FINAL-VERSION (1)

INFOTE- GROUP 2 10 DECEMBER 2016

From Flop to Flip

IT saving businesses one system at a time

ACTIVITIES

ORDERING

ABOUT THE COMPANY (FEETISH)

Fashion lifestyle Company engaged in retailing local and international
brands.

It started its operations in 2003. The company ’s engaged in retailing local DISTRIBUTION
and international brands mainly from its Principal located in Latin America
(referred to as ‘Principal’) and supplies it to its own retail stores, sub-
distributors & consignees.


2003 EMPLOYEES OFFICES

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Started with 3 Admin & Main office supplies RETAILING
12 SAs until it grew to to retailers (Metro
Year when Company
started its Operations. an average of 100 Manila), sub
employees starting distributors (Province)
and other consignees.
2009.

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PROBLEMS Financial losses incurred due to
ENCOUNTERED incorrect inputs of orders.

Multiple Problems were encountered and All of these are lost opportunities to make
some led to serious financial losses. sales.

Manual searching of descriptions in the “FINANCIAL LOSSES
excel format may cause human error and INCURRED ARE DUE TO
deletion in the inventory; not only its too INCORRECT INPUTTING
tedious and time consuming, it also caused
financial errors and threats on the efficiency OF ORDERS”
of work processes.

The whole ordering, consolidating and
shipping cycle usually takes almost half a
year .

INTERNAL ORDERING
PROCESS

1) Currently, the company’s internal ordering
process takes at least 3 weeks to consolidate
everything for ordering to its Principal. It involves
the retail stores, sub-distributors and consignees
manually entering orders in an excel spreadsheet provided by the Main office.

2) The company will need to check the orders of each customers with the order sheet submitted to them on a
monthly basis for accuracy.

3) Once all orders have been checked, the company consolidates all orders and submits final bulk order list to
Principal.

4) Order gets shipped from Latin America via cargo shipping, at least 3 months after date of order submission

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SYSTEM SNEAK
PEAK

Screenshot of Manual
Ordering System (EXCEL):

Screenshot of Online Ordering
System (Web-Based):

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PROBLEMS STRATEGIES

1) Inaccurate orders: Manual 1) Adapt a more efficient inventory
searching of descriptions and ordering system that addresses all
inadvertent deletion of items problems
in excel sheet
2) Research on a customized ordering
2) Long cycle time: The whole system that is tailored to the
ordering, consolidating and company’s business needs and is
shipping cycle usually takes within allowable budget it has
almost half a year allocated

3) Financial losses: Incurred due
to incorrect input of orders

4) Lost opportunities on sales:
Time spent on consolidating
reports and manual nature of
work and long turnaround
time for orders

5) Growth problems: Manual
nature of work cannot cope up
with the increasing volume of
transactions

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FROM FLOP TO FLIP 10 DECEMBER 2016

OPTIONS OPPORTUNITIES

The choice was between adding up 1) Shorter time for consolidation - from

manpower or to invest in a new IT three weeks to three days.

system to cope up with growth and 2) Almost eliminate losses due to
address issues on manual errors.
human error.

Decision was to go with the new 3) Better monitoring and sales forecast
IT system.
due to the report generation

No alternative was considered by the capability

company since no off the shelf market 4) No additional manpower required;
offerings were suitable to their needs.
because of the shorter period for

The company opt for a custom consolidation, existing manpower is

built ordering system provided able to do other ad hoc roles

by their current developer.

5) Keep up with the volume to increase

sales and cash conversion

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Feetish Co. merchan-
dising and IT updates

online ordering
system for new
inventory (if needed)

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Source: Data were gathered through interviews made with a member of the
management team, IT head and staff of the company. Screenshots of the documents
used in ordering were provided to have a better understanding of the ordering system.
Moreover, the company has online website for the ordering system but due to
confidentiality, we cannot disclose such.

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