Jewish Exponent April 20, 2017, 130th Anniversary Issue

So, what were you doing 100 years

ago today?

Of course, there probably aren’t

many around to answer that question,

and those who could were too young

Eighteen-hundred-and-eighty- to even remember.
seven. It wasn’t an especially
exciting year in history — no world But for those who were reading the
wars were started, no nation-states
were born — but a number of things we Exponent that Friday — all 14 pages of
now take for granted began in that
year. it, though those pages were a massive

Construction started on the 19 inches long and 12 inches wide,
Eiffel Tower. Detective Sherlock
Holmes made his debut. The first nearly double the current 12.5-by-
Groundhog Day was observed in
Punxsutawney, Pa. 10.5-inch editions — there was plenty The Exponent cover 100 years
going on. ago contained a lengthy essay
And along with Marc Chagall, Chico
Marx, Jim Thorpe, Georgia O’Keeffe Even though the print is so by a rabbi and also a poem.
and Arthur Rubinstein came another small you may have needed a mag-
auspicious birth: the first edition of The
Jewish Exponent. nifying glass to read it, it’s somehow comforting — or perhaps

distressing — to know how little some things have changed over the

course of a century.

No, we no longer refer to women by their husband’s name, as in

Mrs. Harry Goldstein, as if Mildred Goldstein didn’t really exist. And we

no longer call Jewish clergy representatives “Reverend.”

The debut issue of The Jewish But then, as now, we promote fundraising events at local synagogues.
Exponent featured a cover

exclusively of advertisements.

NamPer:oJuOdStoLESpVoINnsEor the Jewish Exponent’s 130th Anniversary Issue

Width: 5.389"
Depth: 1.231"

Since 1883

Name: JOS LEVINE
full page

HERE’S TO 130! KINKY
TALK
APRIL 20, 2017 / NISSAN 24, 5777
Famed songwriter
hits road.
PAGE 50

JEWISHEXPONENT.COM

— WHAT IT MEANS TO BE JEWISH IN PHILADELPHIA —

$1.00

OF NOTE 50 Weeks of
Doing Good
LGOLOCABAL L Deeds Leads
to Newfound
GHerasdhlimnean Y Commitment
FHaetaedolinnHe old
CHoenatdinliunaence MARISSA STERN | JE STAFF
gcorapnyted for
3co0pdyays. CELEBRATING A BIG BIRTHDAY ▲ The “Rocky” statute looms to the right of the newly constructed stage at the Philadelphia
Pcaogpey8. doesn’t always mean lavish parties or Museum of Art where the NFL Draft will take place from April 27 to 29.
going out for a fancy dinner. Photo by Jon Marks
Page 00
LOCAL For Radnor’s Julie Savitch, turning 50 Men With Local Ties
presented a unique opportunity to give Play Key Role in NFL
PLIFoEsSsTYiLbEle& CFUuLTnUdREing back to the community. Draft Preparations
CHueatsdWlinoen’t Kill
NHMeaAdJliHne In the 50 weeks leading up to her birth- JON MARKS | JE STAFF PHL Sports, has been here since 1991
Tcohpayt said, cuts day in November, she decided to do 50 when he started working at the Philadel-
couplyd hinder mitzvot in honor of her milestone year. WHEN NFL COMMISSIONER Roger phia Convention & Visitors Bureau. He’s
pcoropgy.ramming. Goodell steps onto the stage at the helped bring in such events as all-star
“A lot of my friends were doing differ- Philadelphia Museum of Art on April 27 games in baseball, basketball and hockey,
Page 1020 ent things for their 50th,” she said. “Some to announce the first draft pick, it will cul- the NCAA basketball tournament and the
were having parties, some were going minate months of preparation for four NHL Draft, but said this is the biggest
LFOCOADL away. So I was thinking of what would be men with Jewish connections. thing yet.
meaningful to me. I loved doing mitzvot,
JHeewasd,liInraeqis and I thought that that would be a fun and And each has unique ties to the area. See NFL, Page 27
DHienaedTliongeether challenging project for me to do.” Larry Needle, executive director of
Rcoepayding Terminal
pcoropgyram fosters Such an endeavor didn’t come without
uconpdye.rstanding. its challenges, of course, including one
glaring one: coming up with enough
Page 1040 mitzvot without repeating. (Although, it
might help that there are 613 mitzvot sug-
Volume 203080 gested in the Torah.)
Number 1007
“I decided to do 50 mitzvot, which is
Published Weekly Since 1887 almost one a week, and try to come up
with different things each time — that was

See Mitzvot, Page 26

Name: Floors USA*

Width: 5.389"

DWepWthW:.1FL.2O3O1R"SUSA.COM

Color:5B55laSc. kHepnlduesrsoonneRoad

CommenKitn:gJeofwPirsuhssiEa,xPpAonent

10 YEARS IN 610.757.4000 *
A ROW!
*see store for details













HEADLINES

Battle Over Gershman Y Designation
Shifts Into High Gear

LOCAL for designation by the Preserva- ter by Michael Sklaroff of Bal-
tion Alliance of Greater
LIZ SPIKOL | JE STAFF Philadelphia in July 2016 and, lard Spahr. At the time of the
in December 2016, the Histori-
IT MIGHT NOT have seemed cal Commission’s architectural December committee meeting,
like the beginning of a war — designation committee unani-
taking place, as it did, in a drab mously approved it. Sklaroff said that the university
meeting room in the munici-
pal building at 1515 Arch St. — It was scheduled to go to a did not agree the building satis-
but the University of the Arts’ final Historical Commission
legal team showed it was ready review in January, but the own- fied the criteria for designation;
for battle. er of the building, University of
the Arts, asked for a 90-day representatives from the
On April 13, about 30 people continuance — a postponement
were in attendance for the meet- — to prepare further. That Preservation Alliance, includ-
ing of the Philadelphia Histori- request was granted, and April
cal Commission, which had 13 was to be the day of decision. ing its executive director, Paul
gathered to consider (among
other items on its agenda) But on April 13, UArts Steinke, argued that it did.
whether 401 S. Broad St. — col- requested another continuance
loquially known as the Gersh- — this one for 30 days. That Sklaroff said then that he
man Y, for its most prominent request was granted, too — but
outside tenant — should be giv- not without some fireworks. hoped to meet with representa-
en historic designation.
The university, which tives from the Preservation ▲ The nomination for the historic designation of the building
The building was nominated opposes the historic designa-
tion, is represented in this mat- Alliance and find common at 401-11 S. Broad St. includes the above photo of the Georgian
ground before the nomination Revival exterior.
went before the commission for Photo provided by Preservation Alliance of Greater Philadelphia

a final review. nomination was erroneous in its with the structural engineer,”

But common ground, as characterization of the building, Sklaroff told commission mem-

Sklaroff said on April 13, has spurring a he-said/he-said  that bers. “I thought we had a very

not been located. was distinctly testy. good meeting. I had hoped we

“We don’t have a way to go “We have had a 90-day con- would find common ground

forward with the alliance,” tinuance during which we invit- and come back with a more

Sklaroff told the commission. He ed the Preservation Alliance to nuanced nomination. The nom-

also charged that the alliance’s come to the building to meet ination represents that the

building is in good condition. I

Engaging Days. Meaningful Moments. hoped to correct the record.”
Steinke disagreed with
Sklaroff ’s characterization of
the nomination as incorrect.

“On Feb. 1, we took a tour,”

he said, “and we brought along

several of our board members

who are experts in historic

buildings. Nothing that we saw

caused us to agree that our

nomination is somehow in

error by calling the building in

good condition.”

“If having gone through that

• Secure, wellness-focused personal care for tour, they still think the build-
memory loss ing is in good condition,” coun-
• 24-hour services delivered by a specially tered Sklaroff, “I would love to
see that on the record.”
trained team
The focus on the building’s

• Life-enriching, purposeful programs and condition seemed to be a
activities change of pace for the universi-
ty.  Though Sklaroff had
• Memory care that emphasizes dignity, referred to the building’s condi-
choice and independence tion in the December meeting

of the architectural committee,

Call Sharon for a free lunch and tour! it had not been at the core of
the university’s opposition.
484.380.5404
“We just don’t agree with the
[email protected] Preservation Alliance’s assess-

ment of the historical status of
the building itself,” UArts

spokesman Paul Healy said in

773 E. Haverford Road | Bryn Mawr, PA December. “It’s as simple as that.
… We don’t agree that the build-

www.ImpressionsMemoryCare.org ing merits that designation.”

