Enterprise Solutions Proposal

Table of Contents

1. Woople Overview
2. Woople Partner Tools
3. Woople Reporting
4. Woople Communication Solutions
5. Woople Certification
6. Woople Integrated Services
7. Woople Content Development and Studio Services
8. Woople Customer Care
9. Woople Warrior Services
10. Summary: Enterprise Solutions

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Overview

How does a company with a widely distributed workforce deliver educational
material and best practices to employees and partners in a timely manner while
ensuring adoption? How does a manager or supervisor know his or her team
members understand their role and what is required to be successful? How can
employees share their experience and knowledge to benefit others, regardless of
whether they’re sitting close by or half a continent away?

These are the questions Woople answers through a combination of innovative
technology and unique content programming and partnerships. Woople is a
web-based learning system anyone can use to train, educate, and inform
individuals, groups, and organizations. The name Woople means, “a shout of
exuberant joy,” and embodies the core idea of being able to accomplish more
in less time.

Walmart’s mission to save people money so they can live better aligns perfectly
with the purpose of Woople. Our motto is “Simple eLearning for your organization,”
and by making learning simple, fun, and affordable, we also help people live better.
Working together to accomplish our mission, we can have a profound impact on
millions of eager, hardworking people.

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Overview Continued

Educating a group is too complicated, too expensive, and too important to ignore.
Woople was created to solve this problem. After many years of frustration with the
last generation of eLearning platforms, we introduced Woople to alleviate the key
pressure points our internal and external customers experience on a daily basis.
The complex nature, extreme cost, lack of creativity, and time-consuming nature
of the available eLearning platforms drove us to operate differently. Every single
Woople feature is incorporated into our platform, only if it meets all four of our
guiding principles, which are to keep Woople simple, affordable, fun, and efficient.

The Woople eLearning platform was designed with the technology to make learning
easier for users and educating easier for educators. Our platform was built using
the Ruby on Rails application framework and our technology allows users to:

• Access Woople from any computer with an internet connection
• Use any browser to access the application
• Track individual progress through detailed, yet simple reporting
• Access content 24/7/365
• Feel safe knowing there is secure access and that all personal user data is stored

using encryption
• Troubleshoot concerns and ask questions through our online support and

dedicated customer care team

Woople allows business owners to:
• Add, delete, and group users
• Create and manage their own content
• Target content to specific users and groups
• Deliver company-wide material with a viewing deadline through

Woople Certification
• Test employees’ understanding of material through assessments
• Track the progress of all users associated with an account
• Feel secure knowing there are permission controls required in order to access

the Content Management and Reporting features
• Feel secure knowing all services are backed up and monitored around the

clock, 24/7
• Feel secure knowing local content is partitioned away from all other

accounts in the network for maximum security

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 4

Woople Partner Tools

Overview
Our Content Delivery Network and Partner Tools represent the most significant
advantage of the Woople platform by providing Account Managers with the ability
to distribute content across the Woople network. The Partner Tools feature enables
organizations of any size to deploy channels and courses with tremendous flexibility,
and to view reports on how users and accounts interact with the distributed content.

Key Features
Organization Structure
Regardless of the number of locations or levels of management in your organization,
Woople can be structured to meet your specific needs. With Partner Tools, you can:
• Build out your network by creating accounts for each location or functional group
• Link any number of accounts together with groups to reflect your corporate

structure based on specific criteria, such as regions, roles, and responsibilities
• Upload and deploy content as well as view reports from one central location
• Automate the management of your network using our XML-based API

Content Targeting
When launching corporate training initiatives or communications, Woople allows
you to easily target your initiatives to the applicable users and groups. You can easily
deliver content to management teams, new hires, or your sales team by targeting
your content to a designated audience. Woople’s targeting feature provides you
with the ability to:
• Rapidly deploy a course throughout the network, regardless of location
• Select and target content for specific accounts or locations based on

regional, regulatory, product line, or management differences
• Follow intuitive approval processes and ensure the correct content is distributed

Content Authoring
Woople empowers you to author and upload your own content in a variety of video
formats, making it available to your network in minutes. You can organize content
into either the channel or course format. Channels allow content to be viewed
on-demand, while courses are a structured learning format. You can develop your
own comprehensive content library and:
• Organize content into applicable categories for easy navigation
• Create channels for ongoing information and flexible viewing
• Create courses for sequential learning
• Make content manageable by separating courses into units
• Attach training supplements to reinforce learning
• Measure users’ understanding and retention by attaching assessments

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 5

Woople Reporting

Track performance with metrics-based reporting.
Our reporting feature provides a single snapshot of viewer activity and progress for
all users in the account. Business owners and managers can view the progress of the
entire account as a whole, of a specific group, or of a single user by week, month, or
year. Keep your team on track with comprehensive reporting tools that allow users to
quickly see how they are doing. Woople has simple, easy-to-understand reports.
You can also download the reports as a spreadsheet to see every detail that
Woople tracks.

