Seller Listing Packet

Seller’s Package

Service Provided by Your Real Estate Professional
Todd Tilghman, CNE, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com [email protected] 303-910-2584

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Marketing Factors

The role of the real estate community
The entire real estate community includes all of the companies, offices, and agents in the
marketplace. They work together to sell property in an incredibly efficient system of sharing
information.
The multiplying effects of this cooperation will increase the promotion that is done on each and
every property in the marketplace. It brings purchasers into the home buying process and after
qualifying them to their wants, needs, and abilities, they can be directed toward the home that
meets their requirements.
The pricing and positioning in the marketplace
Purchasers have a tendency to want to look at all of the available properties that meet their
criteria. They will compare the homes according to value for price, condition, and appeal.
Even if the buyers are not familiar with prices in a particular area, after seeing a few homes, it is
easy to determine whether a home is priced correctly.
Supply and demand has a direct effect on pricing. The subject property must be favorably priced
based on location, condition, and terms compared to the other homes that a buyer will look at.
The role of the marketing coordinator
The agent’s objective is to get your home sold, not necessarily to be the one to actually sell it.
The sheer number of other agents makes it more likely that someone else will sell it.
The listing agent’s job as marketing coordinator will be to manage the sale to maximize
promotional efforts, represent the seller’s interests, and to use their experience to make the
transaction go smoothly.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

We Have Mutual Objectives….to sell your home…

At the highest possible price
The average Sales Price to List Price ratio experienced on my listings is higher than the average
of the Multiple Listing Service. The benefit to you is more money after all of the expenses have
been deducted.
In the shortest period of time
The average time on the market experienced on my listings is less than the average of the
Multiple Listing Service. The benefit is that your home will sell in a shorter period of time so
that you will receive your equity sooner.
With the most favorable terms
Negotiating the most favorable terms regarding mortgage fees, settlement fees, possession, and
personal property can be as important as the price. The benefit of third party negotiation can be
one of the most effective services offered by an agent.

Owner and agent cooperating and communicating to achieve a successful sale.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Todd Tilghman

/ RE/MAX Leaders

Cell 303.910.2584
[email protected]
www.toddtilghman.com



Home Selling Process

Initial Interview Listing Agreement Property Disclosure
Documents
Promotion Internet Contacts Brochures
Offer Written
Contract Negotiated

Earnest Money Inspections Appraisal
Escrow Opened

Title Search
Settlement
Possession

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Services Provided

Comparative Market Analysis
A written report of the transactions in the neighborhood to identify similar properties that has
sold recently and is currently on the market in an effort to determine a realistic price for the
subject property.

Financing Alternatives
Attractive financing can actually shorten the marketing time and increase the sales price. I stay
up-to-date with the types of mortgages that are available and maintain business relationships
with mortgage professionals to provide choices. Some of the reports that I can supply you
include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15-year vs. 30-year
mortgage, Adjustable Rate vs. Fixed Rate mortgages, rent vs. own, and repurchase analysis.
These will help buyers and sellers make better decisions.

Market Preparation
Improving the condition of the home, "setting the stage" before showings, and knowing what to
do when the property is being shown are just a few of the things that will help maximize the
marketing efforts. We’ll take time to examine your home and explore the alternatives to
showcase your property.

Homeowner’s Analysis
This is a report that illustrates the tax advantages and the investment potential of home
ownership. It demonstrates how the tax savings from the interest and property tax deductions
will reduce the impact of a house payment. The investment results from anticipated appreciation
and reduction in the unpaid balance through loan amortization.

Special Services

If you have to vacate the property prior to selling, special services can be arranged to help you
with your specific needs such as: collecting the mail, removing advertisements, maintaining the
yard, turning off the lights at night, setting the thermostat at a reasonable temperature, paying
bills and forwarding statements monthly, and reporting to you monthly.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Home Protection Plan

Home protection plans can increase the marketability of a home by providing a “peace of mind”
extra that competing homes may not have.