But now, the question of con-

8 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

HEADLINES

dition dominated the conversa- The nomination for the
tion, though it was arguably a Gershman Y building was
distraction from the actual ques- prompted last year after the
tion on the table: Namely, could Preservation Alliance heard
the University of the Arts have rumors that UArts’ new presi-
30 more days to prepare? After dent was mulling significant
all, a building’s condition  is not alterations for the building —
among the 10 criteria that deter- and perhaps even demolition.
mine a building’s eligibility for
historic designation, according The  Exponent also heard,
to city ordinance.  from reliable sources, of a
desire on the university’s part to
Even Commission Chair tear down the building and put
Robert Thomas noted that a up a mixed-use high-rise in its
building’s poor condition would place, with classrooms and res-
not argue for or against its idences. The university subse-
designation. quently denied such plans.

“[The condition] really has no The Gershman Y building,
bearing on whether it’s worthy according to the architectural
of nomination,” he said. “If Inde- committee, successfully meets
pendence Hall was found to have the following criteria for his-
structural cracks, it wouldn’t be toric designation:
removed from the register.”
• “Has significant character,
Still, by characterizing the interest, or value as part of
nomination as erroneous, the development, heritage,
Sklaroff was able to put the or cultural characteristics of
Preservation Alliance on the the City, Commonwealth,
defensive. One member of the or nation or is associated
commission even asked nomi- with the life of a person sig-
nation preparer Benjamin nificant in the past.”
Leech to account for a discrep-
ancy Sklaroff raised, taking the • “Reflects the environment
meeting into a completely dif- in an era characterized by
ferent direction — one that was a distinctive architectural
style.”

[The condition] really has no bearing on
whether it’s worthy of nomination. If
Independence Hall was found to have structural
cracks, it wouldn’t be removed from the register.”

ROBERT THOMAS

not flattering to the alliance. • “Embodies distinguishing What’s going on in Jewish Philadelphia?
After the conversation got characteristics of an archi-
tectural style or engineer- Submit an event or browse our online calendar to
back on track and the continu- ing specimen.” find out what’s happening at local synagogues,
ance was granted, a number of community organizations and venues!
people filed out to the elevators, • “Is the work of a designer,
where Sklaroff was overheard dis- architect, landscape archi- [email protected]
cussing the building’s condition. tect or designer, or profes-
sional engineer whose work
“There should be a gradation has significantly influenced
between ‘poor’ and ‘really poor’ the historical, architectural,
— ‘sucks,’ ” he said, chuckling. economic, social, or cultural
“But they rose to the bait. So we development of the City,
will now demonstrate how — Commonwealth, or nation.”
and we’ll do it in a brief, in effect
— how irresponsible they were.” While the full commission’s
decision is pending, the build-
Sklaroff went on to say that ing is in limbo and no changes
the building is structurally can be made. The next meeting
unstable, and lamented the of the Historical Commission
“unfair” reality that once a to consider the Y’s fate will be
building is designated, it’s desig- on May 12. l
nated forever. (Property owners
of historically designated build- Contact: [email protected];
ings must get Historical Com-
mission approval before they 215-832-0747
make any changes.)

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 9

HEADLINES

New Local Film Festival Focuses on
Sustainability and the Environment

LOCAL Growing up in Carlisle, Reconstructionist Rabbini- Washington, D.C., to see these.”
She began working with
MARISSA STERN | JE STAFF Pa., the self-proclaimed cal College that outlined
Alexandra Drobac Diagne, who
LEONARDO DICAPRIO is “nature buff ” recalled a the 10 plagues of the envi- serves as artistic director,
coming to Philly Earth Day because they noticed their
weekend. field of chestnut trees near ronment — including water backgrounds meshed well to
produce an event like this.
Well, not physically. But you her house that she liked to pollution, climate change Diagne has a background in the
can see Before the Flood — the film industry and worked with
documentary in which he and visit. One day, when she and deforestation — acclaimed filmmaker James
director Fisher Stevens travel the Cameron (whose Avatar will be
world and witness climate was 11, she went to gather instead of the typical blood, shown as part of the festival) to
change firsthand — as part of help set up his Lightstorm
the inaugural Philadelphia Envi- chestnuts and saw that locusts, frogs, etc. Entertainment Studio.
ronmental Film Festival April 21
to 23 at the Prince Theater. the trees had been chop- The idea for the film fes- “We realized I had the envi-
ronmental passion and the con-
There will be 26 films fea- ped down and the area tival has been years in the tacts in the community with a
tured throughout the weekend, lot of these organizations that
which appropriately overlaps had been paved into a park- making as she has attended are now our sponsors or our
with Earth Day. Fest executive community partners that are
director Debra Wolf Goldstein, ing lot. the Environmental Film helping us get the word out
head of Conservation Matters, about the festival, and she had
LLC, is excited to see the festi- “It was literally like the Festival in the Nation’s the background and the con-
val finally come together. nection with the film industry
Joni Mitchell song [“Big Yel- Capital — an annual festi- to really make this a world-class
event,” Goldstein said.
low Taxi”], you know, ‘they val in Washington, D.C. —
The first challenge for the
paved paradise and put up a ▲ Philadelphia Environmental Film Festival and believed Philadelphia entirely volunteer-run festival
was fundraising and finding
parking lot.’ That actually Executive Director Debra Wolf Goldstein needed one, too. supporters to make it a reality.

happened to me,” she said. “I oversees the inaugural event April 21 to 23. “There’s some great They found some early
sponsors in the Nature Conser-
credit that with going, like, movies being made,” she vancy and Natural Lands Trust,
and many other sponsors and
‘This isn’t right! Someone has to influenced everything from her said. “Entertaining, interesting community partners joined in
soon after.
defend nature!’ So that’s how I work as an environmental attor- new movies about the environ-
Having it coincide with
got quote-unquote radicalized.” ney to her holiday celebrations. ment that are not too heavy, but Earth Day seems like a no-
brainer, though Goldstein
Since then, an interest and For Passover this year, she they’re inspiring and I shouldn’t acknowledges that there will be
plenty going on that weekend.
care for the environment has used a Haggadah from the have to go the whole way to But she hopes that in between
the March for Science and oth-
er Earth Day-related activities
in the city, people will want to
come out and see a film or two
— or maybe 26.

“Now the challenge is getting
the word out because there’s so
many things people might want
to do that weekend. And I’m
sure there aren’t going to be very
many people who are going to
watch all 26 films,” she admitted
with a laugh, “but if they have an
afternoon or an evening just to
stop by and see one of these
films — they’re all great.”

The 26 films from seven dif-
ferent countries — culled down
from an original whopping 205

10 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

HEADLINES Name: Odell Studner
Width: 5.5"
submissions — share stories of horseshoe crab eggs for food. Depth: 9.12"
all aspects of the environment. “It’s an interesting topic that Color: Black plus one
There are short films, animated Comment: JE-Anniversary
films, documentaries plus fea- I knew nothing about before Ad Number: 00073028
ture-length movies. watching this movie,” Goldstein
said. “I feel like I got 100 little by by
There is something for insights into interesting topics and
everyone, Goldstein promised. by watching all these films.”

You can find films about five Goldstein hopes the festival
orphaned baby Vervet monkeys will be a mainstay in Philadel-
in South Africa and how to help phia for a while. They already
endangered monkey habitats, booked next year’s Earth Day,
to films about the history of she said.
Wallacea located in the coral
triangle within the Pacific Ring “Everybody lives on planet
of Fire and its biodiversity. Earth, and so everybody has a
stake in what happens to the
There’s even one by a earth and people can really
14-year-old who was so make a difference,” Goldstein
impacted by reading about said. “And particularly at this

Now the challenge is getting the word out
because there’s so many things people might
want to do that weekend.”

