BROCKETTE HOMES
Providing memorable real estate experiences, worthy of referral!
Meet the Team...
BROCKETTE
HOMES
Broker-Associate ALAN BROCKETTE
BETH BROCKETTE is our REALTOR® specializing
in buyer services,
is expert at listing homes to sell. investment properties and
She helps stage your home and commercial real estate.
develops a marketing plan to
attract your buyer. JULIE BORKOSKY
is our talented and creative
Marketing Assistant. She makes us
look good, and your home too!
We Provide MEMORABLE SERVICE
• Above & Beyond Service customized to client’s needs • Staging services
• Advanced online marketing • Social Media promotion
• Buyer & Seller written services guarantee • Preferred Vendor relationships
People are ...about INTEGRITY
TALKING... Alan was awesome to work with. He
showed us properties in our price range
without judgment. We enjoyed his humor
and knowledge.
-Jackie & Jacob Towley
Cedar Rapids, IA
...about SERVICE ...about ...about COMMITMENT
BROCKETTE
Beth did a tremendous job helping me to As must be common, there are a lot
purchase a home in Cedar Rapids - and she did it HOMES! of twists and turns along the way. We
from thousands of miles away, as I was relocating to appreciate eth lan s professionalis and
the US from France! Despite the distance and time
difference, Beth never missed a beat. She was a expertise in negotiating the way.
great help to me and she continues to be a wonderful
-Nik Nikolic
local source gi ing e tips on far ers arkets Long Valley, NJ
restaurants and spas.
-Lynn Davy
Cedar Rapids, IA
...about ...about RESULTS
DEDICATION
I tried to sell the house about 5 years ago with a
Beth was great! She put a lot of time and different company. The experience now compared to
energy into finding the best property for us. then was so much better. Beth and Alan were so much
We really appreciate her hard work. better to work with, and I felt they actually put their
full effort into selling the house. It was so much less
-Dianne & Bryan Benjamin
Cedar Rapids, IA stressful and successful. 10 out of 10!
-Kristy Dorton
Phoenix, AZ
The BROCKETTE HOMES Experience
We work hard to provide quality service to our clients, leading
to the most positive real estate experience possible. As your
REALTORS®, here are some of the ways we serve your needs:
• Committed to your best interests
• Provide customized services based on your needs/desires
• Regular communication in the manner you value
• Strong online presence
• Connect people with resources
• Knowledgeable & trusted real estate advisors
BETH BROCKETTE ALAN BROCKETTE
REALTOR® | Broker Associate REALTOR®
[email protected]
ABR | ASP | CNHS | CRS | GREEN | GRI | RCC 319-270-9614
[email protected] Licensed to Sell Real Estate in Iowa
319-551-8692
www.BrocketteHomes.com
Providing memorable real estate experiences, worthy of referral!
Steps in the Buying & Selling Process
Making a move can be a large undertaking by both a seller and a buyer. Below
are the steps to better understand the process. I will be with you every step of
the way, communicating each detail thoroughly.
The Home Buying Process The Home Selling Process
Considerations Considerations
• Needs, Wants and Priorities • Create Ideal Timeline & Determine
• Purchase Timeline
• Financial Parameters and Costs Goals
• Select Realtor • Select Realtor
Preparation Preparation
• Financing Pre-Approval • Determine Pricing Strategy
• Assess Market Conditions & Values • Prepare Property to Show
• Neighborhood Pros and Cons • Photos Are Taken
Search Marketing
• Home Showings and Open Houses • Broker to Broker Marketing
• Learn the Market • MLS/Signage/Advertising
• Find the Home You Wish to Buy • Online Marketing
The Offer Showing
• Review Property Documents • Brokers’ Tours & Open Houses
• Comparative Market Value Analysis • Showings by Appointment
• Negotiation of Best Terms and Price
• Contingencies – Inspections, Offers
• Financially Qualify Buyer(s)
Financing • Negotiation of Best Price and Terms
• Contingencies – Inspections, Financing
OFFER ACCEPTED!
Escrow Due Diligence The Week Before Closing Day of Closing
• Create Timeline of • Lender Appraisal • Final Walk-Through • Review and Sign
• Property Inspection • Review and Sign Closing Documents
Events Closing Documents
• Open Escrow Account & Investigation • Buyer Final Deposit • Loan Funding
• Review of Disclosures • Funding of Loan • Recordation of the Deed
• Buyer Good-Faith and Reports & Approve
Deposit • Close of Escrow
• Removal of • Delivery of Keys
• Preliminary Title Contingencies of Sale • Proceeds to Seller
Report
• Move In!
Find tips and videos about each step of the process at ruhlhomes.com!
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Office: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
Seller’s Homework
What I will need from you…
To make our time together more effective, please have the following ready
(if available) at the time of our appointment.
1. Loan Documents showing lender name and address, loan number, current balance,
interest rate, monthly payment, and type of loan (VA, FHA or conventional).
2. Name and Number of Homeowner’s Association (if applicable), with the list of
services provided and monthly/annual dues.
3. Title Policy or Abstract or the location of the same.
4. Home Improvement Log (included)
5. Copies of Any Recent Inspections on your property-- including furnace, roof,
septic or radon.
6. Survey (if applicable) -- usually kept with your loan closing papers.
7. Hand-Drawn Plot showing location of the house, well, and septic, if applicable.
8. Copy of Septic Pumping Receipt (if your system was pumped within the last 12
months) or well test reports, if applicable.
9. Seller Disclosure Form
10. Lead-Based Paint Disclosure -- if your home was built prior to 1978.
11. Supply Two Extra Keys to your front door for the lock box and agent.
I can answer any questions regarding these documents when we get together.
Thank you!
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Cell Phone: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
Preparing for Your Photo Shoot…
Because you only get one first impression.
EXTERIOR
Front and Back • Store away seasonal decor
• Remove cars from driveway • Stow all garden tools and supplies
• Close all windows • Remove all hoses
• Sweep walkways • Straighten and arrange deck furniture
• Pick up sticks, leaves and branches • Clean pool area
• Put toys and bicycles away
INTERIOR
Main Areas Dining Room Bedrooms
• Remove personal items and • Straighten and push in all dining chairs • Make the beds
• Add centerpiece and candles • Arranged decorative pillows on the beds
family photos • Set the table for dinner • Put away all clothing and shoes
• Remove all visible clutter • Add a vase of flowers • Clean under the bed
• Open shades and blinds • Add a bottle of wine and glasses • Clear all surfaces of clutter
• Replace burnt out light bulbs
• Empty wastebaskets Kitchen Bathrooms
• Hide pet dishes, toys and beds • Remove all items from refrigerator doors • Make bathrooms sparkle
• Tidy up or put away all children’s toys • Store food away in cabinets • Hang fresh folded towels
• Turn all the lights on • De-clutter counters and stove • Clear counters of toiletries
• Vacuum carpets • Stow away small appliances • Clean mirrors
• Sweep hard floors • Hide soaps and cleaning items • Clean toilet and close the lid
• Turn off televisions • Hide dishtowels and sponges • Remove all items from bath tub
• Remove all publications and mail • Clear sink of dishes
• Display attractive books • Put away draining rack and shower
• Minimize knick-knacks • Organize items on open shelves
• Place bowl of fruit on counter
YOUR AGENT USES OBEO’S WORLD CLASS
PROFESSIONAL PHOTOGRAPHY
BECAUSE:
homes have a higher perceived value and
sell for more than homes photographed
by an amateur and
• garner 615 more online views
• are more likely to sell within six months
and up to 3 weeks faster
• sell above list price 44% of the time
About Ruhl&Ruhl Realtors
Family and home – two of our
most treasured assets and what
Ruhl&Ruhl Realtors is all about.
Caroline Ruhl Chris Beason
President Broker/Owner
563-441-5200
563-441-5200
Since 1862, Ruhl&Ruhl has helped families realize their dreams. We now have 11 office
locations across eastern Iowa, northwestern Illinois and southwestern Wisconsin. And we make
it easy by offering real estate, mortgage and insurance services.
All of us at Ruhl&Ruhl Realtors are committed to making your home buying or selling
experience easy, fun and hassle free. We know that no other agents in our business are trained
as thoroughly, or have access to our technology
and marketing tools, ensuring you have the best
possible real estate experience.
The Ruhl&Ruhl Difference is found in the
enthusiasm, knowledge and commitment of our
people, who provide great service with integrity.
Our dedicated agents and staff have earned
a wonderful reputation and have helped us
become the largest privately owned real estate
company in Iowa.
We are thankful that we’ve been able to serve
our clients and our communities for over 150
years. And we pledge to continue our tradition of
great service for years to come. If we may be of
assistance to you in any way, please feel free to
contact us.
Thank you for the opportunity to serve you.
RuhlHomes.com w 866.441.1776
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Office: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
NEWS RELEASE April 11, 2017
Contact: Caroline Ruhl, President
Office Telephone: 563-441-5001
[email protected]
Source: 2017 REALTrends Report – View link at http://realtrends.com/rankings/real-trends-500-
by-sides17 and http://realtrends.com/rankings/real-trends-500-by-volume17
Ruhl&Ruhl Realtors Ranks as Iowa’s Largest Privately-Owned
Real Estate Company
DAVENPORT, IA – Ruhl&Ruhl Realtors has ranked once again as the largest privately-owned
real estate company in Iowa. REALTrends 500 ranks the Top 500 real estate companies in the
country according to the number of residential transactions and sales volume. Ruhl&Ruhl
Realtors ranks number 1 in Iowa and number 130 nationally based on 5,206 transactions closed
in 2016. This places Ruhl&Ruhl Realtors in the top 1-2% nationally.
