Media Mag

Kitchen
TalkVOL.1 FEB 2017

HOW YOUR FAST HOW TO STAY 
FOOD CAN BECOME HAPPY AND HEALTHY
YOUR LAST FOOD 
IN A MALE
Female Chefs DOMINATED
take over the WORKPLACE 
culinary world!
ADVICE TO ALL CHEFS
USD3.40
DO WOMEN REALLY
Image by Yunueth Jimenez BELONG IN THE
KITCHEN?

HAS SEXISM IN FOOD INDUSTRY
ADVERTISEMENTS SEEN CHANGE IN
THE PAST DECADES?

INTERVIEW WITH
JUDITH BUTLER

http://anyflip.com/quick-upload/

CONTENTS Image by Yunueth Jimenez

1. Letter to the editor
2. Advice by Judith Butler
3. Tips on being the best executive chef
4. How fast food sells with sex
5.Food & Fashion

6. Battle of the Sexes
7. Essay
8. Being a female chef in the media

To the editor

Image by Yunueth Jimenez

Sex, food, and lies sell. This magazine will be showcasing the food industry through the
media where women are sexualized from eating a burger to shooting a commercial, where
expectations and reality do not come face to face and what we can do as a society to make
a difference on what is being projected in the media. Throughout history women have been
treated as sexual pieces of meat whether they are girls in a bikini shooting a Carl’s Jr.

commercial or being a highly respectable chef on the food network. When looking through
all this information what stuck out as obvious was where all this negativity and sexism was
coming from.... men…to be more specific, white sexist men. In this magazine my goal is to
not only make people aware of how wrong it is to have all this sexism thrown straight to our
face but also how not to support this type of behavior. I strongly believe the hardest part of

dealing with such terrible media coverage is the money involved with it all. The people
making the commercials or advertisements are making millions of dollars and they will not
stop doing what they do no matter how negative of an image they might be getting. I think
in a country where money rules the world there is not much impact us little people can do
to abolish it all completely but we can make sure to not support this sort of behavior by not
purchasing the awful mediocre products they can barely call food. There are so many
amazing and inspiring women who rule the food industry and there should be more media
focus on their amazing talent but of course if they are not in that tiny bikini the media pays

very little attention. My hopes at the end of this magazine is to show the wrong doing of the

media but also give that attention to the well-deserved hard working women.

Yunueth Jimenez

PAGE 1 Yunueth Jimenez
EDITOR IN CHIEF

Roger Hudson, CEO of Madison Avenue Products, defended the campaign saying
"This model has worked very well for us in America and we feel it will work very
well in certain parts of Australia too. These women respond well to traditional
values. If we ignore hairy-legged feminists for one second, research has told us
that women do actually love cooking and they do actually love keeping their man
happy. It's in their DNA."
http://www.campaignbrief.com/2009/04/sexist-campaign-slammed-by-wom.html
When I stumbled across these advertisements I was simply searching for kitchenware advertising
and this was one of the top ads that came up frequently and when I finally took a look I thought it
was a joke or just poking fun at ads that can be as simple as just a pot on a stove but of course it

was not. When doing further research, it did not strike me as surprising that a company would
degrade women over kitchenware but it was surprising to me that the CEO would be stupid

enough to defend this sort of promotion for his kitchenware. I think it really makes a difference
seeing this sort of ad where many women are, sadly, used to seeing but also seeing the defense
and thought process behind it all. I think if I were shopping for something as simple and innocent
as a new pot for my kitchen without seeing any prior ads towards it I would not have even thought
that a pot would be advertised in this manner and defended the way it was. What do we do as a

society to make sure we do not give our money to people like this? Research products and
brands before making a decision that can negatively impact our society as a whole. Sexism in the

media has hit almost every career area and we all need to make sure we make a move to not
allow this sort of behavior to continue. Leaders who put out this sort of advertisements are

obviously not even slightly embarrassed of the damage they are making but what they do care
about is the money they are making.
-Yunueth Jimenez

AD Commentary

PAGE 2

JUDITH BUTLER

BY YUNUETH JIMENEZ An

Recently I had the pleasure of meeting and
interviewing Judith Butler where we sat and
discussed women and their roles in the food
industry media. 

