PORTFOLIO OF WORK DONE

PORTFOLIO

Advertising | Branding | Design | Strategy | Media

nrforaadcboan Broadband Infraco

Broadband Infraco is a state owned enterprise involved in the building of South Africa’s broadband
infrastructure and is dedicated to innovation in telecoms services and content offerings.

Connect Fast. Full stop Connect Fast. Full stop

The Audit and Risk Committee approves the internal audit plan, the external auditors engage- expand
ment letter and terms, nature and scope and the audit fee. The internal audit charter, internal
audit plan and internal audit conclusions are similarly reviewed and approved by the Audit
and Risk Committee.

A report by the Chairperson of the committee is included on page [XX].

Attendance at Audit and Risk Committee meetings for the period ending 31 March 2011

1 2 3 4 5

Committee Member 18 May 31 May 06 Oct 03 Dec 17 Feb 2011 Total

2010 2010 2010 2010 2011

M J Singer Saul 1 √ √ √ √ √ 5/5

I Kajee 2 √ A √ √ √ 4/5

S A U Meer A √ √ A A 2/5

S Mabaso-Koyana 3 √ √ - - - 2/2

C Groesbeek 4 - - √ √ √ 3/3

T Magasa 5 - - A A - 0/2

√ Attendance
A Absent with apology
- Resigned

1 Chairman
2 External Committee Member
3 Resigned: 19 August 2010
4 Appointed: 1 September 2010
5 Appointed: 1 September 2010 / Resigned 4 February 2011

2An0n1u1al Report Investment and Finance Committee

Connect Fast. Full stop The Investment and Finance Committee comprises four independent non-executive directors,
one non-independent non-executive director, and two executive directors, namely; the Chief
Executive Officer and the Chief Financial Officer.

The committee reviews the investment strategy and makes recommendations to the Board.
It evaluates and approves business cases for new ventures and projects, approves criteria and
guidelines for investments and approves investments within its delegated authority. Those
investments outside of the committee’s delegated authority are recommended to the Board
for approval.

4

BRIEF
The task required the conceptualizing, laying out, writing, designing and printing of the 2011 Broadband Infraco Annual Report

BRIEF
The task required the conceptualizing, laying out, writing, designing and printing of the 2012 Broadband Infraco Annual Report

The WHOLESALE Economic Growth. The WHOLESALE provider of
provider of choice for UNLOCKED through choice for backhaul connectivity.
backhaul connectivity. backhaul connectivity
For South Africa to unlock innovation, create new jobs and industries, we need to connect our communities
For South Africa to unlock innovation, create new jobs and industries, we need to connect our communities in ways that build sustainable For South Africa to unlock innovation, create new jobs and industries, we need to connect our communities in ways that build sustainable economic growth. We need broadband. As South Africa’s operator-neutral
economic growth. We need broadband. As South Africa’s operator-neutral broadband carrier of carriers, Broadband Infraco is committed in ways that build sustainable economic growth. We need broadband. As South Africa’s operator-neutral broadband carrier of carriers, Broadband Infraco is committed to its mandate of unlocking economic growth
to its mandate of unlocking economic growth by delivering Wholesale Broadband Infrastructure and capacity that stimulates public broadband carrier of carriers, Broadband Infraco is committed to its mandate of unlocking economic growth by delivering Wholesale Broadband Infrastructure and capacity that stimulates public sector development.
sector development. by delivering Wholesale Broadband Infrastructure and capacity that stimulates public sector development.
So, contact our Key Account Managers today at (011) 235 1600 or via email at [email protected] or just visit: www.infraco.co.za So, contact our Key Account Managers today at (011) 235 1600 or via email at [email protected] So, contact our Key Account Managers today at (011) 235 1600 or via email at [email protected] or
and let us help you unlock your potential. or just visit: www.infraco.co.za and let us help you unlock your potential. just visit: www.infraco.co.za and let us help you unlock your potential.
Connectivity that unlocks economic growth for our clients, their clients and the country. Connectivity that unlocks economic growth for our clients, their clients and the country.
Connectivity that unlocks economic growth for our clients, their clients and the country.
Connect. Growth, UNLOCKED. Connect. Growth, UNLOCKED.
Connect. Growth, UNLOCKED.

BRIEF
New payoff line to be developed that expresses how focused Broadband Infraco is on growth, not only for the organization, but for the public as well. After much consideration, as well
as vigorous strategic and brainstorm sessions, the line “Connect. Growth, UNLOCKED” was born. The next step required for visual iconography to be created that complemented the
new line. A fibre optic ‘tree’ was developed which was rolled out into different marketing material.





BRIEF
Other elements covered in the campaign were to organized events, PR, branding, gifting and catering.