DEBRA WOLF GOLDSTEIN

how sea turtles are danger- time, people want to be inspired. Dedicated to our community’s
ously ingesting plastic that he They want to see what the prob- business and personal insurance
made a movie about the lems are, but they want to see
effects of plastic pollution. what the solutions are and a lot needs for over 80 years
Many of the filmmakers will of our films talk about that.
be at the screenings to talk Expect More … We Do! ™
with the audience afterward. “There are ways to make a 484. 586. 3900 • www.odellstudner.com
difference, and rather than just
The films are being pack- be depressed and feel like
aged in blocks, with most there’s nothing we can do, I
blocks featuring short films think by coming out and seeing
plus a feature-length one. Each these films you can really be
block revolves around a theme. inspired and be sharing the
film-viewing experience with
“We have ones about coal other people who care about
mining because that’s an inter- these same issues.”
esting topic for Pennsylvanians,
and that is going to be featured Buy a weekend pass, tickets to
in our regional block,” said individual films or film blocks
Goldstein as an example. at philaenvirofilmfest.org. The
Prince Theater is at 1412 Chest-
The regional block will show nut St. l
films with such topics as oyster
farming and overharvesting of Contact:
horseshoe crabs on the
Delaware Bay and the impact on [email protected];
shorebirds there that rely on the
215-832-0740

WE’RE A twitter Follow us @jewishexponent

ABOUT JEWISH PHILADELPHIA. APRIL 20, 2017 11

JEWISHEXPONENT.COM JEWISH EXPONENT











HEADLINES

Cordish married Margaret White House appointment was team at Princeton University, and initially wanted to pursue a In exchange for his govern-
Katz, a friend of Ivanka’s. not a surprise to Brook Hazel- it was there that Hazelton said professional tennis career but ment service Cordish has
Rabbi David Wolfman, a ton, a Cordish college friend Cordish demonstrated his strong decided to join the family busi- said he will not accept a
Boston-based rabbinic coach, from Princeton. work ethic, showing up for prac- ness alongside his brothers Jon salary — a decision his
married them in the Cordish’s tice before anyone else starting and Blake. father applauded.
Baltimore home, according to “When I attended Reed’s when he was a freshman.
The New York Times. wedding, Ivanka and Jared were Hazelton and Cordish have “I was very proud he had
there and I knew that they “The thing that was always kept in touch since graduating elected to serve his country and
While introducing Trump at [Cordish and the Kushners] inspiring to me was the way in in 1996, and Hazelton said he even more proud when he
the fundraiser, David Cordish had a nice relationship togeth- which Reed never gave up,” has had a chance to visit with turned down any salary,” David
recounted the story of how
Reed and his future wife met. I did think it would be a possibility that something would attract a member of the Cordish family
to help out the administration with all that is on its plate.”
“A few years ago, I was talk-
ing to Ivanka, and I said, ‘Ivan- BROOK HAZELTON
ka, don’t you have a twin
sister?’” he said. “She said, er,” Hazelton said. “I did think it Hazelton said. “It didn’t matter Cordish since he started work- Cordish said in an email. “Reed
‘David, of course you know I would be a possibility that what the score was in a tennis ing in the White House. is one of the hardest working
don’t have a twin sister.’ And I something would attract a match, it didn’t matter what most competitive, focused per-
said, ‘Well, you know my son member of the Cordish family time it was, he wanted to get “He’s [Cordish] very excited sons on the planet.” l
Reed. He’s been playing the to help out the administration out there and improve as a ten- about it,” he said. “He’s working
field long enough. It’s time he with all that is on its plate.” nis player and by extension as a all hours. It’s a big sacrifice Dan Schere is a reporter for Washing-
settled down. If you had a twin human being.” from a personal family stand- ton Jewish Week, an affiliated publi-
sister.’ [Ivanka Trump said,] ‘I Cordish and Hazelton were point as well as from a profes- cation of the Jewish Exponent.
don’t have a twin sister but one co-captains of the men’s tennis Hazelton said that Cordish sional standpoint.”
of my best friends, Maggie,
recently broke up. She’s avail-
able. Let’s fix ‘em up.’ ”

With this intimate connec-
tion between the Trump and
Cordish families, Reed Cordish’s

Name: OneDigital Health & Benefits

TheWidth: 9.25" New Generation in

Depth: 5.5"
CCoomlorm:HeBnlaet:c1ka3p0llutthshAonnneaivnerdsaryBenefits is Here

Ad Number: 00073080

We are OneDigital. We stand as

one with our clients, delivering

fresh thinking ahead of the

market, giving them peace of

mind that their approach to health

and benefits is future-proof.

Proud to be the Benefits
Advisor to the Exponent

Michael Steinberg, Principal
(215) 885-7742 | [email protected]

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 17

Name: Firstrust Bank HEADLINES
Width: 5.5"
Depth: 9.12" Green Valley
Color: Black plus one Expansion Could
Comment: JE-130th Ann Pave Way for
Ad Number: 00073027 More Business

WISE IN WORDS. LOCAL byterian Church retirement
WISE IN DEEDS. dinner on May 20. Jewish Fed-
JON MARKS | JE STAFF eration Day follows on June 8.
CONGRATULATIONS ON 130 YEARS
THE WALL TO the main ball- “It’s going to be awesome,” said
room at Green Valley Country club president Randy Needles,
Club in Lafayette Hill came a- who did not disclose the cost of
tumblin’ down back in February. the project. “There won’t be any
assessment on members, and it
But don’t worry: No foreign should eventually pay for itself.
interest or club members had to
pay for the renovations that fol- “It’s been in the planning
lowed — and that hopefully will stages for about two years, so it
make the club enticing to any- should be very well received.
one planning a big party in the The club’s excited about it, and
months and years ahead. management’s excited by what
we have to offer the public.”
“The word is out that this is
more flexible, and the room has The renovated ballroom has
been updated,” said Trish a state-of-the-art bar, new car-
Agnew, the club’s catering sales peting and high-quality lighting
manager. “I’m getting calls for and other electronic advances.
events I might not necessarily For smaller parties, there’s a
have gotten in the past because partition in place of where a
wall used to be.

Your role in strengthening our Jewish community through reliable news
and highlighting Jewish life has been monumental. We are grateful for your
service and wish you continued success.

Richard J. Green Timothy J. Abell
Chairman and C.E.O. President

▲ In existence since 1919, Green Valley Country Club hopes renovations to

its main ballroom, which can now accommodate 450 people, will enable it
to book bigger events.

800.220.BANK | firstrust.com we’re a little bit bigger. According to Agnew, the
“Now that the word is out, whole thing couldn’t have gone
What’s going on in Jewish Philadelphia? better.
those sort of events will come.”
Submit an event or browse our online calendar to That’s what the club’s board “We’ve toyed with the idea
find out what’s happening at local synagogues, for a while, and then late in
community organizations and venues! of directors was counting on 2015 and early 2016 we decid-
[email protected] when it approved plans for the ed, ‘If we’re going to do it, let’s
renovations. start pricing it out and get esti-
mates,’” explained Agnew, who’s
Since the club shuts down Catholic but said she’s learned a
anyway each February, it made great deal about Jewish customs
sense to put the wheels in and traditions in her 11 years at
motion to enable up to 450 Green Valley. “We always shut
people to celebrate anything down and usually do minor
from a Bar Mitzvah or wedding renovations.
to a church social.
“This year, we blocked off the
In fact, the first big event on space in late January and Febru-
Green Valley’s post-remodeling
calendar is the New Life Pres-

See Green, Page 23

18 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

Name: Montefiore Cemetery

Width: 9.25" Limited Time Pre-Construction Offer
Depth: 11"

Color: Black plus one
Comment: JE - 130th Anniversary

CONSIDER THE PRESTIGE AND DIGNITYAd Number:00072324
OF ABOVE-GROUND ENTOMBMENT...

I S A A CCOSMOIONNG!

ABRAHAM SARAH

At Prices Lower Than In-Ground Burial!

Even if You Already Own Cemetery Property, I WOULD LIKE MORE
This May Still Be More Economical. INFORMATION ABOUT ABOVE-GROUND

Interest-Free Financing ENTOMBMENT

Stop By, Call, Email or Mail the Attached Coupon Name_______________________________________
for More Information Address_____________________________________
____________________________________________
____________________________________________
Home Phone_________________________________
Cell Phone __________________________________
Email ______________________________________

Serving Our Community… Mail to:
Preserving Jewish Tradition MONTEFIORE
CEMETERY CO.
&KXUFK5RDG-HQNLQWRZQ3$‡‡ZZZ0RQWHÀRUHXV 600 Church Road
Jenkintown, PA 19046

FROM ONE CENTENARIAN TO ANOTHER... MAZEL TOV ON 130 GREAT YEARS!