Interviewer: Good morning Judith! Thank you
for being here with us today! We have come
together today to speak about the age old
saying: "Women belong in the kitchen" and I
would love to hear your thoughts on the
subject and maybe some advice to our readers
on what they can do to not only avoid
comments relating to what their career field
should be but also how we can come together
and take the stereotype away.
Judith: Thank you for having me, it is a
pleasure to be here.

"DON'T BE AFRAID BREAK
THE STATUS QUO"

AD COMMENTARY
PAGE 3

Advertisements Then VS
Now...

http://anth185-foodandinequality.weebly.com/gender/october-
24th-2015

When looking at ads then and now it becomes very
interesting how women have always been the
center of advertising. Whether this is a way for fast
food agencies to try to please and catch a man's
attention to the TV screen or to have women look at
what society considers to be "sexy", fast food
commercials all over the world have had no shame
in marketing in a way that exploits women. Some
would say that the women were the ones willing to
shoot the ad in order to try to advertise in this
manner but what about the marketing team and
director who wants to associate fit and slim bodies
to greasy calorie filled foods. It really is a shame not
only the false advertisements on the food itself but
also the women who have been showcase as a sex
filled object over food.

http://forkplaydiaries.blogspot.com/2012/03/fast-food-and-faster-women.html

PAGE 4 Feature Article

CARL'S JR.

BY YUNUETH JIMENEZ

Carl's JR has been one of the leading fast food
chains that have gone above and beyond what
most people would considered appropriate for
a a "family friendly" food establishment

if your product was any good you wouldn't
need sexism to sell it

"I like our ads. I like beautiful women eating
burgers in bikinis. I think it's very American," he
says. "I used to hear, brands take on the
personality of the CEO. And I rarely thought
that was true, but I think this one, in this case,
it kind of did take on my personality."Although
this is not a political magazine in any matter
lets just also let this fact sink into our
brains...President Donald Trump has picked
Andy Puzder, CEO of CKE Restaurants, to be
secretary of the U.S. Department of Labor.
Again. White. Sexist. Men.

https://www.entrepreneur.com/article "I LIKE OUR ADS. I
LIKE BEAUTIFUL
WOMEN EATING
BURGERS IN BIKINIS.
I THINK IT'S VERY
AMERICAN."
-ANDREW PUZDER
BURGER KING CEO

Being a
female chef
in the media

O

Feature Content

MEET Clare Smyth is the head chef at Restaurant Gordon
Ramsay and Britain’s first female chef to run a restaurant
Clare with three Michelin stars. Not only is she a great role
Smyth model and inspiration to all girls to aspire to become
chefs, Clare’s attitude of perseverance and passion to be
successful in a man’s world is what demonstrated her
determination to not let her gender limit her success. She
admits that restaurants tend to be “testosterone-driven”
but she is also proud that as a female chef she is tough
enough to get things done while adding a more
collaborative and “kinder" feminine touch to cooking in her
award winning South Kensington restaurant.

Feature Content NOMADIC | 24

PAGE 6

NOMADIC | 24

AD PAGE 6

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N O M A D I C | P2A4GE 7

Feature Content

 Try our new recipe!

How to make yourself a respectable human in the kitchen

Ingredients:
1 cup of Respect
1 1/2 cups of Intelligence
2 Table spoons of common sense
3 ounces of dignity
1 teaspoon of understanding of
equality
A pinch of communication skills

