OttawaJazzFestival_MMR_2014

JUNE 20 JUIN - JULY 1 JUILLET 01Overview

2014 02 Festival at a Glance
03 Frontline: Board of Directors, Staff, Volunteers
04 Support: Donors and Friends, Government Support, 2014 Sponsors
05 Greening

15 Design: Adam Hughes 06 Programming &
branded sponsorship
14AND MANY MORE • ET BIEN D’AUTRES
06 Added Value for Sponsors, Stages
OTTAWAJAZZFESTIVAL.COM 07 Series
08 Onsite Activations

Photo: Dan Nawrocki 09 Marketing

10 09 Marketing Budget, Our Audience, Target Market, Geographic Focus
10-11 Audience Demographics, Audience Residence, Spending,
TD Ottawa Jazz Festival
294 Albert Street, Suite 602 Economic Impact, Tourism
Ottawa, Ontario, K1P 6E6 12 Print Material
613.241.2633 13-16 Pageantry
17-25 2014 Advertising Campaign
Registered Charitable Organization #: 26 Online Marketing: Ottawajazzfestival.com
11907-1637 RR0001 26-28 Social Media

Report by: Suzan Zilahi 29 Media
Report design and layout by:
Julie-Anne Madore 29 Highlights
30 Media Results & Samples
31-32 2014 Media Coverage Table
33-56 Media Coverage Samples

All photos by Julie-Anne Madore
except where otherwise indicated.

“With 2015 representing another significant milestone for the
festival as it approaches its 35th year, exactly how it will celebrate
this milestone is as yet uncertain but, based on this year’s program, one
thing is certain: there will be plenty of jazz for those who want it, and
plenty of tangential or extracurricular programming to bring in more
people to a festival that clearly understands the challenges that not only
face its survival, but the survival of all jazz festivals across the continent.”
– John Kelman, All About Jazz

600 artists

12 days

117 concerts

Photo: Andre Gagne

“… Friday’s festivities brought a
brilliant splash of culture to the
Jazzfest main stage, with one of India’s
most adored voices in Richa Sharma.”
– Aedan Helmer, Ottawa Sun

Overview
Photo: Chris Parker

“On a steamy night in Confederation “The Ottawa Jazz Festival is approaching fast. You
Park, the Tedeschi Trucks Band gave better get prepared to an onslaught of creativity.”
the audience at the TD Ottawa Jazz – Bernard Stepien, CKCU
Festival a sumptuous feast of musical
styles, served by a Grammy-winning FESTIVAL AT A GLANCE*
group that was full of supremely
talented musicians.” – Lynn Saxberg,  attendance increased by 1.5% in 2014 to 305,500
Ottawa Citizen  economic impact increased by 29%
 Aretha Franklin and Earth, Wind & Fire shows broke
“This year, the Ottawa Jazz Festival
has what can only be described as a record attendance
monster of a lineup… The magic of
Jazzfest, much like jazz music itself, lies  21% or 64,158 of the Festival’s audience were tourists
in the unexpected – an unknown artist  social media engagement increased by 73%
that dazzles, a unique collaboration,  best box office return in the Festival’s history
an improvised jam that transcends  since its inception in 2009, the Province of Ontario
musical definition. That magic
happens because the festival is willing continues to bestow a Level of Distinction in the top
to experiment, to expose Ottawa 20 category as one of the top Festivals & Events in
audiences to unfamiliar, exciting new Ontario.
sounds from the world over.”
– Jared Davidson, Apt613  23% of attendees were at the Festival for the first

“… the TD Ottawa Jazz Festival time, indicating the festival’s ability to attract new
provided the city with a chance to audiences
experience some of the finest guitar
players on the scene today—and not  more than three-quarters of paying attendees
just the jazz scene: any scene.”
– John Kelman, All About Jazz are “return customers”, indicating a high degree of
loyalty

*Statistics compiled by Acuity Research Group Inc. and
Google Analytics.

022014 Media Marketing Report │ TD Ottawa Jazz Festival

BOARD OF Frontline Photo: Brian Goldschmied
DIRECTORS
“… the festival would not be able to succeed without the Photo: Brian Goldschmied
President hundreds of volunteers whose goal is clearly to make the event
Louise Meagher as pleasant as possible for fans, media and other guests of the
festival.” – John Kelman, All About Jazz
Past President
Rick Brooks VOLUNTEERS

Vice President 590 people dedicate their time, services and expertise to the Festival.
John Freamo Volunteers eagerly anticipate the start of the Festival and often take
vacation time to participate. Their contributions result in a collective
Volunteer Co-ordinator 24,000 hours of volunteer time.
John Cvetan
2014 Staff
Treasurer
Jean Vanderzon

Secretary
Tom Burrow

Executive Producer
Catherine O’Grady

Eric Sladic, Bill O’Hara, John Jackson,
Peter Stephens, Elizabeth Lance,
Poppy Vineberg

2014 STAFF

Executive Producer
Catherine O’Grady

Programming Manager
Petr Cancura

Director of Marketing &
Partnerships
Suzan Zilahi

Director of Sponsorship
Ellie MacDonald

Media Relations
Inbox Communications

Graphics Lead & Webmaster
Julie-Anne Madore

Graphic Design
Adi Cajo

Artistic Associate
Jacqie MacKay

Artist Liaisons
Julie Campbell, Johanne Beattie
Timothea Wiwcharyk, Madeleine Imrie

Operations Manager
Kaitlyn Stokes

Operations Coordinators
Chris Elms, Nick Bazso, Jacob Lafrance

Box Office
Julian Selody, Amanda Stanley,
Christina Roy

Bookkeeper
Jacqueline Embleton

Production Coordinator
Bill Sibbit

Backline & Production
Peter MacDonald

03

2014 SPONSORS

Support

DONORS & FRIENDS

Donors and Friends of the Festival contribute
nearly $30,000 toward our youth and jazz
outreach programs. This funding is critical to
the overall success of the event. It provides the
resources to allow the Festival to continue to
reach out to up and coming young jazz artists
and to give them an opportunity to participate
in the Festival in a dynamic way.

Outreach programs include

 Youth Series
 TD Jazz Youth Summit
 Galaxie Rising Stars
 Presenting 393 local and Canadian jazz

musicians who rely on festivals for their
livelihood

GOVERNMENT SUPPORT

The Festival continues to receive vital support
from all levels of government. We gratefully
acknowledge the following:

Federal:

 Department of Canadian Heritage
 National Capital Commission

Provincial:

 Trillium Foundation (Ontario)
 Yours to Discover Ontario
 Ontario Music Development Fund
 Ontario Arts Council
 Employment Ontario

Municipal:

 City of Ottawa

042014 Media Marketing Report │ TD Ottawa Jazz Festival

Greening “This [the TD Ottawa Jazz Festival] is the
most exciting 12 days of my whole year.”
The Festival strives to reduce its – Joel Hurd, North Country Public Radio
carbon footprint and act with
awareness and responsibility
together with our sponsors,
suppliers and partners:

 a water station was installed for

Festival-goers to refill their
water bottles and cut down on
plastic bottle waste

 100% biodegradable &

compostable beer and wine
cups made from 100% renewable
resources are used from the
Canadian company, Green Shift

 cardboard recycling was

implemented in 2010 to further
reduce waste on Festival grounds

 recycling stations are set up and

made clearly visible throughout
the site

 Beau’s All Natural Brewery, our

official beer sponsor since 2009,
brews with organic malts and
uses local spring water

 both onsite and city

supplied bike racks are heavily
used

 working with our print sponsor

we use efficient print methods
on recycled stock and FSC
approved printing

05

Programming Photo: Dan Nawrocki
& branded
sponsorship Sponsors make an event of this scale possible!
Some sponsors associate their name to a specific
ADDED VALUE FOR SPONSORS series or stage and then become associated with
it by our audience. The TD Ottawa Jazz Festival
Downtown Rideau BIA and Beau’s All Natural includes 12 series.
Brewing Company received high profile Q&As
featured on the Festival’s website and social media. “… without venues like the Fourth Stage, the
NAC Studio, Dominion-Chalmers Church and
The Take 5 Before Jazz series, sponsored by the the Laurier Avenue Canadian Music Stage,
Downtown Rideau BIA highlighted the series there wouldn’t be the tremendous breadth
on a dedicated Q&A with a link on the Festival’s and depth that has, over the past few years,
homepage. increasingly positioned the TD Ottawa Jazz
Festival as one of the go-to destinations for
A contest for tickets to Beau’s Oktoberfest was jazz fans looking for a varied program that
showcased on Beau’s Q&A page. See p. 46 of this truly delivers something for everyone.” –
report for the Ottawa Citizen article about Beau’s John Kelman, All About Jazz
brewing a new beer for the 2014 TD Ottawa Jazz
Festival. STAGES

Main Stage, Confederation Park

Main Stage lineup attracts thousands of music
lovers on any given night.

“There are few places better [Confederation
Park] to see a show when the weather is
right. And it was so Saturday night [Aretha
Franklin concert on June 28].” – Peter Robb,
Ottawa Citizen

Laurier Avenue Canadian NEW!

Music Stage, Marion Dewar Plaza

New stage presented by the Ontario Music
Development Fund.

“… there’s so much Canadian content, the
music is spilling over from the traditional
Jazzfest venues to a new, all-Canadian stage
on Laurier Ave. that will feature the likes of
Kathleen Edwards, Ron Sexmith, Whitehorse,
Elliott Brood... ”

062014 Media Marketing Report │ TD Ottawa Jazz Festival

SERIESPhoto: Dan Nawrocki Photo: Bob Worrall Improv Invitational
A series for the avant-garde, and
Concerts Under the StarsPhoto: Brian Goldschmied Photo: Andre GagnePhoto: Andre Gagne the adventurous. This is a truly
Features superstars like: Aretha Franklin, international stage with musicians
Robert Plant, k.d. lang, Earth Wind & Fire,Photo: Andre Gagne from all corners of the earth
Ben Harper, David Byrne & St.Vincent... performing in their own unique
Photo: Andre Gagne musical dialects.
OLG After Dark Series
The OLG After Dark Series has become anPhoto: Dan NawrockiPhoto courtesy: Downtown Rideau BIA Photo courtesy: Mercury Luonge“… it’s turned into one of its
extremely popular event that creates a lot most eagerly anticipated, as
of buzz. artists from around the world
are brought to its intimate stage
 Great Canadian Jazz and club-like atmosphere.” –
The finest Canadian jazz artists perform on John Kelman, All About Jazz
the Main Stage, creating the perfect start
to a star-studded evening. Tartan Homes Signature Series
For the 2nd year, all-star jazz artists
 Late Night Jamming - New Location! perform in an acoustically ideal indoor
Visiting musicians spontaneously jam into venue, Dominion-Chalmers United
the wee hours of the morning with the Church.
house band.
Canada Day
“If music is the universal language, The destination for many Canada
then the jam session is a dialect of Day revelers. Live performances from
that language... and those who hear Canadian artists, cold beverages
it, know that it is a beautiful dialect and great food attracts thousands of
indeed.” – Joel Hurd, North Country visitors on this day alone.
Public Radio
Club Series
Studio Series 2014 locations included: Mercury
Features internationally acclaimed jazz Lounge, Options Jazz Lounge at
artists in an intimate 300-seat, acoustically- the Brookstreet Hotel and Le Petit
perfect theatre. Past performances from Chicago.
jazz giants include: Bill Frisell, Branford
Marsalis, Toots Thielmans, Kenny Warner. Take 5 Before Jazz
Shows took place at 5pm at three
“What a joy to see a musician [Joey downtown restaurants: The Albion
DeFrancesco Trio] of that caliber Rooms, Sante Restaurant & Gallery
leave it all on the stage for the and the Shore Club at the Westin
audience.” – Joel Hurd, North Hotel.
Country Public Radio
Galaxie Rising Stars
 TD Jazz Youth Summit Summit participants perform on
Summit participants attend workshops & the Main Stage on Canada Day.
perform in two shows on the Main Stage. Scholarships are awarded for music
studies.
07 2014 Media Marketing Report │ TD Ottawa Jazz Festival

Photo: Andre Gagne Photo: Andre Gagne
Photo: Andre Gagne
Onsite Activations Photo: Andre Gagne

Photo: Andre Gagne Onsite Activations increase in Photo: Andre Gagne
numbers each year. Sponsors
and businesses find activations
effective for product sampling,
promotion, awareness and sales.

