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Copyright Organ Donation and Transplantation Alliance 2017. All rights reserved.

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Published by Corey Bryant, 2017-08-15 11:12:39

The Alliance 2017 Annual Impact Report

Copyright Organ Donation and Transplantation Alliance 2017. All rights reserved.

The Alliance





Dear Esteemed Colleagues:

It is commonly asked, how is The Alliance different than other professional societies or
member organizations? The answer is simple: The Alliance focuses on collaboration by
bringing OPOs, hospitals and transplant centers together in a neutral environment to
dialogue and to share in the development of processes and practices to ultimately increase
organ donation and end deaths on the transplant waitlist. Since our inception more than 10
years ago, The Alliance is still achieving this goal. Our efforts always focus on collaboration
and engaged learning, whether in developing new professional education resources for the
transplant community, or implementing national conferences on organ utilization and donor
management practices. We recognize that we are stronger together than by working alone,
and that is the key to our success.

Our Annual Impact Report illustrates the impact and progress we have made together over
the past year. Through our collaboration, we have been able to accomplish many spectacular
achievements, including these initiatives:

• OnboardingU: Training for Transplant Staff™
• The Alliance Transplant Mentorship Program
• National Critical Issues Forum
• National Donor Management Summit
• Organ Donation Advanced Seminar for Standardized Clinical Education (ODASSCE™)
• Hospital C-Suite Snapshot Series

All of our professional education tools and resources are designed to help you and your teams
achieve the great work you do every day.

The Alliance is Powered by Collaboration. We could not accomplish what we do without the
support and participation from the donation and transplantation community. Whether it is
through your voluntary annual financial support, volunteering to serve on our workgroups
and councils, or simply by staying connected with us through our social media and listserv, we
achieve more by communicating and learning from each other.

We are extremely thankful to our esteemed professional and corporate partners in 2017
for your voluntary financial support, thereby making these achievements possible. We also
extend our thanks to the entire donation and transplantation community for your unwavering
commitment to saving and healing lives.

As we near the end of 2017 and look toward next year, we hope you will join with us
as one of our 2018 professional partners, so we may continue our efforts in developing
and providing valuable professional education resources and keeping the donation and
transplantation community connected. Together, through our collaborative power, we can
continue our vital impact so that more people than ever can enjoy a second chance at life.

LeAnn Swanson, MPH John Magee, MD
Executive Director Professor of Surgery
The Alliance Director, University of Michigan Transplant Center
Chair, The Alliance

The Alliance AT A GLANCE
Connecting OPOs, transplant centers and hospitals to education and best practice resources since 2006.

30+ 8,250+
continuing education
learning opportunities estimated learners who
engaged in online and
25 annual webinars in-person opportunities
available live and OnDemand
August 2016-July 2017

51% OPO participants

3 in-person interactive 27% Transplant center participants
learning events
Physicians, hospital staff & other
2 specialized online 22% participants

training offerings

+29% 3,497

increase in webinar viewership CEPTC, nursing, medical and
attendance credits claimed
Get Connected and Transplant live webinar series
participants, Jan-Jun 2017, compared to Jan-Jun 2016. August 2016-July 2017


rating score awarded for overall active volunteers
post-learning evaluations
August 2016-July 2017 across the donation and transplantation
professional community, driving innovative
9,000+ and collaborative Alliance initiatives.

digital content subscribers 3 Expert Leadership Councils

across the OPO, transplant and hospital 15 Initiative Workgroups


The Alliance is a recognized leader within the organ donation and transplantation
community, dedicated to providing engaged learning, innovation and collaborative
leadership for future advancements in organ donation and transplantation.


We envision restoring lives by honoring the gift of life, ending deaths on the organ
transplant waitlist, improving access for those in need, and maximizing post-transplant


New and Innovative Initiatives

Powered by a collaborative brain trust of donation
and transplantation professionals across the country!

UNMET NEEDS IN THE COMMUNITY: Volunteers Professional Work
Inconsistent Processes & Practices and Corporate Groups
Changing Healthcare Environment
Limited Sharing of Successful Practices Partners

Employee Retention & Staffing Leadership The
Information Exchange Councils Alliance

Transplant/OPO Relationships Staff

The Alliance

OnboardingU: Training for Transplant Staff™
Drawing from the expert knowledge of transplant colleagues across the country, this
spectacular new initiative features a library of online training modules, intended to
supplement a transplant center's new employee orientation program. The Alliance has
designed this resource to provide all newly-hired transplant staff with a solid foundation
of field-related information, in order to facilitate success in their new role, and to promote
engagement and employee retention. This initiative
launched in July 2017 with four foundational modules:

• Introduction to Transplantation
• History of Transplantation
• Regulations, Compliance and You
• Data Accuracy and Timeliness

Additional modules are currently in development
and will continue to be added on a regular basis.