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 19

HEADLINES

‘Listener’ Greenblatt is Trump’s Ears in the Mideast

NATIONAL Jerusalem and with Palestinian ▲ Jason Greenblatt serves as President Donald Trump’s special representative for international negotiations.
Authority President Mahmoud
DAN SCHERE | JE FEATURE Abbas in Ramallah to discuss Photo by Uriel Heilman
the viability of resolving the
NO MATTER THE SITUA decades-old conflict between
TION, there are a few certain- the two peoples.
ties about Jason Greenblatt: He
is pragmatic, he listens well and In keeping with the long-
he wears a kippah. standing U.S. policy, Green-
blatt has expressed support for
After an early career as a real the two-state solution, unlike
estate attorney, 20 years as chief his boss who wavered on the
legal officer for The Trump question during a press con-
Organization and a brief foray ference with Netanyahu on
into the coffee pod business, the Feb. 15, saying he supported
Teaneck, N.J., native now occu- “the [solution] that both par-
pies one of the most important ties like.”
advisory roles in President
Donald Trump’s administration The Trump administration
as special representative for has also given mixed messages
international negotiations. on the question of settlements.
At that press conference,
Greenblatt, 50, recently Trump asked Netanyahu to
embarked on what’s been called “hold off on settlements for a
a listening tour of Israel and the little bit.” Yet Greenblatt has
Palestinian territories during said the administration “does
which he met with Prime Min- not view the settlements as
ister Benjamin Netanyahu in being an obstacle to peace.”

Name: Anti-Defamation League (ADL)

Width: 9.25"

Depth: 5.5"

Color: Black plus one at the Jewish Exponent

To our friendsComment: 4/20 JE 130th Anniv Edition
Ad Number: 00072818

Happy 130th Anniversary

from your friends at ADL

The Anti-Defamation League

Congratulations from the Board of the Anti-Defamation League,
Regional Board Chair: Judith Meyer, Development Co-Chairs: Alan Gubernick

and Brandon Morrison.

The Anti-Defamation League (ADL) was founded
in 1913 “to stop the defamation of the Jewish people

and to secure justice and fair treatment to all.”

20 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

HEADLINES

During his listening tour, end of the day you want to East trip,” Eisen said. “He lis- “He’s somebody that’s obvi- since they were students
Greenblatt reportedly did not resolve all the issues. I think it tened to all sides, which I ously been involved with the together in the 1980s.
ask Netanyahu for a settlement isn’t a good idea to do partial always found to be a good place president for a long time and it
freeze, according to the prime negotiations and then hope for to start as a diplomat.”  seems he’s gotten where he’s “He’s a very seasoned and
minister’s office. the best.” gotten due to hard work and strategic negotiator, and I think
Kesher member Ari Frid- years of duty,” he said. “He’s those skills are going to be very
If Greenblatt has one thing Unlike some abrasive mem- man, whose parents live in New obviously been a big part of important in the peace
in common with Trump when bers of the Trump administra- Jersey and are friends of Green- The Trump Organization’s process,” said Lauer, adding
it comes to the Middle East, it tion, Greenblatt is more blatt, said the Trump adminis- that in his White House job,
is that peacemaking equals
deal making. Greenblatt artic- He’s a very seasoned and strategic negotiator, and I think those skills are going to be very
ulated this in an interview important in the peace process.”
with the Times of Israel in
April 2016 while he was serv- AVI LAUER
ing as candidate Trump’s
Israel adviser. risk-averse and methodical in tration official is a particular success, so I don’t think it’s any Greenblatt continues his
the way he presents himself, standout in the congregation as accident that he’s reached a Orthodox observance.
“If you take out the emo- say those who worship with a father of six. senior level position in the
tional part of it and the histori- him at Kesher Israel, an Ortho- White House.” “As long as I’ve known him
cal part of it, it is a business dox congregation in George- “He’s very devoted to his he’s been serious about his
transaction,” he said. “Land is town in Washington, D.C. family,” Fridman said. “I can tell Greenblatt’s friends in New relationship with God and
going to be negotiated, water you from sitting next to him in York view him in a similar light. those around him,” Lauer
rights are going to be negotiat- Norm Eisen, a Kesher Israel shul, his boys sit next to him said. “He cares deeply about
ed, security issues are going to member and former U.S. and are well-behaved and are “He’s generally just a bright Jewish values and I believe
be negotiated. So you need to ambassador to the Czech respectful and are there to dav- and caring and even-keeled those values have shaped who
say to them, ‘Listen, we want to Republic, praised Greenblatt en [pray].” type of guy, and he’s the type he is.” l
discuss these two issues in this on how he handled the listen- of guy around you that you
quarter, and then you’ll get ing tour. Fridman said he does not want as an adviser,” said Avi Dan Schere is a reporter for Washing-
your check, and these two know Greenblatt well, but Lauer, Yeshiva University’s
issues in this quarter, and then “It seemed like he did a believes his loyalty to Trump vice president for legal affairs, ton Jewish Week, an affiliated publi-
you’ll get your check. At the good job on his first Middle over the years has paid off. who has known Greenblatt
cation of the Jewish Exponent.

Name: Yeshiva University
Width: 9.25"
Depth: 5.5"
Color: Black plus one
Comment: JE-ROP/Nowhere

JEWISHAd Number: 00072917 EDUCATION HAS
ALWAYS BEEN YOUR PRIORITY.

WHY STOP NOW?

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 21

HEADLINES

Education Never Ends: Examples of Senior Learners

SENIORS Personal stories problem-solver who wants to
of senior education delve into deep problems that are
MARCY SHOEMAKER | JE FEATURE Everyone in life has their own plaguing mankind.
joys and difficulties. Some sen-
“THE IMPORTANT THING iors deal with their difficulties He looks forward to his sec-
is not to stop questioning.” by finding enjoyment and intel- ond presentation about the
lectual stimulation through importance of genetic testing to
— Albert Einstein their love of learning. members of the Abramson
Center’s Auxiliary; he’ll discuss
Our society needs to look at by challenging ourselves and senior learners. Ruth Diamond is a 95-year- the BRCA 1 and 2 genes, which
education in a new way. providing new stimulation. This is a diverse group old woman who has gusto for follows a previous presentation
Also, education is a social vehi- learning. A mother, grand- on genetic disorders. He is an
We usually think of educa- cle where we can meet others or consisting of different races, educa- mother, great-grandmother avid reader who belongs to two
tion and associated funding reach out to new contacts in tional statuses, work ex- and recent widow, she loves to book clubs, takes outside cours-
generally for the young, but long-distance learning classes. periences, cultural backgrounds learn and help others. She es at a local university and exer-
now that the population is and income levels. Educators need decided at a young age, after cises regularly.
aging and more people are In addition to the above- to find ways to attract them into watching her blind grandmoth-
delaying retirement, we need to mentioned reasons for adult taking courses that fulfill personal er give up on life, that she When speaking to the four
find new ways for individuals education, higher education interest and to fill gaps in the work- would always “live life to its individuals, you can really feel
to receive ongoing education. leaders need to gain an under- force, including those in health fullest, no matter what difficul- the love of learning that is
Educational programs need to standing of the future needs for care, science and technology. ties she encountered.” reflected. Learning is an essen-
be more hands-on so individu- tial component for all people
als can be better prepared for While in her 70s, she and and especially for seniors.
the ever-changing workplace. her husband, Willie, joined a
senior program with the Israeli There are many reasons that
In addition to finding better army. She enjoys learning the education and labor com-
ways to learn, there are many while listening to books on munity will continue to find
other reasons to continue to CDs and is intrigued by artifi- ways to attract seniors in the
pursue educational opportuni- cial intelligence. years to come. Courses for some
ties as adults. Education is a seniors will be a necessary pre-
good way to keep a sharp mind Larry Manoff, a boyish 67- requisite for their next career
year-old retired lawyer and while, for others, education will
MEET OUR FAMILY proud father of an emergency be a way to occupy time, stimu-
room physician, is a busy man. late their minds, socialize with
Call 215-697-8086 or Even though he was never reli- others and improve their overall
visit PPhFamily.org/Exponent gious, he decided to be con- quality of life.
firmed as an adult and now
Philadelphia Protestant Home studies Torah on a regular No matter the reason for the
basis. He is intrigued by the pursuit of education, the senior
ALL IN ONE SENIOR LIVING “depth of debate, and relevance consumer will be a growing pur-
to today’s world that applies in chaser of curriculum and related
6500 Tabor Avenue, Philadelphia, PA 19111 the Torah portions.” Manoff products. It is essential to do a
also meditates and studies little homework to find the right
mindfulness and astronomy. course(s) to meet your needs.