The REALTrends survey ranks companies on residential transactions only. When we add back
in farm and land and commercial transactions, Ruhl&Ruhl Realtors closed 5,276 sides in
2016. On average, Ruhl agents closed 17.8 transactions per agent in 2016.
Ruhl&Ruhl Realtors residential sales volume was $818,604,123. When we include farm and
land and commercial, the total sales volume was $844,644,683.
Company Name Transactions Transactions Residential Total Total
Rank Sales Volume Offices Agents
& 130 5,206 $818,604,123 11 296
&
Mel Foster Co. Inc. 228 3,408 $528,613,347 8 216
Quad Cities
Skogman Realty 234 3,373 $660,928,727 4 189
Cedar Rapids & Iowa City
Coldwell Banker Mid- 309 2,713 $535,832,999 6 181
America Group, Realtors
Des Moines
Coldwell Banker 446 2,009 $346,368,044 2 N/A
Hedges Realty
Cedar Rapids
*The REALTrends 500 report is based on residential transactions only. It excludes farms, land, and commercial properties.
-MORE-
Additionally, NAI Ruhl Commercial Company, a joint venture with Ruhl&Ruhl Realtors, sold
$111,938,507 in sales volume in 2016. And Ruhl Mortgage, also a joint venture, closed
$148,531,635 in loan volume.
“We are excited to earn this ranking,” said Caroline Ruhl, president of Ruhl&Ruhl Realtors. “I
have been blessed to be surrounded by the best people in our business. This ranking is due to
their hard work, because at Ruhl&Ruhl Realtors our people are the difference.”
About Ruhl&Ruhl Realtors
A family-owned company since 1862, Ruhl&Ruhl Realtors has grown to over 318 sales
associates, 61 employees and eleven offices, selling more than 5,000 homes in eastern Iowa,
northwest Illinois and southwest Wisconsin. The company has residential sales offices in
Bettendorf, Burlington, Cedar Rapids, Clinton, Davenport, DeWitt, Dubuque, Iowa City,
Maquoketa and Muscatine Iowa; and in Moline, Illinois. In addition to residential sales, the
company offers services in relocation, property management, real estate investments, new
home sales, land development, farm and land sales, senior services, home vendor services,
insurance services and mortgage services. For more information on Ruhl&Ruhl Realtors, visit
their website at www.RuhlHomes.com.
###
VISION AND VALUES
THE RUHL&RUHL DIFFERENCE
“The Ruhl &Ruhl Difference is found in the aspirations,
inspirations and commitment of our people. It is a feeling of
confidence and satisfaction achieved by meeting the challenges
of daily life with enthusiasm, care and understanding. By
giving of ourselves and striving to excel, every member of the
Ruhl&Ruhl family is the difference.”
- Caroline Ruhl
RUHL&RUHL VISION
Ruhl&Ruhl REALTORS is dedicated to providing service with quality, value and
integrity to all of our clients.
We offer services in the areas of Homeownership, Relocation, New Construction and
Development, and Farms.
Through our joint efforts, we are building a company of lasting values, boldness and
spirit - a company committed to the growth and satisfaction of its people.
We are a company where people are the difference.
RUHL&RUHL VALUES
INTEGRITY
We recognize that our reputation is of paramount importance. Honesty and
fairness dictate our conduct in all relationships.
CARING AND CHALLENGING
We provide an open and caring family environment full of opportunity and
challenge. All associates and staff are enabled to develop their full potential and
to take pride in themselves and their contribution to the company's success. We
encourage teamwork and open expression, candidly challenging one another's
ideas while maintaining mutual respect.
COMMITMENT TO CLIENT SATISFACTION
We constantly seek to understand the needs of our clients and to provide
superior services to meet those needs and to earn their trust and confidence.
EMBRACE CHANGE AND CONTINUOUS LEARNING
We embrace change and innovation for the opportunity it offers to better serve
our clients. We are committed to continuous learning and improvement.
LOYALTY
We, the associates, managers, and staff, are the builders and the lifeblood of the
company and we are committed to its success and prosperity. As the company
succeeds, we succeed.
EXTRAORDINARY QUALITY
We strive to make the products and services we offer and the professionalism of
our company better than every expectation. This is only accomplished through
quality people, excellent training and the most effective marketing systems.
COMMUNITY INVOLVEMENT
We give back to the area, through involvement in organizations we believe in,
making our community a better place to live and work.
The Ruhl Advantage
Ruhl&Ruhl REALTORS provides numerous tools to better connect buyers with sellers –
effectively marketing properties, as well as making it easy for buyers to find their next home.
Seller and Buyer Guarantees
Only Ruhl guarantees their service. Both the Seller Guarantee and the Buyer Guarantee
is our commitment that Ruhl and I will perform specific services as part of our professional
working relationship with you.
RuhlHomes.com
Your property will be included on RuhlHomes.com – which serves the real estate needs of
29 counties and provides exposure to many more markets of potential buyers, with over
3,500 visitors daily! Your listing includes complete property detail information, unlimited
photos, mapping of the property, community and school reports, mortgage information, and
more!
mobileRuhl
Searching for properties on the go is easy with mobileRuhl, Ruhl’s
mobile application, which provides access to all properties for sale
throughout eastern Iowa, northwestern Illinois and southwestern
Wisconsin. This promotes your listing to those using apps to search for
real estate. mobileRuhl is available for free for iPhone, iPad and Android devices.
Realtor.com Partnership
All Ruhl listings are promoted on Realtor.com, with almost 23 million visitors each month.
This gives your home national exposure. Ruhl&Ruhl listings are enhanced with banners,
additional photos, open house information, mortgage information, community data and
additional features.
Guided Tours
With your listing, you receive a Guided Tour, a narration of your listing’s features with
multiple photographs. The Guided Tour also includes the price, city, MLS# and number of
bedrooms and baths. These tours are featured on RuhlHomes.com and Realtor.com, and
can be shared on social media for additional promotion.
Customer Service
Ruhl’s Customer Service Department is dedicated to keeping you connected and informed
at all times. In all we do, we look to bring exceptional service to our customers as well as
the Ruhl Family.
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Office: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
Family of Services
Ruhl&Ruhl Realtors provides a family of services to help with every aspect of home
ownership. Your Realtor can help you get an insurance quote, obtain a home warranty
or get preapproved for a loan. Ruhl&Ruhl Realtors is truly a one-stop shop, ensuring a
smooth and easy real estate transaction for you.
Ruhl Mortgage
Ruhl Mortgage has partnered with Ruhl&Ruhl REALTORS
and Quad City Bank & Trust to offer a convenient one-stop
experience for both home buying and home financing needs
nationwide. As partners, we work together closely to keep each
other informed and updated on the process of our customer’s transactions. We are
dedicated to providing services with quality, value, and integrity to all of our customers.
The Nelson Brothers Agency
Our insurance partner, the Nelson Brothers Agency,
represents many reputable insurance companies, which
enables them to offer their clients the best coverage at the
most competitive price. From homeowners and auto, to life insurance and personal
coverage, the Nelson Brothers Agency can provide a competitive quote.
AHS Home Warranty
When trying to sell your home, you want to make it stand out
from the rest. Homes with warranties sell up to 15% faster
and for a price 2.2% higher! Listing coverage from AHS can
help you avoid putting money into repairing or replacing items that you have decided to
sell.
An American Home Shield (AHS) home warranty is an annual service contract which
protects a homeowner against the cost of unexpected covered repairs or replacement
on specific systems and appliances in the home that breakdown due to normal wear and
tear. Your Ruhl&Ruhl Realtor can provide more information on obtaining an AHS Home
Warranty.
Information provided should not be considered as a commitment to lend. Offer subject to property and credit approval. Program and other restrictions may apply. Please contact your Loan Consultant for further details.
1701 52nd Avenue, Moline, IL 61265. Illinois Residential Mortgage Licensee. ©2013 Ruhl Mortgage. NMLS # 935629.
