catalog europe 2020

Our Valued Friends,

We are enthusiastic about sharing our new
vision and new brand image with you!

Edushape developed its first line of products in 1983 to
provide pre-school teachers with the tools for creative play
while educating their young students. Built on the strategy of
seeing the world through the eyes of children, Edushape continues
to create products that nurture imagination and spark creativity in
the very young. Throughout the years, we at Edushape have strived
to incorporate high educational value in our products while supporting
a child’s healthy social and emotional development. Edushape are now
reaching a second generation of children whose parents remember fondly

some of the very same
toys from their own childhood.

Our products today continue to be highly regarded for
innovation, quality and creative design in the category.
Each Edushape toy is the result of a team effort involving designers,
psychologists, teachers and at times parents who have a great
concept, working in conjunction with those who manage sourcing to
ensure that all materials are safe and durable. Always true to its
mission of viewing the world through a child’s eyes, Edushape
will continue to create products that will educate, inspire

and entertain generations of children to come.

We will stay devoted to shaping a wonderful
childhood for more and more children
around the world!

Alon Zitelny
CEO

Developmental Chart

Icon Skill Definition Child's Benefit

Fine Motor Encompasses the abilities required A crucial ability required to experience and learn about the world. For
Skills to control the smaller muscles of the example, holding a pencil, crayon or fork requires basic fine motor skills.
body generally found in the hands.

Gross Motor A crucial part of a child's large muscle Coordination of larger muscles movements. Necessary for crawling and
Skills
motor development. head lifting in infants, and synchronization of large muscle skills in toddlers.

Socialization Skills facilitating interaction and Teaches a child how to interact in the real world and with other people.
communication with others. Manners, turn taking, role playing and other socialization skills prepare
Logic & children for group play, school and helps build self-esteem.
Reasoning
The capacity for a child to make Thinking skills. It is the means by which children begin to understand and

sense of things. think about cause and effect, what works and what doesn't.

Hand Eye The coordination of vision and hand A period of trial-and-error practice at sighting objects and grabbing at them.
Coordination
movement to execute a task. Builds abilities to be accurate and precise in conjunction with motor skills.

Auditory The utilization of sound, working Auditory Sensory Development is necessary for almost every activity that a
Sensory with the other senses, to develop child learns to perform because the combination of multiple sensory inputs
Development an understanding of a child’s is essential for children to comprehend their surroundings.
environment.

Visual Sensory Using various shapes, bright colors The utilization of vision works with other senses to develop an understanding
Development and high contrast patterns to develop of our environment.
eyesight and focus.

Tactile Sensory Also known as the sense of touch, A child’s first and most important teacher is their
Development it refers to stimulation reaching the sense of touch. It is the first sense they develop and
central nervous system from receptors can be stimulating, relaxing and therapeutic.
in the skin.

Easy Grip A feature a toy possesses, though Makes it easy for small hands, soapy hands or challenged

not developmental. hands to grasp, pick up, use and manipulate.

Icon Legend

Size of packaging: W”x D”x H”

Science, technology, engineering, mathematics

Minimum Age 32 Piece Count 2 Case Pack 7 Product Weight

Magnet Music Light

STEM

STEM

NEW!

Big Job Truck Fire Squad
408014 408034

When there's a big job to do, here's the Where's the fire? Be on the scene right
vehicle to count on. Your heavy equipment away with this rugged red truck, complete
truck is complete with crane and gutsy tires. with aerial ladder and lots of official details.
Best of all, you can take it apart and put it Putting it together and taking it apart is
together yourself...and the remote control blast, and wait 'il you hold the remote
action is ready when you are. Rumbling, and make it go. It even makes roaring
roaring sound effects to! engine sounds!

6 1.5 3 31 Truck has 6 1.5 3 33
light &
Package dimensions: sounds Package dimensions:
13" x 5¹∕³" x 7½" 13" x 5¹∕³" x 7½"

Take it apart
and put it
together
yourself!

Police Patrol Sanitation Squad
408021 408042

When the call comes trough, your cruiser Clean up with this hard-working, hefty
is ready to roll. You can take it apart and truck. Everything needed to pick up and
put it together yourself, and when it's process every job. Fun to take apart and
time for action, the remote control is at put back together, and you're the boss
your command. Activate the siren and when you pick up the remote control.
make it fly! Rumbling sound effects too!

6 1.5 3 22 6 1.5 3 31

Package dimensions: Package dimensions:
13" x 5¹∕³" x 7½" 13" x 5¹∕³" x 7½"

Remote
control
included

6

STEM

NEW!

DYI
Trucks

Thrilling
action

Builder's Job Mega Truck Firefighter Mega Truck
408017 408037

When there’s a big job to do, here’s the Where’s the fire? Be on the scene right
vehicle to count on. Your heavy equipment away with this rugged red truck, complete
truck is complete with crane and gutsy tires. with aerial ladder and lots of official details.
Best of all, you can take it apart and put it Putting it together and taking it apart is
together yourself…and the remote control blast, and wait ‘till you hold the remote
action is ready when you are. Rumbling, and make it go. It even makes roaring
roaring sound effects too! engine sounds!

6 3.3 3 101 6 3.3 3 103

Package dimensions: Package dimensions:
19³∕5" x 5" x 10" 19³∕5" x 5" x 10"

Hands-on 7
learning fun

STEM

NEW!

Exclusively at
Edushape!

Fast &
furious

fun

2 Cars
Included

High Speed Catapult Cars Easy assembly!
408287
Magnets lock
Driver, are you ready? Get your vehicle in the pieces
place, grab your string launcher and let it together
GO with a snap! Zoom through the tube.
Watch that turn! Soon you’re looping upside
down high in the sky,then in a split second
you’re on the finish line.

