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A brief introduction to the FairPoint Gain team.

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Published by Gain, Inc., 2017-06-27 15:01:47

Get to Know Gain

A brief introduction to the FairPoint Gain team.

Direct. Data. Digital. Creating opportunity
Aha! moments
and action.

June 2017

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2


hello Haavard, Selma, Jodi, Christie,
DeeDra, Julie and Sandi,

We’re looking forward to our call on Thursday. To make the
most of our hour together, we thought we’d put together
a quick reference snapshot of the Gain team and a little
about the agency.

Talk to you on Thursday.

Thanks!
James

3


Everything we do revolves
around people.

Consumers. Clients. Collaborators. Colleagues.


6


We create opportunity.

We believe creating opportunity opens doors.

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We create Aha! moments.

We believe the moment someone gets what your
product means to them, they take action.

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We create action.

We leverage data insights to develop strategies that
bring buyers closer to a buying decision.

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Our belief system...

...marketing is less about dollars and more about sense.
...the word “engagement” is often used when it’s not being delivered.
...thinking not only needs to be measurable but also scalable.
...people buy what they want, not what you want to sell.

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...data delivers little without instinct and purpose.
...generating sales isn’t a goal, but a rallying cry.
...interest, opinions and attitudes matter for messaging.
...the starting point is the most difficult, and rewarding, thing.

...now you know :)

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Our approach...

Data Insights

Strategic Communication
Planning Design

Execution

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gain>novation

An integrated framework that ties people, process, content,
technology and data together to identify, attract and engage
consumers during their buying journey.

The “always-on” application of gain>novation aligns
inbound and outbound digital marketing strategies to
maximize brand exposure, educate, and engage buyers who
are both actively, and passively, searching for a solution.

The result? Greater awareness, increased exposure and
quality leads being sent to the sales organization.

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We also believe you are a reflection of the company you keep.
We feel we are in good company.

The 11th largest bank in the U.S. Provider of voice, Internet and TV Leading provider of prepaid cards
service to residents and SMBs. and related financial services.

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TM

The world’s largest dedicated provider The 5th largest bank in the U.S. Workflow management
of collaboration software and services. solution for tax, accounting
and finance professionals.

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Category experience we thought you’d be interested in seeing.
(All previous client relationships.)

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Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

20


Experienced Campaign Manager
and wearer of many hats (fortunately,
I like hats). My approach is an all
encompassing one. I manage to the
objectives while keeping a close eye
on the strategy and make sure we
have a successful delivery on time
and on budget.

21


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

22


Strategically driven and detail-oriented,
Karen is a true multi-tasker that gets
the job done on time and with flawless
execution. Her focus on building client
relationships is unwavering and she
is committed to helping our clients
achieve their goals.

23


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

24


David is a practical thinker with
creative vision that allows him to
reach consumers on their level and in
their words. He unravels how products
help people in their everyday lives and
translates brands into communications
that drive audiences to act.

25


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

26


Put a mouse in her hands and watch
ideas come to life. Aficionado of color
and light, Christy makes concepts real.
But she creates more than just
communications, she delivers our
client’s story and relevance to the brand.

27


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

28


Ken is a problem solver who enjoys
discovering new techniques to
streamline processes while enhancing
user experiences.

29


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

30


Consumer-centric, data-driven and
inspired collaborator. James sees
each marketing challenge from the
consumer’s point-of-view. Then
develops thinking that addresses
both the need and the business
challenge at each stage of the
decision-making journey.

31


Your Gain team – the people you should know...

Ann Cobb Ken Meyri

Account Director Marketing Technology Developer

Karen McLaughlin James Sweeney

Senior Account Manager Partner, Chief Strategy and
Creative Officer
David Robatin
Erin Peterson
Associate Creative Director
Partner, CEO
Christy Meek

Senior Art Director

32


Visionary, dreamer and rule follower
(sometimes anyway). The heartbeat
of the agency. Erin leads with a
business acumen many envy.
And she has the guts to take
necessary risks that continue to
push us to the next level.

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hellogain.com

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