IPG : YJ v2

IPG &
YUNOJUNO
CASESTUDY

IPG & YUNOJUNO

INTRODUCTION

IPG have partnered with YunoJuno to help improve visibility of freelancer usage, drive
operational efficiencies and reduce the cost to sourcing across the network, and within each
operating company.

The YunoJuno platform provides the facility to manage all freelancers from brief to booking
with ease, regardless of the hiring source. The end result being that each operating company
has full control of that freelance hiring process e.g. how many people are on site, forecast
spend, recruiter engagement and more.

CONTENTS

• Understanding the situation
• What was the objective?
• What was the solution?
• How we delivered the solution
• What was the value to IPG
• 2017 Overview

THE SITUATION

PSL With 212 suppliers, and 59% of
hires made outside of the PSL
agreement changes were required
to maximise contingent workforce
hires for financial, resource and
output efficiencies.

SOURCING PROFILE

• Known 55%
• Recruiter 45%

IPG & YUNOJUNO

OBJECTIVES +

PRIMARY OBJECTIVES

- Increase efficiency of hiring freelancers

- Reduce the cost of sourcing

SECONDARY OBJECTIVES

FREELANCERS IN 1 PLACE OPERATIONAL EFFICIENCIES
FINANCIAL SAVINGS GREATER CONTROL
COMPLIANCE HIGHER QUALITY

PAYMENT TERMS TIME & COST

• 30 days, Freelancers often • Time setting up individual
experiencing 30 days+. freelancers as suppliers

VISIBILITY • Time spent checking right to
work/ID checks
• No central repository for trusted freelancers
• Information stored across multiple teams, • Resource to follow up contracts
divisions and mangers & extensions
• Allowing for data breach and source of data
to be lost • Processing individual invoices
• Tracking ownership & managing
ownership

IPG & YUNOJUNO

THE SOLUTION

Freelance Directory - All IPG freelancers Greater Control - Detailed reporting
in 1 place, fully populated providing total showing spend, volume, rates & market
visibility to the workforce data

Better Resourcing - Ability to search and Cost Reduction - Extended payment terms
filter the entire workforce to 45-days
- Visibility of all rates, fees, and ownership - Access to 10,000 freelancers via
Marketplace at 6% mark-up
Operational Efficiencies - A single - Redefined PSL terms, reducing ownership
process, 1 Invoice via YunoJuno, by 3 months and a fixed 15% mark-up
Automated ownership within the platform
Compliance - Right to work and ID check
built in to the platform
- IR35 compliance
- 1 uniform contract

HOW WE DID IT

IMPLEMENTATION This ensures, consistency and a knowledge of
IPG’s business which recruiters can’t match.
Through the working group, we identified
17 project leads, responsible for delivering PSL
seamless integration we started writing the
project deliverables. We formed a working group made up of
representatives from 17 operating companies.
We researched the network across all agencies During these sessions we reviewed the PSL
and began to integrate IPG with YunoJuno. from the previous 12 months and identified
Two bespoke sets of communications were there were 45 core suppliers and then
developed, their purpose was simple, to teach redefined the ownership structure:
internal staff, HR, finance, hiring managers
and project leads how to use the system in - 9 months calendar ownership (hard end
order to maximise efficiencies. The second date)
set were freelancer focused teaching the - Ownership begins from the 1st day of the
changes their side and most importantly contract ends in 270 days
communicating the benefit, faster payments. - 15% mark-up

Amongst other improvements, a dedicated
resource was established to manage all YJ
Marketplace sourcing through the YJ Talent
Team.

IPG & YUNOJUNO

THE RESULTS

SOURCING MODEL

Pre-YunoJuno YunoJuno Via greater visibility, automated
ownership tracking and access to
Known 55% Known 64% an extensive 10,000+ marketplace,
Recruiter 45% Recruiter 27% producing the following cost
Market Place 9% savings:

£213,979

ANNUALISED BASED ON 55% USAGE

£43,304

POST YJ

£10,191

FREELANCER DAY RATE SAVING

REDUCING OWNERSHIP INCREASED CASH-FLOW

207 unique freelancers now fall under £635,000 additional monthly capital from
the new ownership terms, by July 2018, 45 day payment terms. Q4 2018 Avg monthly
131 freelancers will have passed out of spend = £1.27 million.
ownership, by the end of the Q3 2018 that
figure rises to 184. QUALITY

COMPLIANCE 2826 unique freelancers added to IPG’s
collective freelancer directories, available
In-platform compliance checks relating to book at the click of a button. Ownership
to ID, insulate IPG from ‘potential’ fines & historic contract details - rates, dates,
running into the £millions. feedback, automatically tracked.

In 2017 - 912 Freelancers completed in- Quality - In Q4 2017, 77% of freelance
platform ID checks before entering into a contracts made across IPG agencies under
contract with a managed IPG agency. YJ management, were made with ‘tried &
tested’ freelancers. The greater visibility of
each agencies talent pool, facilitated by the
Freelance Directory is proven to reduce the
need to hire ‘new’ freelancers, increasing the
overall of quality of IPG’s contingent workforce.

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OVERVIEW
2017

- Annual spend: £11.2m
- Number of Operating Companies: 17
- How many Freelancers being managed:
910 freelancers employed across 1711
contracts
- How many freelancers in ‘use’ (IPG
community - Freelancer Directory):
2826* (*25/1/18)
- How many recruiters: 59
- How many transactions/timesheets:
Timesheet entries: 41,903 / New
Contracts: 1,711 / New Briefs: 2.381
- How many days being worked: BB:
22.4k / Direct (Where freelancer contacts
employer): 561 / MP: 1,956 / Recruiter:
6,532

ADRESS www.yunojuno.com
5-7 Tanner Street
London, SE1 3LE