NEWSLETTTER_JULY_vendor

Chronicles
July 2018

INCREASING SALES THROUGH FOOD SERVICE

Pages: 4-5

UNDERSTAND THE STMA LIFE INSURANCE PROGRAM

Page: 6

ARE YOU EFFECTIVELY MERCHANDISING YOUR
CASH DESK?
Pages: 12

CHRONICLES JULY 2018 YOUR STMA ID COULD MAKE YOU
A WINNER!

FIND A HIDDEN STMA ID INSIDE... IF IT IS
YOURS, CALL OFFICE TO CLAIM A GIFT

1

CONTENTS

STMA CHRONICLES - JULY 2018

4-5 INCREASING SALES THROUGH FOOD
SERVICE

6 UNDERSTAND THE STMA LIFE
INSURANCE PROGRAM

12 ARE YOU EFFECTIVELY MERCHANDISING
YOUR CASH DESK?
15 MONTHLY PROMO SHEET

Communication

3961 VENDOR FLM REBATES REBATES
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CHRONICLES JULY 2018 3961 2

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JULY 1ST – AUGUST 31ST
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One at Reg Price

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CHRONICLES JULY 2018 3

INCREASING SALES THROUGH FOOD SERVICE!

Pic Courtesy: 3685 CARRYON # 11102 | OWNER: KARIM CHARANIA

57% of Americans have made a c-store foodservice

purchase in the last three months.
The convenience food service industry has
seen a strong growth. In the year 2017, total Also note that only a third of consumers agree that
convenience store foodservice sales reached an c-store foods are high quality.
estimated $38 billion. It has been analyzed that Four out of five consumers
visit c-stores, while iGens represent core c-store
customers. This is because C-stores satisfy various
needs for heavy visitors. Considering these facts,
Another section of the report reveals it can be said that operators need to focus on
that prepared foods command the largest share converting more general customers to foodservice
of the market. C-store food is getting better, but customers. New concepts can attract a more
there is still room for improvement. Presently, diverse audience.
it is important to have a loyal consumer base in
the c-stores market that drives most foodservice
purchases. A third of Americans are yet classified Consumer’s Buying Trend
as True Loyalists; these are customers who
would go out of their way for c-store food. These Purchases tend to be quite diverse, but
consumers constitute male, Millennial, Hispanic
and urban, and are an integral consumer group fountain beverages are the most purchased item
for the industry as they drive much of the positive overall, while pizza ranks as the top purchase
sentiment surrounding c-store food.” among True Loyalists and may be driving these
Also, most C-store foodservice consumers consumers’ positive perception of c-store food
want more choices/healthy options, in which quality. These heavy c-store consumers are also
C-stores respond to consumers’ interest in health. more likely to buy three or more items, compared
to general consumers who purchase only one.

CHRONICLES JULY 2018 4

Pic Courtesy: 3920 RANDOLPH FOODMART | OWNER: AMIN MOHAMMED

Purchase drivers Cleanliness is the most powerful
quality indicator to consumers.
Unsurprisingly, most purchases are
driven by convenience, with many consumers Convenience itself is not a differentiator
saying they’ve bought a foodservice item because for chains as consumers expect this. Instead,
it was the fastest option or because it is easy to eat quality is what sets a c-store apart from the
in the car. When developing a c-store foodservice competition and builds loyalty. Cleanliness is the
program, operators need to focus on providing most powerful quality indicator to consumers
the customer with a convenient experience. as over half agree store cleanliness indicates a
c-store has high quality food. Freshness is also
critical, and c-stores need to prove freshness

“Operators should focus on personal-sized pizzas and pizza delivery, customizable items
(such as salad bars and condiments for roller grill items) and coffee innovation (such as cold

brew and espresso-based beverages), as these are the items consumers want more of”

In-store foodservice sales of convenience stores in the U.S. in through tangible cues. For example, at Laredo
2016, by category (in million U.S. dollars) Taco Co. (a restaurant owned by the c-store
chain Stripes) customers can watch employees
hand make tortillas.

Summary

It’s more important than ever for
operators to focus on quality indicators, including
eye-catching packaging, made-to-order items
and simple ingredients. Continued food and
beverage innovation is vital as consumers expect
high quality options wherever they dine, and as
competition heats up, both within and beyond
the convenience store segment.

CHRONICLES JULY 2018 5

Understand
the STMA Life
Insurance program

Policy for 2017/2018 is provided by Chubb Insurance Company.

Exclusions and Limitations: 6

• The policy will only cover work related incidents and injuries, and DOES NOT provide a
“worldwide coverage”
• The principle sum has been limited to $350,000
• When submitting a claim for employees, employment verification will be required in form of
either one W2’s and pay stub.
• If Pay record is not available then an affidavit from owner accompanied by a surveillance vid-
eo to prove employment will be required. Please note that in absence of surveillance video the
claim will be denied

CHRONICLES JULY 2018

THIS IS A PAID ADVERTISEMENT

CHRONICLES JULY 2018 7

NTBA

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with our TDA Facility Inspection.

