photos courtesy of the Kenosha History Center
“A picture is worth a thousand words”
The classic English idiom refers to the notion that a complex thought can be conveyed with just
a single image, or that an image can convey more meaning or essence than a simple descrip-
tion. If that is the case, the book you are holding in your hand, Hometown Memories 2020, will
deliver an explosion of words running through your mind as you reminisce of days gone by.
This is a nostalgic look at what our previous generations did for work, as well as pleasure; a
stroll through over a century of downtown development, the plethora of businesses in the
uptown neighborhood, and the burgeoning west side which continues to expand to this day —
as well as everywhere in between.
Although we have a population that has recently exceeded 100,000 people and are the third
largest city in the state, Kenosha still exemplifies that small town atmosphere. Enjoy the cars,
the fashions, the haircuts, and the shocking prices of the old times in our city.
We hope that paging through this issue brings back as many fond memories of yesteryear for
you as it has for us in creating it.
ABOUT THE COVER
In 1981, artist Brad Bennett stood on the south side of 52nd Street, just east of 30th Avenue and
pointed his camera slightly northeast. The image he captured of the workers of American
Motors hustling across the street inspired him to create this watercolor rendering.
Throughout his career, Bennett is a highly noted artst, with his works being featured at the Art
Institute of Chicago and countless other galleries.
Page 2 HOMETOWN MEMORIES 2020 HP
Family owned for
over 63 years!
Take & Bake Chuck Aiello Jr. founded Aiello
Pizzas Mid-Town Florist in 1957 with
help from his father, who was a
13 Different Types barber next door. Chuck was a
To Choose From young man, just out of the service
looking for a career. Sixty years
Huge Selection of Imported & later, the business is still going
Specialty Liquors, Wines & Beer strong. In 1958 Chuck married
Betty. Even though Chuck Jr. is
Outdoor Cookout Open All Summer!
officially retired, he is in the store Betty & Chuck Aiello Jr.
Homemade Italian Sausages, Brats,
Polish Sausage & All Beef Hot Dogs every day. He is also the recipient of FTD’s Prestigious Master
Florist Award! Chuck III has been in the business since 1979.
Red Tag Wines Buy 1 Get 1 Free! Chuck Jr.’s son, Chuck III is married to Diane, who is a recent-
ly retired middle school teacher for the Kenosha Unified
Their business has grown consider-
ably since that first day but there is
one thing that remains the same,
Aiello Mid-Town Florist still offers
the choicest, freshest cut flowers and
foliage... arranged exactly to your
preference. A special thank you from
the owners and staff to all their loyal
8Stop in for a $
BUNCH OF DAISIES
Chuck Aiello III
2108 52nd St, Kenosha • 262-658-3551
04-30-2020 HOMETOWN MEMORIES 2020Page 3
An aerial photo of the corner of 75th Street (Highway 50) and 60th Avenue in the
mid-1970s with only the southwest corner showing any development as Kenosha Tire
were literally the first on the block! photo submitted by Kenosha Tire
Terri and Dr. Rand Lee in November 1979, Tom and Armando Capponi stand outside
shortly after Dr. Lee graduated from the of their first body shop location off 52nd
University of Minnesota and the pair Street and 11th Avenue in 1987 shortly
announced their engagement. before moving to their new and current
photo submitted by Terri Lee shop on 63rd Street.
Page 4 HOMETOWN MEMORIES 2020 photo submitted by Armando’s Collision Center
A great pizza begins with the dough, just ask Paul The Orpheum Theater (pictured at the right of this
DeLuisa (pictured above in 1997), Luisa’s, 6806 1935 photo above) originally opened in 1922 and ran
films into the mid-1970s. It opened again from 1994-
317th Ave., has been serving delicious food since 2000 as a discount theater. The ad below is from the
1996. Pictured below, are two former pizza artists October 15th, 1998 issue of Happenings magazine.
Mike Klotz and Dave Kless in 2003. above photo courtesy of the Kenosha History Center
photos submitted by Luisa’s
A Kenosha Breakfast Tradition
With quality ingredients we create our daily specials from classic to extraordinary.