The Alliance Transplant Mentorship Program
After the completion of a successful pilot program, The Alliance launched The Transplant
Mentorship Program in summer 2017, providing new transplant professionals with access to
experienced mentor connections across the country and supporting them as they immerse
themselves in the donation and transplant community. The goal of this program is to establish
a network of support for transplant professionals in order to inspire, encourage and pave the
way to career success and longevity in a high-stakes career field.

The Alliance Kidney Utilization Project
With the participation of 35 OPOs, The Alliance launched a year-long nationwide initiative
to increase the availability of kidneys for transplant. The project utilized replicable strategies
from OPOs who successfully demonstrated a high kidney utilization rate, and also identified
new strategies with the goal of increasing the utilization of at-risk kidneys. This project will
conclude in August with findings to follow from The Alliance in late 2017.

Designates special pricing discounts for Designates an offering or initiative provided
Alliance Professional Partner organizations. free to the donation & transplant community


Spring 2017 Edition Hospital C-Suite Snapshot Series

HOSPITAL C-SUITE SNAPSHOT SERIES The Organ Donation and Transplantation The C-Suite Snapshot is a recurring one-page issue focused on organ, eye and tissue
Alliance connects organ procurement donation-related topics relevant to healthcare senior executives. Each issue is accompanied
ORGAN DONATION: WHAT A CEO organizations, transplant centers and by references, resources and tools, as well as a brief video of a hospital CEO's perspective.
hospitals to education and best The Alliance distributes this resource biannually for dissemination to your senior leadership
NEEDS TO KNOW practice resources nationwide. and hospital colleagues.

There are approximately Insist that your Organ Donation Com- Let the public know that you consider
120,000 people waiting for a lifesaving mittee is working closely with your organ donation an important priority by
organ in the United States, some of local OPO to implement the recom- using the resources available from the
whom live within your own community mendations of the Organ Donation American Hospital Association. Access
and are being cared for at your hospital. Breakthrough Collaborative, launched these resources at
The leadership you show on this issue in 2003 by HRSA and proven to in-
can change the lives of patients, fami- crease consent rates and the number
lies and your staff who care for them. of organs available for transplant. 7. LEARN BEST PRACTICES
When tragedy strikes and the outcome
2. LEADERSHIP IS KEY 5. PHYSICIANS ARE VITAL is death, many families find healing
The importance of your leadership in Ensure that physicians are an integral through organ donation. Take a look
organ donation cannot be overstated, part of your Organ Donation Commit- at an article from Health Executive,
and The Joint Commission agrees. tee, and use them as Clinical Cham- titled “Increasing Organ Donation and
Read more at organdonationalliance. pions to work with families and OPOs Procurement: The Hospital Leader’s
org/csuite in real time. Make sure that the clinical Role,” for more ideas on what your fellow
culture at your hospital includes the im- CEOs are doing in their organizations.
3. COLLABORATE plementation of testing for Brain Death Access the article at
Leadership begins by personally in patients where appropriate, following
leading your hospital’s Organ Donation the American Academy of Neurology
Committee, or appointing a high- level (AAN) guidelines, before initiating any 8. RECOGNIZE & REWARD
clinical executive to do so. You can work conversations with family members Finally, take the time to round, recog-
with your local Organ Procurement about withdrawal of life-supporting nize and reward your staff who work to
Organization (OPO) to make sure this measures. improve organ donation and procure-
committee is creating a culture in which ment at your facility. Take the opportu-
donation is a priority. VISIT THE ALLIANCE ONLINE: nity to meet a recipient and/or a donor
ORGANDONATIONALLIANCE.ORG family to see for yourself the immea-
ORGAN DONATION: surable difference your leadership can
A CEO’S PERSPECTIVE make to this important issue!

to hear from fellow hospital and health
system executives on the importance of
executive advocacy for organ, eye and
tissue donation.

