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Published by , 2018-03-02 11:42:41

Julie Gritton Team - Proposal

Julie Gritton Team - Proposal

Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Objective

The goal of Fine Line’s website system is to provide Julie Gritton (client) with the most up-to-date website through the
use of a Content Management System (Joomla! / CMS). In undertaking this project, Fine Line intends to develop a
dynamic, custom design website that will assist the client in everyday activities and appropriately brand the business
online. The goals for the project have been determined as:

• Provide an aesthetically pleasing website integrated into a CMS, which allows the client the ability to update the
website easily, and from any location with an Internet connection.

• Assist the client in developing content-rich pages for the site. Client will provide all content for the site. Fine Line
will implement the provided content and provide up to (3) hours of copy-writing services during website
development

• Provide instruction and training for the client so that they will be able to update the website quickly and easily.

Design

• Logo - The client will provide their logo to be utilized in the artwork for the site.
• Custom website design by Fine Line. Fine Line will work with the client in developing preliminary artwork for the

site. The focus of the artwork will be crisp and inviting to the online audience. Once the client has approved the
preliminary artwork, up to (2) hours of modifications are included in the price. Client will approve artwork and
layout of website prior to proceeding. Each additional hour requested by the client will be invoiced at our normal
hourly rate.

• Fine Line will work with the client in determining all required content for the site. Upon defining all required
content, Fine Line will provide copy review and revision assistance for all other content during the project.

• Banner management will be available to display images in predetermined locations throughout the CMS. The client
will choose up to (3) images with (3) marketing statements to be utilized in banner development. Fine Line will
implement the first (3) banners on the website on behalf of the client.

• Client is responsible for all photography for the site. Fine Line recommends www.dreamstime.com or
www.istockphoto.com for stock photography. All photography purchased will be at the client’s expense.

Responsive Layout/Design

• Fine Line will design the website in a responsive template in order to make the website more functional on various
mobile devices.

• Style the template of the website including navigation structure and page layout in order to retain an aesthetically
pleasing website while viewing on mobile device.

• Work with the client on determining where modules will be placed and/or hidden on the mobile layout.
• The responsive design will be tested on current versions of Android and iOS (Apple) mobile devices including

smartphones and tablets.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 1 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Content Management System

• Fine Line will propose a navigation structure during the submission of the artwork based on information received
from the client and research conducted online. Once the navigation structure is approved, it will be implemented
on the development site. The client will have the ability to make modifications to the navigation through the
Content Management System (Joomla!).

• The design will be integrated into the CMS to allow the client to maintain all aspects of the website through an
online, web-based portal. Fine Line will provide the client with up to (4) hours of training, accompanied by a
manual, in order to effectively manage the site.

Items to be maintained will include and not be limited to:
o Content – Creation, deletion and modification of all pages on the website through the use of the CMS.
o Images - Adding and deleting of any image inside any of the content or being displayed in any call-outs.

Additionally, the client will have the ability to create galleries within the system and have them displayed
in a “to be determined” manner on the site.
o Banners – Adding, deleting and associating banners with any of the content pages and/or sections on the
site.
o Call-Outs – Adding, deleting and associating call-outs on any of the pages on the site. Up to (6) call-outs
will be developed and implemented. Fine Line will work with the client to determine the call-outs for the
site. Upon mutually agreeing on the call-out, Fine Line will develop and implement them accordingly.

• This proposal includes up to (2) custom forms, not exceeding (15) fields. Fine Line will work with the client to
define the form and the expected results prior to production and implementation.

• Client is responsible for all information for the website based on the navigation and pages defined in the sitemap.

Real Estate Management

• Fine Line’s Real Estate Management system will be integrated into the content management system. The system
includes the setup and utilization of a feed provided by the client’s real estate associations (BrightMLS). All other
feeds are not included in this proposal. The client is responsible for adhering to all rules and regulations set forth
by local and national organization pertaining to the data being fed to the site.

• Fine Line will work on behalf of the client to facilitate the RETS feed through the client’s provider and integrate
the feed into development. All data will be mapped to the corresponding field in the client’s real estate system.