Friendly service and good times!
4914 7th AVENUE • 262-653-8849
OPEN MONDAY - SATURDAY 6AM - 2PM & SUNDAY 7AM - 1PM
HP HOMETOWN MEMORIES 2020Page 5
Fred Heckel opened Kenosha Tire in 1970, After purchasing the National Foods
50 years later, the business is still in the building, Chester Minkowski would go to
family - with Steve, Lisa, and Matt providing to develop Simmons Park Plaza and his
the best tire sales and service in Kenosha.
business, Chesters Electronics, at 7709
photo submitted by Kenosha Tire Sheridan Road.
Page 6 HOMETOWN MEMORIES 2020 photo submitted by Chesters Electronics
Gloria and Jay Passarelli HM2020
celebrated a Family Tradition at
Fireside Restaurant 45 years HOMETOWN MEMORIES 2020Page 7
& still family owned since 1973
formerly the Chateau Milano Supper Club
Gloria & Jay Passareli
One of Kenosha’s Finer Supper Clubs
RESTAURANT • LOUNGE
2801 - 30th Avenue (Wood Road) Kenosha, WI
Stella’s Casa Capri HM2020
Providing Exceptional Dining to Kenosha since 1954
65 Years serving
Italian Cuisine and
Pizza along with
the Finest Quality
2129 Birch Road Kenosha 262-551-7171 • casacapri.com
5401 60th St., Kenosha, WI 53144
[email protected] • 262-657-6127
State Farm Mutual Automobile Insurance Company,
State Farm Fire and Casualty Company, Bloomington, IL
Page 8 HOMETOWN MEMORIES 2020 HP
Gateway, known then as Kenosha Vocational Gateway became Gateway Technical College in
School, broke educational ground again in 1987. Some of the courses offered on the
1949. It was the first vocational school to Kenosha campus included: Instructional
offer a one-year practical nursing program.
Television, Horticulture, Aviation, Architectural
photo submitted by Gateway Technical College Design, Accounting, and Data Processing.
photo submitted by Gateway Technical College
Kenosha History Center
220 51st Place, Kenosha WI 53140
For More Info Call 262-654-5770 • www.kenoshashistorycener.org
HP HOMETOWN MEMORIES 2020Page 9
Isn’t it nice to know funerals HM2020
don’t need to be expensive.
Ask Steve about his
3016 75th Street • Kenosha, WI • 53142
Page 10 HOMETOWN MEMORIES 2020 HP
Left, Pulera Body Shop at
their original location at 5313
13th Ave. in the late 1970’s.
Above, their current location
at 7110 70th Ct.
photos submitted by Pulera Collision
Rob & Caroline Gauss. Caroline and Brothers Joe and John Gaudio spar
Marty opened Total Cyclery in 1986. outside their home on 17th Avenue
Their son Rob now owns the family in 1940. Joe’s daughter and son-in-
business, now in Downtown Kenosha at law Carol and Dan Ouimet now own
and operate Go the Distance Fitness
5039 Sixth Ave.
at 7700 Sheridan Road.
photo submitted by Total Cyclery
photo submitted by Go the Distance Fitness
HOMETOWN MEMORIES 2020Page 11
In 1950, John and Lydia Tenuta opened a small Here is an ad from the February 28th, 1980 issue of
corner store serving malts, sundaes, deli, and Happenings magazine promoting the upcoming
grocery items on the corner of 52nd Street and
32nd Avenue. Over the years, Tenuta’s has been appearance of White Lie. According to discogs.com,
White Lie was a hard rock band from Milwaukee
remodeled and expanded several times to active from the mid-1970s to the mid-1980s and
accommodate its growing selection of specialty featured Scott Finch and Gregg Slavik.
merchandise. Pictured above is Ralph Tenuta with
parents Lydia and John. Ralph passed away earlier
this year at the age of 87.
photos submitted by Tenuta’s Deli & Liquors
93 Years Of Unmatched Care We Serve A Wide Selection
To The Families Of Our Community of Seafood and Freshwater Fish
KVNA has remained true to its Join Us Friday and Saturday
mission and stands strong as the only
independent visiting nurse association For Mouth Watering Slow Roasted
in our community. KVNA’s longevity
is its strength which has inspired con- Chef Carved Prime Rib
fidence in those entrusted to our care.