6 1.3 3 24

Package dimensions:
16½" x 3¾" x 10"

3 Cars
Included

Wild 'N' Crazy Catapult Includes 4 Magnetic Rolling Paths
Cars wooden balls 403636
408288
Drop the balls/marbles in the top and
6 2 3 52 watch them twirl, race and chase each
other. Track is magnetized and extra-easy
Package dimensions: to assemble. A good starter set for younger
21¼" x 2¾" x 10" children. Fun, fast and full of
thrills, it’s open-ended play with dozens
8 of learning benefits.

6 2 3 36

Package dimensions:
12¾" x 12¾" x 3¾"

Imaginative Wood

Ima ginative W
ood

Happy Zoo Train
627005

All aboard! Zebra and gator can ride on
the train or roll around on their own. Bird
and elephant decide to hitch a ride. And
a couple of stackable blocks, too. Babies
love to move around with the train, remove
the pieces, and put them back again.

12 1.8 2 10

Package dimensions: New!
4¹∕³" x 12" x 3"

Pull Back Pals
622706

When a gator races a rooster, things get
crazy. We’ve updated these classics with
plenty of personality. Little kids love
pullback toys and supplying silly sounds
and stories as they watch them speed
around.

6 1.8 18 6

Package dimensions:
7" x 7" x 3¹∕8"

Speedy Pull Backs
622736

Thrills and chills abound when these peppy
racers get rolling. Generations of kids have
loved pullback cars because they're fast
and such a blast. Kids instinctively furnish
the vroom vroom, and love making up their
own racing stories.

6 1.8 18 8

Package dimensions:
7" x 7" x 3¹∕8"

10

Ima ginative W
ood

Counting Pull-A-Pup
627004

Counting fun for little ones. Friendly pooch
provides company and reassurance for
toddlers learning to walk. The numbered
blocks and moving rings show kids how to
count, too. Tail and ears move. Encourages
coordination and balance and helps build
muscle strength.

New! 12 1.8 2 1

Package dimensions:
4½" x 13" x 3"

Sort-a-Truck
625004

Busy little ones will have their hands full.
Figuring out where to place the shapes
and getting them in the holes requires
problem solving and dexterity skills. The
shapes are little blocks that stack and the
truck is a pull-along.

12 1.8 2 9

Package dimensions:
7½" x 5½" x 6"

Dilly, Dally Snail
626040

It’s great to have a buddy when you’re
first learning to walk. This whimsical snail
provides company and reassurance as
a toddler toddles along. Encourages
coordination and balance and helps build
muscle strength.

6 0.7 18 1

Package dimensions:
8" x 5" x 4½"

11

Ima ginative W
ood

A different kind
of puzzle that
encourages
problem solving!

Remember It! Learning Crazy Stick Puzzle
Texture Memory Game textures helps 627022

627023 children Who’s up to the challenge? Finding which
with language shape fits on which obstacle stick is just
Identifying and remembering textures is the beginning. Next you must overcome
an important part of sensory learning. skills the obstacle and manipulate the shapes
In this original game, children touch and so they fit. It encourages problem solving
name the colors and textures of the disks as well as color and shape recognition.
and then find the matching disk.

36 1 3 12 12 1.5 18 13

Package dimensions: Package dimensions:
11¹∕8" x 4¾" x 1¾" 12¹∕8" x 4¹∕8" 3¹∕8"

12

Ima ginative W
ood

Magna Blocks- Magna Blocks-
Pirate Red Riding Hood
625006
625005
Magnetic blocks offer a fun new challenge
for toddlers, as the blocks need to be Magnetic blocks offer a fun new challenge
aligned in order to stick. Handling and for toddlers, as the blocks need to be
placing them helps with fine motor skills aligned in order to stick. Handling and
and hand-eye coordination. It’s such big placing them helps with fine motor skills
reward when the pieces stay together! and hand-eye coordination. It’s such big
reward when the pieces stay together!

12 1.1 2 10 12 1.1 2 10

Package dimensions: Package dimensions:
10¼" x 10¼" x 2" 10¼" x 10¼" x 2"

Creative
play that's

also
logical!

13

Ima ginative W
ood

New!

Wooden Train
801554

Exclusively designed for young child’s
grip! Enhances fine motor skills, creativity
and sparks the imagination. soft, flexible,
durable and surface washable!

6 3 3 16

Package dimensions:
9" x 2½" x 15¹∕³"

Includes:
36 Magnetic

Letters
& Numbers
Pack of chalk
2 Dry erase
markers Eraser
Paper roll
Paper Clip

4 In 1
Tabletop Easel

806002

Portable easel sits on table or desk so
children can reach it easily. They can draw
or paint on the chart paper, work with chalk
on the board or play with magnets on the
white board. Great idea!

4 2.2 3 43

Package dimensions:
17" x 5" x 20"

Available in the US only

14

Little Learners

L ittle Lerner NEW!
s

Double - Baby Crawl ‘N’ Play Mat
sided 926206

Big size Soft, double-sided waterproof baby care
63" x 78" mat made of environmentally friendly and
160 x 200 odorless XPE material, it is safe, comfortable
and durable. It sparks curiosity, learning &
cm development for babies. Foldable, small in
size and easy to carry. Can be used as a
game mat, baby crawling mat, yoga mat,
living room mat, picnic mat, exercise mat.

10 2.6 0 1

Package dimensions:
29¹∕6" x 4" x 15¾"

Wood &
Silicone

Silicone

Happy Gums Happy Gums Set Dream Teether
622707 622708 622709

Extra-soothing silicone teething portions Mothers on the go appreciate the Created with fussy babies in mind, our
are healthy, durable and popular with convenience of our silicone beaded teether is a dream. Different shapes
babies everywhere. Wooden rings are necklace. Safe and easy to clean, it's also and textures keep little ones busy and
naturally antibacterial and chemical-free. stylish and handy. When Mom's not wearing happy. Silicone design is healthy and
Different textures for baby's teething it, she can tuck it into pocket or purse. hypoallergenic. From freezer to gums,
stages, whimsical pastel characters. it's baby-approved.

