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Published by frances, 2019-09-05 14:03:25

Mortgage Coach | Quick Start Guide

Updated 9/5/2019

MEET

FASTER BORROWER CONVERSION
INCREASED PRODUCTION
ENHANCED PROFITABILITY


AVERAGE EXPERIENCE

THE MODERN
MORTGAGE
EXPERIENCE

• Accuracy
• Borrower understanding
• Transparency
• Leadership

MORTGAGE COACH EXPERIENCE


Provide clear mortgage options and advice anywhere.

Millions of families trust Mortgage The Total Cost Analysis
Coach to help make a confident loan scenarios you can
mortgage decision. The nation’s best present are endless!
mortgage professionals provide clear
advice, simple charts, and detailed • FHA vs Conventional • Jumbo Loans
options. Ensure the right loan choice • ARM Comparisons • Points vs No Points
is always clear for the people you • Construction Loans • Reduction Payment
serve. • Cost of Waiting • Refinance Opportunities
• Move-up Buyer • LPMI, BPMI, 80/10/10
The Total Cost Analysis is a simple • 203K Renovations Loans • And many more...
and interactive overview of loan
options viewable on any device
(smartphone, web, print) with graphs,
and videos, and a simple view of the
total cost of the loan over time to
help everyone make the best
motrtgage decision.


Why work with Mortgage Coach?

Profitability Process

• Reduce rate • Create custom
shopping presentations
• Decrease price • Promote personal
exceptions brand
• Preserve margin • Add personalized
video
Production
Promotion
• Increase conversions
• Recapture past clients •Co-brand
• Deepen realtor presentations
relationships • Share via email/text
• Receive automated
Process alerts
•Deliver a digital
• Streamline workflow experience
• Deliver compliant
marketing
• Provide real-time
updates
• Drive interactive Q&A


Top Mortgage Strategies

The Total Cost Analysis loan scenarios you can present are endless. Here are a few featured strategies:

15 Year Mortgage Option Make your borrower aware of the option if
they can afford the larger monthly
A shorter-term mortgage costs much less payment and want to become payment
to a borrow than a longer term mortgage free faster.  
when it comes to total cost over the life of
the loan.  


First Time Homebuyer Report

This report compares the costs of renting to the
cost of owning a home. It also portrays the benefit
of building financial wealth with home ownership.

Partner with Realtors to educate renters on how to
make the move to home ownership and build long
term wealth. This strategy is a sure way to create new
Realtor relationships or deepen the value of your
current partnerships.


Annual Mortgage Review

This report is a sure way to create clients for
life. Be a trusted advisor for the long term
and your own referral engine by adopting
the Annual Mortgage Review strategy. With
this report, you’ll uncover new purchase
opportunities, refis and referrals.

Introduce this report with: “According to my
records, looks like you’re up for a review on
your mortgage. I want to make sure you have
all the information you need, so take a look at
this report and give me a call!”


A CLIENT FOR LIFE

WITH SAMPLE EMAIL INTRODUCTIONS
ANNUAL MORTGAGE REVIEWS
OPTION 1: OPTION 2: OPTION 3:
HI Michael,
Hi Lisa! Hi Paul, I hope all is well with you and
Carol.
YOUNG & SINGLE According to my records, it’s I hope all is well with you and I’m writing to invite you to
time to wish you and Mark a your family. meet me for your annual
JUST MARRIED happy one-year anniversary As I mentioned at your mortgage review. I’ll provide
in your home! closing, here at [NAME OF the coffee!
I hope it’s been a joyous COMPANY] we conduct Rates have been moving
year for you both. complimentary annual slightly and we at [NAME OF
Life keeps moving forward mortgage reviews for all our COMPANY] want you to be
every day, and a lot may customers to ensure their able to take advantage of any
have changed for you or in mortgage always meets their opportunities that may be
the market over the last future needs. available to you before they
year. So I would like to get A lot can change in one year, disappear.
together with you both to so I would be happy to get As your mortgage partner, I
conduct an annual together with you and discuss am committed to helping you
mortgage review to ensure opportunities available to you. build your financial future
that your current mortgage Feel free to email, call or text through equity. Let’s get
is still meeting your needs. me at the contact information together soon.
I am always here for you. below. Just email, call or text me
at the contact information
PROUD PARENT Just click on my email I look forward to hearing from below.
address below or call or text you!
my phone number.
PLANNING FOR
RETIREMENT I look forward to hearing
from you soon!


