Principles of designs

PRINCIPLES OF DESIGNS

Ja'Nashia Bedford
2nd period

BALANCE

• Balance is the equal distribution of visual weight, it can or may attract a viewer eye.

Balance < good link Examples:

• It can create tension and give your composition a sense
of movement.

• a balanced design has an equal number of observations
for all possible level combinations.

ALIGNMENT

• Alignment is the placement of visual elements so they line up in a
composition. In design, we use alignment to organize elements, to group
elements, to create balance, to create structure, to create connections
between elements, to create a sharp and clear outcome.

Alignment

Alignment is vitally important in print
graphic design because it: allows you to
arrange elements in a way that matches
how people naturally scan the page.

REPETITION

• repetition simply means the reusing of the same or similar elements throughout your design

repetition

We use repetition to create a
sense of unity and consistency
throughout a design. Repetition
creates a particular style, creates
cohesiveness, creates emphasis,
hierarchy structure and
strengthens a design

CONTRAST

refers to the arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes

contrast

Contrast is very useful for creating a focal point, as well as
giving objects greater visual weight and balancing the
image. Graphic designers often use contrasts of color, light,
clarity, texture, size, and even typefaces in order to create
an image that communicates information as effectively as
possible.

S PAC E

The Element of Design Space refers to the area within,
around, above or below an object or objects

space

It is important to creating and
understanding both two dimensional or
three dimensional works of art.With
three dimensional art the space things
occupy is real as is the space around
object.

P ROX I M I T Y

indicates that items are connected or have a relationship to each other and become
one visual unit which helps to organize or give structure to a layout.

proximity

proximity suggests that
designers should visually
group similar or related
items together to
emphasize their
relationship.