6 1.1 0 12 24 0.5 0 2 12 0.5 0 1

Package dimensions: Package dimensions: Package dimensions:
7" x 7" x 3¹∕8" 6¹∕³" x 1¹∕³ x 9" 5" x 1½" x 6"

16

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Cozy Pal Comes with
925117 a recording
device to create
Sometimes, babies need a Lovey. More your special
than 60% of infants 4-6 months “adopt” a
beloved plaything. Lovey does the plaything message
job well. Soft and huggable, Lovey absorbs
Mommy’s scent and comforts baby through
any separation anxiety. Cozy Pal helps
baby develop the sense of “other” things
and is a gentle transition to independence.

6 0.8 0 1

Package dimensions:
6¹∕³" x 2¹∕³" x 10²∕³"

Look & Feel Baby Book Sensofun Pals Color-rific
925140 722009 Teething Rattle

Baby responds well to high-contrast Funny friends to toss and squeeze. Nubby 862026/12
black and white shapes, especially in the irresistible textures to grasp, explore and
first 6 months. This soft, easy-to-grasp roll across the floor. Little ones love to State of the art fun. As baby teethes on
book unfolds to bold shapes on one side chase after them and name the animal the soft section, colors change. Put Color-
and smiling animals on the other. Each faces. Great for color recognition and fine/ rific in the freezer (extra soothing) and it
animal has special features for baby to gross motor skills. Fully inflated. changes colors too. There’s a firm section
explore – crinkles, ribbons, felt ,strings for serious gum relief, even a floating ring
and squeakers. and two textures – stripes and dots.
All this, and a rattle too.

12 0.5 0 1 6 1.4 6 9 6 1.7 0 12

Package dimensions: Package dimensions: Package dimensions:
6¹∕³" x 3" x 7" 9½" x 8½" x 4" 9½" x 8½" x 4"

17

L ittle Lerner BPA
s Free!

Gummyball Teether Textured Mini Balls Baby Sensory Balls
862021 722006/16 862126

Teething relief! So easy for baby to grasp, Easy to grip and squeezable, these Like vibrant colorful planets in amazing
hold and chew. Gummyball has eight nubs mini balls are perfect to develop gross shapes,these squeezable balls invite babies
for nibbling, each with a different texture, for motor skills. Infants will love the multiple and toddlers to grasp, roll, toss, crawl
each teething phase (infancy - 33 months). textures and soft feel. Sensory play for and run after. They look good enough to
Little ones love to twist it, roll it and toss little superstars! eat – are safe to chew and washable too.
it. Durable, safe, sturdy. Excellent for developing fine and gross
motor skills.

12 0.2 0 3 6 1.5 6 16 61 6 6

Package dimensions: Package dimensions: Package dimensions:
4" x 8½" H 12" x 3" x 11" 13½" x 2¾" x 8²∕³"

Gummyball
Teether Display

862121/12

6 1.4 0 12 Multiple
textures
Package dimensions: for tender
9½" x 8½" x 4" gums!

18

NEW! L ittle Lerner
s

Soft Pals - Soft & Squeezy
Set of 3 Critter Blocks
862015
977006
Three Soft Pals - Teether, Rattle and
Squeaker that make great puppet friends! Baby-friendly soft blocks are big enough
Monkey Teether has a round teething to grasp yet not too big. They’re chewy,
surface, the Hippo Rattle has a rattle to bouncy, and easy to clean. Baby will stack,
encourage auditory sensory development, toss and sort them. Light and bouncy with
and the Giraffe Squeaker surprises infants rounded corners and friendly animal faces,
with delightful squeaks. Infants love seeing they’re soon to be favorites.
the animals faces looking back at them!
Easy to grasp!

12 1 0 3 61 6 6

Package dimensions: Package dimensions:
10½" x 2 x 8½" 7" x 3 x 9"

Easily Friendly
attached to animal
bed, stroller, faces!

etc.

Melody Snaily
851003

Roll me, Poke me, Play me! Soft and cuddly
musical snail can be played as a keyboard
or play pre-recorded melodies.

61 6

Package dimensions:
9" x 7½" x 9"

19

L ittle Lerners

Happy Kitten & Happy Monkey

An adorable soft pal is loaded with fun, providing security, stimulation and much more. Features high contrast
patterned goofy legs (one retracts as the opposite is pulled), hugging arms, teethers, crinkle ears and an

irresistible poke-able belly button.

Velcro
Hands

Happy Kitten Crinkle Happy Monkey
925111 ears 925110

61 0 Legs & 61 0
arms can
Package dimensions: be pulled Teether Package dimensions:
6" x 3½" x 10½" 6" x 3½" x 10½"

40" x 60"
100 x 150

cm

Double-Sided Baby Mat
926200

Huge, soft “40”x “60” baby mat features
one side for playing, with colorful and
stimulating pictures, baby mirror, multiple
textures and tethered lady bug pal. The
flip side is for calming baby down and
only shows a picture of the lady bug pal
heading off to sleep. Comes in storage bag.

62 0

Package dimensions:
17¾" x 3½" x 17¾"

20

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Different Textures
for Tactile Sensory

Development!

NEW!

NEW!

Play & Sound Mat Sensory Rollers Texture-iffic Ball
716106 705106 705353

High quality ½" thick 40" x 40" Edu-Foam Irresistible to little hands, these novel Large enough to engage a child’s interest,
play mat/puzzle suitable for any age! shapes are for grabbing onto, exploring yet small enough to hold, explore, toss
Features six colorful removable puzzle and tossing. Roll them and they move in and roll. Each of the 8 sections on this
friends to help baby grasp the basics of their own kind of crazy way. Safe to chew, remarkable ball has a different tactile
logic as parent and child play together. fun to squeeze. pattern. Squeezable, chewable, forever-
Includes edges & corners, mirror flower, interesting.
musical flower, storage tote bag and more.