Marketing

MARKETING BUDGET TARGET MARKET

$975,000 (including in-kind) resulting in a Primary = Gen Y: 17 – 34
campaign total reach of more than Secondary = Gen X: 35 – 49
Baby Boomers: 50 – 64
190 million worldwide* Tertiary = Veterans: 65+

*amount derived from total of pages 17-18 While the largest segment of our audience
falls within our secondary target markets,
OUR AUDIENCE* when considering the maturing status of Baby
Boomers and Gen X, it becomes practical to
 more than three-quarters of paying focus our primary target market on Gen Y as
an on-going audience building objective.
attendees are “return customers”,
indicating a high degree of loyalty Focusing on Gen Y also offers a practical
benefit. Research indicates that Baby
 33% have been attending for at least 10 Boomers and Gen X significantly keep up with
new technologies directed towards Gen Y.
years Essentially by targeting Gen Y we effectively
target a significant yet diverse age range.
 22% of paid attendees attended for the
GEOGRAPHIC FOCUS
first time, indicating the Festival’s ability
to attract new audiences  National Capital Region
 minimum five hour drive to Ottawa that
 is comprised of highly educated
extends to the interior of Eastern
professionals with above average Ontario, north to North Bay and Sudbury
income and access to discretionary
funds (73.7% of attendees have  Quebec (especially Montreal)
undergraduate degrees or higher)  maximize focus of marketing campaign

* 2014 statistics compiled by Acuity Research Group Inc. outside the National Capital Region
by targeting New York, Illinois, Vermont,
Cobourg and Barrie

 France, Austria, Germany, Australia and

Japan

 South Asians from Montreal to Toronto

and North Eastern US

 Canadians and Americans with Celtic

roots

09 2014 Media Marketing Report │ TD Ottawa Jazz Festival

AUDIENCE DEMOGRAPHICS

33.4%

33%

17.5% 21%

50% 50% 18 - 34 35 - 54 55 - 64 79%

73.7% 305,500 Locals
Tourists
attended the Festival in 2014
$ 65%
post-secondary 75K + income
education or above

Photo: Chris Parker

10

Marketing AUDIENCE RESIDENCE

Locals - 241,357
Ontario (beyond 40km) - 57,293
Other Canada - 6,030
United States - 618
International - 217

Accommodations Off-site food/drink Entertainment Travel $

Other Expenses

SPENDING $ 58,927 $ 4,247,449 $ 2,255,744 $ 7,151,761 $ 521,852
$ 4,317,043 $ 3,594,956 $ 741,992 $ 6,862,078 $ 1,131,786
$ 3,604,023 $ 516,847 $ 2,134,602
$ 85,755 $ 3,146,503 $ 8,721,638 $ 949,143
$ 3,531,422 $ 1,183,833
$ 5,355,711 $ 1,363,667 $ 51,856 $ 3,627,595
$ 272,733 $ 4,049,652 n/a $ 1,363,999
$ 4,850,344 $ 688,415 0

2012 2013 2014 2012 2013 2014 2012 2013 2014 2012 2013 2014 2012 2013 2014

Visitor Local

ECONOMIC IMPACT* TOURISM*

$27.2 $22.8  two-thirds of tourists indicated that they came specifically for the Festival
million million  tourism spending and economic impact increased by 29% in 2014
 while the number of same day visits decreased, overnight visitors slightly
Locals Tourists
increased in 2014

VISITOR STATS

$50 Visitor Ave. Length # of Same Day # of Overnight Total Visitors
million Expenditure of Stay Visitors Visitors

Total $356 6 days 13,730 50,428 64,158

* 2014 statistics compiled by Acuity Research Group Inc.

11 2014 Media Marketing Report │ TD Ottawa Jazz Festival

 Print 2014
Material

2012 2013 463%

$ 272,733 $ 272,733 $ 272,733

Accommodations

2012 2013 2014

463%

$ 272,733 $ 272,733 $ 272,733

Off-site food/drink

Poster designs by Adam Hughes.

POSTERS

 19 poster designs
 5,150 distributed copies

JUNE 20 JUIN - JULY 1 JUILLET PROGRAM BOOK AND BROCHURE

2014 All publications are printed on recycled stock and FSC
approved printing. The brochure (50,000) is also inserted
into the centre of the program book (25,000) as a handy
‘schedule at a glance’ and is free to the public.

FREE CONCERTS CONCERTS GRATUITS TICKETS / BILLETS THANK YOU / MERCI FESTIVAL MAP / CARTE
HST Included / TVH comprise
Laurier Avenue Canadian Music Stage Scène de musique canadienne Laurier avenue
City Hall (Marion Dewar Plaza) – 110 Laurier Avenue W. Hôtel de ville (La place Marion-Dewar) – 110 avenue Laurier O. Aylmer Parc
de L'Imaginaire
Mon June 23 / lun 23 juin Sun June 29 / dim 29 juin Passes / Passeport
Pony Girl Boul. Alexandre-Taché
Herbie’s Hill Noon / midi Gold Pass / Passeport or ......................................................$310
Noon / midi Bronze Pass / Passeport bronze ...........................................$190 Gatineau
The Kelly Craig Sextet Youth Passport / Passeport jeunesse ..................................$90* Portage Bridge Pont Sussex
2:00pm / 14h00 Rue Eddy Street Alexandra Dalhousie
Bridge
The Brain Cloud
4:00pm / 16h00 Pont du ROitvtiaèwreadReisveOrutaouais Ottawa Murray
Portage Clarence
Mon June 30 / lun 30 juin Bridge York
Mumbo Jumbo Voodoo George
Combo 1-Day Confederation Park & Marion Dewar Plaza Wellington Rideau
Noon / midi tickets / Billets 1-jour au Parc de la Confédération & Sparks Rideau Centre
La place Marion-Dewar Centre Rideau
Confederation Park Platinum Seating / Queen NAC/CNA
Parc de la Confédération, Espace platine - $55-$85 Albert Mackenzie King
General Admission / Billets simples*- $35-$60 Bronson
Youth Tickets / Billets jeunesse - $35 Lyon Slater Parc de la Laurier E
Kent Laurier W Confederation
Add $5 for ticket purchases at Festival site day-of / Bank Park
Ajoutez 5 $ pour l'achat de billets le jour-même au Festival
O'Connor
*Restrictions apply. / Des restrictions s’appliquent. Metcalfe

For tickets to Series concerts, please see our website for full Elgin
details. / Pour des billets aux Séries de spectacles, s'il vous Terry Fox Dr
plaît, consultez notre site Web pour amples d'informations. Legget Dr Lisgar City Hall
Kanata March Rd Cooper
Sat June 21 / sam 21 juin Tues June 24 / mar 24 juin Somerset Cartier
Kelly Sloan Nicole Ratté Jazz Quintet
Noon / midi Noon / midi CONCERT LOCATIONS / LIEUX DES CONCERTS

Capital Grass & the No Men Wed June 25 / mer 25 juin All tickets can be purchased at / Main Stage / Scène principale
2:00pm / 14h00 Steve Boudreau Quintet Tous les billets sont disponibles aux endroits Confederation Park / Parc de la Confédération
Noon / midi suivants:
Les Mosquitos Brookstreet Hotel Laurier Avenue Canadian Music Stage /
4:00pm / 16h00 Thurs June 26 / jeu 26 juin 1 www.ottawajazzfestival.com/tickets Scène de musique canadienne Laurier avenue
The Gibson Haneman Sat June 21 / sam 21 juin Marion Dewar Plaza / Place Marion-Dewar
Sun June 22 / dim 22 juin Project Alex Goodman Trio
Deyo Rafailovic Trio Noon / midi 8:00pm / 20h00
Noon / midi
Sat June 28 / sam 28 juin
Fri June 27 / ven 27 juin Curtis Nowosad Quartet 2 Bureau Festival Office 3 Compact Music National Arts Centre / Centre national des Arts
8:00pm / 20h00 294 rue Albert Street, 206 rue Bank Street Fourth Stage / Quatrième Salle - 53 rue Elgin Street
Chocolate Hot Pockets Suite/Bureau 602, Ottawa 785 1/2 rue Bank Street
Noon / midi (corner/près de Kent)
613-241-2633
Sat June 28 / sam 28 juin National Arts Centre / Centre national des Arts
trio / DEF Studio - 53 rue Elgin Street
Noon / midi
The Flaps 1-Day Confederation Park tickets / Billets 1-jour au Dominion-Chalmers United Church /
2:00pm / 14h00 The Hornettes Parc de la Confédération AND/ET passes/passeports  Église unie Dominion-Chalmers
2:00pm / 14h00 355 rue Cooper Street
The Split
4:00pm / 16h00 The Brain Cloud 1 CD Warehouse 2 The Record Centre Mercury Lounge Brookstreet Hotel
4:00pm / 16h00 499 Terry Fox Drive 1097 rue Wellington Street, 56 Byward Market Square 525 Legget Dr., Kanata
1383 Clyde Avenue West/Ouest
1717 St. Laurent Blvd
Le Petit Chicago
50 Promenade Du Portage, Gatineau

TD Ottawa Jazz Festival │ 294 rue Albert Street, Suite 602, Ottawa, ON, K1P 6E6 │ 613-241-2633 │ Registered Charitable Organization # / Numéro d’enregistrement de bienfaisance: 11907-1637 RR0001

AND MANY MORE • ET BIEN D’AUTRES

OTTAWAJAZZFESTIVAL.COM

122014 Media Marketing Report │ TD Ottawa Jazz Festival

Pageantry

NEW! TD COMFORT ZONE MARKETING DAY AND NIGHT

TD provided an area for all festival-goers to Two Ottawa luminartists, Anthony Scavarelli
take a break and relax inside the comfy oasis and Henri Kuschkowitz were commissioned to
of the TD Comfort Zone! create a unique projection-map sculpture that
combined illumination and interactive visuals.

The Festival logo was replicated into a wood
sculpture visible by day. In the evening a
projector, across the street from the Ottawa
School of Art, illuminated the sculpture with
different effects while displaying information
about the Festival. The various light effects
and information was controlled by the public.
Various hashtags tweeted to @OttawaJazz
such as #ARTIST, #TOMORROW, #TONIGHT,
#LINEUP, etc. triggered the appropriate
message on the sidewalk below.
Photo: Suzan Zilahi
LIGHT RAIL TRANSIT COMING Photo: Andre Gagne
TO OTTAWA
Attracting local residents
Brookfield Office Properties installed this and visitors, pageantry
artist rendering at the future site of the Lyon is a siginificant focus of
Station inside Place de Ville. Incorporating the Festival’s marketing
past creative into the mural highlights the campaign
Festival’s positive impact.