First issue readership Resulting in nearly BEST PRACTICE TIP:
of more than 7,000 1,000 hits to featured All of these resources
recipients... web resources and more can be found
on our website:
Interactive In-Person Collaborative Opportunities

National Critical Issues Forum: October 21-22, 2016

The National Critical Issues Forum: "Disrupting the Status Quo," invited key hospital
system, transplant, OPO and physician/surgical leaders to convene for a 1.5-day innovative
discussion, which identified novel collaborations and strategies to increase the number of
transplants performed in the United States. More than 130 expert leaders gathered to discuss
the science of decision-making as it relates to organ utilization, and analyzed how existing
practice patterns may limit the number of transplants performed. A paper summarizing the
forum recommendations is forthcoming.

National Donor Management Summit: May 11-12, 2017
The National Donor Management Summit was a highly successful and interactive meeting
that brought together nationally and locally-recognized experts in the field of donation and
transplantation to share and discuss the effective integration of organ donor management
practices throughout the continuum of care. One OPO partner shared their experience:

"Carolina Donor Services really valued the National Donor Management Summit... We
actually took several of our hospital partners to this meeting and they too were very impressed
and excited about the information that was shared. ...Thank you for your skilled expertise..."

Attended by more than More than 125 individual
220 healthcare and OPO commitments to implement 1 or more
professionals from across learnings in their own organizations
the US

“The Alliance provides a vital service as a forum for developing creative ways to bring donation
education to the professional health care community, in a multidisciplinary, collaborative manner.”

Christopher P. Michetti, MD, FACS, FCCM
Medical Director, Trauma ICU, Inova Fairfax Hospital - VA

ODASSCE: Organ Donation Education for Clinicians™
The Organ Donation Advanced Seminar for Standardized Clinical Education (ODASSCE™,
pronounced "odyssey") is an interactive course, designed to fill an unmet need in the medical
community by guiding clinicians through comprehensive discussions of the donation
process. Segments range from the history and overview of donation and transplantation,
clinical considerations and administrative processes, donor ICU management, brain death
determination and end-of-life care in the ICU. ODASSCE was successfully piloted in May
2017, with the intent of making the program fully available to the community in 2018.


Signature Offerings BEST PRACTICE TIP: The Alliance authorizes
webinars to be viewed in groups. Reserve a
Available on our website at conference room for a “lunch and learn” webinar
viewing. All participants are eligible to receive continuing education credit and/or certificates of
attendance upon individual completion of the
post-webinar evaluation.

Webinar Series
The Alliance hosts several monthly webinar programs on the latest cutting edge and timely topics
impacting the donation and transplant community. From regulatory issues to donor management
and transplant practices, you will find a webinar topic that meets your needs and improves your
subject knowledge.

25 professional 7,200 webinar 2,626 CEPTC, nursing
education webinars participants in the & attendance credits
offered per year past 12 months* claimed*

Webinar topics are identified, coordinated and moderated by the Get Connected and Transplant
webinar faculty workgroups. Webinars are divided into three categories:

• Get Connected Webinars - topics relevant to donation professionals and OPO staff
• Transplant Webinars - topics relevant to transplant professionals
• Special Webinars - focused on innovation, brain death declaration and other topics

“The Alliance brings together all aspects of the donation and transplantation process. It is an excellent forum to

hear voices, and sometimes competing viewpoints. All those participating work collaboratively to resolve issues

for the greater good.” Barry C. Massa, MBA

Executive Director, LifeCenter Organ Donor Network, OH

Alliance Academy: OnDemand Webinars
Busy donation and transplantation professionals need an opportunity to access OnDemand
educational opportunities to watch and learn on their own schedules. This OnDemand education
may be shared throughout your organization and allows viewers to obtain continuing education
credits upon completion of the webinar evaluation.

Transplant Quality Resource Guide
This resource guide provides strategies and concepts to enhance transplant program quality and
value in our dynamic environment. It is a road map incorporating best practices for developing
and sustaining high quality, patient-centered excellence in donation and transplantation. Included
are strategies, change concepts, actions and supporting resources intended to enhance the
infrastructure and operations of all transplant programs.

More than 130 free, More than 4,400
peer-shared transplant hits in the past
resources available 12 months*

Organ Donation Toolbox
The toolbox provides donor hospitals and organ procurement organizations easy online access
to a variety of best practices resources including templates, articles, forms and presentations on
numerous donor management-related topics.

More than 545 free, More than 20,000
peer-shared donation hits in the past
resources available 12 months*

*Data from August 2016 to June 2017

“The Alliance provides interaction with other transplant professionals at various stages of their careers and in different

roles with a focus on encouraging each of us to value the gift of organ donation and the impact donors have on so

many families.” Stephan J. Moore, MHA, FACHE, CMPE

Director, Transplant and VAD, UF Health Shands Hospital, FL

Education Corner
This monthly one-page educational publication focuses on various donation and transplantation-
related topics with the intent of sharing with your organizations and hospital colleagues. It is
distributed to more than 7,000 users each month, and also shared on The Alliance blog and social
media channels.