62 10 25 6 0.6 0 2 6 0.8 6 1

Package dimensions: Package dimensions: Package dimensions:
12½" x 5½" x 13" 8½" x 4" x 3" 8¹∕³" x 7" x 9"

21

L sittle Lerner

Pop together
blocks,

easy to do!

Includes
playing
cards!

Color Window Blocks Textured Pop Blocks Geostackers
726035 977010 525015

Artful candy-colored blocks to stack up, An ideal set that grows with your child. Stack and sort! Here are eight classic
line up and balance – and each has its Early on, babies find the soft forms and geometric shapes that are fun for baby
own center window of soft tinted film for 3-D textures fascinating to touch and chew. to hold and squeeze, and even more fun
extra style and fun. Lightweight easy-to- Toddlers like the candy-bright colors and go to stack on top of each other (in topple-
handle pieces invite little fingers to pick for the challenge of interlocking the blocks proof tubes). Easy to sort by circles or
up and move around safely, essential for or stacking them up. A new way to learn squares. Made of soft rubber, the colors
developing fine motor skills and hand-eye shapes, counting and colors. and textures are inviting and introduce
coordination. 4 squares, 3 rectangles, 3 babies to geometric shapes – and stacking.
triangles, 2 circles.

6 1.3 12 12 6 1.4 0 10 6 1.7 12 11

Package dimensions: Package dimensions: Package dimensions:
9" x 2½" x 6½" 13" x 5" x 12"
8²∕³" x 8²∕³" x 8"

22

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Baby Beads
997313

Baby Beads are the ideal discovery and
manipulative toy which helps toddlers
develop their dexterity. Each of the Baby
Beads has distinctively raised sensory
textures, making them easy to hold and
thread with up to 2 feet of safety release
laces. Includes ten Baby Beads plus four
6" laces, with safety release connectors.

12 1 12 14

Package dimensions:
3½" x 3" x 8¾"

Includes
10 flexible
strings +10
playcards

Thread-O-Ball
525021

It’s a ball! It’s a threader! It’s both! Thread-O
grabs a toddler’s attention and keeps it.
Just thread the flexible strings through
the holes of the same color. Connect the
threads for a longer string, then roll it or
pull it along.

12 0.5 12 11

Classic Package dimensions:
fun is a 4¾" x 4¾" x 7"
Snap!

The Original Snap Beads Soft & Baby Connects
995012 Flexible! 829012

Colorful and textured snap together beads Soft and rubbery happy faced connecting
with a release pressure suitable for 1 year balls are so unique, we package one out
and older. Highly pronounced lumps and of the box to touch and squeeze!
bumps for an easy, sensory grip.

12 1.2 12 12 12 0.5 12 12

Package dimensions: Package dimensions:
8" x 2" x 9½" 3½" x 3" x 8¾"

23

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Linkets Basic Linkets Jumbo
929001 926066

Multi-colored Linkets are bumpy, lumpy Multi-colored Linkets are bumpy, lumpy
and squiggly. They snap together to form and squiggly. They snap together to form
links or can be used to hang things from. links or can be used to hang things from.

12 1.2 0 12 Develops 6 3.2 0 66
fine motor
Package dimensions: Package dimensions:
8" x 8" x 6" skills 6" x 8" H

Unique Fishies
school of 996412
whimsical
At four inches long & over three inches
fish tall, Edushape Fishies are unique, easy to
hold and happy faced linking toys. Their
big cute eyes and brightly colored lips,
combined with their bright body colors,
make them simply irresistible. Destined
to be baby's favorite toy!

6 1.5 12 12

Package dimensions:
7¾" x 5 ½" x 9¼"

Soft & Young Brix
Flexible! 997036

Beginner architects can get an early
start with these big, chubby Young Brix.
Snapping them together is a breeze
because they attach to each other from
almost every side. They are flexibly soft
and easy to hold and work with. Nine
shapes included.

6 2.2 18 36

Package dimensions:
11" x 7½" x 6"

24

NEW! L ittle Lerner
s

Mighty
Fliers

Push 'N' Pull Racers Trio Mighty Racers
826135 826137

Look out, here they come! Three little Animal designed push down car racers
zoomers toddlers love to race. Two wind- are ideal for children of all ages. Just push
ups and a push-down for loads of laughs down and watch them zip along as their
and imaginative play. Drag the minis tails wiggle. Encourages dexterity and
backwards on a flat surface to wind them social skills. Available in 4 styles.
up. Push the top on the tiny car to make
it vroom along.

12 1.2 12 3 Mighty 6 1.5 18 12
Minis
Package dimensions: Package dimensions:
14½" x 4½ x 5½ 12" x 3" x 11"

Mighty Minis Mighty Minis Mighty Fliers
826131/12 826133 826139/9

Make way for Mighty Minis. They are on the Make way for Mighty Minis. They are on the Make way for Mighty Fliers. They are on the
scene and ready to roll! Wind them up and scene and ready to roll! Wind them up and scene and ready to roll! Wind them up and
watch them zip along. Encourages dexterity watch them zip along. Encourages dexterity watch them zip along. Encourages dexterity
and social skills. Available in 4 styles. and social skills. Available in 4 styles. and social skills. Available in 4 styles.

6 1.5 12 12 12 0.2 12 3 6 1.5 12 9

Package dimensions: Package dimensions: Package dimensions:
12" x 3" x 11" 4" x 8 ½"H 12" x 3" x 11"

Mighty Racers!
Push down

and watch them
zip along!

25

L ittle Lerners

The Original Sensory Balls

The Original Sensory Balls are still of the highest quality. Fun, therapeutic and available in many varieties:
Opaque (solid color), See Me (see through), Glow in the Dark and Senso-Dot (adds Visual Sensory
Development), in both 7” and 4” sizes. Comes fully inflated and can be re-inflated via built-in “basketball pin”

receptacle. All balls shipped in assorted colors.