Photos: Suzan Zilahi

13 2014 Media Marketing Report │ TD Ottawa Jazz Festival

CITY WIDE PAGEANTRY

(Very high exposure)

Photo: Andre Gagne Photo: Andre Gagne

Street Pole Banner. Banners Vertical St. Pole Banners Tartan Homes Signature Tartan Homes Signature
appeared on Albert St., Slater Banners appeared on Laurier Series. Type: pop-up Series. Type: coroplast. Size:
St., Prince of Wales Dr. & St. Ave., Bank St., Richmond Rd., 41.9” x 95”
Joseph Blvd. (in Orleans) . and Wellington St. Size:
Quantity: 67 29.5” x 60”. Quantity: 168

Photo: Suzan Zilahi Photo: Andre Gagne Photo: Suzan Zilahi

Posters. Size: 11” x 17”. TD Bank Branch Poster National Arts Centre National Arts Centre
Quantity: 5,150 Studio. Type: gobo & TD
Size: 22” x 28” (all branches) Banner. Size: 288” x 336” chair

Photo: Bob Worrall

National Arts Centre Fourth National Arts Centre National Arts Centre Fourth National Arts Centre Fourth

Stage. Type: gobo Studio. Type: coroplast Stage. Type: coroplast Stage. Type: pop-up

Late Night Jamming Photo: Dan Nawrocki Renowned bassist Christian
Series at The Albion McBride enjoys a moment
Rooms, Novotel Hotel. on TD Bank’s signature
Type: coroplast. green chair at the National
Size: 41.9” x 95”. Photo Arts Centre Studio
courtesy: Downtown
Rideau BIA

142014 Media Marketing Report │ TD Ottawa Jazz Festival

SIGNAGE IN CONFEDERATION PARK & VICINITY

Photo: Andre Gagne

Posters on Modulock. Type: OLG Banners at Marion OLG After Dark Series Great Canadian & Concerts
coroplast. Size: 44” x 68”. Dewar Plaza. Quantity: 4. Lineup. Type: coroplast Under the Stars Lineup.
Quantity: 11 Size: 86” x 126” Size: 41.9”x 95” Type: coroplast. Size:
41.9”x 95”

Photo: Suzan Zilahi Photo: Andre Gagne

Thank You Sponsors. Type: Site Map. Type: coroplast. Box Office Top & Side Modulock Banner
Banners. Size: 26.7” x 247”
coroplast. Size: 41.9”x 95” Size: 41.9” x 95”

Photo: Andre Gagne

Laurier Avenue Canadian Festival Merchandise. Type: Beverage List/Prices. Type: Laurier Avenue Canadian
Music Stage Banner. Size: Music Stage Lineup. Type:
86” x 630” coroplast. Size: 41.9” x 95” coroplast. Size: 41.9” x 95” coroplast. Size: 41.9”x 95”

Photo: Andre Gagne Photo: Brian Goldschmied Photo: Adam Hughes
Photo: Andre Gagne

Lord Elgin Banner Main Stage Gobo Main Gate Top & Side Laurier - Elgin Entrance
Size: 400” x 60” Banners. Size: 2 x 292” x 33’; Banners. Size: 2 x 292” x 33’;
1 x 141” x 100” 1 x 141” x 100”

15 2014 Media Marketing Report │ TD Ottawa Jazz Festival

Photo: Adam Hughes Photo: Andre Gagne Photo: Adam Hughes
Photo: Peter Juranka

Slater St. Entrance. Size: Stage Left & Right Scrims TD Umbrellas. Size: 72”. A-Frame Inserts. Type:
2 x 292” x 33’; 1 x 141” x 100” Type: Green Mesh. Quantity: 55 coroplast. Size: 36” x 47”.
Size: 132” x 192” Quantity: 8

SPONSOR SIGNAGE

Photo: Suzan Zilahi Photo: Andre Gagne Photo: Suzan Zilahi
Photo: Suzan Zilahi

OLG Pop-Ups by OLG Stage OLG Banner at OLG Stage Tartan Homes Pop-Up. Photo NAC Fourth Stage
courtesy: Downtown Rideau Type: pop-up
Quantity: 2 Entrance BIA

Thyme & Again, Lauzon Music, OLG, Downtown Rideau OLG, Galaxie, JazzTimes, Dave’s Drum Shop, Palatine
BIA, Dave’s Drum Shop banners by Main Stage Hills Estate, DowntownRideau BIA & CBC sponsor
banners by Main Stage
Photo: Suzan Zilahi
Photo: Suzan Zilahi Downtown Rideau BIA
Type: several banners
appeared throughout
the Rideau BIA area.
Right photo courtesy:
Downtown Ridau BIA

162014 Media Marketing Report │ TD Ottawa Jazz Festival

2014 Advertising Campaign

In 2014, the Festival’s worldwide advertising reach was more than 190 million

(amount derived from the total of these two pages).

LOCAL ADVERTISING

The following table details the 2014 advertising schedule.

Media Outlet Insertion Period Circulation Insertions Total
Print Only
Ottawa Citizen April - June 520,900 18 9,376,200
Metro Ottawa: 2 page centre-spread & 1" pop-up Jan - June 60,000 4 240,000
ByTowne Guide 54,000 4 216,000
Le Droit May - June 40,000 3 120,000
Magazines June

Where Magazine May - June 65,000 1 65,000

Transit May - June 623,900 36.5 24,000,000
June 147,680 1.5 221,520
OC Transpo / Pattison - King
Clear Channel airport - Interspace Services April - June 19 3,064
June 7*
Local & Tourism Displays
June 36,840 47 1,731,480
Ottawa ExploreBoard Network June 145,000 50 7,250,000
Video Display Stand June 155,000 50 7,750,000
June 174 6,090,000
Radio June 35,000 60 6,000,000
June 100,000 72 2,160,000
CBC Radio One, 91.5 FM Feb - June 200 12,860,000
Majic 100.3 30,000
CFRA 580 June 64,300 306 *
1310 News university
CHEZ 106 Feb - June 111 4,651,233
Dawg FM 101.9 June radio 504 75,600,000
Planète 97,1 41,903
150,000 Click Rate
CHUO
Impressions 0.35
Jewel 98.5 0.13
CHIN Radio (podcast info not available) June - July 157,953
June 20, 2014 162,830 .14
Online Advertising June 20, 2014 436,308 .18
656,536
Ottawa Citizen - blog May - June 140,132 *
OttawaCitizen.com one day takeover Feb, April - June 331,587 0.27
CBC one day takeover
CBC ROS June *
Apartment 613
Radio-Canada
Couch Assassin

17 2014 Media Marketing Report │ TD Ottawa Jazz Festival

Bus signage is a powerful Festival brochure
medium to encourage word displayed at TD Bank
of mouth and is a veritable branch at Minto.
roving banner.
Photo: Suzan Zilahi

OUT OF TOWN ADVERTISING Insertion Period Circulation Insertions Total

Media Outlet April, May, June 75,000 3 225,000
Magazines May-June 68,000 2 136,000
JazzTimes (US) 250,000 1 250,000
DownBeat (US) 2013 Guide 250,000 1 250,000
Festivals & Events Ontario 2013-2014 Guide 2013 Guide
Summer Fun Guide
Radio (International) May - June 150,000 180 27,000,000
CHIN (podcast info not available)
Newspaper June 15,000 2 30,000

Canadian Asian News Impressions Click Rate
Online Advertising
April-July 75,358 0.85
Ottawa Tourism May-June 1,412,600 0.19
CBC.ca
Postmedia online papers (Montreal Gazette) June 266,681 .08
MyBindi.com June 200,000 1.03
Canadian Asian News June
Sors-tu.ca June 30,000 *
Google Adwords April-June 50,000 0.26
25,857 2.94
* Information not available

TOP 5 ExploreBoard at Ottawa
PRINCIPAL Marriott showcased the
SOURCES OF Festival. ExploreBoards
ADVERTISING: appear at 7 major
Ottawa hotels. Photo:
 Ottawa Citizen Suzan Zilahi
 ottawacitizen.com
 CBC TV Advertising at the main entrance of the
 Metro Ottawa Macdonald-Cartier International
 cbc.ca Airport. Photo: Suzan Zilahi

182014 Media Marketing Report │ TD Ottawa Jazz Festival

W4 W E D N E S D A Y , J U N E 1 8 , 2 0 1 4 O T T A W A C I T I Z E N

PRINT &
ONLINE
MARKETING
SAMPLES

OTT10626452_1_2

19 2014 Media Marketing Report │ TD Ottawa Jazz Festival

CBC.ca June 20 takeover

Sors-tu from Montreal

202014 Media Marketing Report │ TD Ottawa Jazz Festival

PRINT &
ONLINE
MARKETING
SAMPLES
21 2014 Media Marketing Report │ TD Ottawa Jazz Festival

2014 Media Marketing Report │ TD Ottawa Jazz 22Festival Ottawacitizen.com June 20 homepage Ottawa Tourism website banner



Metro 2-page centre spread & pop-up included in
festival feature insert. June 18, 2014.

 Online Marketing

OTTAWAJAZZFESTIVAL.COM  responsive and flexible design adapts

Responsive, accessible and easy-to-navigate, the newly to all mobile devices and desktops
rebuilt Festival’s website makes it easy for visitors to find
and share information:  social media integration shares

NEW! tools that help the Festival reach a

wider audience

 new e-ticketing integration provides

fast, convenient and secure customer

service

 more visual content reinforces user

engagment and interactivity

 a Blog was built onto the home page -

available on any page of the website

Photo: Andre Gagne

312,761 151,258 12 min #1

Visits Unique Visitsors Avg. Visit Duration ranking on
Google.ca under
83.5% Top 4
the keywords
of attendees used referring sites are “Jazz Fest” and
the website as their ottawatourism. “Jazz Festival”
principle source of
ca, ottawafestivals.
information. ca, cbc.ca and

ottawacitizen.com

25 2014 Media Marketing Report │ TD Ottawa Jazz Festival

11,800*

800
1,100

2,448
5,786
4,316*

2010 2012 2014

Friends Followers SOCIAL MEDIA Photo: Andre Gagne

* As of August 2014  Social media engagement increased by 73% in 2014
 Facebook page likes increased by 56% in the past year
 Twitter Followers increased by 40% in the past year

Facebook Stats Twitter Stats

Total Posts 1542014 2013 2014 2013 2014 2013 2014 2013342 Total Tweets 849
Total Posts 2014 2013 2014 2013 2014 2013 Total Tweets 987

Total Comments 892 Total Retweets 807
Total Comments 896 Total Retweets
1,942
Total Shares 702 Total Favorites 242 1,202
Total Shares 1,069 Total Favorites

Total Post Likes 3,657 Ottawa Citizen @OttawaCitizen a Jun 24
Total Post Likes Tedeschi Trucks Band serves up superb
5,786 show at Ottawa Jazz Festival ow.ly/
ynZBg#ottnews #ottawajazz
Yasir Naqvi @ Yasir_Naqvi a Jun 29
Honoured to introduce @BobbyMcFerrin at @ The Lord Elgin Hotel @LordElginHotel a Jun 23
OttawaJazz in #OttawaCentre! World-class fest What an amazing first weekend for @
w #Ontario’s $300,000 support. OttawaJazz! Great music & awesome weather!

262014 Media Marketing Report │ TD Ottawa Jazz Festival

 Noteworthy Social CBC Ottawa @CBCOttawa a Mar 28
Media Highlights BREAKING: Aretha Franklin headlines
June 28 at @OttawaJazz, one year after
pulling out with an illness.

NEW SOCIAL MEDIA LAUNCH * Twitter Engagement = retweets, replies and favorites
* Facebook Engagement = likes, forwards and comments

Our 2014 Media Launch occurred live via the Festival website and on social media on March 14. Early Bird
passes went on sale until March 28.

