . . . . . . . . . . 5.2 MM+

Top Facebook Post Top Media Tweet Top Instagram Post *From January 1st to February 15th, 2019.

reached 40k people earned 13.4K impressions earned 165 likes

Ottawa Jazz Festival @OttawaJazz OttawaJazz
Jun 24, 2019 Jun 30, 2019 Jun 21, 2019

2019 FESTIVAL STATS & OVERVIEW 613K

Total advertising reach by medium pageviews

266 MM Traditional Media 290K + 28%
attended the
266 MM Social Media 74% 206K
Festival in 2019 visits
221111MMMM of the Festival’s
(21% increase) tourists came 18%
44 M4M4 specifically to
MM 29% Ottawa for the 233.5K
sessions
Digital Media 20% 21% Festival
58%
* Traditional media includes a significant portion of 15% 9%
in-kind advertising. All digital and social media 7.1K
is paid advertising.
most visits in
6% a single day

18-24 25-34 35-44 45-54 55-64 65+ 25%
Website age demographics. 1 in 3 website
visitors are between the age of 25 and 34.

Top website referrals

Website statistics compiled by

BRANDING OPPORTUNITIES

© Popdrone © Popdrone

YOUR BRAND STAGE YOUR BRAND SERIES

Watch exciting musical acts perform on your branded stage! Sponsor one of our various unique series and see your
Free daytime shows, evening series, late-night parties, brand represented in our program book beside each show
and free Canada Day programming all happen in one in the series! Includes:
place, affording maximum visibility and ample branding • Logo in marketing campaigns
opportunities. Includes: • Social media mentions
• Logo in marketing campaigns • Ad in program book
• Major social media mentions • 15-second jumbo screen ad
• Branded show info and ad in program book • On-stage signage
• 15-second jumbo screen ad • Option to introduce shows
• Tons of on-site branding space • Tickets and passes!
• Option to introduce shows
• Tickets, passes, and more!

BRANDING OPPORTUNITIES

© Dan Nawrocki ©Dominic Chenier

YOUR BRAND TENT OFFICIAL VOLUNTEER SPONSOR

Brand our Gold or VIP Tents with your company name! Our Over 650 volunteers donate their time (24,000 hours total!)
Gold Tent offers our 300 Gold Pass holders a private and and energy each year to make the Jazz Festival a success. We
covered seating area to enjoy the main stage shows in comfort. are so grateful for their support and generosity. Support our
See your logo on our Gold Pass and on signage outside the volunteers back by becoming our Official Volunteer Sponsor!
tent. Our VIP Tent welcomes 200 VIP guests for corporate and Includes:
private parties each night of the festival. Decorated with chic • Logo on 650 volunteer t-shirts
furniture and featuring its own bar and fine catering, the VIP • Branded Volunteer Village
Tent is the festival’s prime party spot. Both tent packages • 15-second jumbo screen ad
include: • Ad in program book
• Branded tent and on-site signage • Social media shout-outs
• Listings on festival map • Tickets and passes!
• 15-second jumbo screen ad
• Ad in program book
• Social media love
• Tickets and passes!

ON-SITE Sponsors and businesses find The much appreciated
activations effective for product TD Zone provides free WiFi and a
cell phone charging station!
ACTIVATIONS sampling, promotion, brand
awareness and sales.

Some of the on-site activations © Philippe Ha
included: TD, OLG, McCafé,
Top Shelf, The Record Centre Take part in the action with your very own space
and more. on-site! Come for the entire Festival, a week-
end, or just for Canada Day and engage directly
© Philippe Ha with a demographic that is active and affluent.
Want live music to draw a crowd? Jumbo screen
presence? A full-page ad in our program book? © Philippe Ha
Social media tags? We have options to help you © Lankika Ellepola
maximize engagement.