Sensory Opaque Ball Sensory See-Me Ball
705176 705177

7" Ball 7" Ball

6 0.7 6 6 0.4 6

Package dimensions: Package dimensions:
8¼" x 7" x 9" 8¼" x 7" x 9"

Phthalate
Free

Sensory See-Me Ball Senso-Dot Ball
705191 715176

7" Ball 7" Ball

6 0.4 6 61 6

Package dimensions: Package dimensions:
8¼" x 7" x 9" 8¼" x 7" x 9"

Sensory Ball Mega Pack
705179

Mega Sensory Ball value pack. Includes two
7" balls, one red opaque, one blue See-Me,
plus two 4" balls one yellow opaque and
one green See-Me.

6 1.25 6 4

Package dimensions:
8" x 7" x 19½"

26

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Sensory Shapes & Balls
705199

Mega Set 9 Balls value pack. Includes Small
green Triangle ball: 5", Sensory See-Me
red ball: 7", two Sensory See-Me orange
and yellow 4", Peanut purple ball 2 ½",
two Massage Roll balls red and yellow ball
3", Rainbow soft ball: 7", stripes ball 5".

43 6 9

Package dimensions:
16" x 7½" x 12½"

Colorful,
inflatable &
stimulating
balls for fun and

therapy!

Sensory Opaque Balls
705174

Set of four, 4" Balls

12 1 6 4

Package dimensions:
8½" x 4" x 10"

Senso-Dot Balls Sensory See-Me Balls Sensory Opaque Balls
715174 705175 705194

Set of four, 4" Balls Set of four, 4" Balls Set of four, 4" Balls

12 1 6 4 12 1 6 4 12 1 6 4

Package dimensions: Package dimensions: Package dimensions:
8½" x 4" x 10" 8½" x 4" x 10" 8½" x 4" x 10"

27

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Colorful,
inflatable &
stimulating
balls for fun and

therapy!

Glow in the Dark
Sensory Ball
705377

Large Nubby, "Glow in the dark".
Inflatable 7" Sensory Ball.

6 0.7 6

Package dimensions:
8¼" x 7" x 9"

Rainbow Soft Ball Incredi-Ball Colorbits Balls
705373 705363 706192

It’s irresistible and like no other. When baby Touch the ball and a new color appears! Watch the bright bits of color tumble inside!
holds, rolls and tosses this captivating This shade-shifting ball works with the Little ones are fascinated by this attention-
transparent ball, something wonderful heat of your hand. Press the surface and grabbing ball and will roll, toss, kick, and
happens: colorful mini-balls dance around the imprint of your hand emerges in a chase after it again and again. Nubby
inside. Watch them rock and roll around in different color. Fascinating fun for little ones texture is enticing and offers therapeutic
a different dance every time. This delightful that encourages grasping, crawling, rolling play, inviting plenty of exploration. An
toy motivates little ones to get going and and tossing. Lightweight, washable and imaginative toy that will grow with your
get crawling, bringing them hours of giggly ever entertaining. 7" Ball baby. Fully inflated; can be re-inflated with
fun. 7" Ball pin included. Set of two, 4" Balls.

6 0.7 6 6 0.7 6 6 0.6 6 2

Package dimensions: Package dimensions: Package dimensions:
8¼" x 7" x 9" 8¼" x 7" x 9"
8½" x 4" x 3"

28

ittle LernerLs

Tracking Toys

Infants and toddlers use tracking for visual memory and visual perception, as they learn to use their eyes to
direct and coordinate their bodies’ large muscle groups. Edushape’s Rolliphant and Rollipop tracking toys are
designed to assist with this crucial development using jumbo sized balls that roll down slower than gravity

would dictate.

Unlimited
fun by rolling

the ball!

NEW!

Bounce-A-Marble Rollipop
Racetracks 805801
809801

Baby's first marble raceway set! Balls roll
slowly to keep baby fascinated. Encourages
eye-hand coordination. Develops fine motor
skills. Visually stimulating. Quick and easy
tool-free assemly!

4 2.9 12 30 6 2.5 9 13

Package dimensions: Package dimensions:
12½" x 5½" x 15" 11½" x 6½" x 13"

Creating Rolliphant Slides
a tower 505801
with colorful
cups! 6 2 2 16

Stack & Drop Tower Package dimensions:
805737 13" x 4" x 12"

Stacking is an important activity for children
and something they naturally love to do.
Creating a tower from these colorful cups
is engaging and valuable. Dropping the
balls throuhgh the top and see where they
come out is thrilling.

6 1.2 12 14

Package dimensions:
7¾" x 5½" x 9 ¼"

Available in the US only

29

L ittle Lerner
s

Feelings Friend
925120

Feelings Friend introduces facial vocabulary
to encourage children to easily express their
feelings while, at the same time, helping
others to understand how they feel moment
to moment, day to day. Children can use
the facial features stored in the convenient
front pocket, to create telling facial avatars
of themselves. Feelings Friend includes
illustrated cards so children can grasp the
concept quickly and easily.

6 1 3 15

Package dimensions:

8" x 6" x 12½"

Dress-A-Pillar Dr. Pooch
581001 925107

First a snuggle pal and later a learning toy. An ideal dress-up pal for toddlers is ready
Dress-A-Pillar helps children learn how to to teach life skills in a fun way. This soft,
dress! This cute brightly colored caterpillar cuddly veterinary dog can help children
teaches how to tie shoes, use a buckle, learn how to tie a shoe, use buttons, zippers
snaps, zipper and more. and more. A great pal for pretend play
as well.

6 0.8 3 61 3

Package dimensions: Package dimensions:
23" x 5½" x 8" 14" x 13" x 12"

30

Junior Builder
s

Ju rsnior Builde

Magic Brix

These unique flexible and soft bristle blocks interlock when pushed together and stay attached until they are
pulled apart. They are ideal for the young architects. A wide variety of colorful blocks and shapes assure to

develop creativity, fine motor skills, logic and reasoning.

Includes
a 6" x 8"
15 x 20 cm
board!

