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Published by mcallahan23, 2017-03-21 14:52:51




By Maureen Callahan
February 20, 2017

By the time you are diagnosed with Lung Cancer, it’s too late to research treatment

Fluidity is the new condition of the day.

Grit is the new glam.

Baseball is changing bringing in new fans and players who are breaking the Sport’s
traditional rules of engagement, they want more.

Like fitness, her life is full of ups and downs. Throughout the day she relies on small but
significant game-changers.

Soccer boots are social capital.

When it comes to working-out, getting started is the hardest part.

Personalized is the new normal.

Real women hold the real power.

Her Instagram inner circle is hyper-local.

In the workforce without mentors, female Millennials often shatter self-confidence rather than
glass ceilings.

Orange County consumers try really hard to look like they aren’t trying hard.

Unlike a lot of sports, the amount of hours spent in a running shoe forms an intimate
emotional reliance.

Most don’t drink wine for the complex taste portfolio but for the connection, experience, and

Fitness is a journey not a destination.

Women give themselves a silver medal even on their most accomplished days.

To be a San Franciscan athlete is to use the city landscape.

For mothers, healthy eating is complex and highly individualized, it’s turned into a

Men perceive UGG as their girlfriend’s brand.

Fitness instructors are the real attitude influencers

People consume in ways that not only make them better as individuals, but that also
make them part of a larger, mutually beneficial collective.

Individuals are the new brand.

Parents are fearful about the amount of time their kid’s spend on mobile/web, they feel in
the dark.

Pick-up court/street/field games are not just for boys anymore.

Athluxury is the new athleisure.

Maureen Callahan Photo credit:

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The Village Reporter - March 22nd, 2017