Includes 2 choices from the a la carte menu
The commitment and dedication to
quality home health care found in LIVE MUSIC
1927 continues to be the focus of EVERY WEEKEND
KVNA 93 years later. 4917 - 7th Ave. Harbor Side • 654-9922
(262) 656-8400 Serving Mon. - Sat. from 11am and Sun. from 9am
Kenosha Visiting Nurse www.boathousekenosha.com
600 52nd Street, 300, Kenosha HP
Page 12 HOMETOWN MEMORIES 2020
Rb8Cou12ura4lgvdaeeS,srrhis’stseh,akrewnindpidrohiatoowhndtowentRswluniofbcoomaimoridtKutateeahsdsncnebiocoyidretCs5muh-cl2vraSoe2eCr0ua’lsoOtmGchOawr-PetaiaYeotsn!newrsBineaaglytl In 1976, the 100,000th American Motors
Pacer comes off the line at the Kenosha
plant. The Pacer and other AMC cars were
sold at the Nudi AMC auto dealership where
Culvers on Sheridan Road now stands.
photos coutesy of the Kenosha History Center
WE’RE NOT JUST BRATS
SPORTS BAR • LIVE MUSIC • GRILL • CHEESE MART
I94 & Hwy. 50 • Kenosha • 262-857-2011 • Find us at www.bratstop.com or facebook.com/bratstop
Jerry Rasmussen Beginning in 1961 THE BRAT STOP has become a HHMM22001270
aka “The Bratfather” mecca for locals and travelers. Over the years
hundreds of national acts have appeared on its stage
including Dixie Chicks, REO Speedwagon,
Cheap Trick, Styx and many famous people from all
walks of life have come to experience what many
consider to be the best bratwurst in the country.
HP HOMETOWN MEMORIES 2020Page 13
In 1961 Gerald Rasmussen was only 18 when Above, Ralph Ruffolo holds up his first
he purchased the original 8-stool bar and dollar made at his new store, Southport
cheese shop from his parents. In the past
50 years, the world famous Brat Stop has Rigging, 6201 22nd Ave., in 1983
become a mecca for locals and travelers.
photo submitted by Southport Bikes & Boards
photo submitted by The Brat Stop
Below, Ellis Ice Cream Store was located at 7546
Sheridan Road from the 1940s to the mid-1950s.
Now home to Twisted Cuisine, which Rhonda Bell
(pictured on left with Ellis family) opened in 2006.
photo submitted by Twisted Cuisine
Page 14 HOMETOWN MEMORIES 2020 HP
KEEPING KENOSHA & RACINE
BEAUTIFUL FOR OVER 50 YEARS!
After half a century in business Frank Fani is stepping down & passing
the torch to his children Suzie & Frank Jr. Now Frank Sr. will have more
time to focus on his passion for helping people look their best!
Our Gift Certificates make Great Gifts for any Occasion!
Ask us about Pelleve or our lasers for skin rejuvenation.