A home warranty increases marketability:
• Warranted homes sell up to 50% faster than non-warranted homes
• Homes with a warranty sell for about 3% more, on average (Business Week)
• Reduced chance the seller will be asked to reimburse the buyer for a breakdown of a covered

component
• Better chance that the closing won't be delayed by a malfunctioning warranted item
• It provides the buyer with a full year of coverage on the home’s major systems and

appliances after they move in.
• In the event that something covered breaks down, only a deductible is paid and the Warranty

Company pays the remainder.

Buyer coverage on selected items:
• Central Heating System
• Central Air System
• Interior Plumbing
• Built-in Appliances
• Electrical System
The seller may also have coverage on certain items while the property is listed for sale, even
before the coverage is paid for.

Homes sell 60% faster and for a higher price than homes without a home warranty ... according to a
study by the National Home Warranty Association.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Benefits of a Pre-Appraisal and Pre-Inspection

The benefits of ordering an appraisal and an inspection when initially listing the home can make
the entire marketing process move smoother and quicker.

Establishes Objective Value
The price is not merely set by the seller but placed on the home by a disinterested third party
whose profession is to value property.
Validates List Price
If the appraisal and the list price are the same, there is less likelihood that the buyer will discount
the “asking price.”
Establishes Basis for Comparison
The appraisal and inspection can be used to compare with subsequent reports and can help to
validate or challenge their findings.
Creates Awareness of Condition of Home
A third party inspection of the home by an inspector will identify areas that need attention and
serve as a marketing tool to buyers to give proof to the condition. It can also be used to
challenge claims that the buyer’s inspector might make.
Anticipates Potential Problem Areas
If certain things are identified by the first inspection, it gives the seller the opportunity to repair
them at competitive rates instead of possibly having to rush to get them done prior to closing.
Saves Time
By understanding what might need to be done to a home early in the marketing process, it can
save critical time between the contract and closing.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Marketing Plan

1. Place a sign on the property
2. Perform a comparative market analysis for market value of the property
3. Enroll the property in the Multiple Listing Service
4. Promote property on www.ToddTilghman.com with multiple photos
5. Large exposure on the internet: www.Realtor.com , www.remax.com always one of the

top on the search engines, www.Zillow.com , www.Trulia.com , www.Homes.com ,
Yahoo real estate, MSN Home Advisor, www.recolorado.com the public MLS,
www.LuxuryHomes.com and MANY MORE. See list on next page. Add video to
Zillow-Big Boost in traffic. Your Property will be found on all Real Estate related sites.
6. Create a fantastic virtual tour for the internet with professional photos, 3-D Matterport
walkthrough, Single Property Site, facebook and other Social Media. Options:
Luxury package with Twilight shoot-lights on in the house, HDR photos, Aerial/Drone
photos & video
7. Promote property on various Internet listing aggregators
8. Notify the other agents in the area about the property
9. Conduct Open House with 8’ RE/MAX air balloon-weather permitting.
10. Produce color property flyers
11. Promote the property to the best agents
12. E-mail sent 1st day on market to agents in my office
13. E-Flyers sent to thousands of metro agents
14. Craigslist special internet posting
15. YouTube video internet posting
16. Key lock box to facilitate ease of showings-electronic lock box extra security
17. Monitor listing & sales activities to maintain competitive position in the market
18. Follow-up on showings to obtain prospects' reactions
19. Involve the homeowner to maximize marketing position with facebook and more…
20. Provide homeowner market preparation and staging tips

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Online Marketing

Over 90% of buyers use the Internet to search for homes. Your home will be submitted to
marketed and updated on the following websites and MANY MORE-like all the other real
estate company and agent websites, this is just a small sample:

Neighborhood-based search, intuitive design, and rich listing content make Point2 Homes
a successful and growing source of free leads for Point2 members. Point2 Homes will also
expose your listing in Facebook through Point2's Neighborhood application.

Google Base (Beta Partner) is the place where you can post your real estate listings and
have them show up on Google.

NYTimes.com, the No. 1 newspaper website in the US, and the Great Homes network of
newspaper websites, including The Boston Globe, The International Herald Tribune, The
Sarasota Herald Tribune, and the The Santa Rosa Press Democrat extends your reach to
approximately 36 million unique visitors per month.
LiveDeal (Beta Partner) is a free, local online classifieds market with reach into every city
and zip code across the U.S. It is one of the country’s top 10 most visited online classifieds
sites.