Travel Brix Magic Brix
929029 929070

6 1.3 3 33 61 3 72

Package dimensions: Package dimensions:
11" x 2½" x 10" 5½" x 6½" H

Encourages
creative
thinking!

Magic Brix in Motion
925072

Magic Brix fans will be thrilled to add this
set to their collection. Our flexibly soft and
easy-to-handle brix snap together quickly.
Young designers will make imaginative
houses and forts, bridges and vehicles,
artistic creations and cool sculptures.

6 1.3 3 56

Package dimensions:
11" x 2½" x 10"

32

nior BuildeJurs

Magic Shapes

Stimulate imagination in a unique way. Good for children and adults alike, this irresistible toy features gentle
magnetic strips around the perimeter of the pieces which stick together to defy gravity (circles are pop-in and
not magnetized). It’s like doodling in 3D! Available in a display box with mobile building platform or in an easy

clean up jar.

Magic Shapes with board Magnetic Magic Shapes Jar
975054 board 977081

included!

12 0.8 3 54 12 0.5 3 81

Package dimensions: Package dimensions:
12" x 2" x 8¼" 5" x 6" H

Kiddy Conects Kiddy Connects Advanced
829072 829050

Colorful snap together spheres for This more challenging version of Kiddy
fundamental construction fun. Kiddy Connects utilizes additional shapes to
Connects snap to each other on the top, develop greater reasoning and logic, via
bottom and sides. Pliable material resists shapes that go beyond the 90 degree limit
cracking. Available in easy clean up 72 of standard Kiddy Connects. Includes an
piece zippered bag. easy clean up jar.

6 1 2 72 6 1 2 50

Package dimensions: Package dimensions:
8½" x 6" H 6" x 10" H

33

Ju rsnior Builde

Mini Edu-Blocks

Snap together building blocks made flexible and safer! No hard plastic pieces to crack off or step on. 4 colors
and assorted shapes. Smallest square block is 2½” x 2½”x 2” and includes a zippered storage bag for easy

clean up.

Sparks the
Imagination!

Mini Edu-Blocks
826026

63 12 26

Package dimensions:
8½" x 10" H

Mini Edu-Blocks
826052

4 5.5 12 52

Safe, Package dimensions:
soft & 10 x 11½" H
flexible!
Mini Edu-Train
825028

For train enthusiasts and builders,
acombination of Edushape’s Mini Edu-
Blocks specially shaped for building
trains. Includes soft and flexible wheels
and figurines. Comes display packaged or
in zippered storage bag for easy clean up.

6 2.5 12 30

Package dimensions:
11½" x 5" x 8"

Mini Edu-Train
826028

6 1.5 12 30

Package dimensions:
8½" x 6"

34

nior BuildeJurs

Mini Edu Animals

For animal lovers & builders, a combination of Edushape’s Mini Edu-Blocks plus six soft and friendly
interlocking animal toppers. Comes display packaged or in zippered storage bag for easy clean up.

Mini Edu-Animals
825029

6 3.5 12 28 Specially
designed
Package dimensions: for young
11½" x 5 x 8" children’s

grip!

Mini Edu-Animals
826029

63 12 28

Package dimensions:
8½" x 10" H

Chubby Edu-Blocks
845036

Snap together interlocking building blocks
made flexible and safer! No hard plastic
pieces to crack off or step on. Safe enough
for a 6 month old; interesting enough for
kids of all ages! 6 colors and assorted
shapes: Basic square piece is a hefty
3½” x 3½” x 3½” and goes up from there!

4 2.5 6 36

Package dimensions:
16" x 7½" x 9½"

35

Ju rsnior Builde

Edu Blocks

The ultimate snap together interlocking building blocks, made flexible and safe! No hard plastic pieces to
crack off or step on - suitable for any age. Build structures big enough to play in and walk through. Smallest

piece starts with a hefty 4½” x 4½” x 3½” and goes up from there.

Flexible Mini Edu-
& Safe! Blocks

2½" x 2½"
6½ x 6½ cm

Chubby
Edu-Blocks
3½" x 3½"

9 x 9 cm

Edu-Blocks
4½" x 4½"
11½ x 11½ cm

Edu-Blocks Edu-Blocks
806026 806050

2 7.5 0 26 1 15 0 50

Package dimensions: Package dimensions:
18" x 9" x 11½" 18¼" x 16¾" x 12"

36

nior BuildeJurs

Giant Blocks

Over 4” thick with pieces from 4” to over 15” long! Brightly colored Edu-Foam blocks feature patterned front
and backs. Suitable for any age, the multiple shapes can create gigantic, yet light weight, structures.

Giant Blocks Giant Blocks
700140 700145

1 11 0 32 1 5.5 0 16

Package dimensions: Package dimensions:
20½" x 20" x 18" 20½" x 20½" x 9"

Multiple 4¹∕³"
shapes! 10cm
Thick!

37

Ju rsnior Builde

Wood-Like Soft Blocks

You’ll think it’s wood until you pick it up! No splinters, firm but not heavy and no sharp wooden corners to
worry about. 30 or 80 fun pieces of exponentially sized shapes. (i.e.2 squares =1 rectangle).

Wood-Like Soft Blocks Wood-Like Soft Blocks Wood-Like Soft Blocks
716070 716071 715070

6 0.8 12 30 4 1.5 12 80 6 0.8 12 30

Package dimensions: Package dimensions: Package dimensions:
Dia 8½" x 6" H Dia 10" x 11½" H Dia 8" x 8" x 7"

1³∕8"
3½ cm
Thick!

Wood-Like Soft Blocks Unique
715071 flexible
blocks!

4 1.5 12 80

Package dimensions:
Dia 8¾" x 8¾" x 7½"

2¾"
7cm
Thick!

Big Wood-Like Blocks
726032

Just like the little blocks, except these
blocks are 2¾” thick with 32 pieces that
range in size from 3”x 3” to an amazing 12”
by 6”. Edu-Foam even makes it suitable
for a 9 month old!