Woople’s reporting feature provides:
• Support for organizations of all sizes with usage reports for each level

of management
• Management views to easily track the status of individual employees and

designated group activities
• The ability to segment reporting data by day, week, month, or year to track

progress and adoption over time
• Data that can be exported to .CSV format for further analysis and integration
• Measurement of organizational performance over time with historical rankings

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 6

Woople Communication Solutions

Leveraging Woople as a communication tool by all members of the enterprise is a critical
component of fully utilizing the Woople platform. While most learning platforms require
expensive, time-consuming Flash-based content, Woople allows companies to launch
programs quickly across organizations and time zones with engaging video-based
content and assessments to measure user adoption.

Ideas to Improve Communication in Your Enterprise:
• Create Executive Messaging channels to disseminate information from key leaders to

specific audiences
• Quickly upload and display time-sensitive content that users can view within minutes
• Use Woople’s group feature to target content to specific users and groups
• Leverage the systematic structure of courses or the flexibility of channels

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 7

Woople Certification

Business Challenge
As your company grows, it becomes increasingly important to ensure your workforce
receives and understands your important initiatives. This is especially true for distributed
workforces where information needs to be delivered across many retail or franchise
locations. Businesses often face the challenge of overcoming schedule conflicts,
disseminating company information in a timely manner, tracking progress, measuring
adoption, and distributing time-sensitive materials quickly.

Solution
Woople Certification is an invaluable tool that ensures organizational initiatives are
adopted and understood company-wide. Certification is designed to guide learners
through a structured program of essential and elective courses. It also uses assessments
to measure understanding and direct employees back to additional learning materials
as needed.

Key Features:
Terms
Woople Certification programs are easy to design and implement. Simply determine the
number of terms, establish the pass rate for each individual course, and assign the
number of essential and elective courses desired. The Terms feature allows organizations to:
• Set start and end dates to help employees manage their goals
• Communicate relevant material quickly with a viewing deadline
• Structure courses according to priority by assigning them as essential or elective

Essentials
Essentials are required courses that facilitate the adoption of company-wide initiatives.
As an organization, you decide what is essential. Each user must watch all courses
designated essential for any given term. Use essential courses to improve company
communication and:
• Facilitate adoption by including printable training supplements
• Implement assessments to improve performance
• Divide courses into smaller units, making it easier for users to view and retain information

Electives
Certification can also include electives which allow participants to select topics relevant
to their own interests and self-direct their learning program.
• Assign point values to each elective to further encourage participation
• Foster additional development by building out your library of elective content
• Reward participation by including opportunities to easily register for Live Events

Certification Dashboard
The key to launching any initiative is making sure the goals and objectives are clear.
With the Woople Certification Dashboard, users can see their status, outstanding
courses, and their progress toward completing the program.
• Red, yellow, and green indicators display user progress at a glance
• Pick up where you left off with access to remaining essentials
• Set goals and monitor activity by day and week to stay on track

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 8

Woople Integrated Services

Overview
The Woople system is a powerful tool for corporate communications and
learning initiatives, but it is further enhanced when combined with the
integrated services we offer. Whether you want to automate user management
or integrate your existing internal tools with Woople, we offer a number of
options that make it easy. The following services are available to help
seamlessly integrate Woople into the enterprise tools you already use.

Single Sign-On
Large organizations that use Woople often have their own internal employee
portals, so it makes sense for Woople to support Single Sign-On allowing users
to quickly and easily view content. Single Sign-On eliminates the need for
users to remember another password or bookmark. With one click, employees
can access Woople directly from inside their current portal. One of the many
benefits of Woople is the ability to access it anywhere and anytime.