Yahoo! Classifieds may experience interruptions over the next couple of weeks as they
roll out their new platform. No change is required on your end. Simply opt your listings in
and they will appear as soon as the new platform goes live. This work is starting Nov 1.

Harness the power of Cyberhomes™ and AOL Real Estate to display your listings and get
more consumer traffic and leads, all at no cost. With access to more than 100 million
property records, Cyberhomes delivers the information consumers are looking for -- home
valuations, neighborhood and school information, aerial and heat maps – with many more
hot features added regularly.

Trulia (Beta Partner) is a residential real estate search engine that helps consumers search
for home for sale, trends, neighborhood insights, and other real estate information directly
from real estate agent and broker web sites.
Zillow.com is an online real estate service dedicated to helping you get an edge in real
estate by providing you with valuable tools and information.
Oodle (Beta Partner) is a leading search engine for local classifieds with over 17 million
active listings. Oodle powers the classified search on the following site Lycos,
Express.com, The Sun, Yell.com and Local.com. Listings will also appear on Oodle API
partner sites, BackPage.com, The Examiner and CityCribs.
Homescape (Beta Partner) provides local, comprehensive property listings and rich
content to home buyers and sellers nationwide. Homescape is a division of Classified
Ventures, LLC, which is owned by five leading media companies: Belo Corp. (NYSE:
BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
LuxuryHomes.com “LH” is one of the world’s premier sites, showcasing the finest luxury
real estate properties. Used for properties $1,000,000 and above.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Cont’d

Propbot is a free property listing service and is committed to publishing complete content
to generate better results.

CLRSearch.com (Beta Partner) is a Real Estate Search Engine that provides a data rich
environment to explore listings, community demographics, and other data relevant to one
of the most important decisions of your life.

The Clickable City Directory provides real estate listings for all cities and all zip codes
throughout the United States. Its reach is national, its focus: purely local.

WorldWide-RealEstate-ForSale.com is an international property listing directory featuring
real estate listings from all over the world. This advanced search engine displays listing
information to thousands of daily visitors.

Videohomes.com LLC developed The Video Homes Network as a GEO vertical Search
portal that brings consumers to geographic specific real estate destinations in a media-rich
local atmosphere.

TheHousingPages.com is designed as a central resource center for consumers looking to to
buy or sell a home.

CityCribs is a New York based marketplace for real estate attracting visitors looking to .
buy, sell and rent properties. CityCribs has quickly grown into a national housing
marketplace driving thousands of daily visitors.

SecondSpace, Inc. is an online marketing company operating a network of immersive,
lifestyle-oriented web sites that enable people to make the most of the "second home"
lifestyle. The company's sites – which include LandWatch.com and ResortScape.com –
connect brokers, developers, agents, and other service professionals to buyers and owners
of vacation property, land and rural retreats. The sites are powered by SecondSpace's
innovative, patent-pending Lifestyle Search & Discovery platform.

Vast is a database of classified ads that uses advanced technology to parse and tag ads for
better search.

BeatYouThere is “Everything Real Estate”. We are a real estate search engine that provides
users with the most comprehensive search on the internet. We allow users to search for
broker listings, foreclosures, REO, auctions, classifieds, property swaps, commercial
property and rental listings. Our social network and user generated comments make
BeatYouThere.com the most resourceful site for real estate search on the internet.

craigslist.com Used by over 15 million people each month, this website allows your home listing to be
viewed immediately by consumers and is indexed quickly by various search engines which

increases exposure of your listing. There are more than 5 billion page views per month and

more than 12 million new classified ads each month added to Craigslist. This website is also

the 7th highest viewed website in the U.S.

backpage.com This site is growing at an average rate of 21% per month and operates in 75 major metro
markets partnering with newspapers and radio/television stations to serve as their online

classified solution. Real Estate listings can be viewed immediately after posting to this site.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Experience LH

Global Exposure - We have 3 global partners to give you exposure to millions of Clients and Brokers
around the world.