Cost of Waiting Analysis

This strategy can be used for those borrowers that can’t get off the fence. Create a sense of
urgency by showing the borrower what can happen if the borrower waits and exposes
themselves to a potential rate hike or home price increase - and worse case both go up.

Let you borrower know that you have their financial best interest in mind. As an example
you might say, “Waiting might not be best for you now. Looking at this report, postponing
your decision could cost you a lower monthly payment.


Purchase Power Presentation

Create a presentation that shows a borrower different home price
points for which they can qualify based upon type of loan product
at different rates. Purchase power comes with options.


MORTGAGE LEADERS RELY ON
MORTGAGE COACH FOR:

FASTER BORROWER CONVERSION
INCREASED PRODUCTION
ENHANCED PROFITABILITY


STEVE JACOBSON

CEO | FAIRWAY INDEPENDENT MORTGAGE

“Mortgage Coach is a ‘game-changer’ for the originator who uses it properly. What better way to separate yourselves from
the competition — the question is rather why would an originator NOT use this system. The support is excellent, the product is
first class — really just a matter of taking the time to embrace the product and using it on transactions — especially people that
you do not have a prior relationship with. We so appreciate you and your team making this amazing product available to the
industry.”

ROSE MARIE DAVID

EXECUTIVE VICE PRESIDENT | HOMEBRIDGE FINANCIAL SERVICES

“Mortgage Coach delivers the value that our customers and originators deserve. Dave Savage and his team continue to lead with
passion and innovation, striving to make a difference in our industry. Everything they do embodies the values we care about and
allows us to build trust. Mortgage Coach gives our originators the ability to present the options with complete transparency,
translating the advantages visually. Educating our customers in a manner they can understand. The ability for a customer to see the
differences can transform their mortgage lending experience. Their coaching, knowledge and resources bring great confidence and
a true competitive edge!”

MIKE HARDWICK

CEO & PRESIDENT | CHURCHILL MORTGAGE

“Educating and communicating with a borrower during the home buying process ensures the origination of a healthy loan,
which is the foundation to achieving debt-free home-ownership and is critical to the continued growth and success of the
mortgage industry at large. By directly engaging the prospective home buyer with a Realtor and a lender sooner, Mortgage
Coach apps equip borrowers with confidence and allows them to enjoy the experience as they make one of the biggest
purchases of their lives.”


KELLY ZITLOW

VICE-PRESIDENT | CORNERSTONE HOME LENDING

“My mission is to deliver an honest, well-communicated, knowledge-based lending experience. If you want a client for life,
you need to deliver a Mortgage Coach Total Cost Analysis for life.”

JASEN NUETZMANN

DIVISION EVP | ABSOLUTE MORTGAGE, A DIVISION OF FINANCE OF AMERICA MORTGAGE LLC.

“I knew intuitively that using Mortgage Coach reduced rate shopping and created a massive value proposition for a consumer. At
two points now I’ve pulled date for five originators on my team that use MC regularly versus five that don’t. In each sample, the
originators that regularly use MC averaged 8-9 bps less in pricing exceptions. It sounds like a small amount. But on annual volume of
between $600M and $750M, it equates to hundreds of thousands of dollars in potential cost savings for an organization.”

LINDA BUCHANNAN

SENIOR MORTGAGE ADVISOR | CALIBER HOME LOANS

““I have been using Mortgage Coach and their loan analysis software for over 10 years. Mortgage Coach is a program that loan
officers can utilize to give their clients a comparison of many loan options including Cost Analysis, Rent Vs Own and Reinvestment
options. I have wowed hundreds of clients over the years with their mobile app and online analysis. The software even offers
co-branding and live interaction on revising the analysis while you are on the phone speaking with the customer.