Twitter Engagement Facebook Engagement Facebook Reach Web Pageviews Media Reach

439 2,122 77,150 36,289 108 million

A 55-sec. video highlighted the TD Sr. Vice President Jane Kate Porter
artists performing at the Festival Duchscher recorded a special @KatePorterCBC a Mar 14
debuted on launch day on the message for the Festival’s launch Steve Martin, Earth Wind &
Festival’s website, YouTube, announcement. Fire, Bobby McFerrin, Holly
Facebook and Twitter. Cole The @OttawaJazz
Video created by Julie-Anne Madore festival lineup, so far: cbc.ca/
YouTube views: 1,335 news/canada/ot..
Lifetime post total reach: 9,968

Video created by Adam Hughes

BOLLYWOOD EXTRAVAGANZA & FLASHMOB

Twitter Engagement Facebook Engagement Facebook Reach Web Pageviews Media Reach

211 236 13,041 14,869 457 million

Ottawa Tourism
@Ottawa_Tourism a May 30
Awesome! BOLLYWOOD
FLASH MOB at
Confederation Park.

Ottawa Citizen posted the Gurinder Bhachoo via CBC Ottawa
Festival’s Bollywood Flash Mob June 17 at 4:17am

video on their tablet app Bollywood Flash Mob - TD Ottawa Jazz Festival

Bollywood Flash Mob led by Kuljit Sodhi

27 2014 Media Marketing Report │ TD Ottawa Jazz Festival

EARTH, WIND & FIRE

Twitter Engagement Facebook Engagement Facebook Reach Web Pageviews Media Reach

117 694 21,354 11,001 657 million

Sandra Abma HopTheFence
@abmacbc a Jun 26 @HopTheFenceCHUO a Jun 26
Watch my interview with earth Got a little Earth, Wind and
wind and fire on CBC News Fire burning up my dancing
shoes #OttawaJazz
#cbcott @OttawaJazz

ARETHA FRANKLIN

Twitter Engagement Facebook Engagement Facebook Reach Web Pageviews Media Reach

112 886 27,216 12,602 701 million

The Bridge on NCPR @TheBridgeOnNCPR a Jun 28 John Brenner @BrnrJohn a Jun 29
In the presence of royalty here @OttawaJazz festival. The #ArethaFranklin lights up@OttawaJazz
Queen of Soul sounds amazing! – sellout crowd.

LOST AND FOUND

Each year the Festival collects hundreds of Lost & Found items. Some of our intrepid staff came up with
a fun and new approach through social media to get these items back home. Having creatied a buzz with
our Facebook friends, three media outlets covered the story including : CBC’s Ottawa Morning, an article in
the Ottawa Sun (which also appeared online), and a mention on CTV Morning Live.

Facebook Likes Facebook Shares Facebook Reach Facebook Comments Media Reach

180 46 1,911 37 120 million

Laura Laskey I didn’t lose anything, but I really Ottawa Jazz Festival
enjoyed these pics! July 15

Danielle Vicha That’s such a cute and clever Lost and Found (74 Photos)
idea!!!! Hope these lost things find their home!
Lose something at the TD Ottawa
Chrissie B I think this is my favourite album on Jazz Festival this year? Take a peek
Facebook. through this gallery and give us a
shout if you see something familiar.
Karen Christensen best lost and found ever!!
Heather O’Connell I want to lose something just to pose
with this dude!

Debbie Chow Saw this the day it was posted and now
seeing this on CTV Morning Live!

Francine Desiree Hebert I had sooooo much fun
looking through these pix..... hope you do it again next year

282014 Media Marketing Report │ TD Ottawa Jazz Festival

Media 

TOP 5 HIGHLIGHTS
PRINCIPAL
SOURCES OF  received extensive coverage on CBC’.ca/Ottawa
NEWS:  critics from all three major daily newspapers; The Ottawa Citizen,

 CBC Radio Ottawa Sun, and Le Droit filed daily reviews in print, online and
 CBC TV on their blogs for the duration of the Festival
 cbc.ca
 Ottawa Citizen  All About Jazz’s Managing Editor John Kelman covered several
 ottawacitizen.com
shows
CONTESTING
 Joel Hurd, from North Country Public Radio, attended the Festival
Festival ticket contesting
with media included: Magic daily and Montreal’s French blog Sors-tu visited for the 2nd year
100.3, 1310 News, CHEZ 106,
Planète 91,1, The Jewel 98.5,  CHIN Radio, Ottawa’s multicultural radio station, covered the
CHIN Radio Ottawa, Sors-Tu.
com, CHUO and CKCU. Festival daily and interviewed several international artists

 CHIN’s reporter did regular reports about the Festival on CTV
 Ottawa Citizen produced a four-page editorial wrap over the

front cover published on June 18

 Metro produced a six-page special insert section published on

June 18

 total media reach is well over 839 million*
 total media reach for TD’s Music Café coverage (to demonstrate

its commitment to music) is 81 million

*Media tracking was commissioned through Meltwater.

CBC reporter Sandra Abma interviews Aretha Franklin’s Ottawa appearance
Aretha Franklin. Interview appears on receives unprecedented coverage
The National, CBC’s website and local and is mentioned in Billboard,
news. Essence Magazine and L.A. Focus,
as well as other international
coverage.

29 2014 Media Marketing Report │ TD Ottawa Jazz Festival

MEDIA RESULTS & SAMPLES 

Richa Sharma interviewd on CBC’s Ottawa Morning

Canadian Asian News Canada June 1-14, 2014 Page 17

A Backbeat! Bright Colours! Busting Richa Sharma..... Playback singer singer Richa Sharma – After Dark Series at
one of the top five sell-
a Move! It’s a Bollywood Flash Mob! ing artists in India. Her 10:30pm. The British-
voice is one of the coun-
try’s most recognizable born, New York City-
and can be heard in such
OTTAWA – The TD Ottawa a few weeks after the flash mob, Bollywood blockbusters based DJ is also a cura-
Jazz Festival is just a few the Festival will launch with a at Taal, Kal Ho Naa
weeks away. In anticipation of Bollywood Extravaganza on Ho, Umrao Jaan, and tor, record label owner
the 34th edition, which takes Opening Night, June 20. My Name is Khan.
place from June 20 – July 1, Hear the hits of and educator. Called the
unsuspecting lunchtime strollers Thanks to funding from the Bollywood cinema in
in Confederation Park witnessed Government of Ontario, Opening the park on June 20! “Ambassador of
an array of moves and grooves Night will showcase a After Sharma’s Main
as a Bollywood dance troupe, Bollywood Extravaganza with Stage show, head to the Bhangra” by the New
Kuljit & the Bollywood Heat, Jaffa Road kicking off the nearby Marion Dewar
busted into impromptu perform- evening on the Main Stage at 6 Plaza to see DJ Rekha York Times and named
ances on May 30. p.m., followed by Autorickshaw perform in the OLG
at the Laurier Avenue Canadian one of the most influen-
It’s not Ottawa’s only chance Music Stage at 7:30 p.m.
to witness Bollywood perform- tial South Asians by
ances in Confederation Park, just The evening will be highlight-
ed by Indian superstar Playback Newsweek, Rekha is

among the first DJs to

merge classic Bhangra

and Bollywood sounds

into the language of

contemporary electron-

ic dance music.

Muslim Hassan’s

302014 Media Marketing Report │ TD Ottawa Jazz Festival

2014 MEDIA COVERAGE TABLE 

The Festival’s worldwide media reach in 2014 is more than 839 million. The list below is a sampling

of the coverage.

Media Outlet Geographic Reach Frequency Audience Reach Total
(per week)
e spaper ri t ter et
NCR 55 520,900 28,649,500
Ottawa Citizen NCR
Ottawa Sun NCR 14 274,434 3,842,076
Metro - Ottawa NCR
Le Droit Canada 5 403,491 2,017,455
La Presse Canada
The Province National 6 217,258 1,303,548
The Globe and Mail Canada
Montreal Gazette Canada 11 1,927,183 21,199,013
Vancouver Sun Canada
Windsor Star Canada 54 620,338 33,498,252
Edmonton Journal Canada
Calgary Herald NCR* 1 1,316,064 1,316,064
Ottawa Life Magazine NCR
Centretown News 55 883,723 48,604,765
LA Focus Newspaper US
OurWindsor Canada 55 1,021.253 56,168,915
Albuquerque Express
Simcoe County US 11 242,775 2,670,525
Cambridge Times Canada
Epoch Times (International) Canada 60 769,478 46,168,680
Courier Islander International
Leader Post Canada 55 851,652 46,840,860
Medicine Hat News Canada
Prince George Citizen Canada 4 3,365 13,460
The Star Phoenix Canada
The Brampton Guardian Canada 2 4,599 9,198
The Chronicle Journal Canada
Brandon Sun Canada 1*
Nanaimo Daily News Canada
Times Colonist Canada 1 8,989 8,989
Nestor Publishers Canada
Sault Star Russian Federation 2 6074 12,148
Winnipeg Free Press Canada
Detroit Free Press Canada 1 76,486 76,486
The Hollywood Reporter
London Free Press US 1 21,755 21,755
Houston Press Blogs US
World News Canada 1 2,824,321 2,824,321
US
Television US 1 1,429,755 1,429,755

CBC News including: The National 59 269,235 15,884,865
Radio Canada
CTV 1 36,980 36,980

* Information not available. 1 43,664 43,664

54 185,913 10,039,302

1 59,316 59,316

1 22,256 22,256

1 13,386 13,386

1 27,943 27,943

1 347,670 347,670

1 212,351 212,351

1 73,193 73,193

1 387,073 387,073

1 2,387,723 2,387,723

1 7,471,200 7,471,200

2 230,664 461,328

1 500,619 500,619

1 5,404,622 5,404,622

NCR 13 1,036,000
NCR
NCR 9 28,000 252,000

5 1,120,000 5,600,000

NCR = National Capital Region, encompassing Ottawa

31 2014 Media Marketing Report │ TD Ottawa Jazz Festival

Media Outlet Geographic Reach Frequency Audience Reach Total
(per week)
Radio NCR 57 8,265,000
NCR 42 145,000 1,260,000
580 CFRA News Talk Radio NCR 60 30,000 6,000,000
Dawg FM 101.9 NCR 30 1,050,000
CHEZ 106 NCR 60 100,000 3,858,000
1310 News NCR 30 35,000 1,257,090
Planète 97.1 NCR 46 64,300 6,024,000
The Jewel 98.5 Canada 41,903 14,940,000
CBC Radio One, 91.5 NCR 2 3,131,700
CBC Radio - National NCR 39 130,955 8,680,000
Radio Canada Canada 56 7,470,000
Majic 100.3 NCR 75,414
JAZZ.FM91 Northern New York State 1 80,300 *
CHUO - Ottawa University Montreal 36 155,000
North Country Public Radio NCR 79,376
CJAD 1 75,414 123,414
CHIN Radio (podcast info not available) Ontario 1 university radio 25,200,000
Ontario 168
Magazines 79,376 130,000
NCR 2 123,414 33,000
Where Magazine US 1 150,000 20,090
Ontario Visitors Guide US 2 6,000
Ottawa Magazine US 1 65,000 68,000
Essence Magazine 1 33,000
Downbeat Canada 4 10,045 300,000
JazzTimes 1 913,310 15,000
Canadian Asian News NCR 68,000
NCR 6 75,000 45,600
Internet 18 15,000
US 45,750,777
Apt613.ca Canada 3 11,400 8,329,527
Couchassasin.ca 3 * 6,804,736
Examiner.com US 1
Yahoo! News Canada US 1 15,250,259 361,136
Billboard.com Canada 1 2,776,509 1,075,728
NeverStopTraveling.com US 8 6,804,736 10,008,285
PressDisplay.com Canada 7 *
AllAboutJazz.com NCR 3 361,136 2,100
Canada.com NCR 4 134,466 16,000
Ottawatonite.com Montreal 4 1,429,755 200,000
Ottawa Start Northern New York State 6 700 240,000
Sors-tu.ca US 6 4,000 150,000
NorthCountryPublicRadio.org Canada 1 50,000 41,722
JazzTimes.com Canada 1 40,000 38,632
Mykawartha.com US 5 25,000 138,785
DurhamRegion.com International 3 41,722 300,000
JazzCorner.com Canada 2 38,632 30,000
mybindi.com US 1 27,757 154,953
CanadianAsianNews.com US 1 100,000 734,661
411mania.com US 1 15,000 880,227
Rhode Island RI - AmericanTowns.com Canada 4 154,953 453,384
PRL.org 734,661
Exclaim.ca 880,227
113,346

* Information not available. Media tracking was commissioned through Meltwater.