Juwai.com is the largest RESAAS.com is the largest Trovit.com is a large European
Chinese real estate portal business to business digital & South American portal
for promoting US & Global platform connecting over receiveing over 135 million
properties behind the 350,000 agents from North clicks per month, with their
Chinese firewall with 1.7 America and the world. This home section receiving over 3
million visitors each month. site allows us to promote our million clicks per month!
LH listings to those real estate
$33 Billion agents and brokers. LH Blog

Over $33 Billion worth of Video LH Living Page - thousands of
exceptional listings already views every day on our luxury
on our site. Feature your listing video on lifestyle blog.
our LH Channel and Youtube
Channel for added exposure.

Marketing Social Media www #1 in Google
We achieve the #1 spot on
Luxuryhomes.com has been Opportunity to get your listing all major search engines for
a successful marketing tool posted on our Social Media key words such as “luxury
for 16 years, showcasing your channels. We currently have homes”, “luxury properties”
home in a visually appealing over 57,000 Facebook fans and and “luxury real estate”
manner. are steadily growing!
Promote
Multi Language Site Stats
Personalized promotional
Multi language translate We currently receive over 1.2 materials for marketing.
function. Over 70 languages million page views per month,
available. with millions of unique visitors
each year.

40 Countries Rentals & View Traffic
Developments
Additional exposure beyond Able to view traffic on all
local MLS and agent websites – Showcases the top rentals and listings and feature ads.
we are viewed globally, in over developments in the world.
40 countries.

LuxuryHomes.com “LH” is one of the world’s premier sites, showcasing the finest luxury real estate, properties
including homes, rentals and developments.

Your key to the world’s finest real estate ...

MORE IS WELL, MORE.

Remax.com® attracts more consumers than a
real estate franchise website

January - June 2015

RE/MAX Century 21 Keller W

28,767,144 21,961,217 14,63

visits visits vis

Source: Hitwise Jan. – June 2015 report of all U.S. websi
©2015 RE/MAX, LLC. Each RE/MAX® office is in

any other

Williams Weichert Coldwell Banker

38,759 11,555,466 10,883,274

sits visits visits

ites in the “Business and Finance – Real Estate” category More tools, More features,
ndependently owned and operated. 15-34249
More helpful. remax.com®

RE/MAX AROUN

Americas

Argentina 2004 Euro
Belize 2001
Bolivia 2010 Caribbean Albania 2013
Brazil 2009 Armenia 2013
Canada 1977 Antigua & Barbuda 2013 Austria 1999
Chile 2003 Aruba* 2003 Azerbaijan 2013
Colombia 2009 Barbados 2013 Bosnia & Herzegovina 2011
Costa Rica 1995 Bonaire* 2003 Belarus 2013
Ecuador 2008 Cayman Islands* 1991 Bulgaria 2005
El Salvador 2006 Curacao* 2006 Croatia 2004
Guatemala 2002 Dominica 2010 Czech Republic 2005
Honduras 1995 Dominican Republic 1993 England* 1997
Mexico 1992 Grenada 1994 Estonia 2005
Nicaragua 1998 Jamaica 2009 Finland 2006
Panama 2005 Puerto Rico* 1992 France 2005
Paraguay 2011 St. Bartheleny* 2004 Germany 1995
Peru 2009 St. Kitts & Nevis 1995 Greece 1995
Suriname 2010 St. Maarten/St. Martin* 1993 Georgia 2013
United States 1973 Turks & Caicos* 1993 Hungary 2006
Uruguay 2008 U.S. Virgin Islands* 1989 Iceland 2000
Venezuela 1998