Lasers • Hair • Manicure • Pedicure • Facial • Massage
Styling Studio Day Spa 262.694.2011 262.637.8329 HM2020
4913 - 75th St. • Kenosha 506 Goold St. • Racine
Celebrating 100 Years! HM2020
Aug 19th-23rd, 2020
Animals • Tractor Pulls - Demo
Derby • Fairest of the Fair
• Childrens Parade • Live Music
& So Much More
www.kenoshacofair.com or See our Facebook page
HP HOMETOWN MEMORIES 2020Page 15
Kimber, Marie, Trish, & Homer at Ron’s Place
photo submitted by Ron’s Place
In 1972, Ron Pendrick opened Ron’s Place on the corner
of 52nd Street and 33rd Avenue. Pictured above is Ron
with niece Tracy Wynn many years back.
photo submitted by Ron’s Place
Judy Udvare & Pat Pendrick at Ron’s Place Judy, Anita, & Pat help rebuild
Ron’s Place after a fire in 1984
photo submitted by Ron’s Place
photo submitted by Ron’s Place
Page 16 HOMETOWN MEMORIES 2020
Sal’s Pizza • Hillary's BBQ • Professional Tan
Puparotzi • The Lint Trap
Outpour Fairtrade Boutique
Body Relaxation Massage
Sure Staff • Talulah Tattoo
Head To Toe Salon • Laser Art
Go The Distance Fitness • Chester Electronics
SURE STAFF offers seasonal, HM2020 We Sell All Things Fairtrade HM2020
temp-to-hire, direct-hire and From Around The World
skilled staffing opportunities
throughout the Wisconsin area. Artwork & Homemade Jewelry
Coffee • Chocolate • Teas
Our Newest Location! & Much More
7617 Sheridan Rd • Kenosha, WI
7619 Sheridan Rd, Kenosha
262-435-3000 • sure-staff.com 262-764-8094
Punch and Kick Your Way to Total Fitness “Speak up for those with no voice,
speak out for justice!”
WHAT’S WORTH FIGHTING FOR
Serving Kenosha Since 1998
Health, Family, Community, Confidence
• Mens, Womens & Childrens Cuts
One of a Kind Facility in Kenosha • Perms • Color • Waxing
• Pedicures, Manicures
Linda Ruffolo & Emma Bosco
“What Kenosha has been looking for” Luisa Bosco, Nina Abubassan,
Combines Boxing/Kickboxing and Functional Cross-fit Exercises
Head To Toe Styling Salon
• Bootcamps Personal Training
• Zumba 7703 Sheridan Rd. • Kenosha
• Hip Hop Fitness (Boxing/Fitness/Athletic Free Trial (262) 652-8441
• Open Gym Performance)
• Circuit Training Class Session SAL’S PIZZA
Fitness & Competitions PICKUP, DELIVERY & DINE IN
Boxing 7623 SHERIDAN ROAD • KENOSHA
Youth fitness afterschool programs 262-652-6865
7707 Sheridan Road • Kenosha • 262-654-2741 HM2020 HOMETOWN MEMORIES 2020Page 17
HM2020 The Filippelli Family
doing Homemade Pizza,
Dough & Sauce made
by hand daily
We take PRIDE in our pizza
Below, Candy and Richard W. Soens in the
80's when Dick's insurance office was
located in the uptown neighborhood of
63rd St. and 22nd Ave.
photo submitted by Soens State Farm Insurance Agency
Super Sports opened at 7524
39th Ave in July 1978. Here is
owner Jim Ryan and Brian
Portilla hard at work.
photo submitted by Super Sports
That million dollar view from the back deck of The Tom and Monica of LaMacchia Travel,
Boathouse Pub and Eatery, 4917 Seventh Ave., was 618 55th Street, at Homecoming - they have
much different back in 1973. At the time, the property been working together to help you find that
was split in two, with later Boathouse owners Jim
Matzur and Dean Van Daalwyk operating Villa Marina perfect vacation destination ever since!
fishing supply store on the corner property, and Berger
photo submitted by LaMaccha Travel
Hall (later The Lantern) on the other lot.
photo submitted by The Boat House
Page 18 HOMETOWN MEMORIES 2020
At Aiello Midtown Florist, the Aiello
family has specialized in providing the
freshest flowers available since 1957.
left and above photos submitted by the Aiello family
If you are like many
you pick up the
latest issue of
Happenings to see
where to go out on
the weekend. Here are
a few ads from the
September 1, 1988 (left)
and July 3, 1997
HP HOMETOWN MEMORIES 2020Page 19
Herbert’s Jewelers was founded by Herbert N.