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Office: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
How Buyers Find the Home They Purchase
2016 NAR Buyers and Sellers Profile
Internet Internet
44% Real Estate Agent
Re1a7l %Estate Agent
Yard Sign/Open House
Friend, Relative or neighbor
Home Builder or their agent
Print Newspaper Directly from Sellers
or Magazine Ad
Yard HOStoihguensr/e
1% Open
6%
Directly from Sellers Home Builder Friend, Relative
1% 1% or Neighbor
6%
Beth & Alan Brockette, ABR, ASP, CNHS, CRS, GREEN
Office: (319) 551-8692
E-Mail: [email protected]
Website: www.BrocketteHomes.com
Facebook: Facebook.com/BrocketteHomes
2016 PROFILE OF HOME BUYERS AND SELLERS
Highlights n Heating and cooling costs were the most important envi-
ronmental features for recent home buyers, with 84 per-
Characteristics of Home Buyers cent finding these features at least somewhat important.
n First-time buyers made up 35 percent of all home buyers, n Overall, buyers expect to live in their homes for a median of
an increase over last year’s near all-time low of 32 percent. 12 years, while 18 percent say that they are never moving.
n The typical buyer was 44 years old again for the third The Home Search Process
straight year in a row, and the median household income
for 2015 rose again this year to $88,500. n For 44 percent of recent buyers, the first step that they
took in the home buying process was to look online at
n Sixty-six percent of recent buyers were married couples, properties for sale, while 17 percent of buyers first con-
17 percent were single females, seven percent were single tacted a real estate agent.
males, and eight percent were unmarried couples.
n Seventy-nine percent of recent buyers found their real
n Eleven percent of home buyers purchased a multi- estate agent to be a very useful information source. Online
generational home, to take care of aging parents, for cost websites were seen as the most useful at 86 percent.
savings, and because of children over the age of 18 moving
back home. n Buyers typically searched for 10 weeks and looked at a
median of 10 homes.
n Ninety percent of recent home buyers identified as
heterosexual, three percent as gay or lesbian, one percent n The typical buyer who did not use the internet during their
as bisexual, and seven percent preferred not to answer. home search spent only four weeks searching and visited
four homes, compared to those who did use the internet
n Eighteen percent of recent home buyers are veterans and and searched for 10 weeks and visited 10 homes.
two percent are active-duty service members.
n Among buyers who used the internet during their home
n At 31 percent, the primary reason for purchasing a home search, 89 percent of buyers found photos and 85 percent
was the desire to own a home of their own. found detailed information about properties for sale very
useful.
Characteristics of Homes Purchased
n Sixty percent of recent buyers were very satisfied with their
n Buyers of new homes made up 14 percent and buyers of recent home buying process, up from 59 percent a year
previously owned homes made up 86 percent. ago.
n Most recent buyers who purchased new homes were look- Home Buying and Real Estate Professionals
ing to avoid renovations and problems with plumbing or
electricity at 34 percent. Buyers who purchased previously- n Eighty-eight percent of buyers recently purchased their
owned homes were most often considering a better price home through a real estate agent or broker, and six percent
at 32 percent. purchased directly from a builder or builder’s agent.
n Detached single-family homes continue to be the most n Having an agent to help them find the right home was
common home type for recent buyers at 83 percent, fol- what buyers wanted most when choosing an agent at 50
lowed by seven percent of buyers choosing townhomes or percent.
row houses.
n Forty-two percent of buyers used an agent that was
n Senior-related housing stayed the same this year at 14 referred to them by a friend, neighbor, or relative and 11
percent, with 20 percent of buyers typically purchasing percent used an agent that they had worked with in the
condos and eight percent purchasing townhomes or row past to buy or sell a home.
houses.
n Nearly seven in 10 buyers interviewed only one real estate
n There was a median of 12 miles between the homes that agent during their home search.
recent buyers purchased and the homes that they moved
from. n Eighty-eight percent of buyers would use their agent again
or recommend their agent to others.
n Home prices increased slightly this year to a median of
$227,700 among all buyers. Buyers typically purchased
their homes for 98 percent of the asking price.
n The typical home that was recently purchased was 1,900
square feet, had three bedrooms and two bathrooms, and
was built in 1991.
6 National Association of REALTORS® n PROFILE OF HOME BUYERS AND SELLERS 2016
The se llway to
.
Your Home’s Marketing Plan
Goal: Obtain an acceptable contract on your property, which
reaches your real estate goals and meets your personal needs.
ROepaelntoHroTuosuer Evaaluation
1234 Main Drive
Davenport, IA
$249,900
Your assistance in evaluating this home would be greatly
appreciated. Please assist us by taking the time to fill out this
quick evaluation while you view the home. The homeowners
thank you in advance for your valuable feedback.
Please rate this home on each of the following criteria:
mobileRuhl Condition Poor Average 4 Excellent
Curb Appeal 1 23 4 5
Decorating 1 23 4 5
Floor Plan 1 23 4 5
Housekeeping 1 23 4 5
1 23 5
How does the price of this property compare to others like it you have seen?
______ Lower ______ Average ______ Higher
What are the best features of this home?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
RuhlHomes.com & What are the negative features of this home?
Agent websites ______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Additional Comments:
______________________________________________________________________________
______________________________________________________________________________
Realtor.com Your Contact Info: TCiamroSlianmepRilulehrl
Name _______________________________ OOffficicee::556633--444411--51170786
FDaixre: c5t6: 35-6434-14-4511-059200
Phone _______________________________ MFoabx:ile5:6536-434-414-512-581108
TCimarSoalimnepRilluehr@[email protected]
Email _______________________________ wwwwww..RRuuhhlHlHoommeess..ccoomm
Are you working with an agent? ___________
If so, agent name ______________________
Realtor Tour &
Discussion
Your YouTube
Listing
Weekly Neighborhood Facebook
Report Weekly Seller’s Report
Property Flyer/Brochure For Sale Sign
13128 63rd Avenue Guided Tour Just Listed
Blue Grass Postcards
$491,500 $159,900
• 4 Bedrooms, 3 Bathrooms 74212E3veMrgairneeSntrTeeertr,aDcaev, eSnpproinrgt field
• 7.9 Acres Surrounded by Trees
• New Drywall, Electrical, Just Listed! Caroline Ruhl
536-441-1776
Plumbing and More
• A Garden Shed [email protected]
• A Barn, Cabin, & Man Cave
• Screened in Porch
• A One-of-a-Kind Property
Horses, recreation...anything you want! 7.9 acres surrounded by trees w/fully stocked acre
pond, garden shed, 26 x 32 barn, 16 x 24 cabin & 24 x 35 shop/man cave. The home was
completely gutted with all new drywall, electrical, plumbing, insulation, etc. in 1989 and features
updates thru-out, big eat-in kitchen '02, roof & windows new in 2012. you will LOVE the great
room w/access to 15 x 32 deck & 13 x 24 screened porch overlooking the incredible views of
this amazing property.
Contact me for details!
Caroline Ruhl
REALTOR®
Office: 563-441-1776
Direct: 563-441-5200
Fax: 563-441-5281
[email protected]
www.RuhlHomes.com
The Smarter way to sell your home.
Keys to Selling a Home
What sells a home?
• Desirable location
• Compelling price
• Good condition
• Home’s features
• Maximum exposure to willing & able buyers
• Seller & REALTOR® with common goals
Why don’t some homes sell?
• Limited access to property
• Buyers see significant defects with no price modification
• Unprofessional or inexperienced real estate agent
• Poor promotion to buyers who are ready to purchase
• Unmotivated seller
How can a REALTOR® help?
• Provide maximum exposure to qualified buyers
• Provide reliable data, used to set Be sure to ask
compelling price all agents you interview:
• Professional presentation of
your home to potential buyers
• Expert negotiating on How will they accomplish
seller’s behalf these tasks?
• Effective communications: What is their experience
- To you and training?
- To potential buyers
- To other real estate agents Do they offer a
written service guarantee?
The Brockette Homes Team offers customized service BROCKETTE
that goes above and beyond to create a memorable experience, HOMES
worthy of referral and repeat business.
To customize our services to best meet your needs, please review the following services and
check those you believe will: 1) Interact effectively with you through the process
2) Help the most to attract offers
SELLER SERVICES
Customer Service Guarantee Preferred vendor relationships
Satisfied customer references Trained to negotiate for your best interests
Weekly Seller’s Report (website views) Arrange & meet contractor/vendor
Weekly Neighborhood Report Access to all “sold” properties on RuhlHomes.
com, for comparison
(changes in active, pending & sold listings)
Be present at all showings for specialty homes
Team support
Reimburse 1/2 expense of pre-listing appraisals
Professionally trained communicator, for custom or unique homes
committed to frequent updates
MARKETING SERVICES Our Marketing Services
include the expertise
Listing on MLS, shared with all local real estate
company/agent sites, all major online services, Beth has gained through
and USAA (preferred military site) certifications in specialty areas:
Professional photography • Member of The Institute for
Luxury Home Marketing
360-degree virtual reality tour
• Certified in New Construction Homes
Video tour • Trained in “Green” technologies
• Accredited Stager
Guided tour on Realtor.com, RuhlHomes.com
and all Ruhl agent sites Floor plan
Staging services
Social media advertising to targeted markets Mobile buyer app
Exclusive agent tour
Promotion to more than 1200 social media Professional marketing materials
connections Single-listing website to provide more
information than MLS allows
“Just Listed” postcards mailed to your neighborhood Listing on specialty websites (ie- vintage homes,
Open Houses with buyer evaluations lake homes, land/lot/acreage, luxury/international)
Direct promotion to all local agents ALAN BROCKETTE
Newspaper advertising REALTOR®
[email protected]
Mailings to local Human Resources departments, 319-270-9614
schools, etc.
www.BrocketteHomes.com
Ruhl&Ruhl REALTORS- largest privately owned
agency in Iowa
BETH BROCKETTE
REALTOR® | Broker Associate
ABR | ASP | CNHS | CRS | GREEN | GRI | RCC
[email protected]
319-551-8692
Licensed to Sell Real Estate in Iowa
20 Tips to help your home sell
faster and at a better price!
First impressions can help make the sale! Here are some tips on how
YOU CAN HELP us sell your home quickly and at a higher price.