• Fine Line will work with the client to define the following aspects of the real estate system:
o Search Results Layout and criteria
o Detail Page Layout
o Print Detail Page Layout
o Quick Search Form layout and criteria
o Map Search Listing results shown with map and filters
o Advanced Search Form layout and criteria

• Fine Line will integrate the graphic design approved by the client into the content management system. The
following modules are included in the price of the proposal:
o Quick Search - Up to 4 fields located in the layout of the site that allows the user to quickly and easily
searches for listings based on the input fields.
o Mortgage Calculator – The calculator will work like a traditional mortgage calculator.
o Feature Properties - The client will have the ability to mark as many listings as they choose as featured.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 2 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

If more listings are marked as featured than incorporated into the design, the listings will randomly
change upon a refresh of the page.
o Contact Us Form - A contact form for the purposes of allowing the web user to quickly submit a question
about any topic or about a specific property will be incorporated in the layout of the site. The client will
have the ability to place the Contact Us form on any of the content related pages where they feel is most
appropriate. Contact forms on real estate detail pages will automatically provide the client with the
identity of the listing that they are looking at. Fine Line will work with client to integrate 3rd part CRM
links on eligible contact forms.
o Client Defined Module - During the project, we encourage the client to come up with a module that may
be unique to the site. Upon Fine Line’s approval as to the scope of the module, Fine Line will implement it
in the layout of the site.

• While all listings are required to be displayed on the site as per MLS standards, Fine Line will work with the client
to appropriately market the lots and lands listings that the client has a particularly interest in offering to potential
site visitors. Call outs, listing specific pages, banners and other options may be used to complete this portion of
the project.

• The agents will be displayed on the site with their image, a bio, contact information and their listings associated
with the firm and/or agent ID.

• All listing detail pages will show the agent associated with the property, as long as, it is a property listed with the
firm and/or agent ID.

Developer's Duties and Responsibilities

• Delivery. Fine Line shall use reasonable efforts to complete the website quickly (usually within 3 months). If,
for any reason the project is delayed by the client the development of this website will be considered
complete no later than 12 months after signing of this proposal in accordance with the specifications and
agreement.

• Final Deliverables. Fine Line shall provide the Deliverables for the Website in a form appropriate for the
Customer's use.

• No Malware. Fine Line will ensure that the Deliverables will not contain any virus, worm, trap door, back
door, or Trojan horse that would cause the software to become inoperable in any way.

• Accessibility of Website During Construction. Fine Line will ensure that, during the construction and testing
phase, the Website will remain accessible to end-users.

• Domain Names. If the Client request Fine Line to manage their domain Fine Line will register the domain
name(s) designated by the Client in the Specifications and note the Client as the registrant. The Customer
shall reimburse the Developer for any related expenses reasonably incurred.

Client Responsibilities

• Provide Content in a Suitable Format. The Client shall deliver to the Fine Line all necessary content in a
format suitable to be included in the Website.

• Coordination with Third Parties. The Client shall coordinate in a timely manner any necessary decision-
making involving third parties.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 3 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Training

• Fine Line will provide the Client with up to 4 hours of training OR such training as the Client may reasonably
request.

• Fine Line will conduct the training on the dates and at the locations that the parties agree upon.
• Additional training sessions (exceeding the 4 hours) will be billed at additional cost.

Pre/Post Launch

• After Fine Line has completed its testing, the client will review the site for completeness prior to launch.
• A custom 404 page mimicking the site’s design and layout will be created and implemented to be displayed only to

web users mistakenly going to pages that were deemed to not be redirected or were removed from the navigation

• The client will provide approval for launch. Once the development has been updated, a final review of the site
will be conducted prior to transferring from the development server. At that time, Fine Line will implement
Google Analytics, testing of online forms, sitemap submission to Google, Yahoo and Microsoft Bing.

• Fine Line will monitor the site for up to 1-week post launch.
• Up to (2) hours of post launch support is included in the proposal.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 4 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Additional Work

All work requested and performed will be invoiced monthly on a time and material basis.

• Hourly Rate: $85.00
• All materials will be invoiced at cost to the client.
• The hourly rate indicated is confidential. Rate cannot increase without 90 days notice to client.
• Examples:

o IT Work – Networking, Hardware, Computer Repair
o Design Services - Business Cards, Print/Marketing Materials
o Additional Search Engine Optimization

• Domain Name(s) – Invoiced upon purchase and set as an automatic annual renewal (unless managed by client).
o .com domain names managed by Fine Line will be invoiced at $25 each annually.
o All other domain names (i.e. .co, .us, .org) will be quoted separately.