Optional Toppings:
Compliments
Cleanilness
Humor
Curtosy
Responsibility
Smiles

Method of Preparation:
250

Advice

Ad

Women Lead the Way in America’s Restaurant

When reading the article, “Women Lead the Way in America’s Restaurant,” in the
Huffington Post by Dawn Sweeney, I was very pleased to see a more positive view
of women in the culinary industry through the eyes of a female President and CEO

of the National Restaurant Association. Before reading the article, I expected to
read the usual glass ceiling problems that women face in the work industries, but
Dawn spoke of the American restaurants and how there was a huge increase in

female leaders in the culinary industry and how the culinary industry has more
female leaders, owners, and co-owners compared to any other industry. “During

the last decade, the number of women-owned restaurants increased by 40%,
compared to 12% growth in all restaurant business over that same time span. Put
another way: restaurants owned by women grew at a rate three-times faster than
the industry as a whole. Today, half of all U.S. restaurants are either owned or co-

owned by women.”
Although I do agree that there is a profound increase in female leaders in the
culinary industry, I did not agree when Dawn said “Restaurants truly are an
industry with no glass ceiling.” I believe the food industry is a great opportunity for
women whether in school or retired and everything in between because there is
something for everyone but as somebody who has worked in the industry there is
still more change to be done because women can be tough and handle the stress

of the industry amazingly.
When thinking of female chefs, restaurant owners, and overall managers in the
industry I think of top chefs from shows like the food network and how the network

does a pretty good job as showing women as powerful leaders and amazing
cooks. When thinking of gender in the media relating to the culinary field there is
not much coverage on the top female CEOs or top restaurants owned by women
and I think that is a missed opportunity because of the powerful impact it can make
to females of all ages that there is room to grow and get to the top of the industry.
“During the last decade, the number of women-owned restaurants increased by

40%, compared to 12% growth in all restaurant business over that same time
span. Put another way: restaurants owned by women grew at a rate three-times

faster than the industry as a whole.

Today, half of all U.S. restaurants are either owned or co-owned by women.” this
quote by Dawn should be spread out into the media because of the positive

outlook that can be spread out. Although I work in the culinary industry myself I
was not aware of the massive growth of female leaders in the culinary industry.

Although culinary media tries to focus more on the actual food, there is still a
need to show case some of the amazing top female chefs and restaurant owners

and that way they can be inspiration for women everywhere.
When comparing this blog posting to, I Analyzed a Year of My Reporting for
Gender Bias (Again), by Adrienne LaFrance, it came to my attention how she
spoke of gender in media and how most articles are abut top male leaders and
their impact whether the author is female or male. “Male dominance in global
media is well documented, and has been for many decades. Both in newsrooms
and in news articles, men are leaders—they make more money, get more
bylines, spend more time on-camera, and are quoted far more often than women
—by a ratio of about 3:1. I notice male biases in journalism all the time.” This
quote from LaFrance made me think how the culinary industry does not sexualize
the chefs as much as an actor, or singer would be displayed so it made question
why there is not much media shown for the powerful women to are stepping up
and standing out from the crowd. “Inequality defines our media,” said Julie
Burton, the president of the Women’s Media Center, in a statement last year.
“Media tells us our roles in society—it tells us who we are and what we can be.” I
very much agree with the quote in which a female leader clearly understands how
media is what makes the rules and displays how each gender acts and looks.

I also compared this blog to the film Paris is Burning in the sense that everyone
who participated in their balls were treated as equals and not looked at in the
manners that the media portrays them way the “should” act, dress, speak, etc.
The participants in this film became what they felt inside and what made them

comfortable regardless of race, gender, or any other factor and I think that can be
relatable to working in a kitchen. In the kitchen we all dress the same and no one
gender sticks out more than the other with the same uniforms, only difference is
the hats of power that the head chefs wear. Many cooks strive to be chefs and the

change of the hat is the representation a cook wants to wear to move up in the
industry. No matter the gender anyone can become a leader in the culinary

industry the problem lies on the opportunities granted and how easy it is to prove
your talents.

Overall this blog by Dawn really opened my eyes and showed me that there is
progress in the culinary field in terms of women becoming leaders and owners
and I am proud to be able to work in an industry that is moving forward and is not
preventing women from stepping up and being able to show off their talents and
be judged not on their gender or race but rather on the food being produced and
the creativity in the meals and dishes one produces. Although every industry has
a huge gap in gender equality and the culinary industry is not completely lacking
in equality there still needs to be work to be able to showcase the art of food with
no focus on the gender of the chef behind the plate but rather the skill and talent

obtained by the chef.