322014 Media Marketing Report │ TD Ottawa Jazz Festival

33 2014 Media Marketing Report │ TD Ottawa Jazz Festival

YOU JAZZMAN ROLLING
GROOVE THRONES

Cool sounds TV’s most
gripping drama F3
from India F2
SINKING
CNN

How network
lost its mojo F6

O T TAWA C I T I Z E N S AT U R D AY, J U N E 1 4, 2 0 1 4

Bollywood star Richa Sharma will kick off the TD Ottawa International Jazz Festival with a main-stage performance on opening night Friday. She’s been singing since she was a child.

RICHA SHARMA
BRINGS BOLLYWOOD TO THE RIDEAU IN CONCERT

PETER ROBB the bangra DJ Shaka marks a de- can develop a career outside the “I am singing now for 26 years. I RICHA SHARMA
OTTAWA CITIZEN parture for the festival into the movies. used to sing in the temple when I TD Ottawa International
music of the Indian sub-continent. was a kid.” Jazz Festival
It is a classic story. The fact that this is the opening That is certainly the case for the
A young girl goes to church where night’s mainstage concert sends a 37-year-old Sharma, who is a major Today she says she is, in many When/Where:
strong signal that South Asian mu- singing star in India. ways, a performer first and then a June 20
she discovers her voice. That leads sic has really arrived in the capital. singer. That means, she says, she is at 8:30 p.m.,
to a career as a professional singer. But it all started, she says, in a very comfortable on stage, having Confederation Park
Thinking Aretha Franklin? Sharma is one of the best known Hindu temple in the old city of stepped from behind the curtain
“playback” singers in India today. Delhi where Sharma was born in where many “playback” singers Tickets: $35
You would certainly be right. But Her voice can be heard on literally 1980. She is the youngest in her stand. at ottawajazzfestival.com
we are talking about another per- dozens of films. A playback singer family and her father was a priest
former coming to the TD Ottawa records songs that are part of the in the temple. There is an explosion of interest
International Jazz Festival this soundtrack of an Indian film. The in South Asian film and culture in
summer. songs are lip-synched by actors in It was there, encouraged by her Canada, partly because of large
the film. But because many Bolly- father, that she learned to sing. She and growing communities in cit-
This time, the singer is the Bolly- wood films have six or seven songs, has been schooled in the music of ies such as Toronto, Vancouver and
wood star Richa Sharma, who will playback singers such as Sharma India both on the classical and the Ottawa.
kick off the festival Friday, June 20. “pop” sides of the divide. S E E S H A R M A O N F2

The appearance by Sharma and “Music is in my genes,” she says.

342014 Media Marketing Report │ TD Ottawa Jazz Festival

35 2014 Media Marketing Report │ TD Ottawa Jazz Festival

362014 Media Marketing Report │ TD Ottawa Jazz Festival

W E D N E S D AY, J U N E 1 8, 2 0 1 4 OTTAWA CITIZEN ESTABLISHED IN 1845

TD INTEJRNAAZTIOZNAFLESTIVAL ARETHA CHARLIE

Bobby McFerrin  PABLO PORCIUNCULA /AFP/GET TY IMAGES RICHA THE BAD
PLUS
INSIDE:
OUR PICKS OF THE SHOWS TO SEE $1.52 plus taxes at retail
TICKETS AND INFORMATION: $1.76 in outlying areas
OTTAWAJAZZFESTIVAL.COM

37 2014 Media Marketing Report │ TD Ottawa Jazz Festival

W2 W E D N E S D A Y, J U N E 1 8 , 2 0 1 4 O T T A W A C I T I Z E N JAZZ FESTIVAL JAZZ FESTIVAL W3W E D N E S D A Y, J U N E 1 8 , 2 0 1 4 O T T A W A C I T I Z E N

PETER SIMPSON’S PICKS PETER ROBB’S PICKS

The Bad Plus perform Diane Reeves
The Rite of Spring June 25 at 8:30 p.m.
June 21 at 6:30 p.m. Confederation Park main stage
Dominion-Chalmers Church

The Bad Plus has covered Nirvana, One of the great voices in jazz — or
Pink Floyd, Heart, Tears for Fears, any discipline — today, a concert
David Bowie and even Rush, to name featuring Diane Reeves should be
a few. Now the Minneapolis trio has on anyone’s agenda. This is her first
stretched its interpretative reach appearance at the jazz festival and
even further, to reimagine Igor she’ll be bringing music from her first
Stravinsky’s Rite of Spring which studio album Beautiful Life.
incited a near riot when it debuted
in Paris in 1913. Here’s hoping the Naomi Shelton and
Ottawa performance avoids the the Gospel Queens
chair-throwing. June 25 at 6:30 p.m.
Dominion-Chalmers United Church

Steve Martin & the Steep Canyon At the very root of North American Aretha Franklin is headed to the
Rangers with Edie Brickell popular music the intrepid explorer jazz festival at last.
June 22 at 8:30 p.m. will find country music and gospel.
Confederation Park main stage No one does this latter material Aretha Franklin
better than Shelton and her ‘sisters’ June 28 at 8:30 p.m.
It is amazing that so many people, in the Gospel Queens. They are moti- Confederation Park main stage
upon hearing that Steve Martin will vated by God but this music will move
play a concert (again) at the Ottawa even the firmest atheist. Somebody had to say it. The Queen
Jazz Festival, will say, “You mean of Soul was supposed to make last
Steve Martin, the comedian?” Three Ben Harper and Charlie Musselwhite year’s festival and cancelled at the
of his five Grammy awards were for June 27 at 8:30 p.m. last minute. This year she is healthy
music, not comedy. Martin brings Confederation Park main stage and ready to sing. One of those
his banjo — he’s a master — with the once-in-a-lifetime opportunities for
Steep Canyon Rangers and guest Ben Harper has made a bit of a career those who haven’t seen her in action.
Edie Brickell (with whom Martin won out of working with the legends. This R-E-S-P-E-C-T.
a Grammy this year). time he has teamed up with Charlie
Musselwhite on a Grammy-winning Current Swell
The Split blues album. Now the two have taken July 1 at 6 p.m.
June 22 at 4 p.m. their act on the road. This promises Confederation Park main stage
Free. Laurier stage to be a show for the ages — all ages
that is. These B.C.-based indie roots rockers
The Ottawa band is the city’s next Steve Martin & The Steep Canyon Rangers with Edie Brickell. This is no joke; the music is good. Ben Harper and Charlie Musselwhite are taking their Grammy-winning act on the road. are riding the crest of a popular new
great hope for break-out success. album called Long Time Ago that
The soul/R&B sounds of the seven- Socalled moves easily from folk to singalong-
piece band, led by vocalist Matthew June 24 at 10:30 p.m. able rock. I know it’s not jazz, but
Chaffey, are vibrant and infectious. Laurier stage frankly that argument has been lost.
Dance if you want to, or just enjoy the Just enjoy. It’s Canada Day, eh.
discovery of a grand talent so close Oy! Bum rush the show! Chelsea
to home. native Socalled, now based in Mon-
treal, mixes hip hop and klezmer. It’s
Bill Frissel unique and it’s catchy.
June 24 at 7 p.m.
NAC Studio Hedvig Mollestad Trio
June 24 at 6 p.m.
There’s something powerfully re- Holly Cole plays June 24 at 6:30 p.m., Dominion-Chalmers United Church. NAC Fourth Stage
strained about the way the American
guitarist, a regular at the jazz festival, The Norwegian trio is as rock and
coaxes notes from his instrument. roll as jazz can be while still credibly
His restrained style pairs with his claiming to be jazz. It’s hard-rock jazz,
current project, Guitars in the Space or metal jazz. Whatever the label, it’s
Age, in which he plays songs from as visceral as it is distinct, and it’s no
his formative years — the Byrds, the wonder Hedvig Mollestad Thomassen
Beach Boys, Merle Travis — that hold has been winning awards and rave re-
great personal meaning. With another views. To have all this sound squeezed
lineup, he’ll play a live soundtrack into one of the festival’s smallest
to Buster Keaton’s film Go West, at venues should be spectacular.
10:30 p.m., June 25 Laurier stage.

Tedeschi Trucks Band plays the Confederation Park main stage June 23 at 8:30 p.m.

PETER HUM’S PICKS

Darcy James Argue’s Baptiste Trotignon and Mark Turner Norma Winstone Ambrose Akinmusire Quintet Christian McBride Late-night jam sessions
Secret Society June 23 at 6 p.m. June 27 at 9 p.m. June 28 at 8 p.m. June 30 at 7 p.m. Nightly at 10:30 p.m.
June 23 at 10:30 p.m. NAC Fourth Stage NAC Fourth Stage NAC Fourth Stage NAC Studio Albion Rooms, Novotel Hotel
Laurier Stage.
This could be the most haunting British vocalist Norma Winstone Expect dark, dramatic thrills from On the festival’s last day, the jazz This year and last, the jazz festival’s
Vancouver-raised, Brooklyn-based show of the festival. Nobody does brings a refined and impeccable trumpeter Akinmusire, a 32-year-old tradition with a vengeance, courtesy jam sessions have seemed like a bit
Argue has been a shooting star in mysterious and intriguing beauty chamber jazz trio to the Fourth Stage who is one of the most compelling of uber-swinging bassist Christian of an afterthought, with the festival
the jazz world since his debut disc, better than the captivating tenor for her long overdue debut in Ottawa. jazz players and composers of his McBride, who leads a trio that blazes determined to offload their costs on
Infernal Machines, was released in saxophonist Mark Turner, and he’s At 73, she’s a pure-voiced singer with generation. Mentored by Terence with the rhythmic ferocity and bluesy a sponsor rather than invest itself.
2009. That album and last year’s partnered with the French piano wiz- eclectic tastes, a rare artist who can Blanchard, among others, Akinmusire eloquence of Oscar Peterson’s best That’s a betrayal of the spirit of jazz,
follow-up, Brooklyn Babylon, were ard Baptiste Trotignon for a concert make material by Cole Porter, Tom commands his horn with near vocal- groups. if you ask me. Fortunately, the No-
both nominated for Grammy and of arresting, original and intimate Waits, Peter Gabriel and Madonna en- fluency, and his band is as sophisti- votel Hotel is this year’s jam-friendly
Juno awards. No wonder. Argue, 39, music. Who says ballads can’t be tirely her own. Supporting Winstone’s cated as it is super-charged. venue, and the rhythm section of
is a visionary composer who brings thrilling? unique but oh-so-right interpreta- guitarist Roddy Ellias, bassist John
the influences of minimalism, indie- tions are pianist Klaus Gesing and Geggie and drummer Nick Fraser will
rock and whatever else he sees fit Kirk MacDonald Quartet Italian reedman Glauco Venier. be back to ensure the music will be as
to invigorate large-ensemble jazz. June 25 at 6:30 p.m. superb as it is spontaneous.
His band teems with bright talents, Confederation Park Jeff Ballard Trio
including the world-class trumpeter June 28 at 7 p.m.
Ingrid Jensen. This year’s Great Canadian Jazz NAC Studio
series is a solid set of shows that
range from retro vocalizing to Drummer Jeff Ballard has accom-
youngblood piano trios. But none is panied some of the best — everyone
greater than the hard-hitting Toronto from Ray Charles to Chick Corea to
saxophonist Kirk MacDonald. His Brad Mehldau. But his own projects
tuneful compositions and elaborate, as a leader, while infrequent, deserve
high-energy exemplify all that’s good special attention. His exciting, free-
in modern mainstream jazz, in this — wheeling trio, which includes the
or any other — country. ingenious guitarist Lionel Loueke and
the passionate, virtuosic saxophonist
Rudresh Mahanthappa’s Gamak The Bad Plus reimagines Igor Stravinsky’s The Rite of Spring. Miguel Zenon, is a striking marriage
June 26 at 7 p.m. of in-the-moment impulses and
NAC Studio world-music strains.