Saving & Healing Lives Training Video
This online educational training video provides an overview of the organ donation process. It
is geared toward healthcare students and professionals in hospitals, transplant centers, organ
procurement organizations, eye and tissue banks, and state hospital associations. Continuing
education credits are offered.

The Alliance Blog: What’s Trending

Follow The Alliance blog for trending news, educational and innovation-based articles within the
field of donation and transplantation. The Alliance publishes more than 100 blog posts per year.
Visit or follow us on social media for updates.

The Alliance Listserv
A national listserv, hosted by The Alliance with its more than 2,000 participants, provides a forum
for subscribers to pose questions and share best practices among the donation and transplantation
community of practice. Sign up at

More than 250 Trending topics in 2017:
community discussions • Hospital DCD policy - time frame to intubation
per year • Disaster recovery plans
• Reproductive tissue authorization
• Early crossmatch for high CPRA

Social Media
Follow us on Facebook, Twitter and LinkedIn for the latest news and information on what’s

happening at The Alliance. We’ll keep you posted on field-related news and innovation, facilitate

peer-to-peer discussions, and notify you of upcoming events.

@odtalliance @odtalliance
1,154 likes 358 followers
112K annual impressions 51.7K annual impressions

Organ Donation & Organ Donation &
Transplantation Alliance Transplantation Alliance Group Forum
729 followers 394 members
196.7K annual impressions Approx. 250 annual discussions

“Whether you are a seasoned transplant professional or new to the field, The Alliance has resources to assist programs
improve their delivery of care, clinical outcomes and operational efficiency.”

Andrea L. Tietjen, CPA, MBA
Director, Transplant Finance and Data, Saint Barnabas Medical Center, NJ

The Alliance wishes to thank the dedicated team of professionals who make many of these
initiatives possible. To learn more about getting involved with The Alliance,





We extend our sincerest gratitude to the corporations, OPOs and transplant
centers who joined with us in 2017 to provide their voluntary financial support
to help us achieve our mission of providing engaged learning, innovation and
collaborative leadership to advance organ donation and transplantation. Without
the continued support of our partners, the management and development
of our many resources, educational opportunities and collaborative initiatives
would not be possible.








PARTNER LEVEL Mid-South Transplant Foundation
Midwest Transplant Network
Alabama Organ Center Nevada Donor Network
Beaumont Hospital (William Beaumont Health System) New York Presbyterian Hospital
Cleveland Clinic Ochsner Health System
Donor Network of Arizona Pacific Northwest Transplant Bank
Finger Lakes Donor Recovery Network Pinnacle Health at Harrisburg Hospital
Gift of Life Michigan Southwest Transplant Alliance
Henry Ford Hospital The Living Legacy Foundation of Maryland
Indiana University Health TransLife Organ and Tissue Donation Services
Intermountain Donor Services University Health System
Johns Hopkins Hospital University of Colorado Hospital
Legacy of Life Hawai'i University of Kentucky Medical Center
Life Alliance Organ Recovery Agency University of Pittsburgh Medical Center - Presbyterian
Lifebanc Wake Forest Baptist Medical Center
LifeCenter Northwest Washington Regional Transplant Community
LifeGift We Are Sharing Hope SC
LifeShare Transplant Donor Services
Mid-America Transplant Services NYU Langone Medical Center
Phoenix Children's Hospital
COLLEAGUE LEVEL Providence Sacred Heart Medical Center
Saint Luke's Hospital of Kansas City
Children's Healthcare of Atlanta Sentara Norfolk General Hospital
Christiana Care Health Services Spectrum Health Devos Children's Hospital
Duke Transplant Center St. John Hospital and Medical Center
Iowa Donor Network St. Joseph Hospital
LifeCenter Organ Donor Network St. Joseph's Hospital and Medical Center
LifeNet Health UF Health Shands Transplant Center
LifeQuest Organ Recovery Services University of Utah Hospitals and Clinics
LifeSharing - A Donate Life Organization UNYTS
LiveOnNY Wisconsin Donor Network
Methodist Dallas Medical Center The Wexner Medical Center at Ohio State University
Methodist University Transplant Institute - Le Bonheur Healthcare
Mississippi Organ Recovery Agency
Nebraska Organ Recovery Services
New England Donor Services
Northwestern Memorial Hospital


Ready to get involved?