Q1 | April 2014

ND THE WORLD

Middle East

ope 1995 Bahrain 2004
1995 Kuwait 2013
Israel 2005 Lebanon 2010
Italy 2001 Oman 2014
Lithuania 2003 Qatar 2013
Luxembourg 1998 Saudi Arabia 2002
Malta 2006 United Arab Emirates 2012
Netherlands 1999
Poland 2006 Africa Asia/Pacific
Portugal 1997
Romania 1998 Botswana 2003 Australia 1996
Republic of Ireland 2005 Cape Verde 2010 China 2012
Scotland* 2007 Egypt 2011 Guam* 2001
Slovakia 1994 Kenya 2013 India 2009
Slovenia 2000 Lesotho 2012 Indonesia 2012
Spain 1999 Mauritius 2002 Japan 2013
Sweden 1997 Morocco 2009 New Zealand 2003
Switzerland 1997 Mozambique 2006 Northern Mariana
Turkey Namibia 2002 Islands* 2006
United Kingdom South Africa 1994 Palau
Swaziland 2013 Philippines 2011
Tanzania 2013 Singapore 2012
Tunisia 2010 South Korea 1997
Uganda 2013 Sri Lanka 2013
Zimbabwe 2010 Thailand 2013
2012

*Denoted territory
©2014 RE/MAX, LLC. All rights reserved. Each office is independently owned and operated. 140571A

2016 RE/MAX vs.
THE INDUSTRY

RE/MAX is the right choice: quality agents, the most productive real estate
network, the leading brand and an unmatched global presence.

TRANSACTION U.S. RESIDENTIAL BRAND COUNTRIES4 OFFICES AGENTS
SIDES PER AGENT TRANSACTION AWARENESS WORLDWIDE WORLDWIDE
SIDES2 (UNAIDED)3 95+
LARGE
BROKERAGES ONLY1

17.3 960,000+ 27.0% 6,986 104,826

10.4 Not 0.4% 5 516 6,500
released

9.4 120,919 1.9% 30 2,350 36,800

8.7 Not 4.0% 1 1,200 42,000
released

8.6 730,128 14.0% 34 3,000 84,800

8.2 411,731 19.7% 63 6,900 101,400

7.0 62,738 1.0% 2 300 10,200

6.8 843,547 8.3% 13 773 133,212

6.3 100,297 1.6% 44 835 18,800

©2016 RE/MAX, LLC. Each o ce independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell
Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015;
Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per
agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages.
Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize
U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when
they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations
that are not independent countries (i.e. territories, etc.).

Key Marketing Factors

Location
Location is the single greatest factor affecting home value. It is always one of the first
characteristics people consider when looking for a home; relocation may be the sole reason for
buying a home. Consequently, neighborhood desirability and resale-ability are fundamental to a
property's fair market value.

Photos
When potential buyers are scanning numerous property sheets in search of their dream home,
photos are essential. No matter how exciting the listing description, nothing leaves a lasting first
impression in the minds of buyers like a quality photograph. Photos illustrate unique features that
set a property apart from the rest. Property photos also provide the buyers' point of view, allowing
you to make any reparations before showing.

Competition
Smart buyers will always get a feel for the local marketplace and interpret value by weighing your
home against comparable prospects in the area. These similar properties can give you a glimpse at
how your house will fair, and be used as guides to help you set a realistic list price that will give your
home a competitive edge and shorten time on market.

Timing
The real estate market may reflect a seller's market or a buyer's market. The number of buyers in
the local market may vary depending on the season, weather, and the economy. Market conditions
cannot be manipulated, but an individually tailored marketing plan can be developed to combat
unfavorable conditions accordingly.

Condition
An aesthetically appealing home makes visitors feel comfortable and welcome, permitting them to
appreciate the unique features rather than forcing them to think about how they'll have to fix it up.
Make casual lookers seriously consider your house by creating a sparkling clean environment that
they can envision themselves in.

Terms
Increasing the available finance options will allow more people to be able to afford your property,
thus broadening the market and quickening the closing. Terms structured to meet your objectives
are important to successful marketing.

Price
If the property is not appropriately priced, a sale may be delayed or even prevented. Reviewing the
comparative market analysis of your home and similar properties in the area will assist us in
determining the best price. By knowing and listing within the estimated range of realistic market-set
prices, you'll find yourself at the closing table rather than having to reconsider your original list price.

Prepared By: Todd Tilghman Presented On:

©1998-2010 Metrolist, Inc. All rights reserved. All information is subject to change and should be independently verified.

MAKING A FIRST IMPRESSION-DRESS YOUR HOUSE FOR SUCCESS

A house that sparkles on the surface will sell faster than its “shabby” neighbor, even if both are
structurally well maintained. A “well dressed” house appeals to more buyers and will sell faster
and for a higher price.