Searing alto saxophonist Mahanthap- Earth, Wind & Fire Richa Sharma kicks the festival off
pa makes his third visit to the NAC June 26 at 8:30 p.m. June 20, main stage at 8:30 p.m.
Studio in four years, this time with a Confederation Park
group that most vividly expresses his
vision of an uncompromising sound Even a jazz purist has to acknowledge
that fuses cutting-edge jazz, electric that Earth, Wind & Fire rules. With
energy and South Indian musical soulful, irresistibly funky hits such
influences. If that strikes you as too as September and In The Stone, the
analytical, just focus on the roiling legendary band should — weather
creativity and team spirit emanat- willing — transform Confederation
ing from Mahanthappa’s world-class Park into a Boogie Wonderland.
quartet.

Natalie MacMaster performs June Daniel Lanois, Confederation Park main stage June 24 at 8:30 p.m. Earth, Wind & Fire take to the Confederation Park main stage on June26 at 8:30 p.m.
30, Confederation Park main stage.

382014 Media Marketing Report │ TD Ottawa Jazz Festival

ottawa

Jazz
festival

Wednesday, June 18, 2014

INSIDE: Interviews with Earth, Wind & Fire, Richa Sharma, Nels Cline, and much more!

JF2 OTTAWA JAZZ FESTIVAL metronews.ca
Wednesday, June 18, 2014

What’s Who to look for this year
inside

Richa Sharma ready to After hiatus. Beyond Aretha Franklin is headlining the TD Ottawa Jazz Festival this year. She is set to perform on June 28. getty images file Details
make her jazz debut. the queen of soul, • The TD Ottawa Jazz
Page JF4 festival director Petr Blade is going to be stellar, A few more on his must-see our late-night series, the After
Daniel Lanois opens up Cancura shares his Bobby McFerrin,” he enthuses. list: Dark series at OLG, so that’s Festival runs June 20 to
about getting personal. must-sees this year “There’s a band called Lake Bill Frisell. “He’s been here a going to be amazing.” July 1. Headliners include
Page JF8 Street Dive on the OLG After bunch, but he just keeps com- Ambrose Akinmusire Quin- Earth Wind and Fire,
Hypnotic Jazz Ensemble STEVE Dark series that I’m excited ing back with great, great pro- tet. He was just on the cover of Aretha Franklin, Ben
talk about their roots. cOLLInS about. I’m excited about Darcy jects. He’s there for two days. DownBeat and his band is just Harper with Charlie Mus-
Page JF9 James Argue — he’s one of ours, One of the days is in the studio, kind of full of the young, kind selwhite, Hypnotic Brass
[email protected] he’s a Canadian and he’s been and the lineup is my favourite of next-generation, really just Ensemble, Steve Martin
nominated for a Grammy twice of his band. The second night killin’ killin’ players. They’re and the Steep Canyon
Aretha’s back! The queen of now in jazz.” he’s playing to a silent film on Rangers, Christian Mc-
soul, who cancelled last year Bride Trio, Bobby McFer-
due to illness, headlines the TD rin, Dianne Reeves, Richa
Ottawa Jazz Festival on June 28. Sharma and Tedeschi
When Franklin takes the stage, Trucks Band. Details at
festival programming director ottawajazzfestival.com.
Petr Cancura will back her on
sax with a team of other top Ot- on the fourth stage which is a
tawa players. nice, intimate setting.”
Shai Maestro Trio. “I was just
“The whole Aretha team is at a conference in Germany
pretty old school,” Cancura says. called jazzahead! and that’s
“They travel with a rhythm sec- some of the best stuff from
tion and they hire a big band around the world that’s show-
locally.” cased there, and I mean, they
just smoked everybody. They
As for the rest of the lineup, sound like the Wayne Shorter
he has trouble squeezing all his Quartet but in trio form. It’s
favourites into the conversa- really quite magical.”
tion.

“Daniel Lanois with Brian

39 2014 Media Marketing Report │ TD Ottawa Jazz Festival

metronews.ca OTTAWA JAZZ FESTIVAL JF3
Wednesday, June 18, 2014

Earth, Wind & Fire have been performing for more than 40 years, have sold more than 90 million records, and have eight Grammy awards. The group is performing June 26 at 8:30 p.m. associated press file photo

Earth, Wind & Fire shines on
On set. Braving the elements of a shifting single. White says he’s about culturally, a lot of things have On stage
music scene, one thing remains the same for halfway through the book, happened since we started, Earth Wind & Fire appear on the Main Stage at Confed-
Earth, Wind and Fire — ‘That we’re all still here much of which tells his story, and we’re still here and you’re eration Park on June 26 at 8:30 p.m. Tickets are $60. The
together doing great music’ too. interviewing me, which is a group consists of Philip Bailey (lead vocals), Verdine White
feat within itself.” (bass), Ralph Johnson (percussion) Bobby Burns (trumpet),
STEVE them to come and enjoy, have “It’s great the way he talks Greg Moore (guitar), Gary Bias (sax), John Paris (drums),
cOLLInS a good time, and we’re going about the journey,” he says. Even as he looks back, Phil Bailey (vocals), David Whitworth (percussion), Myron
to give them a great show.” “It’s a long journey when you White enjoys the moment, McKinley (keyboards), Reggie Young (trombone), and Morris
[email protected] start in music. I don’t always a good one, he thinks, for O’Connor (guitar).
Bandmate Philip Bailey, think that you’ll just be suc- music lovers: “I like creativ-
After more than forty years, meanwhile, has gone into cessful because you want to ity, innovativeness, good a phase where a lot of acts ent groups, different artists,
90-million records and eight some detail on the group’s be. You know, you have to songs, integrity in music, you sounded the same. It sort and everybody was unique in
Grammy awards, Earth, Wind history in his autobiography, have a lot of factors to be suc- know?” of reminds me now of back their own way, so that’s what
& Fire co-founder Verdine Shining Star: Braving the Ele- cessful, and what I’m proud in the day when we started: I’m loving about what’s going
White keeps his advice simple ments of Earth, Wind & Fire, of is that we’re all still here “I’m loving Bruno Mars, You had quite a few differ- on now.”
for new audiences: “I just tell named for the band’s 1975 hit together doing great music. Mumford and Sons, I’m lov-
ing Miguel, and what I’m
“Don’t forget that since we loving about all these acts is
started so many things have they’re all different,” he says.
happened, technologically, “I think we went through

metronews.ca OTTAWA JAZZ FESTIVAL JF9
Wednesday, June 18, 2014

Festival to
get Hypnotic

In the family. Sibling On stage The Hypnotic Brass Ensemble takes the stage on June 28. contributed
ensemble sons of jazz Hypnotic Brass Ensemble
trumpeter Phil Cochran plays the Laurier Avenue watch. I’ve seen it at least 10, ences and follows them on the place out. This time we Hubert has a wish list: “I
Canadian Music Stage maybe 15 times.” tour. It also helped introduce opened up a new market, would like to tour more in
STEVE Saturday June 28 at them to new fans in Mexico. played in Mexico City, Cuer- Africa and would like to get
cOLLInS 10:30 p.m. Tickets are The film goes back to the navaca and Oaxaca. We had to India. We’ve been fortun-
$20. Lineup: Gabriel ensemble’s Chicago origins, “This was our second time a great reception, good press ate. There haven’t been too
[email protected] “Hudah” Hubert (trum- in a musical household — down there,” Hubert says. coverage, showed our docu- many continents we haven’t
pet), Saiph “Cid” Graves where the eight boys were re- “The first time we stayed mentary a couple of times, so touched. The only continent
Fresh from dates in the (trombone), Amal Baji quired to get up at 6:30 a.m. for one night and then flew it was pretty good.” we haven’t performed on is
United Kingdom, Ireland and “Baji” Hubert (trumpet), to practice their instruments to Japan. We didn’t really Antarctica.”
Mexico, the Hypnotic Brass Jafar Baji “Yosh” Graves — traces their musical influ- get an opportunity to check As for future destinations,
Ensemble is getting ready to (trumpet), Seba “Clef”
work its spell on Canada. Graves (trombone), Tarik
“Smoov” Graves (trum-
“What we’ve found in pet), Uttama “Rocco”
the different places we go, Hubert (baritone horn).
we have a lot of people who
found out about us online semble is a new documentary,
and have been following us Brothers Hypnotic, on which
for many, many years listen- the band worked closely with
ing and hoping we’d come to filmmaker Reuben Atlas.
their country,” says Gabriel
“Hudah” Hubert, eldest of the “We kinda helped with the
band of brothers — sons of editing and what you guys
jazz trumpeter Phil Cohran see, we were open and hands-
(Sun Ra Arkestra). on with it from its incep-
tion,” Hubert says. “It’s fun to
Touring along with the
hip-hop influenced brass en-

402014 Media Marketing Report │ TD Ottawa Jazz Festival

metronews.ca OTTAWA JAZZ FESTIVAL JF5
Wednesday, June 18, 2014

An unexpected union
Pairing up. ‘Crony lunches’ and jam sessions led The pair met in New York When they finally met,
to a guitar duo, neither musician anticipated through the late jazz guitar- jam sessions ensued, and the
ist Jim Hall, who would con- partnership grew from there.
STEVE come his next guitar duo. vene “crony lunches” of local Guitar duo Nels Cline and Julian Lage met in New York City . contributed
cOLLInS “Even though I was trying to musicians in a West Village “It’s one of my favourite
restaurant. things I’ve ever done and
[email protected] resist, because I’d done so many now we’ve recorded a record
guitar duos ... But this one was “I kept hearing Julian’s that’s due out late this fall,”
Wilco’s Nels Cline didn’t intend unique because for one thing, name mentioned with great Cline says.
for he and Julian Lage to be- it’s Julian. (He) has remarkable reverence by everyone, but • Nels Cline and Julian Lage play
command of the instrument.” especially from Jim himself, Wednesday, June 25 at 8 p.m. on
and how young he is and all the National Arts Centre Fourth
this sort of stuff,” he recalls. Stage. Tickets are $25.

Lorraine Klaasen performs on the main stage Saturday, June 21. contributed

A Legacy lives on
JEn
TrApLIn On stage

For Metro • Who: Lorraine Klaasen
• Where: Main Stage
Ever since she was a child,
Montreal-based South Afri- Confederation Park
can singer Lorraine Klaasen • When: Saturday, June 21
knew exactly what she want-
ed to be when she grew up. at 6:30 p.m.
• Price: $50
“I knew from when I was a
little girl that I wanted to be where, when the sweetness
just like my mom. I wanted is gone, you want to toss out
to travel all over the world, I the gum. This music will be
wanted to sing,” she says. there for a long time,” she
says.
Her mother, Thandie
Klaasen, is a renowned jazz “When I was a little girl,
performer said to be one of my mom did the songs of the
the late Nelson Mandela’s fa- 60s. Even today, it is relevant.
vourite musicians. It doesn’t matter what kind
of new music is coming in
“When I reflect on the and out of Africa, this style of
promises that I made to my- music will forever remain.”
self when I was a little girl, I
am living that life. Mom gave And that music tran-
me a great legacy.” scends borders, she says,
making her African songs
Last year, Klaasen’s latest the most popular selections
album, A Tribute to Mir- of her setlist.
iam Makeba, won the JUNO
Award for World Music Al- “When I perform my Afri-
bum of the year. Like her can songs, there is a different
mother, Makeba, was one of reaction from the audience. I
Klaasen’s main musical influ- think they sense the truth-
ences. fulness of the music.