Your support and participation is the key to
our collaborative success!

Become an Alliance Professional Partner

Join us as a Professional Partner in 2018! We rely on voluntary financial support from OPOs and
transplant programs to help us support you and your team through:

• Powering innovation through exposure and exploration of new technologies, innovative
practices and new ideas.

• Powering professional development through engaged learning via diverse program offerings,
platforms and resources.

• Powering collaboration through interactive exchange of ideas and networking with colleagues
and organizations.

In addition, as an Alliance Professional Partner, you receive special pricing on many Alliance offerings, as
outlined on the next page.

“Partnering with The Alliance is an indispensable investment, not only toward the professional education
and development of our staff; but also toward critical platforms and resources that serve as a conduit for
cooperation and advancement in the evolving field of donation and transplantation.” David DeStefano

President & CEO
We Are Sharing Hope SC

Join The Alliance A-Team

The Alliance has a mighty “A-Team” of more than 130 professional volunteers, including hospital,
donation and transplantation professionals of various positions and levels of leadership. Together, they
give their time, service and expertise to help achieve our mission and vision. Since its inception, the
Alliance A-Team has grown to include:

• The Donor Management Leadership Council
• The Leadership and Innovation Council
• The Transplant Leadership Council
• 15 separate initiative workgroups and webinar faculties

If you are interested in becoming a valued member of The Alliance A-Team, or to see a list of your
colleagues who are already providing their time and expertise, visit:

“The Alliance partners OPO and transplant community members in projects with benefits extending beyond the

projects themselves. Friendships and collaborative relationships develop, which could now grow from the organ

offers and procurement experience alone.” David P. Nelson, MD, FAST

Chief, Heart Transplant Medicine Division

INTEGRIS Baptist Medical Center, OK

Member, The Alliance Board of Directors


2018 Professional Partner Levels of Support

(benefits applied from January 1 - December 31, 2018)

By selecting one of these Professional Partner levels, your organization will receive the benefits listed below.

*New offering or benefit

Benefits Received Executive Partner Colleague

Registration to each of the live $10,000 $5,000 $2,500
monthly and special focus webinars One registration
Note: one registration = one webinar connection Unlimited number of One registration
per organization (group listening encouraged) registrations Discounted pricing*

Reduced pricing for additional Unlimited registrations
webinar connections included

Complimentary access to recent
Alliance webinars through our
OnDemand recordings

Organization logo listed on The
Alliance website

Organization name listed on The
Alliance website

Consideration to serve on The Alliance
Board of Directors to develop and
implement The Alliance strategic

Consideration to serve on The Alliance
Leadership Councils & Committees

The Pulse*: a quarterly professional
partner e-newsletter, for all
employees, providing partner updates
and preview to new offerings

Discounted registration fees for other Alliance offerings, including but not limited to:

Innovation Conference* Best Discount Better Discount

Collaborative Leadership Best Discount Better Discount
Development Program*

ODASSCE™ program* Best Discount Better Discount

Transplant OnboardingU™* Best Discount Better Discount Good Discount

Additional Alliance offerings and resources available to the donation and transplantation community:

• Continuing education credits (CEPTC and nursing) for all employees who participate in our live and OnDemand webinars
• Education Corner
• Hospital C-Suite Snapshot Series*
• The Alliance Listserv
• Nursing continuing education credits for OnDemand recorded programs (in addition to CEPTCs)*
• Organ Donation Toolbox
• Saving & Healing Lives video (includes CEPTC & CME credits)
• Transplant Resource Guide and Tools
• Transplant Mentorship Program*
• Virtual Journal Club*

Discovery Level Partnership - Exclusive to New Partners Only 1110
The Alliance is offering a new “Discovery” level option at $1,000, exclusive to new partners only. This is a one-time offering,
in order to provide new partnering organizations the opportunity to get to know us. While this opportunity carries limited
benefits, it will provide you with better insights into the full partnership benefits in the following years. Benefits are as follows:

• Registration to either the 10 Get Connected OR 10 Transplant live webinars (not including webinar recordings or
special series webinar offerings)

• Organization name listed on The Alliance website
• The Pulse – a quarterly professional partner e-newsletter, for all employees, providing partner updates and

preview to new offerings

For information about becoming a partner as a system, please contact The Alliance.

The Alliance

Organ Donation and Transplantation Alliance
PO Box 140027

Coral Gables, FL 33114

[email protected]

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