Sponsorship

P i n es Pa rty 2 017

Invitation to Sponsorship

July 21-23, 2017
Fire Island Pines, NY

Ov erv i ew

“A Party With A Purpose”

Now in it’s 19th year, Pines Party is a three-day celebration of
music, dance and community. Set in beautiful Fire Island Pines, the
event’s mission is to raise critical funds to preserve Fire Island Pines
and to support the broader LGBTQ community.

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B eneficiar ies

• The Pines Foundation, a 501(c)(3) affiliate of the Fire Island
Pines Property Owners Association and sponsor of the event,
is dedicated to preserving, protecting and enhancing the
quality of life in the environmentally-sensitive community of
Fire Island Pines. Included in its mission is the support of
cultural activities and the maintenance of the Whyte Hall
Community Center. The Pines Foundation also supports the
preservation of the community’s fragile seashore.

• Stonewall Community Foundation is one of the leading
public foundations focused on the needs of the LGBTQ
community. Since 1990, the Foundation has invested more
than $18 million in over 600 organizations via donor advised
funds, annual grants, and leadership building programs.
Stonewall’s approach is to inspire meaningful change
through strategic initiatives designed to engage the
community, empower leaders and invest in grassroots LGBTQ
organizations.

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A PA RTY W ITH A P U R P OS E
A PA RTY W ITH A H ISTO RY

Since the first Pines Party in 1999, The Pines Foundation has donated over
$1.25 million to the Stonewall Community Foundation.
Recent grantees funded by our donations have included:

• The Center for Anti-Violence Education
• Griot Circle
• The Peter Cicchino Youth Project
• Tyler Clementi Foundation
• The LGBT Law Project of NYLAG
• New Alternatives for LGBT Homeless Youth
• Global Action Project
• Two-Spirit Health Services
• Dominican Women’s Development Center
• OutCycling

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Fac ts

Where Fire Island Pines, NY

When July 21-23, 2017

Events VIP Sunset Cocktail Party, Pool Party,
Theme Beach Party, Morning Party, Closing Party
Sponsor
Working Concept: Labyrinth (i.e. mazes
and creatures from the forest)

The Pines Foundation

Beneficiaries The Pines Foundation and Stonewall
Co-Chairs Community Foundation

Allan Baum and Ed Schulhafer

Producer Guy Smith Productions, LTD

Expected Attendance 3,000+ at Beach Party / 300+ at VIP Party /
Fundraising Goal 500+ at Other Events

$200,000+

2 01 6 H i g h l i g hts

• Five sold-out events, with a record attendance of 3,000 at Xanadu-
themed beach party

• Exceeded fundraising goal of $200,000 (vs. $150,000 in 2015), with
$50,000 of proceeds donated to Stonewall

• Expanded corporate sponsorship roster, with national sponsors
including ABSOLUT, Atlantis Events, Impulse Group NYC, Milagro, Hiro
Sake, Macy’s, MINI, Parke & Ronen, Source Events, Tito’s Handmade
Vodka, Lagunitas Brewing Company, Andrew Christian and Bond
No. 9. fragrances

• Xanadu beach party widely praised as “Best Pines Party Ever”, with
improved/expanded layout, new elevated VIP+ platforms,
enhanced sound, and upgraded sponsor visibility

• Glamorous new bayfront venues for redesigned pool party and VIP
sunset cocktail event

• Added media/promotional partners, including PASSPORT Magazine
and Aspen Gay Ski Week

• Achieved 400% revenue increase from Community Journal, with
over 100 sponsor and local/regional business ads. Introduced
popular user-friendly Directory of Advertisers

Yo u r

AHuidghielingchtes of Pines Party 2016

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Spo nso rship
O ppo rtunity

• Pines Party 2017 offers a unique opportunity to enhance brand awareness

and visibility

• One of premier LGBTQ fundraising events

• Upscale Fire Island Pines/East Coast demographic with wide geographic reach;
2016 ticket buyers from 37 states and 8 foreign countries

• A “must attend” for both LQBTQ partygoers and the local Fire Island community

• Major corporate sponsors will be prominently featured in all Pines Party 2017
marketing, including:

• “Labyrinth” themed print and online advertising campaign. Online promotion
via Pines Party mailing list (4800+) and network of select promotional partners
(40,000+ reach)

• Social media activity, including Pines Party Facebook page (3500 likes, 783,000
impressions and 7% engagement over last 12 months), Instagram and Twitter

• Newly redesigned Pines Party website (36,700 visits, 50,300 page views and
26,600 audience over last 12 months)

• Other benefits may include: prominent signage at all events; branded beach
party cabana; opportunity to sponsor individual events and/or co-brand
merchandise; full page ad in Pines Party Community Journal; and inclusion on
VIP invite

• In addition to the sponsorship levels shown on the following page, we can
customize a sponsorship package to suit your specific needs

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Spo nso rship LEVELS

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Co mmunity

• Fire Island Pines is one of 17 residential communities
located within the Fire Island National Seashore. It
includes over 600 homes, 100 cooperative
apartments, and a central marina and commercial
district, and is reached via ferry service from Sayville.

• The demographic of Fire Island Pines is decidedly
upscale, with over 60% of respondents on a 2014
survey of property owners reporting an annual
income of $200,000 or more.

• 59% of the respondents reported New York City as
their primary residence, while 78% were married or
coupled.

• Pines Party Weekend is consistently the busiest of the
summer season (even surpassing major holidays), with
100% occupancy throughout the Pines and adjacent
communities.

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2016 Sponsors and Supporters

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2016 Spo nso rs and Suppo rters

L ET ’ s
CO NNECT

For more information about
Pines Party sponsorship
opportunities, please contact:
Allan Baum
[email protected]

PINESPARTY.COM

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