Deb Glass is a mother, Learning resources
grandmother, wife and an iTunes U: Free courses on
active woman at 78; she has
always loved learning. She said iTunes from universities. All you
her grandchildren asked her need is an iPad or computer.
years ago, “Why do you love
asking questions?” USA.gov: Provides links to
adult education options.
She said she learned about
critiquing the mood of John Seniorresource.com: State-
Steinbeck’s novels from her by-state listings of free or low-
grandchildren. Glass loves cost educational opportunities
learning about horticulture. for seniors.
She finds it amazing that “you
look at each plant and each one Osherfoundation.org: Osh-
is different from each other.” In er Life Long Learning Institute
addition, she is a talented sponsored at 117 universities
painter and sculptor. and colleges around the U.S.
Offers noncredit courses for
Finally, there’s David Gerst- those ages 50 and older.
man, a father, grandfather and
retired radiologist, who is a con- University of Pennsylvania:
summate scholar. He simply loves For $500, seniors can sit in
learning and earned his M.D., J.D. on selected undergraduate
and MBA. He is a researcher and courses. l

Marcy Shoemaker, Psy.D, is a psychol-

ogist at Abramson Center.

Highwaystarz-Photography/iStock/Thinkstock.com

22 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM







HEADLINES

Mitzvot

Continued from Page 1

the hard part,” she admitted. She knit blankets for babies in donating blood, which she now
To her, a mitzvah was “any- the NICU, and her first one end- does on a regular basis.
ed up being much smaller than
thing that was an intentional the dimensions requested. But it Getting other people in-
act. It was something I went and worked out in a different way. volved in the project also
did on purpose,” she explained. proved meaningful.
“I called them and I said, ‘I
From donating and sorting knit this blanket, but it’s really “All my friends knew I was
clothes at Our Closet - Powered not the right size,’ and she said, doing this and all my friends’
by JFCS, to food distribution ‘I’m so glad you called because friends knew I was doing this, so
with the Jewish Relief Agency, to we have a need for blankets for I started bringing people along,”
giving out food at a church on babies who don’t make it in the she said, noting that some of
Christmas, Savitch — sometimes NICU,’ ” Savitch recalled. She them wouldn’t normally do acts
with the help of her husband and was told the mothers like to like these. “And then I was hav-
three kids — completed projects wrap the babies in blankets and ing friends bring me the things I
that she had done before as well was asked if they could use the never knew about, so I was get-
as many new ones. blanket for them. ting introduced to all these char-
ities I never knew about.”
She created a Thanksgiving “I was crying,” she remem-
food drive, which ended up bered with a laugh, “like, ‘No you The project influenced other
being her last mitzvah for the can have it, it’s all yours.’ So it was parts of her life as well. She even
project. She collected food that doing something I thought I brought the project overseas.
was put into 25 baskets donated screwed up and having it end up
to poor families who couldn’t being something very meaning- Ahead of a trip to Poland
afford food for the holiday. ful for someone else.” with the Jewish Federation of
Greater Philadelphia Women’s
Some mitzvot that she She began doing other mitzvot Philanthropy — for which she
planned ended up going in a she’d never done before, like serves as campaign chair — she
different direction. went early to visit Sobibor, the

See Mitzvot, Page 60

Answers

when you need them most.

Abramson Care Advisors provides free advice and guidance on
senior care options throughout the Philadelphia region.

Our experts combine knowledge with compassion
and understanding to tailor a solution that meets

the needs of both you and your loved one.

FREE 24 hours a day,
seven days a week.

Call 888-340-0080

Abramson abramsoncenter.org ▲ Top: Julie Savitch picks clementines for Leket Israel - The National Food
Care Advisors
Bank as one of her 50 mitzvot.
of the Madlyn and Leonard Bottom: Julie Savitch and her family sort clothes for Our Closet - Powered
Abramson Center for Jewish Life by JFCS.

A trusted name in senior care for over 150 years. Photos provided

26 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

HEADLINES

NFL anything [that] people want to Yet it’s possible the draft won’t views, historical stuff, draft confident will show Philadelphia
be communicated to and be be a one-and-done in Philadel- information on the players and at its finest.
Continued from Page 1 part of the conversation. phia, similar to how it went two the teams.
years in a row in Chicago. Could this be the beginning
Onnie Bose, vice president of “We’ve done everything we “Our history shows we got of a beautiful friendship between
broadcasting for the NFL, grew can to interface so people knew “The focus is primarily on large crowds in Chicago the city and NFL, perhaps lead-
up in Lower Merion, where his what was coming and under- next weekend in Philadelphia, because people want to be part ing to hosting a Super Bowl?
in-laws still live. He and his stood why we brought this and a determination about of it. This is one event where
wife, Amy Nissenbaum, were event to the city. 2018 will be made down the all 32 teams are fully engaged, “It’s been a lot of work,”
just here for a seder, since road,” Finkelstein said. so we’ve gotten video pieces admitted Needle, a longtime
they’re raising their family Jew- “It’s for all the great reasons for all of them. The draft member of Beth Am Israel
ish, though Bose, whose family you would expect: the econom- If it rains, there are contin- begins at 8 [p.m. on April 27]. Congregation in Penn Valley.
came from India, is not. ic impact, the [hotel] room gency plans to move the whole We’ll have a half hour prior “More than we even anticipated.
nights, the tremendous nation- thing indoors — if absolutely to that introducing the 22 But we truly expect it to be well
Westchester, N.Y. native Matt al exposure we’ll get. It’s proba- necessary. prospects who’ve come here. worth it in the end.” l
Shapiro, the NFL’s director of bly the most impactful thing We’ll do the pageantry.”
event strategy and integration, we’ve brought to the city in “It’s like football weather. We Contact:
has in-laws in Elkins Park, whom recent history.” anticipate going rain or shine,” All in all, it’s a prodigious
he just visited for Passover. said Finkelstein, who arrived undertaking, yet one Needle is [email protected];
It’s a pretty big deal for the last weekend and will remain
And Eric Finkelstein, the NFL, too, which is going all out here until the draft is complete 215-832-0729
NFL’s director of event opera- to make this a weekend to to oversee last-minute details.
tions, is just happy Passover remember, regardless of whom “It’s definitely taken lot of time Mazel Tov!

MATT SHAPIRO ONNIE BOSE ERIC FINKELSTEIN

›Ÿ¢¦ ¨
We congratulate the
will have ended by the time the the hometown Eagles pick. to work through and figure out Jewish Exponent on

draft gets underway. Until 2015, the draft always how best to lay everything out 130 yearscelebrating

Last year at the draft in took place indoors in New to accommodate the most peo- of insightful
Jewish journalism
Chicago he found himself York. But since the league ple and most elements along
From your friends at
searching for kosher-for- decided to take its act on the the parkway.
Try us out for a week!
Passover food, eventually bring- road, interest has soared. “Every year is uniquely dif- katzjcc.org/join

ing in a kosher caterer to feed the Like any good football ferent, especially now that we’re

20 to 30 staffers observing the team, the focus here is strictly moving cities. This gives us a

holiday. His father, Alan Finkel- day-to-day. unique opportunity and pres-

stein, graduated from Temple’s “We’re not looking beyond ents challenges. The theater

Maurice H. Kornberg School of that,” said Shapiro, who’s largely we’re building outside for the

Dentistry, where he was largely responsible for planning out the first time will accommodate

responsible for the dedication of particulars, which include the more than ever.”

a Tree of Peace sculpture. top prospects leaving the green Meantime, Bose will be pro-

Together, the four of them room when their name is called, viding content on the video

have helped lay the corner- walking down the museum steps, boards while the draft is in

stones for what promises to be a then onto the stage to be greeted progress, as well as during

memorable weekend on Ben by Goodell. “Next weekend is for those long intervals when noth-

Franklin Parkway — assuming the fans and the prospects. ing is happening. That’s not

you don’t intend to drive or “The way we were able to only during the draft but for the

park anywhere in the vicinity. build our draft location, with fans who participate in the NFL

According to Needle, the les- the museum and the parkway Draft Experience events.

sons learned through the 2015 and the city, gave us an attrac- “In between those highlight

papal visit and last summer’s tive vision of bringing the event moments, our job is to make

Democratic National Conven- to life,” he continued. “To build sure you’re engaged,” explained

tion (DNC), are paying off now. a stage on the Rocky steps and Bose, who grew up a passionate