Getting ready to show your home: 5 LOVE BIG CLOSETS! We all love
closets and you can make them look
1 FIRST IMPRESSIONS ARE THE even bigger by having them clean, neat
MOST LASTING. Remember that and well organized. Get rid of old clothes and
when a prospect comes to look at your cartons that take away from the spacious look.
house - the first impression (curb appeal) is vital.
Your front lawn and other landscaping should be 6 LITTLE THINGS MEAN A LOT. Loose
neatly trimmed and mowed. The walk should be door knobs or cabinet pulls, sticking
swept and, in winter, remove ice and snow from doors and drawers, wobbly hinges,
walk and steps. The front door must be clean stuck windows - all are negative factors. Take a
and fresh looking, the doorbell in working order. few minutes to check and repair all these
seemingly minor flaws, since they do detract
2 LET THE SUN SHINE IN. Open the from the value of your house.
drapes and curtains. Clean the
windows so that a prospect can see 7 SAFETY FIRST. Keep stairways and
how bright and cheerful your house is. Dark and corridors clean and clear of clutter. In
dreary rooms do not appeal to most addition to being unattractive, clutter
home-buying prospects. causes accidents.
3 TOP TO BOTTOM. Let prospects see 8 DON'T BE A DRIP. Fix leaky faucets;
the full value of your attic, basement, dripping water suggests faulty or
garage and other utility/storage spaces worn-out plumbing (major repair bills);
by removing junk, cartons and other articles. discolored, rust-stained sinks are also warning
Neatly stack cartons, etc. If the storage spaces signs, so should be properly cleaned.
are dark and dreary, a coat of paint or extra
lighting can do wonders. 9 BATHROOMS SELL HOMES. Make
bathrooms sparkle. Clean stained sinks
4 DECORATING FOR A QUICKER and bowls, repair any damaged or
SALE. Faded walls and worn discolored caulking around bathtubs and
woodwork will reduce the appeal of showers, be sure towels and area rugs are bright
your house. A minor investment in paint and floor and sparkly, make certain all light fixtures and
coverings will pay bigger dividends to you in the bulbs work.
form of a better price and quicker sale. Stick with
earth tones - off white paint and tan carpet won't 10 WAKE UP YOUR BEDROOMS.
clash with anyone's plaid sofa. Fresh white paint Keep bedrooms bright and cheerful,
can work wonders with dreary basement walls. open the drapes. Remove excess
The more like new you can make your home, the furniture to avoid a crowded look. Use attractive
better it will sell. and colorful bed linens and spreads.
20 Tips ccoonnttiinnuueedd
Showing your house to sell: 17 BE IT EVER SO HUMBLE, there's
no place like your home. You live in
11 CAN YOU SEE THE LIGHT? it, so don't apologize for the
Illumination in your home can be the appearance of the house. If something out of the
"welcome sign" for every prospect. ordinary should happen to mess-up the
Turn on all of the exterior and interior lights when appearance, inform the salesperson when you are
showing your home at night. first called for the showing. Should any negative
comments or objections be offered - back off - let
12 PUT FIDO OUTSIDE. Dog may be the trained professional salesperson answer them.
man's best friend, but not when
showing your house. Keep all pets 18 THIS IS NOT A GARAGE SALE.
out of the way and not underfoot. Don't try to sell the potential buyers
any of the furniture or furnishings
13 AVOID CROWDS. Potential buyers that you don't want to take with you. They
will feel like an intruder and want to haven't even bought your house yet - and you
hurry through the inspection of your could foul-up the sale. These are details that
house if there are too many people around. can be discussed afterwards, so cool it.
Send the kids over to a neighbors or take them
down to the ice cream store when the real estate 19 LET THE PROFESSIONAL DO IT.
agent shows your house. Let our professional salespeople
talk to the customer - about selling
14 SILENCE IS GOLDEN. When price, terms, possession date, and other factors.
showing your house, turn down, or Our salespeople have been specially trained and
off, radios or television sets. Let the have the experience to bring negotiations on
sales person and buyers talk freely without your house to a satisfactory conclusion.
having to yell over the noise of a blaring radio.
20 BY APPOINTMENT ONLY. We
15 STAY IN THE BACKGROUND. recommend that your house be
The salesperson knows what the shown by appointment only.
buyers need and are looking for, Through our office, we will schedule all
and can best describe and emphasize the best showings, including those from other real estate
features of your house. DON'T TAG ALONG. If offices. Your cooperation is needed to make
there are any questions, the salesperson will ask certain the house is ready to show when called.
you for information.
RuhlHomes.com • 866-441-1776
16 THIS IS NOT A SOCIAL CALL. Be
courteous and friendly, but don't try
to force conversation with potential
buyers. They are there to inspect your house,
not to be social. Let the salesperson do the
talking.
Open House Evaluation
RGB Street Address
Photo City, IA
2.75 x 1.8 $ price
Your assistance in evaluating this home would be greatly
appreciated. Please assist us by taking the time to fill out this
quick evaluation while you view the home. The homeowners
thank you in advance for your valuable feedback.
Please rate this home on each of the following criteria:
Condition Poor Average 4 Excellent
Curb Appeal 1 23 4 5
Location 1 23 4 5
Floor Plan 1 23 4 5
Functionality 1 23 4 5
1 23 5
How does the price of this property compare to others like it you have seen?
______ Lower ______ Average ______ Higher
What are the best features of this home?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
What are the features needed to encourage an offer from you?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
How did you find out about this listing/open house?
______________________________________________________________________________
______________________________________________________________________________
Your Contact Info: RGB Alan & Beth Brockette
Name________________________________ Photo
Phone_______________________________ 1 x 1.3 Alan Mobile: 319-270-9614
Email________________________________ Beth Mobile: 319-551-8692
Are you working with an agent?___________ [email protected]
If so, agent name______________________ www.BrocketteHomes.com
Marketing Activity
Property Address
List Date:
List Price: $
Marketing Activity:
o Professional Photos
o Yard Sign
o New Listing Newspaper Ad – (date) in The Gazette
o Listed on CRAAR MLS, Ruhl&Ruhl website, 300 Ruhl&Ruhl Agent websites,
Featured Property on BrocketteHomes.com, Realtor.com, Zillow.com, and
local real estate company websites, as well as their agent websites
o Realtor Tour w/$25 cash card drawing: (date)
§ Best features:
§ Areas for improvement:
o Professional Flyers
o Promoted on Social Media
§ Ongoing promotional posts on Facebook (226), Twitter (247), LinkedIn (500+)
o Promoted through Email Broadcast— distribution to all area realtors (600+)
§ (date)- email re: Open House
§ (date)- email re: new listing; promoted for realtor tour
o Promoted through Email
§ (date)- Sent email campaign with flyer to contacts
o Mailings:
§ (date)- Mailed 50 “just listed” postcards
o Inquiries:
§ Notes/Feedback
o Showings:
§ (date-time) - Feedback
o Open Houses:
§ (date-time) - Feedback
SUN MON TUE WED THU FRI SAT
Accurately complete Take photos Submit to
all paperwork of home RuhlHomes.com,
Submit to Multiple REALTOR.com, Install “For Sale” sign
1 2 Listing Service BrocketteHomes.com & lockbox
3 4 5
Write & submit Announce Realtor Hold Realtor Open Design & print Write & submit ad for Place Open House Review client
newspaper “New Open for New Listing customized Open House signs & invite showing procedures
8 neighbors
Listing” ad marketing materials 12
11
6 7 9 10
Hold Open House & Provide Sellers Provide Seller with Open House Promote home on Present property Follow up with
gather feedback Report Open House follow-up Facebook, Twitter & during staff meeting showing agents
feedback
13 14 LinkedIn 18 19
15
Discuss buyer Provide Sellers 16 17 Additional Mail New Listing to
comments Report Arrange for pre- specialized 400+ contacts
with Seller; inspection Discuss inspection Email campaign to advertising,
21 defects & remedies Multiple Listing if appropriate 26
recommend action 22 Service Agents
23 25
20 24
Accurately complete Provide Sellers Present all offers Discuss financing Discuss market
all paperwork Report programs with position & price
29 lenders
27 28 adjustments
30
31
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It is my job to provide you with all of the
information you need to make a decision on
how to price your home. Only a certain
number of houses will sell in any market in
any given period of time, and once I
understand your priorities, I can help your
house be one of them.
When are you hoping to sell by? The best
possible chance you have of selling your
house is within the first few weeks of it
being on the marketing. Buyers have a
fear of missing out on a property, so the
longer it’s on the market, the less motivated
they are to make an offer.
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irst, we need to determine the general price range for your property by looking at recently sold properties that have
the same features buyers will look for in your home. These features may not be what you e pect, but we need to
look at your house through buyers’ eyes.
Ideally, we will go back no longer than two years to find comparable properties in your neighborhood to get a
general price range. This range will most likely be within of the final selling price of your property. When we
look at comparable properties, we will also look at the price they listed the home at versus the price they sold for
the list sales price ratio .
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eal estate pricing is dictated by supply and demand. enerally, a low supply and a high demand increases price,
and with higher supply and lower demand, the price will decrease. Once we have a general price range, we will look
at all active properties currently listed in that range with your houses’ general features. pecifically, we are looking
for
. onths of Inventory This is the number of properties for sale divided by the number of properties sold. If no
other homes were listed, this is how long it would take to sell all of the houses currently on the market.
months of inventory is generally considered a balanced market.