When preparing your home for the market, spend as little money as possible. Buyers will be
impressed by a brand new roof, but they aren’t likely to give you extra money to pay for it. As
well as, an appraiser won’t add more to the value of the home because they expect it to have a
roof, new or not. There is a big difference between making minor and inexpensive polishes and
touch-ups to your house. Such as, putting new knobs on cabinets or a fresh coat of neutral paint
in the living room is recommended before doing extensive and costly renovations like installing
a new kitchen.

Staging is another way to put the finishing touches on a home and help it look spacious but still
inviting. Once you have gone through this list, we can discuss ideas for staging.

Depersonalizing and de-cluttering can be the most difficult part of selling your home, but it is
often the most important thing, next to pricing it correctly. Buyers tend to have specific tastes,
and whether it’s modern, traditional or shabby chic - they are drawn to it. Remove any items that
reflect your personal tastes so that the buyer can imagine themselves and their things in each
room. You want the buyer to embrace your house as their future home. I also want you to take
your emotion out of it and think of it as a product you are selling. You will have a new home
soon to personalize all your own. This process will also give you a jump-start on your packing.
Don’t let this list overwhelm you. Enlist some friends and family or hire some professionals for
cleaning and lawn service. Own way too much stuff, but can’t commit to purge? Rent a storage
unit to hold the extra furniture you won’t need until your move.

SELLER’S BEWARE... THE MOST COMMON ITEMS FOUND IN AN INSPECTION
REPORT.

Sellers should not try to hide defects in the home. Most often buyers will pay to have your home
inspected. Inspectors will find these defects and could potentially cause the buyer to walk away
from the purchase contract.

Here are some common items that buyers ask to be repaired:

o Broken or cracked window panes and seals

o Window screens missing or can’t find the extras in the house

o Do It Yourself jobs not done to code You never get a second chance to
o Water spots on the ceilings
make a first impression. Buyers are
o Dripping faucets

o Un-maintained furnace filters looking for well cared homes that

o Dirty or damaged gutters they can move into immediately.
o Faulty GFCI outlets

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

It is always better to fix these minor issues before the inspection to give the buyer a feeling of
comfort that your home has been maintained.

Here are some guidelines to Dress your Home for Success and get it sold:

EXTERIOR ITEMS
o Remove all garbage cans, wood scraps or building materials, etc.
o Make repairs to fences and paint, if needed.
o Stain or paint front door to fix dings or dents (first impressions!)
o Make sure the front door is in working order.
o Make sure keys work well and door is easy to lock/unlock.
o Clean off any exterior residue on the outside of the house.
o Check to see if paint needs touch-ups or caulking updates.
o Remove any dead plants. Weed and prune.
o Keep your lawn manicured and watered.
o Sweep all walkways, patios and decks.
o Add some potted flowers on the porch, if weather permits.
o Clean pool and maintain chemicals.
o Plan for kid’s outdoor toys to be put away for showings.
o Sweep out and organize garage.
o Arrange garage tools and clutter in bins.
o Store RV’s and old cars elsewhere while house is on the market.
o Consider pre-inspecting the home.

Curb appeal can seal the deal. Make your porch
and exterior look inviting and well maintained.

GENERAL ITEMS
o Clean every room and remove clutter for a brighter look.
o Find or rent a storage unit for items in more crowded rooms.
o Repaint soiled or strongly colored walls with a neutral shade.
o Remove wallpaper and fix walls if necessary.
o Repair cracks, leaks, holes and any signs of dampness.
o Prime and paint any areas that have water stains.
o Spruce up any stained cabinets with new hardware and Liquid Gold.
o Organize closets and remove items from the floor.
o Fix squeaky doors.
o Remove family photos throughout your home and patch holes.
o Remove or place any high value items, weapons or jewelry in a safe.
o Pack up figurines or breakables.
o Clean and dust ceiling fans and light fixtures.
o Clean windows inside and out (winter inside only).