“Events like this are a chal- have the fan festival on the Flyers fan in the late 1980s and

lenge, especially when it’s some- parkway — those things are interned in the team’s public

thing this big and will affect, in exciting to us. relations department. “We’ll

some cases, everyday life,” Nee- “And there’s no more iconic have screens up and down the

dle said. “We learned more than place to do that.” parkway with content: inter-

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 27

OPINION

EDITORIAL We See Another 130 Years as Being

Spicer’s Yom a Valuable Community Resource

Hashoah Lesson BY ANDY CHERRY AND cantly reduced. The editorial lifecycle occasion. The team at
STEVEN ROSENBERG team is larger, and is constantly the Exponent works tirelessly
IT WOULD BE simple to play the moral outrage card on White hunting news you want to see to give you the news you want
House Press Secretary Sean Spicer’s confused comparison of Syr- “What it means to be Jewish in and read. and the news you need. We
ian President Bashar al-Assad’s use of chemical weapons and Philadelphia,” is something we want to continue to hear your
Adolf Hitler’s refraining from gassing enemy troops on the battle- take very seriously at the Jewish When breaking news does opinions about our stories and
field (but killing millions of Jews with that method to effect his Exponent and have for 130 occur, we have our website and columns. We also want your
Final Solution). But we detect no anti-Semitism in Spicer’s April years. As we celebrate our mile- our social media platforms to input even if you’re unhappy. It
11 statement, for which he apologized twice. Anyone who does stone anniversary as the second- provide you with instant access. is your well-thought-out feed-
has either too much time on their hands, or a different agenda. oldest continuously published If you haven’t seen our new site, back that allows us to constant-
Jewish newspaper in the United we encourage you to make ly improve.
What concerns us, however, about Spicer’s Assad-Hitler analo- States, we want to let you know jewishexponent.com a regular
gy is the same thing we have been saying for quite some time: The how important we see this role. book-marked place to visit It is our goal to be here for
repeated, insensitive drumbeat of Holocaust invocation, whether on your desktop or mobile the next 130 years. The Adviso-
coming from those on the right or the left, cheapens the Holo- Over the years, the Expo- device. You can also find ry Committee of the Jewish
caust. With Yom Hashoah falling on April 24, and events memo- nent has evolved with the our fresh, daily content on Publishing Group meets multi-
rializing the Holocaust planned for this weekend, this is an times and the changing needs Facebook and Twitter. ple times each year to identify
important lesson to keep in mind. of the community. As we sit new opportunities and ways to
here in 2017 with the instant We owe a special debt of make the paper more accessi-
Not every bad act is Nazi-like; not every large-scale atrocity is news cycle and insatiable need gratitude to our advertisers, ble, more inclusive and more
a Holocaust. The regularized and cheapened invocation of the to know everything as soon as many of whom have been with interesting. While we are
Nazis, the Holocaust and its associated imagery has led to sloppy possible, we acknowledge the us for decades. Without adver- always happy to win awards,
and careless usage, like that of Spicer or of the many who have difficulties a weekly paper has tisers, we would cease to exist. the No. 1 award we strive for is
been quick to label his boss, President Donald Trump, a fascist. to overcome. However, our Advertising in the Exponent your satisfaction and continued
And it makes us worry that the cheapening of the Holocaust will works; we know it works
lead to the loss of its significance as a singular, horrific event niche has become our tagline
whose memory must stir humanity’s conscience. — what it means to be Jewish It is our goal to be here for the next 130 years.
in Philadelphia. We go out and The Jewish Exponent will continue to work
With his added mistaken reference to “Holocaust centers” find stories other media isn’t hard on your behalf, find the great untold
instead of concentration camps, Spicer turned both JCCs — telling. Stories in Bucks, stories and tell them to you in print and
recently the recipients of more than 100 bomb threats — and the Chester and Delaware coun- electronically each and every week.
death camps into comedy material. We can visualize comedienne ties. Stories about local syna-
Melissa McCarthy as Spicer on Saturday Night Live making hay of gogues, Jewish organizations, because we have so many loyal readership, and the satisfaction
the gaffe. Like the imitators who have dogged other political play- events that shape the Jewish and dedicated clients. Whether of our advertisers.
ers in the past, McCarthy’s “Spicey” is more real than Spicer him- community here and abroad you like the weekly paper, the
self, but a defining caricature, nonetheless. and other important Philadel- website or one of our terrific The only promise we can
phia area institutions fill our special supplements, the make to you is that the Jewish
It might be that Spicer just can’t help himself. The Washington pages each and every week. Exponent offers a way for you Exponent will continue to
Post political columnist Dana Milbank opined that Spicer’s gaffes to reach the Philadelphia Jew- work hard on your behalf, find
are caused by “a lost connection between brain and mouth. If For the past two years, we ish community. the great untold stories and tell
you’re spokesman for the president, that’s not entirely reassuring,” have told more local stories them to you in print and elec-
Milbank wrote. “In his brain he may be thinking ‘concentration about more local people than in Throughout the decades, tronically each and every
camps,’ but from his mouth it comes out ‘Holocaust centers,’ as if recent memory. The need for the Exponent has been known week. We will be here for you
they were shopping complexes.” wire services has been signifi- for its Mazel Tov section. There and look forward to hearing
is no charge to submit your from you over the course of
This is an issue that the Trump administration needs to address. birth, engagement, wedding, the next year. l
Meanwhile, Spicer might want to take a long, hard look at himself Bar/Bat Mitzvah or anniver-
and consider whether it might make sense to change his combative sary announcement. Don’t for- Andy Cherry is the chairman of the
approach with the press, and seek to bring back more dignity and get us and send us a great
seriousness of purpose to the White House press room. l well-captioned photo so we can Jewish Publishing Group. Steven
show everyone your wonderful
Join the Rosenberg serves as the publisher’s

conversation! representative and general manager.

Tell us what you’re thinking and Be heard.
interact with the community at
jewishexponent.com Email your letters to the editor.

Connect with us on [email protected]

28 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM













Name: Newman and Company
Width: 9.25"
Depth: 11"
Color: Black plus one
Comment: JE-Anniversary
Ad Number: 00073031

Thank you to the staff of

the Jewish Exponent for

an amazing year.

You have brought energy, enthusiasm, and excitement through
media back to the Philadelphia Jewish community.

Special thanks to:

Steven Rosenberg, Andy Cherry, Chair, Jewish Publishing Group
Publisher's Representative/General Manager Joshua Runyan, Editor-in-Chief
Andy Gotlieb, Managing Editor
Sharon Schmuckler, Director of Sales Liz Spikol, News Editor
Cheryl Lutts, Director of Business Operation Jon Marks, Senior Sta Writer
Bruce Wartell, Senior Sales Representative Rachel Kurland, Sta Writer
Marissa Stern, Sta Writer
Taylor Orlin, Sales Representative Jeni Mann, Production Director
Susan Baron, Sales Representative
Brooke Keyser, Sales Representative Lonna Koblick, Art/Production Coordinator
Nicole McNally, Classi ed Sales Steve Burke, Graphic Designer
Erin Claire, Graphic Designer
Jill Ra , Classi ed Sales
Marie Malvoso, Finance Assistant James Meskunas, Web Content Manager

June Hamilton, Subscriptions

Congratulations to the Jewish Exponent on 130 years of great work.

Bud Newman, President
Jewish Federation of Greater Philadelphia

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 35

Exponent
Changes

With the

Times

At the turn of the century, the paper remained relatively brief — just a handful of long-form pages. This 1909 edition mainly included blurbs RACHEL KURLAND | JE STAFF
about local and national news, the rest being community events and advertisements. On each cover, below the detailed logo was always an
exclusive Jewish-related poem written (or more likely obtained) for the Exponent. LOOKS FADE — but in the news-
paper industry, they only get better
and better.

As they should.
A paper should grow and develop
with the times, spanning from the
early days of a full page of tiny, almost
illegible black print to now bright and
colorful images and graphics.
Photographs of extravagant
updos and wedding announcements
aren’t the only things that experi-
enced drastic changes in the Jewish
Exponent since its inception — well,
the latter may have stayed the same.
But back in its first year of 1887,
the Exponent was created for both

Name: Brookdale Sr. Living EVERY FAMILY HAS A STORY.
Width: 9.25"
Depth: 5.5" Come be a part of ours.
Color: Black
Comment: JE-ROP Imagine a community where “friendly” isn’t
Ad Number: 00072895 a word but a way of life. That’s Freedom
Village Brandywine. Located in historic
Chester County, it’s close to local shopping,
dining and even golf. Join us! Your family’s
waiting right here.