Block in 1938. By 1975, Herbert’s son Ed, took over
the family business. Left is Ed with his parents,
Herbert and Marge. Above, Herbert’s Jewelers at
their downtown location on the southeast corner
of 58th Street and 7th Avenue.
photos submitted Herbert’s Jewelers
Pictured above is paperboy Steve Casey in 1973, getting HP
help on his route from his little sister Lynn Casey Wilk.
At the right, a modern-day Steve Casey stands in the
newly remodeled Casey Family Options Funerals and
Cremations, 3016 75th Street.
photos submitted by Casey Family Options
Page 20 HOMETOWN MEMORIES 2020
From AMC to TLC!
on Sheridan Rd.
Serving The Where once stood the Nudi AMC auto dealership on HM2020
Kenosha Community Sheridan Rd. now stands Culvers, where behind every
bite you’ll discover the finest ingredients faithfully
for 8 Years at our prepared with TLC, Tender Loving Care. At Culvers we
8124 Sheridan Rd. don’t compromise on quality or flavor.
location 21 Years at
our 5220 Green Bay
And Opening in the
Spring of 2020
11811 29th Street
Voted The Best
Pizza West Of I-94
‘14 since 2011, but we
‘15 ‘16 have been serving
‘13 ‘18 amazing italian food
‘19 pizza for
years Hwy 50 at 317th Ave.,
‘17 Wheatland WI
Dine in • Carry Out
Delivery • Full Service Bar
Open: Tues. • Wed. • Thurs. 4-9 • Fri. & Sat. 4-10 • Sun. 4-9 HM2020
Follow us on Facebook. 6806 317th Ave. (Corner of HWY. 50 & 317th Ave.)
Luisaspizza.co • 262-537-4795
HP HOMETOWN MEMORIES 2020Page 21
Although the building has changed over A postcard
the years, the Flair Styling Studio, 4913 showing
75th Street, has been the place for all Simmons
your beauty needs for fifty years!
photos submitted by the Flair Styling Studio the Kenosha
photo courtesy of
the Kenosha History
Page 22 HOMETOWN MEMORIES 2020 HP
“Unique Vintage Shopping Boutique!”
Building Established 1901 Check out our new line
of Men’s and Ladies
Flat Iron Vintage Bertucci watches
catering to the
Thurs., Fri., Sat. 10am-5pm active lifestyle!
Sandy’s Popper 7539 39th Ave. Kenosha
Kenosha’s Own Family-owned Popcorn and Ice Cream Shop
HOMETOWN MEMORIES 2020Page 23
• Fresh, Homemade Gourmet Popcorn HM2020
More Than 50 Varieties Of Popcorn
Caramel, Cheese, Kettle, Lively Flavors
And Premium Mixes
• Popcorn Bars, Treat Bags, Displays
Weddings, Parties, Special Events
• Turtles • Giant Malt Balls • Nostalgic Sweets • Saltwater Taffy
• Hand Scooped Ice Cream More than 30 flavors
Cones • Sundaes • Mugs
Shakes & Malts • Candles
Pints & Quarts To Go • Soaps
• Creative Custom Sampler Boxes & Gift Packs, Baskets & Tins
With gratitude to all our customers
and supporters as we begin our
13th year in Downtown Kenosha
5503 6th Ave 605-3202
Frank “measure twice, cut once” Petretti (d.2002,), pictured
at right, was one of Kenosha’s leading residential real
estate developers. In 1943, Frank and his wife Corinne
(d.2004), opened a remodeling business. By the 1950’s,
the Petretti’s were constructing custom-designed homes
throughout the Allendale/Southport neighborhood.
