Digital Assets Online Store
AUSTRALIAN HEALTH-SPECIFIC MODERN DIGITAL ASSET STOCK
To build an Australian health-
specific modern digital asset
There is a very limited number of
stock images, photos, illustrations
and videos online that meet
Australian health standards. For
VR/360 content there is almost none.
This makes it difficult and costly for
Australian researchers, academics,
healthcare providers and other
related industries to produce quality
digital content. Likewise, HETI tends
to invest a lot to acquire/produce the
visuals it needs for the projects. Also
sometimes concerns about the costs
involved with photos/videos may
affect the design of learning
solutions as well.
Target Market & Opportunity
There is a huge gap in the market. The need for high-quality health-
related visuals that comply with Australian standards is rising.
The target market is including but not limited to medical schools,
medical teachers and professors, researchers, academics, health
industry, e-learning industry and hospitals at the national level with
potentials for the international market.
This can be a great opportunity.
A: A photo/video stock B: Photo/video
website for selling the production team.
A: Online store with B: HETI projects,
individual sale, Other commissioned
package (RF/RM projects from health
models)and subscription allies and selling the
model. products through the
Resources are including online store, solution
the current archive and A.
the new products from
HETI has great competitive
advantages for both solutions:
- The projects can fund
themselves as HETI is a large
consumer of digital assets itself.
- HETI has a large network of
potential partners and customers
at the moment.
- HETI has the talent and can
train and use internal resources.
- HETI is an established brand
known with quality already.
Other Other than revenue, there are many
benefits benefits involved with both solutions:
- Establishing a brand as a high-quality
digital asset provider can help HETI's
marketing especially in the other states.
- HETI can reduce production costs and
can control the digital asset providers.
- Having an in-house team will help with
R&D and evolving new technologies
Future Trends like VR and real moments and
emotions are changing this industry and
HETI can establish its brand here.
This has the opportunity to be exposed
to the global market as well.
There is very limited competition in
this market segment.