UM NATIONAL UNION OF MINE WORKERS (NUM)

The National Union of Mine Workers, founded in 1982, is a federation dedicated to
organizing all mine, construction and energy workers so it can work towards better serving,

educating, protecting, promoting and advancing them in their profession.

BRIEF
The brief required the conceptualizing, laying out, writing, designing and printing of the 2012 NUM Annual Report. As 2012 also marked NUM’s 30th anniversary, an additional need was
for the annual report to capture and illustrate the journey NUM has embarked on for the past 30 years. This was achieved by using vintage black & white photography enhanced by
the use of the colour red, for more vividness and presence.

ITA SITA

Established in 1999, in efforts to consolidate and coordinate the State’s information
technology resources. SITA is committed to leveraging Information Technology (IT) as a
strategic resource for government, and uses IT to support the delivery of e-Government

services to all citizens.

BRIEF
Each year SITA hosts the Govtech Conference Event, and Flash has had the privilege of conceptualizing, designing, branding,
printing and applying collateral at the venue, consecutively from 2010 right through to 2012.

Shown here is the Buffalo Horn banner that formed part of the branding elements.

Branding around the Information desk.





Branding of the different registration stands expressing the theme, campaign message as well as associated sponsors.

Branding in and around the Durban International Convention Centre.



Flash also specializes in branding exhibition stands and has forged a good relationship with several reputable suppliers that build stands. Shown above is the SITA Innovation Centre
Stand showcased at the 2012 GovTech. The stand expressed how SITA is making significant steps towards helping the South African citizen and government communicate easier,
better and more cost effectively. Additionally, 4 Corporate AV’s were created and played during the event, including a 3D video which was a first of it’s kind for any government
department.

BRIEF
This campaign required for pull up banners to be conceptualized, designed and printed for SITA’S Youth Development Programme.

BRIEF
A Conference booklet was also conceptualized, designed and printed for the 2012 GovTech event.

BRIEF
The brief also required for a multi-pronged campaign to be developed, celebrating the organization’s ten years in existence. The strategy was to create a bold look portraying a strong
element of trust, leveraging from the organization’s milestones achieved thus far. The campaign logo was also simplified to predominantly black and green, further emphasizing the
nature and attitude of the company’s employees and systems. The roll-out extended to a large print campaign, e-mailers, branded apparel and competition material.

BRIEF
This brief required for a magazine, “TRAILBLAZER”, to be conceptualized, designed, laid out and printed. This magazine
is produced on a quarterly basis, and Flash had the responsibility of developing the look and feel, the lay out, the
sourcing of images and producing all campaign adverts.









UOCNACDIDDENT ROAD ACCIDENT FUND

The RAF is responsible for providing appropriate cover to all road users within the borders of
South Africa; rehabilitating and compensating persons injured as a result of motor vehicles in a

timely and caring manner; and actively promoting the safe use of all South African roads.

BRIEF
The task required for Flash to come up with a layout and design that we be suitable to brand Aluminum board for crèche for RAF

REYEN A RE YENG
A RE YENG A Re Y eng is City of Tshwane’s Premiere Bus Rapid Transport System (BRT)

Concept 01

BRIEF
Flash was tasked with developing the A Re Yeng digital presence as well as their overall brand communication stratergy.

Concept 02

REYEN

Concept 03

EFPTAORUTRIMSENM National Department of Tourism
The S.A Government department resposible for all tourism-related issues

BRIEF
Flash had the responsibility of branding all the different touch points at the department’s premises.

EFPHAERTALTMEHN National Department of HEALTH
The S.A Government department resposible for all health-related issues

Wall branding



BRIEF
The task required for Flash to design, manufacture and install signage in and around National Department of Health offices countrywide. The signs included Light Boxes, Pylons,
Fabricated Illuminated Signs, Directional Signs and Sandblast to name a few.

AMNBKPRIVAT RAND MERCHANT BANK

RMB is a diversified financial services brand encompassing investment banking, fund
management, private wealth management and advisory services. All businesses in the

RMB brand stable form part of the wider FirstRand Group.

BRIEF
Flash was tasked with developing a print campaign that expresses what RMB is about and what they strive for as a group. Thus a poster campaign was created and printed utilizing
RMB’s internal staff to drive the campaign message.

BRIEF
The Task required for Flash to develop branding material for RMB. This included Pull up and A-Frame banners (see next page).



BRIEF
The task required for Flash to design, manufacture and install signage in and around RMB offices countrywide. The signs included Light Boxes, Pylons, Fabricated Illuminated Signs,
Directional Signs and Sandblast to name a few.







EDLE REDLEX
Redlex is a company specializing in both interior design and decoration.