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*price depends on size of store and number of dispensers

for more info: petsolinc.com or call: (800) 880-9582 8

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CHRONICLES JULY 2018

THIS IS A PAID ADVERTISEMENT

2/$5JULY 1ST – AUGUST 31ST
One @ Regular Price
BAG

ONLY

Please utilize Bagged Donette
side basket for racks currently in
the market.

Item# 6064 HO Extra Side Basket

CHRONICLES JULY 2018 9

THIS IS A PAID ADVERTISEMENT

Frito lay July 2018 Promotions and
Shippers

Promotion Innovation PPW/Shipper Clips

$1.69 Hot Fries- Tostitos Salsa cupJ July Pre pack July Clip Strips
Baked Hot Cheetos – Cheetos Stars weekenders 7/1 - 7/31
On AIO Rack or high
2/$3 limited time offer. destination area 4 Clip
Must buy 2! Dates: July 1 – 30 Strip
( per
July 1- 31 Destsotinreat)ion

Shipper near Front FEM or Shop
of Store or near Around and
endcap
Shippers

July Lays

Futbol

IRC: Buy 2
XXVL, get a

$.59
seed/nut

Free

1 CS – of each flavor To Do: Put Sign up on To Do: 2nd PPW for To Do: C2 Clips on
Shipper & Inline by stores $650> FEM, 2 on Pepsi rack,
To Do: Put Sign up on 7/1 To Do: Change out 4 Inline by 7/1
shipper & endcap by To Do: Take Sign down when new PPW To Do: Take Clips
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To Do: Take Sign down 7/31
down 7/31

CHRONICLES JULY 2018 10

THIS IS A PAID ADVERTISEMENT /$3

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One @ Regular Price

JULY 1st - AUGUST 31st

12oz V8 Juice/14oz V8 Splash

12oz V8 + Energy ™

Mix & Match Actual Promo Static

CHRONICLES JULY 2018 11

ARE YOU EFFECTIVELY MERCHANDISING YOUR CASH DESK?

IPic Courtesy: 4051 FUEL STATION #7| OWNER: FARID MEGHANI counter is clean and in good repair. These
t is the one area that every customer visits counters are heavily used and wear out more
when they come into your store to pur- quickly than most areas in your store, but if
chase the products you are selling, and as a result they are in poor repair it reflects badly on your
this area plays an important role in communicating entire store.
your image, setting the tone of your customer ser- • Keep the clutter to an absolute minimum
vice and creating profitable impulse sales for your and remove any displays, signs or merchandise
store. The cash desk is the centre of your day-to- that doesn’t need to be there. (The more
day convenience store operation and also the most displays and the more clutter the less there is
important merchandising area with in your store for the customer to focus on and the less they
Not only must it be efficient and big enough to allow actually see.)
you to better serve your customers, but it needs to • To generate the maximum impulse sales the
be clean, well-organized and well merchandised. products on the counter should be of an impulse
However, often the counters are in poor repair, there or seasonal nature, frequently purchased and
is so much merchandise jammed into this small priced below $10, and most often below $5.
space that there is almost no room for the customers • Change or rotate displays frequently.
to comfortably conduct their transaction, and there Remember many of your regular customers
is no particular rationale for the merchandise that is visit your store several times a week and soon
found there. fail to “see” products that have been in one spot
There are several important “principles” that should for a long time.
be considered when assessing how effectively you • Measure the performance of every product
are using this key area of your store: or display on your cash desk in terms of the
“dollar sales” and “penny profit” that they
• Always leave at least 3’ of clear counter space generate for you, and remove any products
for your customers to comfortably pay for their that don’t produce. This should be the most
purchases. Anything less will be uncomfortable productive sales area in your store!
and inconvenient for them.
• Always make sure that your pay point *Article Retrieved from www.convenienceguru.ca
3961 CHRONICLES JULY 2018
12

THIS IS A PAID ADVERTISEMENT

Topo Chico

NEW Lower Promo Price!

UPC Codes:

Each CLASSIC
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Each LIME
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GRAPEFRUIT
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Coca-Cola Southwest Beverages is THE new authorized 13
distribution for Topo Chico.

We would ask that you begin to buy all your Topo Chico product
from your Coca-Cola account manager!

CHRONICLES JULY 2018

THIS IS A PAID ADVERTISEMENT

MODIPOS for Deli and Fast Food

ModiPOS has now got enhanced features to meet growing needs
of our customers operating Deli and Fast Food

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CHECKOUT POINT Scan QR barcode from
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CHRONICLES JULY 2018 14

CHRONICLES JULY 2018 15

HAVE FUN AND STAY SAFE 16
CHRONICLES JULY 2018