Call 1-877-210-0326 today

to attend our New Beginnings event
at 11 a.m. Monday, May 15.

46807-FV Brandywine May New Beginnings Ads 1 SW A Life Care* Community
15 Freedom Boulevard
36 APRIL 20, 2017 West Brandywine, Pennsylvania 19320

brookdale.com

*Life Care plan/guarantee is subject to the terms of the Residency Contract.

©2017 Brookdale Senior Living Inc. All rights reserved.
BROOKDALE SENIOR LIVING and BRINGING NEW LIFE TO SENIOR LIVING are the registered trademarks of Brookdale Senior Living Inc.

Bringing New Life to Senior Living®

JEWISH EXPONENT JEWISHEXPONENT.COM

A paper should grow and develop
with the times, spanning from the early

days of a full page of tiny, almost
illegible black print to now bright and

colorful images and graphics.

One section of the then-minimal paper, “Womankind,” provided the Philadelphia and Baltimore By the ’30s, text expanded to most of the page — don’t forget our
short fictional stories written by and for women. A section below it communities. trusty poem — and Baltimore left the scene. Now just a Philadelphia
dedicated anecdotes to “Young Readers.” Jewish weekly, more pages were added for community members to
Its original 11-by-17-inch place their announcements. The sections showed who got married
frame lasted well up until the (specifically, “betrothed”), as well as Bar Mitzvahs, memorial
’80s, then became slightly more unveilings, births or even just receptions to let your friends know
condensed to the format you you’re welcome to come over and hang between 3 and 6 p.m.
know today.

But let’s take a look at some
covers and interesting pieces
that spanned the Exponent’s
130 years.l

Contact:
[email protected] ;
215-832-0737

See Times, Page 38

Name: Sunrise / Quadrangle

WidAth: c9.o2m5"munity lifestyle for seniors,
Depathb:o5u.5t" seniors and driven by seniors.
CCoolmoCrm:oeBmnlate:cJkdEprl-uiv1se3o0nwtheiAthnnuives.rsIatry’sEaditwiononderful ride.

Ad NWumhebnery:o0u00b7o2u6g2h0t your home, you chose the
style, its decor, the neighborhood. You were
the decision maker, as it should be. So, if you
are interested and ready to move to a senior
living community, keep in mind that at The
Quadrangle, you don’t have to forfeit control.
We are known for a unique partnership with
our residents. We seek to craft the kind of life
that they want and ultimately, dictate. Come
and meet us to find out more!

3300 Darby Road, Haverford, PA 19041
www.thequadrangleccrc.com

610-642-3000
Independent Living • Personal Care • Rehabilitative Care • Memory Care

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 37

Times By the ’50s, more photographs graced
the page alongside shorter news stories
Continued from and, fortunately, larger print for those
Page 37 of us with short attention spans. The
Exponent briefly became a member of
In an era of making sure the Audit Bureau of Circulations (as
one’s voice is heard, seen under the logo), a nonprofit that
opinion columns and independently verifies the truth in news
letters to the editor organizations and helps “ensure media
began to pop up in the transparency and trust among
’60s, almost doubling the advertisers and media companies.”
paper in size, alongside
thicker sections for
theater, screen and
synagogue news.

Name: Shannondell at Valley Forge
Width: 3.625"
Depth: 7.38"
Color: Black plus one
Comment: Anniversary Edition
Ad Number: 00072905

Name: Jewish Sacred Aging LLC

JewishWidth: 5.5" Sacred Aging

Depth: 5.5"

Color: Black pFluros omnethe spiritual to the practical

Comment: 4/20 130th Anniv Edition

Ad Number: 00072643
A forum for the Jewish Community led by

Rabbi Richard Address

Inspiring a happier, Our series of pod casts feature discussions,
insight & resources for the
longer life just takes longevity generation
a little engineering.
We deliver topical programming for
Thanks to the Model Railroad Club at Shannondell, baby boomers, individuals, congregations,
our trains are always running and on time. With more
than 1,000 feet of track, this impressive hobby room families and those in-need
brings smiles to the faces of children and adults alike.
Re-engineering their inner child – yet, another way
Shannondell residents are living more inspired.

Visit shannondell.com Living to Inspire® Connect with us today:
or call 800.669.2318 www.jewishsacredaging.com • [email protected]
for more information.

10000 Shannondell Dr, Audubon, PA 19403 © 2017 Shannondell, Inc.

38 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

Name: Rob Vahey Insurance - Geico
Width: 3.625"
Depth: 9.12"
Color: Black plus one
Comment: Anniversary Edition Jewish Exp
Ad Number: 00072806

By the ’80s, we’ve got color. More pictures and In the ’90s, a similar cover style was used, but
political cartoons filled the space, and only the paper continued to grow with more and
photos and graphics occupied the front page. more pages dedicated to Middle East news,
world and national news, health, travel,
entertainment, business and a special section
called Exponent Extra Extra, coming in at a
whopping 80 pages.

Colors are bright and digitally remastered in the 610-992-1500
’00s. Leisurely articles were laid out for cooking geico.com/philadelphia
columns, and there was more reader participation 333 E. Lancaster Ave
through weekly quotes and photos of the week
submitted by locals or drawn from professionals. Wynnewood

In 2010, headlines grew in size, both by font and wittiness, developing a clear voice in the s.
Jewish community. Some discounts, coverages, payment plans and features are not available in all states or all GEICO companie

Homeowners, renters, and condo coverages are written through non-affiliated insurance companies and
are secured through the GEICO Insurance Agency, Inc. GEICO is a registered service mark of Government o
Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. GEICO Geck

image © 1999-2017. © 2017 GEICO.

If you’re not getting the
,

you’re just
not getting it!

SUBSCRIBE
TODAY!

ONLINE at JEWISHEXPONENT.COM or CALL US at 215-832-0710

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 39

130 Years of Advertisements
Reflect Changing Times
and Interests of Society

MARISSA STERN | JE STAFF transported you automatically a little more expensive than one In 1910, you could get yourself a vacuum
to the 1980s. $89/month apartment listed.) cleaner from Blum Brothers for just $5.75!
AH, THE GOOD ol’ days, back
when you could buy a quality But the one constant with Looking through the ads
“hair mattress” (whatever that ads in the paper is that they are also provides a cool little slice
is) for $25 and rent an apart- always there. Even today. In of Philadelphia history, as
ment for only the “first class.” fact, you can thank the amount clothiers and department stores
of ads in this issue for making it like Lit Brothers and Straw-
Yes, these are real things list- as many pages as it is. bridge’s have ads in the paper
ed in the Jewish Exponent many but no longer occupy Market
moons ago, and yes, life seems The relationship between Street storefronts.
much better now, doesn’t it? ads and newspapers is a long-
standing one, and in the Expo- So in all, while the designs
In fact, you can tell exactly nent — particularly in its may improve and the material
what year you’re looking at earliest days — ads constituted items themselves may be dif-
just from the advertisements the majority of the content. ferent, advertisements are a
and their designs. Neat print great way to peek into what
with illustrations of elegant While articles and columns was popular in the past and
women advertising hats and later began to appear more fre- see how much (or how little)
furs easily signals the early quently, the earliest editions of has changed.
1900s, while the heavier block the Exponent are stocked with
fonts and shoulder pads on ads for stores and clothes and Here are just a few ads span-
the clothing advertisements apartments for rent — much like ning the decades that we found
today. (But today it might be just interesting. l

[email protected] • [email protected] WE
www.barbaraellick.com
HAVEN’T
Your Solution for Peace of Mind Congratulations Jewish Exponent
on 130 years of Excellent service! MISSED
“ e help you have given us can only be described as priceless. If I have any regret, it is in not having made the connection earlier.” –W.D.R. JR., CLIENT’S SON
MIRRORED WALLS BY A PRINT
Our highly qualified and trained professionals will help you navigate JERRY GROSSMAN
the medical maze when caring for loved ones. EDITION
Closets Doors, Jacuzzi, Vanity,
GERIATRIC CARE MANAGEMENT • SPECIAL NEEDS Fitness area, custom shower doors SINCE
HOME CARE SERVICES • ADVOCACY
and enclosures, etc. APRIL
Free Estimate.
1887.
Call 215-675-9633
AND ... we add
content online
everyday!