2 7 9 32

Package dimensions:
18" x 9" x 12"

38

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Edu-Color Blocks

Firm Edu-Foam building blocks are as much fun as their wooden counterparts but much safer: no splinters,
not heavy and no sharp corners. Four bright colors of exponentially sized shapes (i.e. 2 squares = 1 rectangle).

Edu-Color Blocks Edu-Color Blocks Edu-Color Blocks
716075 716076 716576

6 0.8 12 30 4 1.5 12 80 4 1.5 12 80

Package dimensions: Package dimensions: Package dimensions:
Dia 8½" x 6" H Dia 10" x 11½" H 8¾" x 8¾" x 11½

1³∕8" Unique
3½ cm soft
Thick!
blocks!
Edu-Color Blocks
716575 2¾"
7 cm
Thick!

6 0.8 12 30

Package dimensions:
8" x 8" x 7"

Big Edu-Color Blocks
726033

Just like the little blocks, except these
blocks are 2¾” thick with 32 pieces that
range in size from 3”x 3” to an amazing 12”
by 6”. Edu-Foam even makes it suitable
for a 9 month old!

4 7 9 32

Package dimensions:

18" x 9" x 12"

39

Ju rsnior Builde

My Soft World - City/Farm

Includes Edu-Foam Wood-Like blocks and color blocks, plus Edu-Foam people, trees and other city/ farm
themed accessories. Packaged in a “tool box” style reusable container for easy clean up.

My Soft World-City My Soft World-Farm
749073 749074

12 1 12 29 12 1 12 29

Package dimensions: Package dimensions:
9½" x 7½" x 6¾" 9½" x 7½" x 6¾"

Unique
soft

blocks!

40

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Sensory Puzzle Blocks
716167

Brightly colored Edu-Foam blocks come
in many “right angle” variations, including
“C”,“T”,“L” and zigzag shapes with
protruding pyramid shaped nubs on all
sides for youngsters’ small hands and
adapts well for use with children with
special needs.

6 1.5 2 18

Package dimensions:
12" x 3¾" x 12"

Especially
designed
for little
hand's grip!

Nuts & Bolts Jumbo Beads
929048 839050

Large, multicolored, multi-shaped nuts and Oversized lacing beads with 50 Jumbo
bolts with varying threads. Match shapes, Beads, 2 laces, and six sequence matching
match colors, or mix ‘n match.Comes in cards. Comes in an easy clean up screw
an easy clean up jar. top jar with handle.

6 1 3 48 6 0.75 3 50

Package dimensions: Package dimensions:
Dia: 6" x 8" H Dia: 5½" x 6½" H

41

Ju rsnior Builde

Corrugated Blocks

Extremely sturdy laminated blocks hold up to 100 Lbs!. Block sizes range from 6”x 3”x 3” to 3” x 6” x 12”.
Requires adult assembly.

Corrugated Blocks Corrugated Blocks Corrugated Blocks
709036 709052 709084

5 6.5 18 36 3 10 18 52 2 16.5 18 84

Package dimensions: Package dimensions: Package dimensions:
27¼" x 3¾" x 20½" 27¼" x 5" x 20½" 27¼" x 7¼" x 20½"

Large Medium Small
block size block size block size
12" x 6" x 3" 6" x 6" x 3" 6" x 3" x 3"

Extra
Sturdy!

Corrugated Bridge size Block size Block size
Blocks & Shapes 8½" x 2" x 4" 5½" x 2½" x 3" 3" x 3" x 3"

709045

Forts, castles and bridges take a whole new
meaning. Young architect love to design
large constructions using Edushape’s
oversized, unique and colorful block
shapes. Includes 45 extra sturdy, oversized
squares, rectangles, pyramids, cylinders,
arches and more. The blocks are laminated
for easy cleaning.

3 16.5 18 45 Hexagonal size Block size Cylinder size Triangular size
8" x 2" x 8" 6" x 3 x 6" 3" x 3" x 6" 3" x 3" x 6"
Package dimensions:
27¼" x 7¼" x 20½"

42

Water Wonder
s

W ater Wonde New!
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Dunk 'N' Strain Pals Funny Face
525040 Stacker Buckets

Toddlers will learn the joy of water play in 505802
such a simple way. Fill a critter with water,
put your finger over its nose, raise it up, Stack 'em together and take them to the
then move your finger away. Splash! The park, beach, pool or backyard. Fill 'em up
water pours out. with fun stuff. Have a laugh mixing up the
faces. Then start over again!

6 2.6 12 12 12 1.1 12 4

Package dimensions: As a boat Package dimensions:
16½" x 14" x 4" it floats! 8" x 3¼" x 8"
As a sub
it sinks!

Tub Sub
525013

Why do things sink or float? Tub Sub
knows. As a boat, it floats. As a sub, it
sinks. For a floating boat, push the flexible
blue part down. For a sinking sub, pull the
blue part up and fill the bottom with water.
Only the periscope (also a handle) will stay
above the water.

12 0.5 12 1

Package dimensions:
8" x 4" x 4"

44

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Cause
& effect

play!

Tub Buddies Water Magic Cube Roly Poly Penguin
909080 525010 525052

With bubble shaped heads and friendly Clearly fascinating, our artful cube has 6 Put the funny penguin in the water so it
faces, this floating trio keeps busy babies different strainers. Fill it, rotate and pour, floats and wobbles side to side. Pour water
entertained. A relaxing tub time activity. then see the water stream into unexpected into the crown and it dunks under the
Dunk. Squeeze. And repeat. shapes. Wow! Hands, eyes and minds are water. Now wait! Suddenly water shoots
engaged and bath time is more fun, thanks through the beak and the penguin pops
to a little science magic. back up for more!

12 0.5 3 3 12 0.5 10 1 12 0.5 6 1

Package dimensions: Package dimensions: Package dimensions:
4" x 4" x 8¹∕³" 5½" x 5" x 10½" 3½" x 3½" x 8¹∕³

New!