Staying true to her roots, “Music has no language,
Klaasen believes it’s ex- no colour, it’s the quality of
tremely important for her to the music that will always be
preserve the style of music there.”
she grew up with, Township
music, a genre that origin-
ated during the apartheid.

“It’s not bubblegum music

41 2014 Media Marketing Report │ TD Ottawa Jazz Festival

JF8 OTTAWA JAZZ FESTIVAL metronews.ca
Wednesday, June 18, 2014

‘invite people
into your world’
face time Up close and personal. producer Brian Eno, an en-
with cole Daniel Lanois shares counter Lanois refers to as a On stage Daniel Lanois is involved in Dave Grohl’s HBO series. contributed
his take on life’s turning point in his career.
“When I go out on stage, valuable lessons Together, the pair co-produced • Who: Daniel Lanois Lanois was interviewed for “It just takes a few years
there’s a thing I call the several platinum albums for featuring Jim Wilson and and fully supports the series. for all of that to go away so
face,” says singer Holly JEn U2, among other projects. Brian Blade good for Dave for trying to
Cole. TrApLIn “Everything changes so cement it somehow. It’s not
The world of business can • Where: Main Stage fast now,” he says, adding that just nostalgia, it’s almost like
“It takes a few min- For Metro be very dog eat dog and Eno Confederation Park a number of storied studios a preservation society.”
utes, maybe a few songs was the opposite, Lanois says, have closed doors as of late.
to develop it. It’s like a Though he continues to tour calling him a great role mod- • When: Tuesday, June 24
face to the audience and as a successful musician, Dan- el, not only in music, but in at 8:30 p.m.
the face doesn’t have iel Lanois’ history in produc- life in general.
gender, doesn’t have a tion simply can’t be ignored. • Price: $40
race, doesn’t have an “I thought there was a lot
age, but it has a person- One of the most influential of generosity in him, coming Lanois firmly believes in
ality, and from night to record producers in the world, from a man who already had seeking out valuable lessons
night it’s very different,” Lanois built his first recording a very established career. It and opinions and passing on
she explains. “Some studio in the basement of his was a nice point of reference that knowledge to others,
nights the audiences mother’s Ancaster, Ont. home for how to run one’s life; to be which explains his involve-
love the ballads, some when he was just 17 years old. kind and to be embracing and ment in Foo Fighters front
nights the audiences love A few years later, he helped invite people into your world.” man Dave Grohl’s up-and-
the intense thing, some open Grant Avenue Studio in coming HBO series, which
nights the audiences Hamilton, a recording studio It’s an ideology Lanois explores recording studios
love the humour, some that’s still in operation today. has maintained to this day, around North America.
of them love the real up- though he’s perhaps too hum-
tempo jazz, and all these It was there he met fellow ble to realize he embodies all
ingredients go into what of the positive characteristics
I call the face.” he uses to describe Eno.

Cole forges this Ballantyne: Playing in the moment On stage
connection with her audi-
ence, whether it’s a small kEITh Jon Ballantyne. anne pinomak photo ways nice because it’s very and most importantly, his • Who: Jon Ballantyne
club crowd or the 100,000 cArmAn able to predict what he will freeing. I’m able to explore improvisational skill. Slated • Where: National Arts
faces at the Montreal Jazz perform. any avenue I want spontan- to record a follow-up to ex-
Festival’s tribute to Paul For Metro eously ... which fits with jazz. perimental 2012 outing Centre Fourth Stage
Simon in 2006. “Doing solo shows is al- I can walk on stage and have Twenty Accident Free Work- • When: Friday, June 20, at
Jon Ballantyne doesn’t know one idea of what I want to days (Real Artist Works), post-
And she’s keen to what he’s doing. play but after getting a sense tour, he’s anxious to field-test 8 p.m.
have this exchange in of the people there, it chan- his latest compositions. • Price: $25
Ottawa again. “We have This is purely contextually ges entirely. Audiences vary
a very lovely fan base speaking, of course. In term and you can pick up on the “Things will be flowing, “No matter how much you
there, people who are of his artistry, the Saskatch- vibe or personality in the developed over tour and con- already know, you’re always
really committed, and I ewan-born New York jazz room. It’s important that you certs recaptured in the stu- looking for new; something
enjoy playing there so composer/pianist is revered play for that particular audi- dio,” he notes with anticipa- unique that might happen in
much!” as one of the contemporary ence.” tion. “Doing these concerts, the middle of a performance.
• Holly Cole plays at scene’s most important con- I’ll be making discoveries and You’re trying to balance mak-
the Dominion-Chalmers tributors. Being awarded two While the task of de- hoping to have some record- ing a presentation but also
United Church (355 Junos over four nominations ciphering the desires of a ed...if not for posterity, then being as creative as possible.
Cooper St.) at 6:30 p.m. and 10 albums isn’t some- faceless mass sounds daunt- to review and find the things You wind up making a lot of
on Tuesday, June 23. thing that happens to the in- ing, Ballantyne feels at ease – I like that were happening so nice discoveries right there in
Tickets are $35. competent. almost excited – at the notion. I can develop them further.” the moment.”
It’s an opportunity to test his
steve collins/for metro Discussing his upcoming catalogue, quick-mindedness “That’s the beauty of jazz,”
solo piano tour however, Bal- he concludes with a smile.
lantyne admits that he is un-

JF10 OTTAWA JAZZ FESTIVAL metronews.ca
Wednesday, June 18, 2014

Doing it the Five
Alarm Funk way
to the massive amount of Branston says being able
Apocalypse. New shows that we have coming to work such a relevant topic Vancouver band Five Alarm Funk’s new album, Abandon Earth, takes on the end of the world in a whole new way.
album takes a tongue- up. I’m so very excited for into something that is fun The band performs at the Laurier Avenue Canadian Music Stage on Friday, June 27. Gabriela Gonzalez photo
in-cheek approach to this tour,” he exclaims. and lets the audience experi-
the end of the world ence the moment was exact-
“I think it’s going to be, ly what the band was work-
JEn not only, the most successful ing towards.
TrApLIn tour as far as getting people
out, but the most fun and the “We wanted to have fun
For Metro best music that Five Alarm with it. We didn’t want to
Funk has ever played.” be political, we didn’t want
Nine-piece Vancouver in- people to think about any-
strumental band, Five Alarm The new record is a con- thing too grandiose, we just
Funk, recently released their cept album describing the wanted to make a completely
fifth studio album, Abandon destruction of earth by a fun record that really speaks
Earth; and are gearing up for giant robot which, Branston to the way Five Alarm Funk
a string of shows across Can- admits, is a bit of a tongue- plays on stage.”
ada in support of the new in-cheek approach to a real
record. situation. On stage

The band’s album release “Basically, it’s just a total- • Who: Five Alarm Funk
party at the Commodore ly fantastical view of what • Where: Laurier Avenue
Ballroom in Vancouver in is happening in the world.
early June attracted over We’re so technologically ad- Canadian Music Stage
1,000 fans and, according to vanced and we’re moving • When: Friday, June 27 at
drummer and vocalist Tayo at such a high rate of speed
Branston, it was the perfect that there’s no slowing down 7:30 p.m.
way to kick off the band’s and we’re really doing a lot • Price: $50
summer tour. of damage to the earth. We
kind of wanted to take that
“We’re looking forward idea and transform it in the
Five Alarm Funk kind of
way,” he explains.

2014 Media Marketing Report │ TD Ottawa Jazz Festival 42

JF4 OTTAWA JAZZ FESTIVAL metronews.ca
Wednesday, June 18, 2014

Bollywood meets jazz

Richa Sharma. Richa Sharma is headlining the festival’s Bollywood Extravaganza. contributed On stage
Kick-starting the Indian superstar Richa
festival, Bollywood they’re real fusions of Indian ern music is more on the Sharma headlines the
star Richa Sharma will music traditions and jazz. pop side of the spectrum: “I TD Ottawa Jazz Festival’s
perform for the first There’s just a lot of impro- listen to jazz music a little, Bollywood Extravaganza
time to a jazz audience vising in common and inter- but I listen more to Beyoncé. opening night on the
play.” I listen to Celine Dion, and I Main Stage in Confedera-
STEVE love to hear Mariah Carey. I tion Park, Friday, June 20
cOLLInS Jazz audiences are defin- love Enrique [Iglesias], I love at 8:30 p.m. Tickets are
itely new territory for head- his music.” $35. The special program
[email protected] liner Richa Sharma. features Canada’s Jaffa
Sharma is a fixture of In- Road and Autorickshaw,
This year’s TD Ottawa Jazz- “For this type of festival, dian film, having sung for with DJ Rekha, the
fest opens with exciting new it’s going to be my first. I’m some 150 Bollywood movies “Ambassador of Bhangra,”
sounds, as the Bollywood Ex- very excited for this,” says over a 19-year career. She closing the festivities on
travaganza celebrates Indian the famed Bollywood film holds the record for singing the OLG Stage.
and South Asian music. singer, whose taste in West-
the longest continuous rath-
“We’ve just been talking er than looped track, Baabul
about this for a few years and Bidaai Song, for 2006’s
agreed that it would be chal- Baabul.
lenging for our audience in a
good way, and it would also But her first love, she af-
reach out to a community firms, will always be live per-
that we don’t often reach out formance.
to,” says Jazzfest program-
ming director Petr Cancura, “I call myself a performer
adding that there are points first and then a singer. I love
of connection between the to be on stage more than in
two musical worlds. the studio,” she says. “I love
my job. I love being a singer,
“A lot of Indian music so everything doesn’t mat-
shares the concept of impro- ter, the travelling, and be-
vising with jazz,” he says. ing tired, I don’t care. When
“The two Canadian groups, I’m on stage, I forget every-
Autorickshaw and Jaffa Road, thing.”

Ben Harper will perform with Charlie Musselwhite on the mainstage June 21 at 7 p.m. contributed Defying
critics
Blues. ‘it was like wild horses’
Charlie Musselwhite is the one of their albums. ever, the affable, mild-man- The Christian McBride Trio
original Blues Brother. In fact, one would be nered Musselwhite is still almost never existed.
most enthusiastic about his
While the Mississippi- hard-pressed to find a rock current project: Grammy “I never thought I’d do
born man might not ring and/or blues fan who hasn’t award-winning full-length a trio ... not that I don’t like
bells the way B.B. King or been subject to this legend- effort Get Up! (Stax) with them,” McBride confesses.
Muddy Waters instantly con- ary harmonica player, guitar- equally-revered guitarist/ “My mentor is the late
jure up images of soulful gui- ist and vocalist. Having just vocalist Ben Harper. great (bassist) Ray Brown
tar bends and throaty vocals, celebrated his 70th birthday and there’s always some
you’ve undoubtedly heard and over a half-century of “This album has been jazz critic that makes refer-
his blues harp ... probably on working with virtually every years in the making,” he ence to my Ray Brown in-
name in modern music, beams. “When we finally got fluence. I joke that if I were
On stage there seems to be no depths into the studio, it was like to replace Gene Simmons
to Musselwhite’s wellspring wild horses that had been from the rock band KISS,
Ben Harper and Charlie of influence. He is the inspir- penned-up were finally free. they’d still say I sound like
Musselwhite: Saturday, ation behind comedian Dan One tune came right after Ray Brown. I thought that
June 21 at 7 p.m., TD Aykroyd’s Saturday Night the other and it felt like it if I started a trio, I’d never
Mainstage, Bessborough Live/The Blues Brothers cult was over before it started. shake that comparison.”
Gardens. film character Elwood J. The music just took over
Blues. us; led us. We exploded.” “Then, one day I
thought to avoid some-
Despite his legacy how- Keith Carman/for metro thing because of critics is
the worst reason to not
do it.”
• Christian McBride Trio
plays the National Arts
Centre Studio on Mon-
day, June 30, at 7 p.m.
Tickets are $35.

