BrandGuideSV

Brand Guide

Basically a guide where we tell you how to be as cool as us.

2016

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We earned that raise, why blow it on bad clothes?

ShopVenture, e-commerce reviews for people who want to #shopsmarter.

ShopVenture fills the gap between the rise of new e-commerce fashion brands and a
generation of millennials looking for a more social shopping experience centered around peer
validation.

SV worldwide 3

4K 5K 7K
users
merchants reviews written

our users 4

I’m 25 and love discovering I graduated 2 years ago and I live three hours away from
new brands and stores before went straight into working, I the nearest city and can’t stand
my friends.What can I say, I’m a barely have time to sleep let
hipster! #coolbeforeitwascool alone fight the lines at a Macy’s. shopping from the same 3
stores as everyone, but not

everywhere ships to me.

5

I started an apparel company 2 I used to shop online a bunch I’ve shopped online a few
years ago and am having a hard but got scammed a few times times. Still feel uncomfortable
time reaching new customers... and now I just don’t bother. It’s
too easy for shady stores to entering my credit card
there’s only so much blasting ignore my emails when they information into a robot.
my facebook feed that I can do.
send me the wrong stuff.

our tone 6

web free sharing profile
LOLwrite
login
rate

style

blog
#edit

Readonline
social

package deliveurypdsmataertshop
bitchgirlsassy post

Reviewretailer
stbourye upload

tag
saleconsumer
business
Discoverfashionecommerce wommeennss
respond
shopping
apparel

design

Witty, Playful, Sassy, A bit sarcastic, Always smart. We’re not clueless girls
shopping online. We’re intelligent women who are making smart purchase

decisions with the money that we make for ourselves.

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our logo

The shopventure logo is designed to emmulate our pink rating dot.
It’s fun and girly but don’t be confused... she’s still judgy as hell.
We like our logo: you should too and treat her nicely.

We have two basic logo variations that we use:

The first is our icon logo. It is a perfect circle. These colors should never
be inverted or changed.

When conducting business we always have our name with our logo on
the left or stacked and centered with the icon logo on top. The name is
split-colored with “shop” in our SV Pink and “venture” in our Gen X Gray.

**The only time this logo should appear in a different color is when placed on a background

s h o p v e n t u reof the same color and in that instance the entire name should be changed to white**

our logo 8

digital vs. print We permit the addition of a drop shadow to
our logo when in digital form. The shadow
Digital should have the following qualities:
Opacity: 20%
X Offset: 7px
Y Offset: 7px
Blur: 5px
Colour: Not Black (#25232A)
We also permit the color of the simple logo
to be changed to one of the 4 SV colors (or
black or white). The stamp logo is not
allowed to change colors.

Print x x
Nice idea... but no.
Good try, wrong pink.

x x
Gross. No.
No, we’re not a sports team.

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our colors

and where to use them

SV Pink Gen X Gray Millenial Maroon Not Black

CMYK: 0%,76%, 11%,0% CMYK:60%, 48%, 33%, 6% CMYK: 53%,100%, 40%,33% (AKA the brightest colour we’ll
RGB: 255, 102, 153 RGB: 112, 121, 140 RGB: 104, 14, 75 wear)

Hex #: ff6699 Hex #: 70798C Hex #: 680E4B CMYK:74%,70%, 58%,68%
RGB: 37, 35, 42
Pantone: 812 C Pantone: 2138 U Pantone: 2357 C
Hex #: 25232A
USE: Everywhere USE: Header, type USE: Buttons
that isn’t white. Pantone: 532 C

USE: type, header,
illustrations, ads

our reviews 10

ShopVenture is all about letting people bitch, brag and shop
online. Our reviews are real.

Real people. Real Stores.

Our speech bubble acts as the protector of our reviews. If it’s in a
bubble, it’s the real words of a real customer about a real store.

Just like our users
and their reviewsare
all different so should
their review bubble.
Size and proportion is
not a constraint. We

do ask that the
corners remain sharp

(like our wit) and in
one of the SV colors.

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Helvetica Neue

Helvetica Neue is ShopVenture’s BFF. She’s always around to
make sure that business gets done. Her only downfall is she sometimes
over commits, but sends in her font family to help us out!

Thin | Bold | Thin italic

Helvetica Neue is our B2B font. It’s used on any platform or form
of outreach involving business interaction. Regular is used when
writing on a darker background or to differentiate sections. Italics
are used for emphasis.

Location Examples: B2B Website, B2B Emails, B2B Buttons, B2B Blog

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Gill Sans

Gill Sans is the fun girl at SV! She loves to joke around and brag about what
she’s wearing here at the office, but don’t get on her bad side... as much as
she likes to brag she also loves to bitch! She’s also the first to know about
the sales!

Light | SemiBold | Light italic

Gill Sans Light is our B2C font. It’s used on any platform or form of
outreach involving consumer interaction. SemiBold is used when
writing on a darker background or to differentiate sections on a
document or overlay image (ie. on sale and blog overlays). Italics are
used for emphasis or to represent a consumer’s personal content.
Location Examples: B2C Website, B2C Emails, B2C Buttons, B2C Blog

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Didot

Didot is the “pretty one.” She acts as our influencer and
hardly bothers herself with small sentences, but when she does
come out, you remember her and what she said.
She’s got the “it” factor.

Regular | Italic

Didot is our B2C header font, it’s for major calls-to-action
and titles. The Italicized version is only used when an action
has been made/selected.
Location Examples: Landing page footer, blog titles, search bar

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Thystle
Thystle is crazy. She drinks at least 4 cups of coffee and only
ever takes it black. She lives for one-liners and spends probably
99% of her time on instagram except for when she’s on
ShopVenture of course.