Fill & Spin Water Rocket
525039

Get children comfortable with the feel of
water – in their hair and on themselves.
When you submerge the rocket, it fills
with water. Then lift it high and see the
waterfall streams spin out. For tub, pool
or seaside fun.

6 1.1 18 1

Package dimensions:
7" x 65∕8" x 10¼"

45

W ater Wonde New!
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Swish,
splash
score!

Tub Fun Park Bath-Ketball Set
505808 505805

Attach to the side of the bath and wait For a riot of fun, place suction net on a
for the giggles. So much to do! When the smooth wet surface and let the game
water runs through, the hippo and elephant begin. Kids will love shooting Bath-ketball
zoom down the slide and the starfish turns so much they'll stay in tub a long time.
'round. Press the turtle and water sprays Especially when they learn the balls squirt.
out! Use the cup to scoop and splash.

6 1.2 12 5 12 1.1 12 4

Package dimensions: Package dimensions:
3¹∕³" x 12" x 95∕8" 7" x 3" x 9"

Jumbo
Rollipop

balls
included

Rolliphant Slides 3 Fun & Sensory Hoops
505801 unique 525006
balls are
Infants and toddlers use tracking for included Great for bath and pool fun, Sensory Hoops
visual memory and visual perception, includes three 2½” floating Edushape
as they learn to use their eyes to direct Original Sensory Balls plus a floating four
and coordinate their bodies’ large muscle hoop Edu-Foam ‘basket’. Nubby Sensory
groups. Edushape’s Rolliphant tracking Balls are easy to grip, even with wet soapy
toy is designed to assist with this crucial hands and Edu-Foam is extraordinarily
development with jumbo Rollipop balls that resistant to mold, mildew and will not
roll down slower than gravity would dictate absorb water or misshapen, ensuring lots
and float... You can’t take your eyes off it! of long lasting, developmental fun!

62 2 16 62 12 16

Package dimensions: Package dimensions:
13" x 4" x 12" 10" x 2²∕³" x 12"

46

ater WondeWrs

Scoop,
fill & spill!

New!

Sea Me Whirly Water Spinner Water Whirly
909082 525000 525001

Calling all seafaring little fork! Meet Whirly A new spin on water play. When water Four separate water toys that snap
of the Sea, a fantastic water wand with flows into the tube’s center space, it sets together and offer physical feedback
three snap-together sections for fun. the spinner and the spiral in motion. Babies while water runs through them (fountain,
When water runs through it, it responds love to “scoop and fill” and this brings an twirling and spinning objects).
in incredible ways. It's scientific and terrific. extra thrill and keeps them fascinated.
Easy to hold and scoop.

12 1.1 12 3 12 0.5 12 1 12 0.75 12 4

Package dimensions: Package dimensions: Package dimensions:
4" x 3¾" x 8¼" 3" x 3" x 10²∕³" 3½" x 3½" x 15"

47

W ater Wonders

Magic Creations

Themed Edu-Foam kits which stick to bathroom tiles and each other when wet for bath time fun. Long lasting
Edu-Foam is extraordinarily resistant to mold and mildew. Will not absorb water or change shape. Combine

kits for additional fun. All come with surface water drain bag for easy clean up!.

Splash Of Fashion All sets include Traffic Fun
547023 a mesh storage 547024

12 0.5 3 40 bag for easy 12 0.5 3 23
clean up!
Package dimensions: Package dimensions:
10" x 2¾" x 10" 10" x 2¾" x 10"

Dinosaurs Jungle Fun Road Construction
547009 547005 547016

12 0.5 3 13 12 0.5 2 18 12 0.5 3 26

Package dimensions: Package dimensions: Package dimensions:
10" x 2¾" x 10" 10" x 2¾" x 10" 10" x 2¾" x 10"

48

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The ultimate Ladybug Sorter
sorter for the 525005
table or water!
Equally comfortable in or out of bath, the
Floating cute Ladybug Sorter provides educational
puzzle fun! and developmental play in the bath, on the
floor, table or desk. In water, the Ladybug
Soft & safe Sorter floats on its Edu-Foam lily pad
Edu-foam! bottom and includes six unique shapes
for sorting fun and learning.

61 10 8

Package dimensions:
9.5" x 4" x 12"

Cup of Fun
525002

Floating puzzle toy that can be re-purposed
as child grows. Start with the basic floating
puzzle pieces. Once that's accomplished,
find which Edu-Foam pieces fits, to reveal
which matching stackable water toy cup
fits. Cups stack within each other and are
water toys by themselves.

6 1.5 18 16

Package dimensions:
10" x 2²∕³" x 12"

Floating Blocks
545300

An Edu-Foam floating platform supports
imaginative structures in pool or bath.
EduFoam building blocks cling together
when wet and include doors, walls,
windows and more.

61 18 16

Package dimensions:
11½" x 3¾" x 12"

49

W ater Wonde
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Tons of fun
in the tub!

Magic Mirrors

Children will enjoy admiring themselves as they play with the safe "Wet & Stick" Mirrors. Brightly colored and
specially designed for a water environment, the mirrors stick to any smooth surface once wet.

Magic Mirror Fish Magic Mirror Crab Magic Mirror Shapes
526002 526005 526023

Product size: 8" x 8" Product size: 8" x 8" Low distortion safety mirrors are mounted
within stiff Edu-foam to stick to bathroom
tiles when wet. Includes all three mirror
shapes. Product size: 8" x 8".

12 0.4 12 12 0.4 12 12 0.4 12 3

Package dimensions: Package dimensions: Package dimensions:
9½" x 2" x 9" 9½" x 2" x 9" 9½" x 2" x 9"

Look 'N' Sea See a full
525003 reflection
appear!
Who’s in the tub? Fish and shells and all
their friends! Each shape is soft foam and
in half. Stick them on the bendy mirror
and watch their entire reflection appear.
A clever way for little ones to learn about
mirrors and reflections.

12 0.5 12 21

Package dimensions:
10" x 2" x 8"

50