Keith Carman/for metro

43 2014 Media Marketing Report │ TD Ottawa Jazz Festival

442014 Media Marketing Report │ TD Ottawa Jazz Festival

WHAT TEENS NEED MOST WIGGINS SWINGS INTO FIRST

Meaningful rites of passage D3 Canadian taken No. 1 in NBA draft B5

YOU FLOP-FILLED SOUL SISTER
FRINGE FEST
Newly healthy
The Surprise one
Aretha comes
bright spot D2
to Jazzfest E1

O T TAWA C I T I Z E N T U E S D AY, J U N E 2 4, 2 0 1 4

F R I D AY, J U N E 2 7, 2 0 1 4 OTTAWA CITIZEN ESTABLISHED IN 1845

CONCERT JAZZFEST
REVIEW
FEELING GROOVY
Tedeschi
Trucks
simply
superb

Band mixes
craft, warmth

Earth Wind & Fire reached their commercial peak in the late 1970s with songs like Shining Star and After The Love Has Gone LYNN SAXBERG

FORFUENVKERY OTTAWA CITIZEN
Earth, Wind & Fire: EARTH, WIND
45 years of memorable music that group Earth, Wind & Fire, & FIRE On a steamy night in Confed-
taking its name from the ele- eration Park, the Tedeschi
ments in Maurice’s astrological Where: Confederation Park Trucks Band gave the audi-
chart. When: June 26 at 8:30 p.m. ence at the TD Ottawa Jazz
Info and tickets: ottawajazzfestival. Festival a sumptuous feast
Verdine heeded Maurice’s call com of musical styles, served by
a Grammy-winning group
and relocated the day after he songs like Shining Star, After The that was full of supremely
Love Has Gone and a cover of the talented musicians.
PETER HUM Coltrane,” Verdine remembers. finished his first year of music Beatles’ Got To Get You Into My
Life were huge, groovy hits. At the heart of the beauti-
OTTAWA CITIZEN Verdine White senior was a doc- school. “Maurice asked me, ful mélange of soul, blues,
“It was just a growth. A more funk, Southern rock and,
tor and occasional saxophonist, ‘Would I come out to California?' commercial, crossover era. It was yes, even a touch of cosmic
an ongoing evolution,” White jazz was the husband-and-
Verdine White thought he had it and “he was very adamant about I asked him, ‘What about all my says. “What’s interesting about wife team of Derek Trucks
our career, I don’t think anybody and Susan Tedeschi, highly
all planned. us learning the instruments school?’ He said, ‘I can teach you has gone through different genres respected American singer-
as successfully as we have.” songwriter-guitarists who
He was all of 18, and saw a really well,” his namesake says. all that stuff in school out here, in put aside their individual ca-
The lineup of the band has reers a few years ago to join
future in music ahead. “I was The young Verdine chose his terms of what you need to know changed over the years. Most forces in one glorious super-
significantly, Maurice White group. Without a doubt, the
going to make $50,000 a year in instrument after falling in love at to be in music.’ And he was abso- stopped performing in the late duo have the songs and stage
1980s, after he was diagnosed presence to carry a show on
Chicago, find a little house, play first sight with the upright bass. lutely right.” with Parkinson’s Disease. Ver- their own, but happily it
dine says he spoke to Maurice seems they don’t believe in
in the classical world and maybe “It picked me, I think. It really Some might have questioned recently and that he was good stripping things down. They
spirits. travel with two drummers,
moonlight on weekends playing resonated. It was a great thing,” the wisdom of leaving what three horn players, a bass-
One constant has been the ist, keyboardist and a pair
in cover bands,” White recalls. Verdine says. He studied acoustic seemed like steady work in Chi- bassist’s crowd-pleasing per- of backup singers, a lineup
forming. Even as he lays down worthy of the main stage of
“But my plans got changed,” the bass with a musician from the cago for an unproven ambition the music’s funky bottom, White any major music festival.
is a dancing dervish.
bassist says. Chicago Symphony Orchestra, in Los Angeles, but Verdine was Trucks’ chunky chords
However, he says that he has no called attention to the stage
On June 6, 1970, White accept- but he also took lessons on elec- young and confident. “I was so favourites in the band’s reper- and laid the framework for
toire, nothing that makes him Tedeschi’s robust voice.
ed his older brother’s invitation tric bass. enthusiastic, it wasn’t no big deal. especially happy when he plays. Each song was carefully
constructed to allow the
to move to Los Angeles and play “I learned two different things, I was just happy to play music, “They’re all good. Depend- members’ strengths to shine
ing on the night. The songs in while also serving the greater
in his band. That older brother I learned technique from the to start a new journey. For me, it themselves hold up pretty great good of the band as a whole.
all these years.” The ensemble repeatedly
was Maurice White and that band classical world and I learned the was great.” demonstrated their impec-
He’s definitely proud of the cable musical instincts, ris-
was Earth, Wind & Fire, which groove from the other world, you White says that the concept band’s longevity. ing to the occasion when it
was called for, but also dis-
was just getting started. know, how to put it in the pocket, behind Earth, Wind & Fire was “That is a feat in itself,” White playing a healthy regard for
says. “The nice thing about it a softer dynamic. The near-
“He threw me for a huge loop,” and things like that.” strong from the start. From today, people come up and tell capacity audience revelled in
us how much they enjoy the the musicianship from the
Verdine recalls. Maurice, 10 years older than the beginning, the band was an music and thank us for making comfort of their lawn chairs.
the music, which I’m very happy
Of course, it worked out well. Verdine, played drums and he amalgam of styles, as funky and about.” Although popular on the
jamband circuit, this is not
That is, if you call selling more became a session musician for soulful as could be, but with [email protected] an outfit that practises mind-
less noodling. In fact, a big
than 90 million albums and win- Chicago-based Chess Records, wide-open free-jazz-influenced Twitter.com/peterhum reason for the devotion of
so many fans has to be their
ning six Grammy Awards doing which specialized in blues, R & B, playing, African and Latin per- songcraft. Not only are they
accomplished musicians, but
well. soul, gospel music, early rock and cussion, harmonized vocals and the music comes together
with songs that have intelli-
Plus, the band that shot to roll, and occasionally jazz. Mau- trippy, Age-of-Aquarius themes gent lyrics, strong hooks and
good structure. Perhaps the
fame with such seminally funky rice played with everyone from and lyrics also in the mix. best feature is the striking
voice of Tedeschi, who was
songs as Shining Star, Boogie Muddy Waters to Buddy Guy to Or as White more succinctly able to maintain an atmo-
sphere of warmth and inti-
Wonderland, and In The Stone Etta James to soul-jazz pianist puts it when asked about his old- macy as the boys in the band
raged around her.
in the 1970s is still at it, after Ramsey Lewis. er brother’s vision: “Music, man.
It was a superb concert,
almost 45 years. The band, which But Maurice, who was also Just music. All kinds of music.” with a set list that included
the spirited Made Up Mind,
still includes founding members a singer and songwriter, had a The band grew in popularity the soulfully tormented It’s
So Heavy and the funk-laced
Verdine White and vocalist Philip vision to lead his own group. Fol- within a few years, and by the late Love Has Something Else
To Say. Other highlights
Bailey, plays Confederation Park lowing his move to Los Angeles, 1970s, streamlined, irresistible included the lonely ache of
Midnight in Harlem and a
Thursday night as part of the TD heavenly Bound for Glory.

Ottawa Jazz Festival. C H R I S M I K U L A / O T TAWA C I T I Z E N

In the 1950s and 1960s, the Verdine White and his Earth, Wind & Fire bandmates brought flashy
costumes, slick choreography and a heady mix of soul, funk, jazz and rock
White household was a music- What’s interesting about our career, I don’t to the jazz festival Thursday, and it was indeed a Boogie Wonderland. E4
filled one. Music of many genres think anybody has gone through different
played on the radio. “We lis- There was no easy call on New anti-spam regulat

tened to a lot of jazz, all the way genres as successfully as we have.
from earthy saxophonist Gene

Ammons to Miles Davis, John VERDINE WHITE

45 2014 Media Marketing Report │ TD Ottawa Jazz Festival

E4 F R I D A Y, J U N E 2 7, 2 0 1 4 O T T A W A C I T I Z E N

Verdine White, Philip Bailey and Ralph Johnson of Earth, Wind & Fire get funky on the main stage at the Ottawa
Jazz Festival stage in Confederation Park on Thursday night.  CHRIS MIKULA /OTTAWA CITIZEN

CONCERT REVIEW

EARTH, WIND & FIRE
HAS ALL THE ELEMENTS

One of biggest jazz-fest crowds The stage was crowded with
were on their feet dancing top-notch musicians, including
players on horns, percussion, gui-
LYNN SAXBERG EARTH, WIND tars and keyboards, but there was
OTTAWA CITIZEN & FIRE no room for sloppiness. Everyone
was tight and well-rehearsed, and
“Looks like we’re going to have a TD Ottawa Jazz Festival every note was in place, from the
party in here tonight,” declared Where: Confederation Park deepest of bass grooves to the
Earth, Wind & Fire singer Philip highest falsetto.
Bailey as he surveyed the crowd at mer night, the feel-good spirit
the TD Ottawa Jazz Festival early was impossible to resist. Throw Through most of the set, the
in the band’s headlining perfor- in the strong possibility that it pace was designed for dancing,
mance on Thursday. may have been the band’s Ottawa a sensual groove that inspired
debut (according to Bailey), and the crowd of former clubgoers,
In truth, by the time he made it was a must-see show. male and female, to bust out their
that statement, the festivities signature moves.
were well underway. Thousands Without question, this is cer-
of fans had already streamed into tainly a band that knows how to During an interlude of slower
Confederation Park, lined up for entertain a crowd. They wasted tunes, including the 1970s nug-
beverages and were dancing in the no time on that mission, grab- gets After the Love Has Gone and
grass. It was one of the biggest and bing attention with an intro that Reasons, the dancing stopped
liveliest crowds in the festival’s segued into Boogie Wonderland, briefly and the beverage lineups
history — even the lawnchair con- sailed through Sing a Song and My swelled, although the band was
tingent were on their feet swaying Promise, and settled into the crisp nearly drowned out by shrill
to the funky beat and clapping rhythm of Shining Star. Flashy female fans singing along.
their hands in the air. costumes, slick choreography and
the charisma of the musicians, The funky disco legends
And why not? The enduring especially singers Bailey and his wrapped things up with a lavish,
appeal of Earth, Wind & Fire son, Philip Bailey Jr., provided a crowd-pleasing finish, reeling
stems from its ability to create masterclass in showmanship. everyone back into the dancing
a celebratory atmosphere with zone with a string of their hottest
a heady mix of soul, funk, jazz singles, again, mostly from the
and rock. On a beautiful sum- 1970s, including Got To Get You
Into My Life, Fantasy, September,
Let’s Groove and In the Stone.

[email protected]

twitter.com/ lynnsaxberg

462014 Media Marketing Report │ TD Ottawa Jazz Festival

47 2014 Media Marketing Report │ TD Ottawa Jazz Festival

482014 Media Marketing Report │ TD Ottawa Jazz Festival