User & Account Management
We understand the challenge many large organizations face to keep identity
management systems in sync with third-party applications. Woople is designed
with this in mind, and its flexibility ensures your most recent data is reflected.
With user and account management services you can:
• Automate adding and removal of employees, as well as manage their

roles and permissions
• Review, edit, and make changes to users with full management functionality
• Further automate and streamline your integration through the Woople API

Supported Data Types
One of the easiest ways to ensure users in Woople are always up-to-date is
to manage them with automated file updates. We have experience with .CSV,
XML, and JSON formats and are also able to conform to the standards used by
your enterprise IT department. You can send us recent changes or a complete
snapshot of all users that need to be on Woople, and we will take care of the rest.
By including role, employment status, and important affiliations like regions or
accounts, our team will make sure learners and managers have access to the
correct content and reports.

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 9

Woople Integrated Services Continued

Enhanced Reporting
Large organizations often have complex management or reporting hierarchies.
Whether your business is made up of franchises, branches, retail locations, or
distributed individuals, Woople has the built-in flexibility to gather accurate
and detailed reports. Learners have access to their own reports and can track
their own progress. Administrators can also access reporting data for all learners
they manage. The Woople application makes all of this data available in the
user interface and for download. An additional service we offer for large
organizations includes enhanced automated reporting to post specified data
for pick up by your internal applications.

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart. 10
All trademarks and logos are the property of their respective owners.

Content Development &
Woople Studio Services

Woople Studios specializes in video production with web publication in mind.
We create dynamic final products that will captivate your viewers’ attention and
leave them wanting to know and learn more. Our goal is to provide you with
dynamic and impactful eLearning content that will drive the best results for
your organization through training.

Our talented team of subject matter experts will assist you in crafting your
educational content at any stage of the production process. Whether you need
instructional design, a versatile film crew, or creative collateral, Woople Studios
can walk you through the production process and help you deliver your message
in a way that will engage and inspire your audience.

We offer the following services:
• Content Research
• Content Outline & Design
• Project Management
• Creation of Filming Support Materials
• Studio & Filming Coordination
• Creative Services
• Pre & Post Production
• Filming
• Editing
• Training Supplement Creation & Design
• Assessment Development
• Content Deployment
• Quality Control

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Appendix:
Content Development & Woople Studio Services

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Woople Customer Care

Behind every successful company is exceptional customer service. After all, a
delighted customer is a company’s best marketing tool. We believe our focus on
product knowledge and quality service will assist your organization in reaching
the goal of a highly satisfied customer.

Our highly trained service representatives will become experts in your industry
and work with you to develop an incoming/outgoing call effort to fit your
needs and accomplish your customer service goals.

Based on your organization’s needs, we can assist you with the following:
• Outbound calls – system navigation and education
• Inbound calls – tier 1 & 2 support
• System walkthroughs and Woople education
• Live Event registration
• Properly documenting and handling customer complaints for swift resolution
• User support and encouragement
• Delivering thorough and detailed follow-up
• Answering questions and solving problems through troubleshooting
• Tracking call center efforts with custom reports

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© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 13

Woople Warriors

Our Woople Warriors are highly skilled, motivated, and passionate coaches
driven to taking businesses to the next level. Specialists in new hire training,
sales training, leadership coaching, and team building, the Woople Warriors are
prepared to meet each individual organization at its point of need by providing
the steps necessary to achieve success through dynamic teaching.

Committed to bringing education to life, our team travels throughout the
country to work directly with managers, sales leaders, and groups of various
sizes. Through both live events and in-office visits, the Woople Warriors work
alongside our students to implement specific processes and strategies that
effectively increase team unity and the bottom line. By listening to actual pain
points and discussing problem areas, the Warriors address real issues with real
solutions. Rather than a one-size-fits-all approach, the Woople Warriors tailor
their expertise to your organization.

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All information in this document between Woople and Walmart is considered confidential. WPL_WMT_ES2013

© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart.

All trademarks and logos are the property of their respective owners. 14

Summary: Enterprise Solutions

Each of these major initiatives will ultimately improve the performance of
Walmart and your associates as a whole. Furthermore, each initiative will also
improve communication, increase your efficiency, and assist your organization in
its mission to save people money and live better. We know the Walmart
associates are the heart of your business. By providing a way to motivate your
people, communicate better with your people, and share ideas in real time,
Woople will allow you to aim higher than you have before. Your dedication to
your mission, to innovative ideas, and to service leadership opens the door for
Woople to grow Walmart even further by supporting your leadership and
creatively enhancing education.

We have a unique opportunity to chart the future path of Walmart, increase
engagement around current initiatives, and directly impact the life of each
Walmart associate.

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All information in this document between Woople and Walmart is considered confidential. WPL_WMT_ES2013

© 2013 Paul D. Cummings World Wide Enterprises, for use with Walmart. 15
All trademarks and logos are the property of their respective owners.