BUSN 315 Promotional Strategies – Discussions All Students Posts 35 Pages
Assume you are launching a new company nationwide that sells organic granola cereal and you
have a relatively large budget for the initial launch. What types of promotional strategies would
you use and why?
Marketing is much more than just advertising. As you know, promotion is just one of the four Ps
of marketing. With that in mind, how different would your promotional strategy be with a new
product and limited budget if you had a product that was a type of technology such as a computer
or cell phone versus a household item (soap or detergent) or a home appliance? In other words,
how does the product change the promotional strategy?
What are some of the other consumer characteristics that marketers look at in behavioral
segmentation? What product have you bought that might have been part of behavioral
segmentation rather than related to your demographics, geographical location, or psychographic