Inventory level of less than four months indicates a seller’s market.
Inventory level greater than five indicates a buyer s market.
. bsorption ate This is the inverse of months of inventory, and shows the rate of houses bought each month.
absorption rate is generally considered a balanced market.
bsorption rates greater than indicates a seller’s market
bsorption rates less than indicates a buyer s market
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DPOU
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The factors for pricing your home include everything from steps one and two, when you are hoping to have your
home sold by, and many other important market issues that we will discuss.
This pricing strategy’s goal is to put you in a multiple offer situation where you will receive the highest value for your
house, and be able to justify it to the appraiser because of the demand for your property.
National Association of REALTORS®
Highlights Home Selling and Real Estate Professionals
Financing the Home Purchase n Sixty-four percent of sellers found their agent through a
referral from a friend, neighbor, or relative or used an agent
n Eighty-eight percent of recent buyers financed their home they had worked with before to buy or sell a home.
purchase. Those who financed their home purchase typi-
cally financed 90 percent. n Seventy-two percent of recent sellers contacted only one
agent before finding the right agent they worked with to
n First-time buyers who financed their home typically sell their home.
financed 96 percent of their home compared to repeat buy-
ers at 84 percent. n Ninety-two percent of sellers listed their homes on the
Multiple Listing Service (MLS), which is the number one
n For 61 percent of buyers, the source of the downpayment source for sellers to list their home.
came from their savings. Thirty-five percent of buyers cited
using the proceeds from the sale of a primary residence, n Seventy-seven percent of sellers reported they provided
which was the next most commonly reported way of secur- the agents' compensation.
ing a downpayment.
n The typical seller has recommended their agent twice since
n Forty percent of buyers saved for their downpayment for selling their home. Thirty-three percent of sellers recom-
six months or less. mended their agent three or more times since selling their
home.
n The most difficult step in the home buying process was
saving for a downpayment, as cited by 13 percent of re- n Eighty-five percent said that they would definitely (70
spondents. percent) or probably (15 percent) recommend their agent
for future services.
n Of buyers who said saving for a downpayment was dif-
ficult, 49 percent of buyers reported that student loans For-Sale-by-Owner (FSBO) Sellers
made saving for a downpayment difficult. Forty percent
cited credit card debt, and 34 percent cited car loans as n Only eight percent of recent home sales were FSBO sales
also making saving for a downpayment difficult. again this year. For the second year, this is the lowest share
recorded since this report started in 1981.
n Buyers continue to see purchasing a home as a good finan-
cial investment. Eighty-two percent reported they view a n The median age for FSBO sellers is 59 years. Seventy-three
home purchase as a good investment. percent of FSBO sales were by married couples that have a
median household income of $100,600.
Home Sellers and Their Selling Experience
n FSBOs typically sell for less than the selling price of other
n The typical home seller was 54 years old, with a median homes; FSBO homes sold at a median of $185,000 last
household income of $100,700. year (down from $210,000 the year prior), and signifi-
cantly lower than the median of agent-assisted homes at
n For all sellers, the most commonly cited reason for selling $245,000.
their home was that it was too small (18 percent), followed
by the desire to move closer to friends and family (15 per- n FSBO homes sold more quickly on the market than agent-
cent), and a job relocation (14 percent). assisted homes. Sixty-seven percent of FSBO homes sold
in less than two weeks—often because homes are sold to
n Sellers typically lived in their home for 10 years before sell- someone the seller knows.
ing, an increase from nine years in last year’s report.
n Seventy-one percent of successful FSBO sellers who knew
n Eighty-nine percent of home sellers worked with a real the buyer were satisfied with the process of selling their
estate agent to sell their home. home.
n For recently sold homes, the final sales price was a median
98 percent of the final listing price.
n Recently sold homes were on the market for a median of
four weeks.
n Thirty-six percent of all sellers offered incentives to attract
buyers.
n This year, home sellers cited that they sold their homes for
a median of $43,100 more than they purchased it.
n Sixty-one percent of sellers were very satisfied with the
selling process.
National Association of REALTORS® n PROFILE OF HOME BUYERS AND SELLERS 2016 7
7 Deadly Sins of Overpricing
Most experts would advise that the best way to increase your
odds of a successful sale is to price your home at fair market
value. But, as logical as this advice sounds, for many sellers it is
still tempting to tack a few percentage points onto the price to
"leave room to negotiate". To avoid this temptation, let's take a
look at the seven deadly sins of overpricing:
1. Appraisal Problems
Even if you do find a buyer willing to pay an inflated price, the fact
is over 90% of buyers use some kind of financing to pay for their
home purchase. If your home won't appraise for the purchase
price the sale will likely fail.
2. No Showings
Today's sophisticated home buyers are well educated about the real estate market. If your home is overpriced they
won't bother looking at it, let alone make you an offer.
3. Branding Problems
When a new listing hits the market, every agent quickly checks the property out to see if it's a good fit for their
clients. If your home is branded as "overpriced", reigniting interest may take drastic measures.
4. Selling the Competition
Overpricing helps your competition. How? You make their lower prices seem like bargains. Nothing is worse than
watching your neighbors put up a sold sign.
5. Stagnation
The longer your home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a
property that seems to be perpetually for sale? Do you ever wonder - What's wrong with that house?
6. Tougher Negotiations
Buyers who do view your home may negotiate harder because the home has been on the market for a longer
period of time and because it is overpriced compared to the competition.
7. Lost Opportunities
You will lose a percentage of buyers who are outside of your price point. These are buyers who are looking in the
price range that the home will eventually sell for but don't see the home because the price is above their pre-set
budget.
Most buyers look at 10-15 homes before making a buying decision. Because of this, setting a competitive price
relative to the competition is an essential component to a successful marketing strategy.
© 2011 Trulia.com · All Rights Reserved.
Agency Disclosure Notice
and Consent to Dual Agency
Our Company is pleased to assist you in connection with the purchase and/or sale of real estate. The
following will govern the terms of your relationship with ______________________________________
as its Appointed/Designated Agent to represent ______________________________________ in connection
with the possible purchase and/or sale of real estate. Term of client shall hereafter refer to buyer, sell-
er, landlord, tenant, optionor, or optionee. Only the Appointed/Designated Agent will represent the
Client(s) named above (together with any additional Appointed/Designated Agent who may be designated by
our company hereafter). No other Broker or Sales Associate affiliated with our company will be acting as an
Agent for the Client(s) named above. It is the policy of our company to offer real estate services exclusively
through Appointed/Designated Agents with respect to Iowa/Illinois real estate. The Appointed/Designated
Agent and other company Sales Associates may provide services simultaneously to other parties involving
the same real estate. When representing the Buyer, our company and the Appointed/Designated Agent
will generally be offered and will accept a commission from the Seller or the Seller’s real estate Agent,
who may not be a Client of our company or the Appointed/Designated Agent. It is the policy of our company
to reciprocate with other Broker’s offers to cooperate and compensate. It is also the policy of our company to
neither offer subagency to or accept subagency from cooperating Brokers.
DUTIES TO ALL PARTIES
A real estate agent, including the Appointed/Designated Agent, has the following duties to all parties to a
transaction, regardless of which party the agent represents:
A. To provide real estate brokerage services to all parties to the transaction honestly and in good faith;
B. To diligently exercise reasonable skill and care in providing brokerage services to all parties;
C. To disclose to each party all material adverse facts that the agent knows, except for the following:
1. Material adverse facts known by the party.
2. Material adverse facts the party could discover through a reasonably diligent inspection, and
which would be discovered by a reasonably prudent person under like or similar circumstances.
3. Material adverse facts the disclosure of which is prohibited by law.
D. Material adverse facts that are known to a person who conducts an inspection on behalf of a party. A
“material adverse fact” means an adverse fact that a party indicates is of such significance, or that is
generally recognized by a real estate agent as being of such significance to a reasonable party, that it
affects or would affect a party’s decision to enter into a contract or agreement concerning a transaction,
or affects or would affect a party’s decision about the terms of a contract or agreement.
E. To account for all property coming into the possession of the agent that belongs to any party within
a reasonable time of receiving the property.
DUTIES TO A CLIENT
In addition to the real estate agent’s duties to all parties as provided above, a real estate agent, including
the Appointed/Designated Agent, has the following duties to the agent’s client(s):
A. To place the client’s interests ahead of the interests of any other party, unless the agent is acting as a
disclosed dual agent, as discussed below;
B. To disclose to the client all information known by the agent that is material to the transaction and that
is not known by the client or could not be discovered by the client through a reasonably diligent
inspection;
C. To fulfill any obligation that is within the scope of the agency agreement, except those obligations
Page 1 of 2
that are inconsistent with other duties that the agent has under the law;
D. To disclose to the client any financial interests the agent or the brokerage has in any business entity
to which the agent or brokerage refers a client for any service or product related to a transaction.
DUTIES OF A DISCLOSED DUAL AGENT
An Appointed/Designated Agent may legally represent both the seller and the buyer in a transaction, but
only with the prior knowledge and the written consent of both parties. This is called “Dual Agency”. The
Appointed/Designated Agent will be acting as a Dual Agent when he or she represents both the
owner/seller and the prospective buyer. This means that when the Appointed/Designated Agent is the listing
agent and the selling agent, the Appointed/Designated Agent will be representing both parties simultaneously.