BUSINESS
INTELLIGENCE
CAN HELP YOU
MAKE BETTER

DECISIONS

HELP YOUR TEAM REACH THEIR FULL POTENTIAL The Mortgage Coach mobile
WITH THE SCORECARD scorecard provides clear insight
about your organization’s sales
activity. Ensure every prospect

receives a Total Cost Analysis
increasing conversion and
improving speed to
commitment.


HOW TO READ THE MOBILE SCORECARD

1 CLICK ON 3 CLICK ON

at the top left corner of TO SCORE
the home screen.
at the top right

corner.

2 SIGN IN and then

CLICK ON

PERFORMANCE.


4 ON THE SCORECARD: SHARE:
• Click on or to share this screocard
ALL-TIME DATA or MONTHLY DATA:
• See your usage data for all-time or via email or text message, or to grab the
shareable link.
only for the current month. RATEWATCH USAGE:
• View the % of users accessing RateWatch
by OVERALL USAGE & ACTIVITY

MORTGAGE COACH USAGE: MOBILE USAGE:
• Look at the top bar to see your • See the # OF USERS are on iOS and the # of

# OF USERS and your # OF NEW users are on Android.
ADDED USERS.
• See the % OF USERS WHO HAVE
LOGGED IN.


5 TOP 10 USERS: 6 At the bottom of the page,

• Identifies the VIEW the branch with the

Top 10 Users most active number of

• View how many: Mortgage Coach Users.

- Client Analyses, aka VIEW your total number
Total Cost Analyses
of Mortgage Coach
- Partner Analyses
and Alerts (Views of Analyses this branch has
Analyses) that have
produced to date.

been generated


HOW TO CREATE A TOTAL COST ANALYSIS ON MOBILE

1 CLICK ON 3 CLICK ON

at the top left corner of NEW
the home screen.
at the top right

corner.

2 SIGN IN and then

CLICK ON

CLIENTS.


4 On the pop-up: 5 Once you click on CREATE CLIENT,

SCAN LOAN DOCS: FILL OUT the fields as you move through the
This will create a new
client and auto- tabs. CLICK ON NEXT at the bottom of the
populate the fields with page to move to the next tab or SWIPE left or
information from the right. At any time, you can scroll through the
tabs and click on any tab.

scanned document.

CREATE CLIENT:
This will create a new
client and allow you to
fill in the client
information.


6 On the last tab, CLICK 7 CLICK ON
NEXT. A pop-up will then at the top right corner of the

appear. pop-up to share your report.

SELECT:

VIEW REPORT to view CHOOSE how you would
the report on your phone. like to share your report.

VIDEO to add a video.

LIVE REPORTING to
highlight and move
through your report in
real-time as your clients
follow on their mobile
devices.


HOW TO ADD A VIDEO ON MOBILE

1 SELECT 2 ENTER your email

at the top left corner of and password on
the home screen. the Mortgage Coach
Pro Login Page.

If this is the first time
using the mobile app
since our update, you
will be prompted with
this welcome screen.


3 SELECT Clients or 5 SELECT TOTAL COST
ANALYSIS
Partners. on the pop-up window to
add your video.

4 SELECT

a client or
presentation.


6 SELECT video. 7 RECORD video.

Your camera has now
launched and
you can click the red button
to record your message. As
this is a native app, the
camera works how you
would expect for an iPhone
or Android device.


8 CLICK USE VIDEO. An Alert message will notify you to wait a few
minutes for the video to be available. It takes
A pop-up will notify you that about 5 minutes for the video to be live.
your video is uploading.
You can check out your
report on your mobile
phone by selecting your
presentation on your
Clients and Clients page.