Regular

Thystle is our B2C special occasion title font. Its rarely used online
as its not very legible. It is most often used on our inspirational
quote instagrams.
Location Examples: About header, the Review title, Instagram quotes.

illustration 15

our “in” crowd our “teaching” tools

We are really bored of stock photography. We have developed a Our B2B blog is a one-stop shop for store owners to find
style of illustration to help us define our users without using the answers to the many questions one might have when running
same 8 girls that every other millienial-oriented company has an e-commerce store. Our graphics need to be fun and playful
used. These women are drawn on illustrator, partially colored yet articulate the subject of the article. We also try and find fun
and expanded. ways to incorporate the SV logo onto the image so that when
FORMATTING: There is no required formatting for these other people find and use our photos our logo is subliminally
illustrations, however when expanding the graphic ensure that engrained in their mind(muahhahahahahaha)
all line weights are equal. FORMATTING: 750 x 500 px with a 8 px Gen “X” Gray border.

icons 16

aka Clipart with meaning.

B2B icons

Our B2B icons, much like the illustrations are
designed to be playful but need to articulate a
clear message.

They are drawn in a thin weight with a good
amount of detail.

When possible, try to communicate that we are a
technology business.

B2C icons

Our B2C icons appear primarily on our social
media and our curated homepage feed.

They are designed to be a vmuch heavier weight
than the B2B icons as they appear on top of
images rather than a solid background.

Appropriate color usage: SV pink, Not Black and
White

Photography 17

We are a user-generated content
platform, which is the fancy way of
saying we make our users do the work (
we’re obviously too busy shopping!)
However, because we are often defined
by images supplied by others, when we
do post images we’re very strict in how
they look.

Generally speaking we crop or only use
square photos. Any photos that aren’t
square are cropped at one time or
another throughout the platform, so the
focal point must be centered.

An SV photo should be cool. Someone should look at it and
wish they were in it or had taken it.They’re lifestyle, they’re
fashion and they definitely have an attitude. We don’t sell a
product, so they shouldn’t be featuring one.

A store photo should be as high resolution as available on
the internet. Whenever possible, try and ask the company to
supply their own and request ones that you want.

A sale photo should reflect the sale itself (i.e. obviously a
photo from the store or store’s social media, but additionally if
the sale is 20% off winter coats, don’t show a picture of bikinis).

ladies and gentlemen... 18

ShopVenture

the platform 19
but only the pretty stuff...

Header: The header is a Border: We have a
sandwich of Not Black, an background color of
SV Traglify pattern and the #FAFAFA and a 10 px white
Gen “X” Gray. border around all images.

PRIMARY ACTION PRIMARY ACTION

SECONDARY ACTION SECONDARY ACTION

Buttons: Any primary action button will appear in SV Pink and darkened 15% when hovered
over(#ff4df8). Any secondary action button will appear in Millenial Maroon and again darkened
15% when hovered over (#470f34).

instagram 20

aka Twitter for those who choose not to read...

STORE NAME BLOG TITLE,
(short, witty)
SALE NAME
Quick snippet about the article.
0% Off shor t, to the point, funny.

shopventure

794 px

227 px 692 px 717 px 211 px
350 px 692 px 174 px
Review Post
Sale Post SV Post Blog Post
Typically post 4-5/week
Typically post 1-2/week Typically post 1-2/week Typically post 1/week
#ShopSmarter #ShopVentureLove
#ShopSmarter #ShopVentureLove #ShopSmarter #ShopVentureLove #SVreview #ShopVenture #ShopSmarter #ShopVentureLove
#SVdeal #ShopVenture #storename #SVreview #SVweekend #ShopVenture #SVblog #theReview #ShopVenture
#authorofthereview #storename
#photographerifknown #storenamesmentionedinreview

`

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facebook & twitter

commonly used by millenials to procrastinate and stalk.

1200 px 630 px TWITTER 1080 px

FACEBOOK Daily Schedule: 1080 px
Featured Review
B2C Blog Post - 4/week (Format shown above) Retweet
B2B blog post - 2/week Blog Share
Review of the week - 1/week Fashion post
Deal of the week - 1/week Retweet
Shop of the week - 1/week Fashion post
Online shopping fail - 1/week (Shared from source) Blog Share
#ShopSmarter #ShopVentureLove #SVreview Featured Review
#SVblog #SVdeal #SVgiveaway #SVweekend
#shopventure #ShopSmarter #ShopVentureLove #SVreview #SVblog
#SVdeal #SVgiveaway #SVweekend #shopventure
#nameofstore #nameofauthor

partner activities 22
the few people we let sit with us...

If you are one of the lucky ones that has gotten a chance to partner with us well then, congrats.
We’re young, friendly and all about teamwork but… we do have a few expectations.

Our logo should always come first. There are two icons we use to show partnership or
integration:
As we offer three different variations on our logo we do
as that the partnering company choose the logo that best Web or app Store or brand
matches the proportions and design of their own. Integration collaboration

Any social par tnership, we offer the use of our simple X
stamp logo and ask that an SV color is chosen that best
matches the setting in which it is placed. This icon is used to show any installation This icon is used to show collaboration
or integration process. or par tnership.
If the par tnering company inludes its name in their logo, (i.e. Shopify)
“ShopVenture” must also be featured in the design. This icon is used centered between the
This icon is centered between the logos. logos.

The icon should appear to be 25% the As this is more of a B2C icon, there is
size of either company logo. more flexibility, but the “x” should never
appear larger than either logo.

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Contact

NEW YORK OFFICE SINGAPORE OFFICE
157 Columbus Avenue 101C Telok Ayer Street

Unit #505 #04-00
New York, NY Singapore
068475
20023 65.9184.8455
1.609.401.1102

[email protected]

Or stop by for a visit!

(But bring beer and enough too, because sharing is caring).



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