In the above undated photo, Frank is hard at work at a
photos submitted by the Petretti family
The MacWhyte soccer team posing with their The commitment and dedication to quality
championship trophy. Front row, left to right: home care that began in 1927 continues to be
Donald Muggsy Reeves, Joe Kolar, Bob the focus of the Kenosha Visiting Nurse
Patterson, Frank Brink Kolar, James Kolar. Association (KVNA). Today, the KVNA is the only
Middle row, left to right: William Walker, Everett
Matthews, Harry Reeves. Back row, left to right: remaining independent visiting nurse
R. B. Whyte, John Kolar, Charles Lamich, Walter association in Wisconsin. They are proud to be
Patterson, John Scotty Whyte, Mickey Sheridan,
James Cowan, Patty Calbraith. Circa 1930s. Kenosha’s hometown VNA.
photo courtesy of the Kenosha History Center photo submitted by Kenosha Visiting Nurse Association
Page 24 HOMETOWN MEMORIES 2020 HP
Family Owned and Operated
For Over 50 Years!
Kenosha Tire was Stop by and see
founded in 1970 by Lisa, Matt or Steve
Fred and Josphine and you’ll be treated
Heckel. In June of 1983
their son Steve and like part of the
wife Lisa purchased family.
In addition to Lisa and
Steve you will often
find their son Matt
at the front counter
offering the caring,
you only find in a fami-
ly run business.
6005 75th Street • Kenosha 052605
Mon.-Tues., Thurs., Fri. 8:30-5:00pm
At Lake Michigan
Fabulous Food ¥ Patio Dining
At Lake Michiga“nHome Of C
63 Years“Home Of Carl’s Pizza”
FamHooumseFor Our Italian
514P0i-zz6ath!Ave., Kenosha, WI
(262) 654-3932Delivery or
Carl Ruffolo of Villa D’Carlo
Ne5w1S4u0nd-a6ytHhoAurvs:e1.1,aKm teonColosshea 262-654-3932
HP HOMETOWN MEMORIES 2020Page 25
Above, Looking down 60th Street at the American Motors
auto plant in the late 1950s. In 1954, Nash-Kelvinator
Corporation joined with Hudson Motor Car Company to
create the American Motors Corporation. Due to the drop in
oil prices in the 1980s, the demand for AMC products was
reduced and buyers went with foreign models that were less
expensive. From the lack of income, AMC went downhill
financially and was bought out by the Chrysler Corporation
in 1987. At left, A factory worker with sand cast molds along
track at Nash Motors’ Kenosha plant. Circa 1952. Below,
a Nash Motors’ spokesmodel poses alongside a Nash
Ambassador Custom. Circa 1953-1954.
photos courtesy of the Kenosha History Center
Page 26 HOMETOWN MEMORIES 2020 HP
Our beautiful lakefront hotel is more than a wonderful place for friends and familyDT2020V1
to meet and stay the night while in Kenosha. It is quickly becoming an entertain-
HM2020 ment destination. The Kenosha Comedy Club, located within the hotel, features at
least three professional comedians every Friday night at 8 PM and Saturday night
at 7PM and 9 PM. Our headliner is always a regional, or national touring
Comedian. In addition, most Saturdays you will find a live band, and often the
opportunity for a dinner and a show. Ask about our stay and play packages, a
reduced hotel night stay when purchasing a ticket to one of our live entertainment
events. Watch for our beautiful Lakeside Deck located right on the water to open
again this spring.
Your Lakefront Getaway Includes:
Beautiful newly renovated rooms
State-of-the-art fitness center
Indoor heated pool and hot tub
Free hot breakfast
Meeting and Banquet Facilities on site
Comedy Club, entertainment, and bar on site.
5125 6th Avenue Kenosha • 262-358-9566
HP HOMETOWN MEMORIES 2020Page 27
AND THE MOST FUN!
TOUR OF TEAS
Serving up great
3301 - 52nd St. • Kenosha 262-657-5907 HR2019
HOMETOWN MEMORIES 2020