When acting as Dual Agent, the agent has the same Duties to All Parties and Duties to a Client, as set
forth above, EXCEPT, a Dual Agent may not and does not have a duty to place one client’s interests ahead
of the interests of the other client. Representing more than one party to a transaction may present a
conflict of interest since both clients may rely upon Appointed/Designated Agent’s advice and Buyer and
Seller’s respective interests may be adverse to each other. The Appointed/Designated Agent will endeavor
to be impartial between both parties and will not represent the interest of either party to the exclusion or
detriment of the other party. Appointed/Designated Agent will act as a dual agent only with the written
consent of ALL parties in the transaction.
By signing this agreement the client agrees that the Appointed/Designated Agent may act as a Disclosed
Dual Agent when the agent represents both the seller/owner and the buyer. Parties are not required to
participate in Disclosed Dual Agency.
ACKNOWLEDGEMENT AND CONSENT TO AGENCY/DUAL AGENCY
I (We) acknowledge that I (we) have read this document, and that our company and the
Appointed/Designated Agent have made full disclosure of the client(s) the Appointed/Designated Agent
represents, the duties of a real estate agent to the parties, and the type of representation the agent will
provide. I (We) consent to the Appointed/Designated Agency policy and the designation of the above
referenced agent as our Appointed/Designated Agent. I (We) have read and understand this statement,
have asked questions I (we) have deemed appropriate regarding this disclosure and agreement, and I
(we) acknowledge signing and receiving a copy of this document before receiving any specific
assistance from the Appointed/Designated Agent or making or accepting an offer, which ever is sooner.
If you do not understand all the terms of this document, seek legal advice before signing.
Buyer’s or Seller’s Signature(s): Appointed/Designated Agent’s Signature:
_______________________________________ _______________________________________
Printed Name Printed Name
_______________________________________ _______________________________________
Signature Date Signature Date
_______________________________________
Printed Name
_______________________________________
Signature Date Page 2 of 2
November 12, 2009 M:/Forms/Agency Disclosure
Seller Services Guarantee
Seller Name: _____________________________________________________________________________________
Seller Name: _____________________________________________________________________________________
Sales Associate(s) :_________________________________________________________________________________
This Ruhl&Ruhl REALTORS Seller Services Guarantee is the commitment
that Ruhl&Ruhl and your Ruhl&Ruhl Sales Associate will perform the services stated below.
1. Agency Representation 8. Home Enhancement and Inspections
We will review the agency alternatives and representa- We will develop a plan to enhance your property’s ability
tions that are available to you and to potential buyers: to attract buyers. We will also suggest inspections to en-
Seller Agency, Buyer Agency and Disclosed Dual Agen- hance the marketability of your home.
cy. The representation of your interests, and my role as
your agent in the different agency relationships, will be 9. Multiple Listing Service
thoroughly explained to you for your consideration.
We will list you property in the local Multiple Listing Ser-
2. Marketing Action Plan vice. The information will be submitted, by the date we
selected, for the property’s debut on the market to achieve
We will present to you an action plan for marketing your maximum impact.
property. This may include an open house to be conducted
when appropriate and as agreed to in advance with you. 10. Ruhl&Ruhl Home Services
3. Competitive Market Analysis Our website, RuhlHomes.com, will provide you with top
quality home services vendors for any home-related prod-
We will provide you with a current Competitive Market uct or service you may need to get your home market
Analysis, and will assist you in determining the most ready. RuhlHomes.com/Vendors
effective list price for your property.
11. Property Information
4. Financing Alternatives
We will make information on your property available to
We will show you various financing alternatives for buy- local and out-of-town buyer prospects. Additional copies
ers of your property, and discuss the likely impact of each will be available for sales associates and prospective buy-
alternative concerning your sale. We will also assist you ers at your property.
in getting pre-approved for financing of your next home.
12. Direct Marketing
5. Estimated Proceeds
We will distribute promotional materials on your property
We will furnish you with an estimate of the proceeds you to key market areas to attract potential buyers.
can expect from the sale of your property, based on the
information provided by you. 13. Ruhl&Ruhl Sign
6. Ruhl&Ruhl Sales Team We will place a Ruhl&Ruhl FOR SALE sign on your
property to help generate calls to our office from prospec-
We will present your property to the Ruhl&Ruhl sales tive buyers.
team. We will share with you the team’s recommendations
to help you realize the best price for your property. 14. Advertising & Internet Marketing
7. Promotion to Other Brokers We will review with you our advertising program -
including RuhlHomes.com and mobileRuhl - designed to
We will promote your property to other brokers and sales generate buyer prospects for your property. We will also
associates in the area. provide a Guided Tour on RuhlHomes.com and Real-
tor.com at no additional cost. Additional advertising op-
tions to be determined.
15. mobileRuhl 21. Qualifying Buyers
We will introduce you to our app, mobileRuhl, which We will seek financial qualifying information for all
allows potential buyers to search for properties from buyers submitting a purchase agreement. Our goal will be
anywhere through their iPhone, iPad or Android device. to seek buyers who have been pre-approved by reputable
RuhlHomes.com/mobileRuhl lenders.
16. Relocation Services 22. Purchase Agreement and Negotiation
Assistance
As principle broker for the country’s largest relocation
referral network, we’ll provide: We will review all purchase agreements and we will nego-
tiate on your behalf to reach a purchase agreement with
x More exposure for your home and greater access to incom- terms that are acceptable to you.
ing transferee
23. Legal Compliance
x Information on your new city
x A cost of living comparison We take pride in our work and will do our best to ensure
x Help with the process of applying to be pre-approved for a that you are provided with all necessary paperwork and
disclosures during your selling experience. We will en-
mortgage in your new city, prior to a visit. deavor to notify you of any deficiencies, but we always
encourage our clients to engage legal representation to
17. AHS Home Protection Plan ensure the legality and enforceability of all documents and
agreements.
We will explain to you how an AHS Home Protection
Plan can help you avoid unexpected bills on covered sys- 24. Closing the Sale
tems and appliances during the listing period and reduce
your liability after the sale. A home protection plan may We will monitor and inform you of the progress of the
also add to the marketability of your home. transaction, including the satisfaction of all contingencies
and conditions during the entire transaction.
18. Seller’s Written Property Disclosure
25. After-Sale Services
We will present your written disclosure regarding the con-
dition of your property to buyer prospects. You will keep
me informed of any changes in the property condition and
keep the information current on the disclosure form.
We can assist you with bids to remedy disclosure faults if We will contact you after the closing to ensure your satis-
requested in an offer to purchase. faction with your new home. We will also send you our
quarterly Facts & Trends Newsletter to keep you up-to-
19. Marketing Activity Report date on real estate trends in your area.
Our Home Services Vendors are available to you for as
By providing your email address, we will supply a long as you own your home. RuhlHomes.com/Vendors
Marketing Activity Report to keep you informed of
competitive market conditions, buyer activity, web traffic 26. Service Satisfaction Survey
and the actions we have taken to market your property.
20. Home Selling Process We will provide you with a confidential opportunity to
give an evaluation of our services.
We will provide you with a copy of the steps in the buying
and selling process and explain how you can use it as a
road map as you move through the events involved in sell-
ing a home. RuhlHomes.com/Process
Should Ruhl&Ruhl REALTORS not perform the services as stated above, you are entitled to terminate the Listing Agreement. Written termina-
tion notice must state reason(s) for termination and must be presented by you, in person, to the Office Manager. You also agree to provide
Ruhl&Ruhl with an opportunity to correct the situation within a 48 hour period following the delivery of the termination notice. If our Listing
Agreement with you is terminated, the termination provisions of the Listing Agreement shall apply.
If, during the home selling process, you have any questions or concerns, you may reach my Office Manager
___________________________________________________, at _______-_______-___________.
You acknowledge that you have read and understand the terms of the Ruhl&Ruhl Seller Services Guarantee.
Seller: ___________________________________________________________ Date:_______________
Seller: ___________________________________________________________ Date: ______________
Sales Associate: ____________________________________________________ Date: ______________
Sales Associate: ____________________________________________________ Date: ______________
Residential Listing Contract
I/We request that (Co.) _____________________________________ or any of its employees, agents or associates select, prepare and
complete the form documents as authorized by Iowa law or by the Iowa Supreme Court Rule, such as purchase agreements, groundwater
hazard, and declaration of value incident to a residential real estate transaction. The signing of this Contract creates important rights and
liabilities on the part of both the Seller(s) and the Buyer(s). If you have concerns regarding your rights and liabilities you are encouraged
to seek competent legal advice.
_________________________________________________________________________, Iowa. Dated:__________________________________
In consideration of your agreement to list and endeavor to sell, I hereby grant to you, a licensed real estate broker, the sole and exclusive right
to sell the following real estate located in______________________________County, Iowa, and locally known as (address):
___________________________________________________________, ____________________________________ Zip: ___________________
FOR THE LIST PRICE OF: $___________________________
COMMISSION: Should the property or any part thereof be sold or exchanged or Buyer(s) be found therefore by you and any other person, at
the price specified herein or any other price or terms which I may authorize or accept, I agree to pay you at the time of closing a commission
of______% of the SALE PRICE with a minimum fee of $________________commission, whichever is greater. Should a bonafide offer be made
by a ready, willing and able Buyer(s) meeting the terms of this contract and I fail to fulfill this agreement, then I shall pay you the agreed
commission in full upon demand. Should other property be accepted by me in exchange, I hereby consent to you representing and accepting
compensation from all parties to the transition.