VIDEO VIEW CHECKLIST VIDEO ANALYSIS

CORE QUESTIONS: DID I... How was my energy?
Is my video less than 2 minutes and did I keep eye
Mention the names of the borrower? contact from start to finish?
Endorse or mention referral sources? Does the message align with the borrower and
Repeat the top goals of the borrower? Realtors goals?
CHALLENGE and EDUCATE the client? How simply did I describe their loan options?
Highlight key benefits of the options presented? How much do they perceive I really care about
Emphasize benefits over time to align savings to big helping them make a confident decision?
goals and life style like paying off the debt 10 years after How much did I honor the referral partner?
and saving X over 10-20 years? Did I tailor, teach and provide leadership to this
Mention any other key members of the buying team and client at the highest possible level?
recommend sharing the MC link with other family Is the background simple and professional? (reduce
members, friends or trusted advisors in the mortgage distractions and unprofessional backdrop items)
decision?
Close with a simple call to action and excitement about
working together?


HOW TO ADD HIGHLIGHT IN REAL TIME

1 SELECT 2 ENTER your email

at the top left corner of and password on
the home screen. the Mortgage Coach
Pro Login Page.

If this is the first time
using the mobile app
since our update, you
will be prompted with
this welcome screen.


3 SELECT Clients or 5 SELECT TOTAL COST

Partners. ANALYSIS

on the pop-up window.

4 SELECT

a client or
presentation.


6 SELECT 7 GUIDE your presentation.

Live Reporting.

The app will direct you to the report you chose.

As you move through the presentation and

select different charts & highlight fields, the

client will see the same happening on their

preferred device, from mobile to desktop.

Jenny Smith


MAKE CONFIDENT MORTGAGE DECISIONS
WITH EN ESPAÑOL

The Mortgage Coach Total Cost Analysis in Spanish helps you
put more families in homes in the communities you serve.


Deliver What the Customer Needs &
What Regulators Want Instantly

Education Consistency Documentation of Total Cost Analysis
Communication &
Mortgage Coach empowers Mortgage Coach provides an Changes Mortgage Coach empowers mort-
mortgage professionals to ensure automated system that ensures gage professionals to effectively de-
they provide clear and transpar- consistency in quality service and Mortgage Coach documents all scribe the total cost of the loan in a
ent education to every buyer in reduces disparate impact in rate iterations of the Total Cost Analyses simple format, ensuring compliant
an easy-to-digest format. quotes during the customer while also notating the date/time of education and quality
experience. each presentation view. customer experience.
Transparency
Communication Training to
Mortgage Coach allows buyers & Accuracy Mortgage
to compare loan options easily Professionals
and reduces risk of product Mortgage Coach provides the
steering. necessary precise calculations and Mortgage Coach provides ongoing
clear terms to ensure compliant training and access to Help Resourc-
communication with buyers and es to support their understanding on
realtors from the pre-approval how to use Mortgage Coach solution.
process to closing.


...................... MORTGAGE COACH

SIGN UP AT
WWW.MORTGAGECOACH.COM/CALENDAR

MONDAY INTRO TO MORTGAGE COACH

9AM (PDT)

TUESDAY INTERVIEW WITH DAVE SAVAGE

9AM (PDT)

WEDNESDAY MODERN MORTGAGE
11AM (PDT) ADVISOR MASTERMIND

THURSDAY Q&A TRAINING

9AM (PDT)

FRIDAY MC PRODUCTIVITY MASTERMIND

9AM (PDT) WITH DAVE SAVAGE AND COHOST TODD BOOKSPAN

WED 1PM MORTGAGE COACH DEMO
& FRI 9AM

(PDT)

MON - FRI MORTGAGE COACH UNIVERSITY
8AM &
11AM (PDT)


THE TUESDAY INTERVIEW

WITH DAVE SAVAGE

85YE0AR0S +

INTERVIEWS

CONTACT SUPPORT KEEP CONNECTED

We love to help! Let us know how we can support you WITH MORTGAGE COACH
in helping families make confident mortgage decisions.

SUPPORT.MORTGAGECOACH.COM
[email protected]


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