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Published by ericoliver369, 2018-08-09 10:47:31

Semalt Explains How To Make The Most Of Content Marketing and SEO Interrelation

Semalt, semalt seo tips, content, marketing, digital marketing, smm, seo,

Keywords: seo, semalt, website, marketing, service, expert

23.05.2018

Semalt Explains How To Make The
Most Of Content Marketing and SEO
Interrelation

Content marketing and search engine optimization strategies are tightly connected and when combined
appropriately, they are better than PB&J. These two tactics are all about giving people precisely what they need.
For your content to be found by prospects, you need search engines.

Frank Abagnale, the Customer Success Manager of Semalt Digital Servies explains how to make these two
strategies work, shares the knowledge of the important elements of a web page that should be optimized for both
humans and search engines.

Getting the right keywords 1/3

https://rankexperience.com/articles/article794.html

23.05.2018

Why you do this for search engines: Keywords are the main
features that enable your pages to be found. Smart SEO experts
investigate not only industry terms they want to rank for, but also
the words and phrases that their viewers may use to discover
them. Smarter SEOs enhance their information around key
phrases of three or more words which are indirectly linked to your
service or product. This drastically reduces competition and traf c
thus, making them easier to rank for.

Why you do this for the people: Long tail keyword searches have a
tendency to transform into leads and sales well. To hit the content
marketing gold, you need to nd several long tail keywords and
rank high for them.

Getting the right title and meta description tags

Why you do this for search engines: These descriptions are not as
essential as they used to be in ranking but can indirectly affect
how you rank. A great title and explanation heighten the number
of "signi cant" searchers that select on your listing hence
showcasing the quality. This results to the listing moving up in the
ranks.

Why you do this for the people: These are the only information
visible to people upon searching in form of a list. An explanation
that precisely represents the content in your page, and that
speaks to a user's search motive, is a call to action for the people
to land on your page. This way, you attract relevant visitors who
are aware of what to expect from your page.

Using keywords and their variations in the body
of the text and in image alt tags, once or twice
again in the subtitles

Why you do this for search engines: Attention of search engines
has shifted to header tags. Make this work for you by sparingly
inputting keywords and including variations in them. It's all about
the use of correlated words.

Why you do this for people: People have a tendency of scanning
through online than reading. Sub-headers are great to scan and
can pull people to reading a page by making it look easier to read.

Along with all mentioned above, the content should be enticing to attract and maintain visitors. The information
should be easy to nd otherwise it is rendered useless. Both SEO and Content Marketing should work in liaison,

https://rankexperience.com/articles/article794.html 2/3

23.05.2018

since without a content to be read by humans, SEO techniques would be considered as just a spam. So creating a
content that is worth reading and sharing is the primary objective to focus on.

https://rankexperience.com/articles/article794.html 3/3


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