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Published by , 2018-09-02 19:58:52

Sponsor Package V3

Sponsor Package V3

Project Get Loud
Fall Fair 2018
Sponsorship Proposal

Nova Scotia has the highest rate of youth
suicide thoughts and attempts Nationally.*

10% in Nova Scotia vs. National Average of 5.8%. Vital Signs Report

“There’s an attitude within
the province to accept that
‘we are where we are’ and
hope the government will
ride in and save us. They’re
not, and they won’t,” Michael

DeVenney, founder of The Mindset Project
and president of Bluteau DeVenney and
Company on Nova Scotia

Empowering Nova Scotian
Youth to Get LOUD about

social responsibility

Let’s Make a Difference.
Let’s Make Change.

© 2018 Project Get Loud. All Rights Reserved
94 JW McCulloch Road, Blue Mountain, NS, B2H 5C8 | P: 306-830-0446 | E: [email protected]

Project Get Loud started as a birthday wish when a young girl decided she wanted to dedicate
her “Sweet 16” to organizing a Music for Mental Health fundraiser after her mother was sexually
assaulted and the realities of the “Mental Health System” and the need for louder action
towards social improvement became apparent.

Fast Facts Get Loud was born to encourage other youth to become more
engaged in their communities; striving for change and improvement
• First Get Loud Committee across a platform of social issues, ultimately helping that young girl
was formed in New Glasgow, support the community as a whole, and not just focus on one cause.
Nova Scotia
Knowing the future belongs to those who collaborate,
• Events are youth planned
and operated

• Donations are distributed to
a variety of causes for a
more well rounded

Get Loud has grown into a welcoming Improves •Support Network
support network of its own, teaching Mental
our method of channeling frustration Health •Increased self-esteem and
into participation. confidence
With community support and
encouragement we are now Canada’s •Learn anxiety coping skills
newest non-profit organization
receiving its first grant to raise •Music for Mental Health
awareness in summer 2018. Fundraisers and Awareness
We find a lot of people and companies Campaigns
simply don’t know how to choose one
cause over another. By supporting Fosters Skill •Social Responsibility
Project Get Loud you are choosing to Development •Community awareness
support a whole variety of causes and •Build interpersonal skills
charities across Nova Scotia. •Career training
•Connections to organizations

Increases •Volunteer Experience
Employability •Developing Valuable Skills

•Increases chances of Youth

staying in Nova Scotia

It’s time we GET LOUD about issues effecting Youth the most.

Nova Scotia’s Youth are in trouble.

With alarming statistics coming in from all areas like mental health, education, physical fitness, and
employment rates, the younger generation is facing a slew of challenges in the face of economic turmoil. It has
become apparent they feel invisible; frustrated, and too many are suffering, often making ill choices in silence.

We feel it’s time to get LOUD.

Getting loud reduces stigmas and raises awareness around mental illness, autism, physical differences, gender
identities by hosting local music, entertainment events, and fundraisers for various causes and charities. We
help connect people to various organizations in their communities to lend their hand towards whatever cause is
in their hearts.
With volunteerism at a low and jobs becoming robotic at a high, encouraging youth engagement has become
more important now than ever.

Over the last 20 years, an average of 1,300 more youth have left Nova Scotia than have arrived each year. Had
Nova Scotia brought in as many youth as have left in the last two decades, we would have an additional 25,000
young people to work here. Many contend the lack of workforce/career attachment is the factor driving youth
out-migration in our province.

, ?

Nova Scotia’s Youth are not just Just some of the facts:
rebelling from “teenage angst.”
Our province and their future is Population of Nova Scotia 942,926 (2015)
in trouble, real trouble, and the
In 2012 Nova Scotia welcomed 2,370 new
facts are alarming. immigrants of which 20.6% (488) were
children under 15 years and 12.4% (293)
were youth between 15 to 24

11 per cent of Nova Scotians over the
age of 12 don’t have a family doctor.