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

o Leave screens off of the front windows.
o Clean all A/C vents and intake grids. Replace or clean filters.
o Rearrange furniture or move furniture to make room look larger.
o Clean all flooring professionally (if needed), scrub tile and grout.
o Empty garbage daily. “If we can smell it we can’t sell it.”
o Clean walls and doors of smudges and scuff marks, or touch up trim.
o Buy new towels for kitchens and baths for display during showings.
o Make sure blinds and drapes are working to open for lighting.
o Check that all lights work.
o Add lighting or lamps to rooms with no overhead lighting/dark spaces.
o Remove energy efficient bulbs and use maximum wattage bulbs.

KITCHEN
o Clear all unnecessary objects from kitchen countertops.
o Remove anything stuck to the refrigerator or cluttering the top of it.
o Repair broken tile or loose corners on counters.
o Clean stovetop and oven. Replace burner pans, if stained.
o Polish kitchen sink. Keep clean and empty.
o Keep garage disposal clear and deodorized.
o Remove all soaps, sponges, etc., and keep out of sight under the sink.
o Pack up all that old bundt pan and other items in the kitchen, not often used, to make
room in cabinets for small kitchen appliances so counters are clear.

DINING ROOM
o Remove any additional leaves in table to make room larger.
o Clear off dining table but leave centerpiece (remove table cloth).

BATHROOMS
o Clean all surfaces and put toiletries in drawers and cabinets.
o Leave out bottle of hand soap or clean bar of soap.
o Make sure to leave out a clean hand towel.
o Put out your new or fresh, neatly folded towels or hang on bars.
o Clear all items out of shower stalls and tubs, except necessities.
o Keep toilet lids closed (especially for showings).
o Hide garbage can and cleaning supplies (toilet brush out of sight).
o Clean shower curtain or replace if needed (neutral, like white).
o Repair any cracking or peeling areas and clean any mildewed areas.
o Paint if needed.
o Give your tub or shower a fresh bead of silicone caulking to make it look neat and clean,
if needed.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

BEDROOMS
o Make beds daily and replace with neutral bedding, as needed (sometimes a comforter can
be flipped over to a white or beige side).
o Store extra books, magazines, or miscellaneous items underneath the bed.
o Keep closet doors closed. If you have a walk-in closet, keep the floor clean and free of
laundry and clutter.
o Keep tops of dressers and night stands empty except for necessities (clock, phone and
lamps).
o Keep toys organized and in closed containers or toy box. This is a good time to purge and
pack. It is like Christmas when the kids move and open the boxes.

DEN, FAMILY ROOM, LIVING ROOM, SUN ROOM
o Clear off all coffee tables and end tables.
o Keep remotes, coasters, and magazines, etc., under table in a basket.
o Remove any ashtrays.
o Have a plan to remove pet beds and food bowls out of sight for showings.
o If carpeted, remove any scatter or extra rugs.

LAUNDRY ROOM
o Keep counters and sink clean and empty.
o Put soaps, towels, etc., in cupboards.
o If using area to put pet in crate, put a note on the door to warn buyers.
o Plan for a place to store litter box out in the garage for showings.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Representing Your Best Interests in Real Estate

Todd Tilghman brings a wealth of experience with him; a practitioner in real estate in Denver
since 1994. Todd has been with the RE/MAX network since 1998.

BBA - Bachelor’s Degree in Real Estate
New Mexico State University

BBA - Bachelor’s Degree in Finance
New Mexico State University

Director of the Denver Board of Realtors 2006-2007

-Investment Advisory Committee
-ENDS Review Committee

CNE - Certified Negotiation Expert

CRS - Certified Residential Specialist®
-To receive the CRS Designation, Realtors must demonstrate outstanding

professional achievements – including high-volume sales – and purse advanced training
in areas such as finance, marketing and technology. Work with the top 4% of Realtors in
the nation.