CONVEYANCE: I also will promptly deliver to you a complete abstract showing good and merchantable title to the date of transfer and execute
a warranty deed to the property for delivery to the Buyer(s), or enter into a contract for deed.
MARKETING: I authorize the placing of a lock box on this property. In order to show the property, you and your agents shall have access to it at
all reasonable times, and I will give you all possible assistance in making a sale of the property. You are authorized to place a “For Sale” sign
on the property. You are authorized and directed to submit this listing to the Multiple Listing Service of The Cedar Rapids Area Association of
REALTORS®, to be published and disseminated to its participants and to report to the Multiple Listing Service and its members, both before
and after the sale, any information concerning price and terms of sale, encumbrances and financing as they may request. You are authorized
to list the property, including display of photos, videos and/or Virtual Tours on the internet.
MORTGAGE INFORMATION: I authorize you to contact the following lender(s) and instruct the same to provide to you with all pertinent
information regarding this property such as the mortgage status, loan balances, escrows and payments, etc.:
First Mortgage – Lender: ________________________________________________ Mortgage Number: ________________________________
Second Mortgage - Lender:_______________________________________________ Mortgage Number: ________________________________
EXCLUSIVE RIGHT TO SELL: This listing shall be designated as an Exclusive Right to Sell listing. We authorize the listing broker as the
exclusive entity to sell our property but further authorize and direct the listing broker to cooperate with other brokers, including buyer’s
brokers, in the sale of this listed property and to compensate such brokers out of the commission provided for herein.
NON-DISCRIMINATION: This property is offered without regard to race, color, sex, sexual orientation, gender identity, creed, religion, national
origin, handicap and familial status. I further recognize, authorize and direct that the property be marketed in full compliance with all
applicable federal, state and local statutes, regulations and ordinances relating to fair housing.
EARNEST MONEY: It is further understood that out of any forfeited earnest money, 100% shall go to the Seller(s). The Seller(s) agree(s) to be
bound by the terms of the Initial Property Inspection Form of the Cedar Rapids Area Association of REALTORS® relative to property repair
issues.
REPRESENTATION: As the Seller(s), I/We will furnish to you the information concerning this property via this listing contract and the Seller’s
Property Disclosure Document, and I represent to the best of my knowledge and belief that such information is true and accurate. I further
agree to inform you of any changes affecting this property or its condition and in a timely manner, agree to amend the Property Disclosure
Document of any such changes during this contract period. If it is established that such information and/or representation is incorrect or
untrue, I agree to indemnify and hold you harmless from any and all loss, damage or expense in connection therewith, including court costs
and reasonable attorney’s fees. I further agree the listing company and its agents accept no responsibility for care, custody, or maintenance
of the listed property unless an agreement to the contrary is signed by all parties.
Seller(s) Initials 7/2016
Form 010 –Residential Listing Contract ©Copyright Cedar Rapids Area Association of REALTORS Revised 07/13/2016
Form 010 – Residential Listing Contract Page 3 of 3
Subject Property Address____________________________________________________________,_________________________ Zip : _______
Directions (you must fill this out):ffffffffffffffffffffffffffffffffffff
fffffffffffffffffffffffffffffffffffffffffffff
Builder (nr): fffffffffffffff Taxable Value: fffffff R-Value: Ceiling: ff .fSidewalls: ff . f
Remarks: please include on separate page or email if possible to [email protected]. (Include address in subject line and limit to 800 characters)
Building Style " 3 Car " Gas " Screen Porch o By Prop Mgmt.
" ‘L’ Foyer " 4 Car or More " Great Room " Security System o Start Up Fee
" 1.5 Story " Attached " Kitchen " Sound System o See Remarks
" 1.75 Story " Carport " Living Room " Storage Shed
" 2 Story " Detached " Master Bedroom " Vaulted Ceiling Association Amenities
" Over 2 Story " Drive Under " Rec Room " Whole House Fan o 55+
" A-frame " Guest Parking " Wood Burning " See Remarks o Common Laundry
" Contemporary " Heated Garage " Wood Burning Stove o Community Center
" Free Standing " None " See Remarks Heating/Cooling o Elevator
" Loft/High-Rise " Off Street Parking " Central Air o Exercise Room
" Patio Home/Villa " On Street Parking Appliances Included " Electric Heat o Guest Room Facilities
" Raised Ranch " Tandem " Central Vac " Forced Air o Handicap Features
" Ranch " See Remarks " Dishwasher " Gas Heat o Laundry in Unit
" Split Foyer " Disposal " Geothermal o Onsite Maint Person
" Split Level Basement " Dryer " Gravity o Pool
" Townhouse " Block " Garage Door Opener " Hot Water Heat o Secure Storage Area
" See Remarks " Crawl " Hood Fan " LP Heat o Secured Entrance
" Full " Microwave " Oil Heat o Tennis Court
Condo Unit Level " Partial " Range " Solar o See Remarks
" Condo Lower Level " Pour " Refrigerator " Window/Wall Air
" Condo on 1st Floor " Slab " Trash Compactor " Wood Heat Pet Restrictions
" Condo on 2nd Floor " Walkout " Washer " Zoned Heating/Cooling o # of Pets Allowed
" Condo on 3rd Floor + " Wood " Water Heater – Electric " See Remarks o Assoc Approval Required
" See Remarks " See Remarks " Water Heater – Gas o Pet Deposit Required
" Water Softener – Lease Water/Sewer/Roads o Pet Weight Limit
Construction Dining Features o Pets Allowed
" Frame " Breakfast Bar " Water Softener - Own " City Sewer o Pets Not Allowed
" Masonry " Dining L " See Remarks " City Water o See Remarks
" Metal Frame " Eat-In Kitchen " Community Septic
" See Remarks " Formal Dining Miscellaneous " Community Well Terms
" Kitchen/Dining Combo " 3 Seasons " Private Street Maint. o Assumable
Exterior " See Remarks " Above-ground Pool " Public Street Maint. o Cash
" Aluminum " Cable Ready " Recorded Agreement o Contract
" Brick Additional Rooms " Deck " Septic System o Conventional
" Composite " 1st Floor Family " Electric Fence " Well Water o FHA
" Concrete Block " 1st Floor Laundry " Elevator " See Remarks o USDA
" Log " 2nd Floor Laundry " Fencing o VA
" Partial Brick " 3 Seasons " Handicapped Features Site Description o See Remarks
" Partial Stone " 4 Seasons " Heated Flooring o Cul-de-sac
" Slate " Den/Study " Home Warranty o Gated Community Other
" Steel " Great Room " Hot Tub o Golf Course Community o REPO
" Stone " Living Room " Indoor Pool o In-Town Acreage o Short Sale
" Stucco " Rec Room " In-ground Pool o Waterfront/View o See Remarks
" Vinyl " Theater Room " Intercom o Wooded
" Wood " See Remarks " Irrigation System o See Remarks
" See Remarks
Fireplace " Jetted Tub Association Management
Garage/Parking " Built In " Patio o 1st Right of Refusal
" 1 Car " Electric " Satellite Dish o By Association
" 2 Car " Family Room " Sauna o By Developer
" Free Standing
Seller(s) Initials 7/2016
Form 010 –Residential Listing Contract ©Copyright Cedar Rapids Area Association of REALTORS Revised 07/13/2016
SELLER’S PROPERTY DISCLOSURE
Subject Property Address: ________________________________________________________________________________________________
Purpose of Statement: Completion of this form shall satisfy the requirements of the Iowa Code which mandates the Seller’s disclosure of the
condition of and information about the property the Seller(s) is/are about to sell. This statement shall not be a warranty of any kind by the
Seller(s) or Seller’s agent and shall not be intended as a substitute for any inspection or warranty the purchaser may wish to obtain.
Seller’s Disclosure: As the Seller(s), I/We disclose the following information regarding the property and certify that this information is true and
accurate to the best of my/our knowledge as of the date signed. Seller(s) authorize(s) the agent to provide a copy of this statement to any
person or entity in connection with the actual or anticipated sale of the property. The following are representations made by Seller(s) and are
not the representations of the agent, who has no independent knowledge of the condition of the property except that which is set out on this
form and the Seller(s) agree(s) to indemnify and hold the brokers and members of the Multiple Listing Service harmless in the event that it is
incorrect. Please be aware that the Purchase/Sales Contract supersedes this list and the MLS listing. Items included or excluded in the
Purchase/Sales Contract will take precedence.
Instructions to the Seller(s): (1) Complete this form yourself and fill in all blanks regarding the time you have owned the property. (2) Report known adverse
conditions affecting the property. These conditions or occurrences may be but are not limited to matters that may significan tly and adversely affect the value
of the property, significantly reduce the structural integrity of improvements to the real estate and/or present a significan t health risk to the occupants of the
property. (3) Additional pages or reports may be attached. (4) If some items do not apply to your property, mark NA (not applicable). (5) All approximations
must be identified as approximations. (AP). If you do not know the facts, mark unknown (UNK).