Nova Scotia had the highest youth 15 to
24 years unemployment rate among
Canadian provinces at 18.3%

By 2030, it is estimated that Nova
Scotia will have 100,000 less people

in the workforce.

Approximately $51 billion each year are
lost to the Canadian economy because

of mental illness

The Nova Scotia rate of sexual assaults
is higher than the National average


October 2018

Following the success of the first few Get Loud Music For Mental Health fundraisers at the local high school,
the immediate feedback was for a bigger, more community inclusive event. The idea of the Fall Fair was
established to extend our reach to
• Continue to raise awareness around important social issues to our youth
• Reduce stigmas around mental health
• Increase accessibility to community resources to students
• Empower youth to become more socially responsible
• Help youth develop employable skills through event participation
• Strengthen the relationships of youth in different schools
• Give back to the community we all call “home”
• Encourage youth to create a Nova Scotia they want to stay in

Fair organizers did their very best to incorporate the suggestions and feedback received into this upcoming
event. We will always strive for continuous improvement and finding more ways to help Youth, in Nova
Scotia and beyond know they are not alone, they have a voice, and it’s time they use it to GET LOUD!

Fair Specs*:
LOCATION: Johnny Miles Field
(Overflow parking across street at North Nova Education Center. Also the indoor “storm location”)

DATE: Saturday 13 October 2018

Adult: $6
Child/Senior: $4
Military and Service members: $2

Note no dogs or pets on site (excluding service and support animals) due to presence of livestock

Tentative Schedule of Events

6:00 am – 9:00 am: Vendors, Staff/Employees on ground - set up

9:00 am – 9:45 am: Get Loud Huddle

All Staff, Volunteers, Vendors, Entertainers and Sponsors meet at main stage for greetings and prize draw

9:45 am – 10:00 am: Final booth/table inspection

10:00 am GATES OPEN

10:00am – 5:00pm: Main Fall Fair – “Fall Traditions”

Vendors, Games, Family Entertainment, Petting Zoo, Live Music, Face Painting, Ready-to-eat Food, Fresh local

produce, bakery and more!

5:00pm – 10:00pm: Get Loud Stage Show

Live music, local youth talent, guest speakers, Special guests, Minute to Remember, Lip Sync battle, prize

draws, interactive presentations and more!

10:00pm GATES CLOSE, Site Take Down

Audience at a Glance

Day attendance estimates:
1,600 entrance tickets

Target Market

As with planning any event, we always ask “who’s going to come?!”
From analyzing the participation, attendance and feedback from our previous events to developing a targeted Fall
Fair marketing plan, we anticipate this to be our biggest and best event ever!

Centrally located on Park Street in New Glasgow, Nova Scotia, the venue offers a spacious field for vendors and
staging, accessible parking at the gate and overflow parking just steps away . Our location is easy to find, just
minutes off the highway, close to all amenities, and in case of emergency the hospital and local Police are just
across the street.

Our marketing plan is designed to incorporate three stages, with three levels, in three geographical zones.

The Introduction Print Red Zone
The Lead Up and PreSales Radio/Digital Green Zone
The Market Capture Online/Social Media Blue Zone

The bulk of event staff and
volunteers will be sourced
from the local high schools;
North Nova Education Centre
and Northumberland
Regional High School with
participation by Pictou
Landing First Nation School,
Pictou Academy, East Pictou
Middle School, Trenton
Middle School and a
presentation by local
elementary students.

We will see the largest attendance from the surrounding towns in the “Red Zone” where the initial Get Loud
initiatives will take place. The secondary group, the “Green Zone” will still have a strong presence as local
marketing strategies focus on these outlying and rural areas. In the final “Blue Zone” we expect minimum 100+
attendees to travel for the event as we have brought in talent and vendors from these areas to better appeal to a
wider audience.

The Fall Fair is divided into two main events; the 10:00am – 5:00pm All Inclusive, Family Friendly Fall Fair,
celebrating Fall Traditions and Community Spirit and 5:00pm-10:00pm the Get Loud Stage Show is geared
towards the high school and older demographic. Persons of all ages and identities will find something they love
throughout the duration of the Fair.