GRI - Graduate REALTORS® Institute

Candidate CCIM - Certified Commercial Investment Member

-Only 6% of the estimated 125,000 Commercial Real Estate
practitioners nation wide hold the CCIM designation

#3 Individual Closed Commissions Earned 2010 in Office
Member of the RE/MAX Hall of Fame Award & Lifetime Achievement Award
Member of the RE/MAX Platinum Club 2001 & 2016
Member of the RE/MAX 100% Club
Five Star Real Estate Agent – 5280 Magazine from the start 2010 through 2017
Denver Board - Realtor Roundtable of Excellence Award

Todd Contributes to the Children’s Miracle Network

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Follow-Up

I can follow up on prospects that have seen your home without them thinking you're anxious. A
homeowner calling a person who has seen their home can give the wrong impression that may
lead them to think you are desperate.
The problem with a homeowner calling a prospective buyer "to see what he thinks" is that the
buyer might get the wrong impression. You don't want to appear as though you'll take less
money. This could lead to lower cash proceeds for you.
To the contrary, it is natural for a third party like the listing agent to follow up with a prospect. It
is the responsibility of the agent to find out what kind of reaction the buyer had to the property.
This will help encourage a contract and can lead to learning about adjustments that can be made
to make the home more marketable.

Sincere Interest
I know you are concerned about the sale of one home. I pledge to take a sincere interest in
getting it sold for the most money, in the shortest time, and with the fewest problems.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Professional Service Fee
The professional service fee charged by my company is 6% of the sales price of the property.
Our company cooperates fully with other real estate companies and agents. We offer a 2.8% split
to the selling agency that shared between the brokerage company and the salesperson. Plus a
$200.00 Fee to RE/MAX Leaders per transaction. * Willing to discuss commission for services
offered and if I represent you purchasing a property.

Transaction Fee
A transaction fee of $0.00 in additions to the commission is charged to cover the initial expenses
of placing the home on the Multiple Listing Service, the Internet, the sign, the lockbox, and other
miscellaneous fees. This fee is payable at the time the listing is signed and is considered earned
regardless of the outcome of the property.
Performance Guarantee
I feel so confident in our ability to sell your home, that when your property is entrusted to our
company under an exclusive right to sell agreement for 100 days or more, our firm assures you
that if at any time during the listing period, you are not satisfied with the service you are
receiving, you may notify our office in writing and your listing will be terminated.

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584

Testimonials

Whether buying or selling a home in Denver, a Real Estate Agent is responsible and accountable
for many different factors in ensuring a client is satisfied with their home purchase or home sale.
When a Real Estate Agent goes "up and beyond" the client's expectations on how hard they
worked to find or sell their home, a client will often sometimes take the time to write a
Testimonial. Due to the fact only a small number of customers will ever write a testimonial for
any type of service, the fact that this customer took the time to write one goes a long way and
really shows how the service was exemplary. The testimonials that follow are very much
appreciated and I hope they convey how helping a client purchase or sell their Denver home is
truly my passion.

What are Clients Saying About Todd Tilghman?

“I think the fact that this was my 4th transaction with you says it all – thanks so much for all your help.” Jena &
Jim
"Thank you so much for your dedicated service in the purchase of our new home. Your hard work and friendly
nature made our experience with RE/Max delightful.” Holly & Kevin

"Todd was very professional and personable. He was knowledgeable and informed." Dana & Lori

"Todd Tilghman provided me with quality service and advice. I have told some of my friends to be sure and call
Todd when they are ready to sell their house.” June

"Thank you for all of your help Todd! You make everything easy and non-stressful!” Kelly & Jorge

"Having Todd available for guidance during this process was very comforting and I would refer him without
hesitation.” David

"Please call anytime for our recommendation. You helped make a stressful situation fun!” Blair

"Have been in construction over 25 years. Todd Tilghman is exceptional “A+”. Walter & Betsy

"Thank you for being so very patient – very knowledgeable and helpful.” Janice & Mike

"We appreciated your patience as we searched for the “perfect house”. You were instrumental in making the
process go smoothly and successfully!” Krista & Morgan

"Thanks so much for your excellent effort and attention to detail! Would never use another agent! Todd knows his
stuff!” Mike & Adell

"We loved working with you. You kept us informed throughout the entire real estate process and you were very
knowledgeable. Thanks for all your help! Dustin & Mirah

Todd Tilghman, CRS, GRI, CDPE
RE/MAX Leaders

www.ToddTilghman.com • 303-910-2584