Owner’s name(s). Please print: ____________________________________________________________________________________________
1. How long have you owned the property? _____________________ years Addendum Attached
2. This is my: Residence Investment property Other _________________________________________________________________
3. ENCROACHMENTS/EASEMENTS/SHARED OR CO-OWNERSHIP: (fences, buildings, driveways, garden):
A. Does anything on your property extend onto (encroach on) your neighbor’s property, or does anything on your Yes No Unknown N/A
neighbor’s property extend onto (encroach on) your property?
Yes No Unknown N/A
B. Are there any easements or other’s rights affecting the property? Please explain below. Yes No Unknown N/A
C. Any features of the property known to be shared in common with adjoining landowners, such as walls, fences, Yes No Unknown N/A
roads, and driveways whose use or maintenance responsibility may have an effect on the property?
Yes No Unknown N/A
D. Any known “common areas” such as pools, tennis courts, walkways, or other areas co-owned with others, or a Yes No Unknown N/A
Homeowner’s Association which has any authority over the property?
Yes No Unknown N/A
E. Is the property subject to restrictive covenants, bylaws or declarations? If yes, attach a copy with this disclosure. Yes No Unknown N/A
F. If there is a Homeowners Association, are the fees Payable: Monthly Annually These fees pay
for:_______________________________________________________________________________________
G. Is this Association set up as a designated adult community?
H. Are there any special assessments proposed, levied, or pending against the property? If yes, please explain how
much and for what purpose is this assessment. Attach addendum.
Comments: ___________________________________________________________________________________________________
4. ACCESS: If the property is NOT on a public street: Yes No Unknown N/A
A. Is there a road or easement for access to the property? If yes, please explain below. Yes No Unknown N/A
B. If your answer to 4A is “Yes”, is the road agreement or easement recorded? Yes No Unknown N/A
C. If the road or easement is shared with any other property, is there a written and recorded agreement for sharing
the maintenance and repair costs? Yes No Unknown N/A
D. Has there been any standing or running water, flooding or mud that affects use of the access road or easement? Yes No Unknown N/A
E. Do you know of any plans or have you received notice to improve the roadway/easement or know of any future
plans to dedicate the roadway to the city or county?
Comments: ______________________________________________________________________________________________________________
5. ZONING AND RESTRICTIONS: Yes No Unknown N/A
Yes No Unknown N/A
A. To the best of your knowledge, do the house and all structures (e.g. carport or garage) meet applicable zoning Yes No Unknown N/A
setback & height requirements?
B. Are there any county, city or private restrictions on use of property?
C. If you know the present zoning classification, indicate here:
D. Are there any zoning or land use changes that could affect the use of your property or adjacent properties?
Comments: ______________________________________________________________________________________________________________
Listing Sale
Seller(s) initials Date Buyer(s) initials Date
Form 014 – Seller’s Property Disclosure Page 1 of 5 Revised 10/12/16
Subject Property Address: ________________________________________________________________________________________________
6. HAZARDOUS MATERIALS: Yes No Unknown N/A
A. Has there been the presence of, or has there been any known tests for the presence of Yes No Unknown N/A
Radon Gas Asbestos Lead Based Paint Toxic Mold
B. If you selected any of the above in 6A, please explain below. Provide or attach test results.
C. Are there any underground storage tanks of any kind? Explain below.
Comments: ______________________________________________________________________________________________________________
7. FLOODING/SEEPAGE/SETTLING: Yes No Unknown N/A
A. Has there been any flooding or seepage in the basement, crawl space, or cement floor slab? Yes No Unknown N/A
B. Has there been any settling, flooding, drainage or grading problems? Yes No Unknown N/A
C. If you have checked “Yes”, at 7A or 7B, above, have you done anything to correct the
problem?____________________________________________________________________________ Yes No Unknown N/A
D. Is the property located in a government designated flood zone or flood plain?
E. If your answer to 7D is “Yes”, what is the current flood plain designation? Yes No Unknown N/A
F. Has any part of the property been built up with fill dirt, waste or other materials?
Comments: ______________________________________________________________________________________________________________
8. ROOF: Please use comments section for any explanation.
Structure Roof Type Age # of Layers
House
Garage
A. Has the roof(s) on the house, garage, outbuildings or shed leaked at anytime? Yes No Unknown N/A
B. If your answer to 8A is “Yes”, has the roof and all resulting damage been repaired? Explain below. Yes No Unknown N/A
C. Is there attic insulation? Type _____________________________ Amount _____________________ Yes No Unknown N/A
Comments: ______________________________________________________________________________________________________________
9. STRUCTURE/REMODELING/REPAIRS: Yes No Unknown N/A
A. Are there any structural, foundation, or other repairs that need to be made to the property? Yes No Unknown N/A
B. Have you made any structural changes or repairs to the home? Yes No Unknown N/A
C. If your answer to 9B is “Yes”, was a building permit and final inspection issued for the work? Yes No Unknown N/A
D. Has there been a property/casualty loss, insurance claim, warranty settlement or major damage to
the property? (i.e. fire, wind, flood(s), landslide(s), etc)
Comments: ______________________________________________________________________________________________________________
10. TERMITES/ROT: Yes No Unknown N/A
A. Are there any active or inactive structural pest infestations?
Date of treatment: ________________________ Yes No Unknown N/A
B. Is there any wood destroying insect damage, water damage or dry rot to the house or other Yes No Unknown N/A
structures? Yes No Unknown N/A
C. Is there a “Wood Destroying Insect Warranty” presently in place for this property?
D. If “Yes”, will the warranty be transferred at closing?
Comments: ______________________________________________________________________________________________________________
Listing Sale
Seller(s) initials Date Buyer(s) initials Date
Form 014 – Seller’s Property Disclosure Page 2 of 5 Revised 10/12/16
Subject Property Address: ________________________________________________________________________________________________
11. SEWAGE: Yes No Unknown N/A
A. The property is served by: Public sewer main Septic tank system Community Septic
Other disposal system (describe) ________________________________ Yes No
B. If the property is connected to a septic system rather than a public sewer main: Was a permit Yes No N/A
issued for its construction and was it approved by the city or county following its construction? Yes No Unknown N/A
When was it last pumped? _____________ What is the age of the septic system? ______________ Yes No Unknown N/A
What is the age of the drain field?______________ Yes No Unknown N/A
Has the septic system and leach field been inspected and approved for real estate transfer by a
certified DNR Inspector, per Iowa Code 455B.172
C. Do you know the septic tank location and the drain field? Explain below.
D. Are there any plans to bring city sewer to your area or requirements to connect to city sewer?
E. Is the sewer line “Orangeburg”?
F. Have there been any sewer back ups?
Comments: ______________________________________________________________________________________________________________
12. WATER: The following questions pertain to property currently served by (OR property that was previously served by) a private or
community water well:
A. Is the well system operating properly (e.g. pipes, tank, pump, pressure, etc)? Yes No Unknown N/A
B. Has the well water been tested and passed by the Health Department within the past year? Yes No Unknown N/A
C. Has the well water ever failed to meet government contamination standards? Yes No Unknown N/A
D. If the well serves anyone other than your property, is there a written and recorded agreement for Yes No Unknown N/A
sharing the costs of repairs and/or replacement?
E. Are there any abandoned wells on the property? Yes No Unknown N/A
F. Are there any abandoned cisterns? Yes No Unknown N/A
G. If your answer to 12E or 12F is “Yes”, have they been capped or filled? Explain below. Yes No Unknown N/A
H. Are there any plans to bring city water to your area? Yes No Unknown N/A
Are there any requirements to connect to city water lines when available? Yes No Unknown N/A
Comments: ______________________________________________________________________________________________________________
13. HEATING/COOLING/WATER HEATER Yes No Unknown N/A
A. Age(s) of Heating Unit(s)? ___________ Cooling Unit(s)? ___________ Water Heater(s)? ___________ Yes No Unknown N/A
B. Are there any problems with the heating system(s), cooling system(s) or water heater(s)?
C. If your answer to 13B is “Yes”, were there repairs made to correct the problem? Explain below. Yes No N/A
D. LP gas tank: N/A owned or rented? Rental Fee? $_______________ per ____________ Yes No N/A
From whom? ______________________________________________________________
D. Will the gas/oil in the tank be left for the Buyer(s) at closing?
E. Will there be a dollar adjustment? Explain below.
Comments: ______________________________________________________________________________________________________________
14. SYSTEMS AND EQUIPMENT: Yes No Unknown N/A
A. Is the electrical system, including wiring, switches, outlets and service in proper working order to the
best of your knowledge? Yes No Unknown N/A
B. Is the plumbing system, including pipes, faucets, fixtures, toilets, drains, and sewer lines in proper Yes No Unknown N/A
working order to the best of your knowledge?
C. Is there a fireplace or other secondary heat source (e.g. Free standing stove, wood burning fireplace, Yes No Unknown N/A
gas fireplace, etc)? Yes No Unknown N/A
D. If “Yes”to 14C, was there a building permit issued and a final inspection completed?
E. If there is a chimney, is it in good repair? When was it last cleaned?_______________
Comments: _____________________________________________________________________________________________________________
Listing Sale
Seller(s) initials Date Buyer(s) initials Date
Form 014 – Seller’s Property Disclosure Page 3 of 5 Revised 10/12/16
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