• Email - Fine Line will work with client to establish an email solution. Cost will be established based on client
requirements (i.e. number of email accounts). All prices subject to change.
Options including but not limited to:
o Google Business Apps - $60 annually per email account
o Rackspace $40 annually per email account

Site Features Professional Services

• Easily Updatable Content Management System • Integration of Content Management System (CMS).
• Clear Navigation Structure • Assist in the integration of website in common
• Modular Based Development
• Web Based Forms everyday activities.
• Multi-Browser Compliance
• Google Analytics Integration • User testing critical areas for usability and
accessibility.

• Content copy-writing services during project
implementation.

Hosting Needed from Client

• Daily Site Backups • Content & images required for site development
• Regular Form Testing and construction.
• Free Support for all hosting related issues.
• Availability to be interviewed and review content
that Fine Line produces for the site.

• Registrar Access of the Domain Names purchased
by the client.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 5 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Terms and Conditions

• Once project fee is paid in full to Fine Line any elements of text, graphics, photos, contents, trademarks, or other
artwork furnished to the client for inclusion in website are owned by the client.

• Fine Line assumes the client has permission from the rightful owner to use any images or design elements that are
provided by the client for inclusion in the website, and will hold harmless, protect, and defend Fine Line from any
claim or suit arising from the use of such elements.

• Fine Line retains the right to display graphics and other Web content elements as examples of their work in their
portfolio and as content features in other projects. Fine Line also retains the right to place a text link on the
bottom of every page.

• This agreement becomes effective only when signed by agents of Fine Line and clients. Regardless of the place of
signing of this agreement, the client agrees that for purposes of venue, this contract was entered into in Delaware
and any dispute will be litigated or arbitrated in Delaware.

• The agreement contained in this contract constitutes the sole agreement between Fine Line and the client
regarding all items included in this agreement.

• Client is responsible for all third-party costs associated with the site.
• The development phase of this agreement will commence on the date signed, and will continue for 12

months unless completed or terminated prior. If for any reason the completion or launch of the project is delayed
past this 12-month term Fine Line reserves the right to charge the client a $300 project extension fee.

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 6 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Domain & Email

Please provide the following information about your website/domain.
Domain Management
____ I would like to have Fine Line mange my domain for $25 per year.
____ I would like to manage my own domain (managed by client).

Please Note: If you choose to manage your own domain Fine Line cannot guarantee the up time of your site.
Additional Domains – Please list any additional domains (.com/.net/.org $25/year all else quoted)
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________

Email Accounts
____ I would like to have Fine Line manage my website email through Rackspace Email $40 per email account per year.
____ I would like to have Fine Line manage my website email through Google Apps $60 per email account per year.
____ I will manage email services by client or through another vendor.
____ I will not have email services for the website/domain at this time.
____ I have no current email addresses @mydomain.com
____ I have existing email @mydomain.com & I need IT assistance migrating that data over to our new Google G-Suite /
Rackspace service
____ I do not require migrating any old emails over to the new service and wish to switch without IT assistance / data
migration.

Full Name

Title

Signature

Date

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 7 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


Website design & development proposal created on 3/1/18 for:

Julie Gritton Team

SellTheShore.com

Project Costs $6,250.00
$400.00
Artwork/Templating/Content Management System
(Included in Scope)
Annual Hosting

Payment Schedule

• Invoiced in 10 monthly payments of $625.00
• Annual Hosting = Invoiced upon purchase of hosting solution and set as an automatic annual renewal.
• All payments are due NET 15 from date of invoice. Any late payments may receive a 1.5% penalty per month.
• Fine Line reserves the right to disable hosting services for non-payment.

Signatures

Full Name Thomas B Brown Jr
Title
Full Name

Designer/Developer/Owner

Title

Signature Signature
Date
Date
Client:
Quote Valid for 30 Days.
Julie Gritton Team
418 E Savannah Road
Lewes, DE 19958

Fine Line: Fine Line Websites & IT Consulting

16678 Kings Hwy.
Suite 1
Lewes, DE 19958

Please Sign and Fax to 1-888-508-6654

16678 Kings Hwy. • Suite 1 • Lewes, DE 19958 Page 8 of 8
302-645-4549 (main) • 888-508-6654 (fax)

www.finelinewebsites.com • info@finelinewebsites.com


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