Honoring the recommendations made after our last event, this year we will have a “Safe Space” assembled on
site for families with autistic children; a comfortable breastfeeding area for women; baby changing station,
persons with high anxiety, seniors with mobility issues, or anyone who might find they need a break. Often
parents with autistic children or younger children find they have to “leave the fence” if a child gets ”too loud” or
may seem to be misbehaving. Our goal is to create a safe spot with visual barriers to the fair and surrounding
area, so no parent or person feels they have to leave site grounds, and persons with disabilities can feel
welcomed and comfortable.

Marketing Plan

Community Inclusion
Word of mouth is the BEST marketing tool!! By ensuring success in our pervious events and aligning the Get Loud Fall Fair
with local key players, having local celebrity attendance, and partnering with recognized and respected brands we aim to
get people talking about our events and what we are doing to empower youth and increase social responsibility.

In Schools
The Project Get Loud Head Committee is based out of North Nova High School in New Glasgow. These youth demonstrate
superior leadership and strive to host events that are designed to be as youth driven as possible with students doing the
planning and organizing of the events, the set up and preparation, the marketing, the data analysis, the operations of the
events from running the audio visual equipment, volunteering, to performing on stage. Participation has proven to offer
many rewards;

• Increases self esteem
• Career Skill Development
• Pursuing passions
• Making friends
• Building support network
• Community Involvement
• Responsible social activism

With such a strong background in a school environment with proven, measurable success Project Get Loud will be present
in every high school and junior high within the Chignecto-Central Regional Centre for Education (CCRCE) reaching almost
20,000 students in grades Primary to 12 in 67 schools.

Radio Sponsor
As a sponsor East Coast FM will include our event in the “Community Cruiser” and have a booth on site to broadcast live
from the event with their signal reaching over 100,000 people.

Newspaper ads in the following publications;

• The News
• The Pictou Advocate News
• The Casket
• Chronicle Herald
• The Coast

Print Materials

• Flyers
• Banner
• Brochures
• Car decals


Project Get Loud

Event Listings:
• East Coast FM
• Town of New Glasgow
• Pictou County Chamber of Commerce

Social Media






If you’re looking to stretch your marketing budget, here are 10 reasons to sponsor an event.

1.) Brand Visibility
Sponsorships put your brand visuals in front of large audience. If you plan promotional giveaways, a huge number
of people will be toting your branded swag.

2.) Targeted Marketing

3.) Consumer Perception
On the other hand, customers form positive opinions when your business is tied to high-profile events. Customers
will assume your business is reliable and reputable if you can sponsor other organizations.
In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products
after exposure to a branded event marketing experience.

4.) Efficient Lead Generation
Think about the amount of time you normally spend hunting for 10 qualified leads. How about 20, 50, or 100? Not
only do events bring you a host of compatible customers, but they also show the human side of your business.

Forming an emotional connection is half the battle of building brand loyalty. By attending in person, you can learn
about customers, promote your products, and build a mailing list.

5.) Face to Face Consumer Sales

6.) Community Goodwill

7.) Content Strategy

8.) Business Relationships

9.) Return on Investment

10.) Show Youth Consumers you CARE!

Help them envision a better future

From our market research, we know that our audience already loves your brand.

Create the vision….
What it means to sponsor brand
Based on research.. We connect by…
Range of creative ideas for sponsor
Deepen relationship with audience

With your help, we can continue to grow our
resources and turn up the volume on social



Activities where Sponsorship may be directed:

 Advertising  Marketing
 Charity Awareness  Petting Zoo
 Local Donations  Rentals
 Entertainment  Safe Space
 General Expenses
 Hospitality

q Platinum Sponsor ($3,000 and above)
q Gold Sponsor ($1,000 to $2,999)
q Silver Sponsor ($500 to $999)
q Bronze ($200 to $499)
q Friend of the Fair ($100 to $199)
q Item Donation:
q Volunteer:

Future ways Sponsors can help

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