© Lankika Ellepola

© Andre Gagne

VIP EVENINGS

Host up to 200 of your clients, employees, and business leaders in a © Dan Nawrocki © Andre Gagne
trendy, curated space on-site during one of the main stage headliner
performances. With a private bar, a variety of food options provided by © Lankika Ellepola
our catering partner Thyme & Again, and elegant furnishings sheltered
from the elements, this is your opportunity to throw the classiest party © Andre Gagne
of the year with world-class live music as your entertainment. Your VIP
Tent package includes: guest access to all outdoor shows for that eve-
ning, exclusive access for your guests to the VIP area, covered and com-
fortable seating, an in-tent bar, and catering options with food service.

VIP evenings are booked on a first-come, first-served basis so act fast to
secure your preferred party soundtrack!

© Dan Nawrocki

© Andre Gagne © Andre Gagne © Andre Gag©neAndre Gagne

TD OTTAWA WINTER JAZZ FESTIVAL

© Dan Nawrocki JAN 30 - FEB 1, 2020 @ ARTS COURT

Turn up the heat and join us for our 10th annual winter edition!
A compact, 3-day reprieve from the deep freeze, Winter Jazz is a distinct opportunity to access Festival audiences during the off-sea-
son, giving your brand an advantage over your hibernating competitors. Limited sponsorship positions means your brand will be
front and centre on-site and in OWJF assets. We offer branding on-site and on-stage, the option to introduce a show or put an ad in
the program book, and strong social media coverage. Sponsorship opportunities at OWJF can be tailored to your business objectives.

SPONSORSHIP PRICE LIST FOR THE DIGITAL CREATIVE MUSIC SUMMIT

Delegate Swag Bags
($3,500 - $6,500)

Contribute to our welcome Opening Night Party Delegate Luncheon Panel/Presentation
packages by sponsoring our ($10,000) ($2,500) ($1,500)
delegate tote bags! Every in-
dustry guest we’ve invited will Join us in welcoming our special Sponsor an industry panel or art-
receive an OWJF tote bag filled guests from around the world! Help us treat our special guests ist presentation at Ottawa Win-
with information materials, We want to throw a kick-ass kick- to a delicious lunch on the last ter Jazz Festival’s Digital Creative
the F©eDsatinvNaal wscrohcekdi ule, branded off party and we need your help day of the gathering! This spon- Music Summit! We are bringing
goodies, and a toque because in making it truly memorable. As sorship package will come with in musicians and industry pro-
Canada is cold in January. This our Opening Night Party spon- signage and logo placement in fessionals from across the world
sponsorship package includes sor, you’ll get major love in all the dining area as well as shout- who are pushing the envelope in
advertising space in our program of our promo initiatives, prime outs in our summit schedule integrating technology with art.
book, merch branding options, advertising space in our program (“Lunch brought to you by [your Your sponsorship helps us bring
and the chance to get creative. book, social media mentions, company name]”) and adver- expert perspectives to the table.
Want to include a reusable water branding and logo placement tising space in our Winter Jazz This sponsorship package in-
bottle with your logo on it? No (The [Your Company Name] program book. cludes the option to introduce as
problem! How about a “Welcome Opening Night Party), invitations well as branding in our summit
to Ottawa” postcard? You got it! to attend and network, etc. schedule and advertising space
Lots of room for brand collab- in our Winter Jazz program book.
oration in this customizable
sponsorship package.

BRANDING & EXPOSURE

© Chris Parker

The TD Ottawa Jazz Festival hosts 220K-270K attendees each year Take advantage of the hundreds of feet of fencing and various stages,
over 11 dynamic days, in the heart of the Capital. In the months tents, venues, and outdoor spaces for banners, logos, booths, and
before the Festival, we launch strong print, radio, and online adver- activations
tising campaigns. With 50K-70K brochures, 25K+ printed programs,
and 3000+ posters distributed, a street banner campaign, e-newslet- Our stage-side, high-def jumbo screen runs 15-second videos and
ters, a broad social media presence, and many press releases, there still ads on a loop in between shows and we offer full- or half-page ad
is a lot of room for brand collaboration. space in our printed program books.

The Festival has prime space available for on-site branding and sig- With the Festival prominently situated in a rare downtown greens-
nage, including visibility to drive-by and walk-by traffic. pace, just steps from Parliament, Elgin Street, and the Market, there is
no other opportunity like this available in Ottawa during the lead-up
to Canada Day.