VISIT JEWISHEXPONENT.COM
AND ENJOY MORE CONTENT
THAN EVER BEFORE.

Complete Care Strategies A Division of Elder Connections

1.888.433.0040

Innovative Care Management. Patient Advocacy. Home Care. completecarestrategies.com

40 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM







WNaCidmothen::5Dg..5rS"acthuulltaz tWinalglcoTvehreingEsx/Opffoicne ent on 130 Great Years

Depth: 5.5" YOUR ONE-STOP Ads
Color: Black plus one AnniveDrsaEryCEdOitioRn ATING SHOP
Comment: JE - 130th Continued from Page 41

Ad Number: 00073012 Drapes • Blinds
Shutters • Wall Coverings
Fabrics • Floor Covering

We Manufacture Window Treatments

HunterDouglas™ & other leading brands

In-House Designers To Assist You!

INTERIORS, INC.

DESIGN CENTER

VISIT OUR
CARPET & FLOORING

SHOWROOM

312 N. Easton Road, Willow Grove, PA In 1942, you could find ads for war bonds
amid articles about Nazism and what was
(1.1 Miles South of Tpk. On 611 • Just North of Willow Grove Mall) going on in Europe.

215-366-7460 www.dschultzinteriors.com

For All of Your Office Furniture Needs!
(Next Door!)

New & Used Office Furniture • Manufacturers’ Closeouts • Space-Planning & Design Experts On-Site

215-366-7455

www.officefurniturebarn.com

Name: Attleboro Retirement Community
Width: 5.5"
Depth: 5.5"
Color: Black plus one
Comment: JE - 130th Anniversary Edition
Ad Number: 00072477

Plus some classic 1940s fashion.

44 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

This ad from 1967 reflected the
activities of the time period.
Today, you probbbbably
wouldn’t see an ad for say,
Newport, or really any type of
cigarette in these pages. But
before we knew the health
risks and damage, smoking
cigarettes was as popular in
this time as the Beatles.

The 1980s also saw ads for ourselves!

You know those pages Are you looking to invest in real estate?
when you’re flipping Whether you want to buy, sell, renovate,
through a magazine need consultation or property management
that read like a news services - my team and I will be happy to
article but are really assist you with your real estate needs!
just an elaborate
advertisement for Contact us TODAY!
health supplements?
Well, we did that, too, Liron Grossman, CEO
in the 1980s. Amid the
teased hair, shoulder 1HƂEG^YYY)TQUUOCP)TQWR..%EQO
pads, bad music (but /CTMGV 5V 5WKVG 2JKNCFGNRJKC 2#
great films), there were
political ads like this
one, pushing Ronald
Reagan’s support of
Israel ahead of the
presidential election.

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 45

Press until 1868, the year of Leeser’s Teller, Fleisher, Wolf, Suzlberg- gala coverage, the paper added in
death. Philadelphia was also er, Gans, Dropsie and Muhr — opinion columns and obituaries;
Continued from Front Cover home to the first German-lan- would become prominent in Baltimore news; debates about
guage newspaper geared toward local circles and beyond. Zionism; and extensive coverage
It was not the first Jewish American Jews, several Yiddish- of major world events — every-
newspaper, by any means, nor language weeklies and the The Exponent’s debut issue, thing from the formation of labor
even the first in Philadelphia. short-lived Jewish Record. in April 1887, ran 14 pages, and unions to World War II.
The seeds for a local Jewish included sermon recaps, syna-
press were planted in 1843, But The Jewish Exponent gogue updates, society tidbits In 1944, after the paper had
when Sephardic Rabbi Isaac was the city’s first established and foreign news. It was an grown into a stalwart presence in
Leeser founded an English- English-language Jewish news- immediate success, and in the the Jewish community, Albert
language publication called weekly — just the second such latter years of the 19th century, M. Greenfield bought the Expo-
The Occident and American paper in the U.S. (The first was it enjoyed increased readership nent; shortly thereafter, it was
Jewish Advocate, “a monthly The American Israelite, founded and advertisers, so that it was acquired by Allied Jewish Appeal
periodical devoted to the dif- in Cincinnati in 1854.) Phila- twice its original size at the turn and Federation — just one of
fusion of knowledge on Jewish delphia’s Exponent was formed of the century. many Jewish publications that
literature and religion.” by a group of 43 civic-minded, would ultimately be connected
well-heeled Jewish stockhold- Extra pages meant more and to a regional Jewish Federation.
The Occident was published ers, whose family names — diverse content: Along with the
standard synagogue news and In 1962, on the occasion of
the Exponent’s 75th anniversary,
Fast, Efficient Service at ½ the Price of The Philadelphia Inquirer touted
Home Centers & Shop-at-Home Services the Jewish Federation-pub-
lished paper as “the largest
• Hardwood Floors CARPET – Installed Anglo-Jewish weekly in the
• Vinyl Floors $2.49 sq ft – Incl. FREE Padding! United States.” It averaged about
• Cushioned Vinyl 40 pages per issue then; in 1987,
• Dura-Ceramic Tile HARDWOOD FLOORS when it celebrated 100 years,
• Area Rugs $6.50 sq ft – Installed the page count was around 105.
• Wall-To-Wall Carpeting
LAMINATE FLOORING In the ensuing years, the
$6.50 sq ft – Installed paper’s size and readership has
shifted with the changing
Your One-Stop Shop For All Your Flooring Needs times. As with all other print
publications, the paper has
FREE Exclusive been faced with finding a way
ESTIMATES 10 Year Warranty on forward in a new media land-
scape in which the vast
All Installations majority of Americans read
their news on a smartphone
The Wood & Laminate Floor Experts • Family Business Since 1984 rather than in a newspaper. The
decline of the religious press in
1334 Easton Rd., Abington, PA Shop Our Showroom the U.S. has also proved trou-
or Shop-at-Home bling, as Americans move away
215-657-1880 • www.specialty oors.net from the automatic affiliation
with religious institutions that
A welcoming Jewish early childhood learning FELSkids.org defined prior generations. ▲ Samples of Jewish Exponent
environment located in Bucks County, open year covers from 1954, 1979 and 2006
215-322-9583 Some things, however, never
round, serving children from change. newspaper’s 100th anniversary:
Now Enrolling! “When [the paper] considered its
Today the paper’s ownership ‘downtown’ (substitute Eastern
and journalists face many of the European) brethren, it did so in a
same questions they confronted paternalistic, if not downright
when the paper was first mint- patronizing, manner.” In one
ed in 1887 with the motto “A case, the paper ran an article
weekly journal devoted to the about an “uptown” charity ball
interests of the Jewish people.” next to a piece about “downtown”
Namely: How does a Jewish Jews living in filthy conditions.
newspaper define the Jewish
community? What parts of the In addition, editors and con-
community should be covered? tributors argued over the
What is the animating purpose question of airing the communi-
behind a Jewish newspaper? ty’s dirty laundry after an
Exponent report on a Jewish
A product primarily of an prisoner who’d been paroled.
“uptown” German Jewish popu- Founding stockholder Moses
lation in its early years, the
Exponent struggled mightily to
represent the broad swathe of
people that comprised Philadel-
phia’s Jewish community.

As Robert Leiter wrote for the
Exponent on the occasion of the

46 APRIL 20, 2017 JEWISH EXPONENT JEWISHEXPONENT.COM

Name: Victorian Village NIKE TENNISName: Nike Tennis Camps

Width: 3.625" Width: 3.625"
DepthA:N3A.6C2T"IVE ADULT LIFESTYLE COMMUNITY Depth: 3.62" CAMPS
Dropsie wrote in, Leiter recalled, Color: Black plus one420 South York Road • Hatboro, PA 19040 • 215-441-0350 • www.VictorianVillageHatboro.com Color: Black plus one
and “demanded that no other
news relating to incarcerated Comment: JE - 130th Anniversary Edition Comment: JE 4/20 - AnniversarSyEERIdOitUioSn. FUN.
Jews ever appear. … Dropsie’s
was the first appeal for a rose- Ad Number: 00072606 ACdHNIuRmICbOerC: 0O0H0E7N28T6O0URNAMENT TRAINING
colored view of Jewish life.”
CAMP AT CHESTNUT HILL COLLEGE
Now, 130 years later, these
concerns are still subject to Philadelphia, Pennsylvania
interrogation, in part through
collaborative initiatives of the CONGRATULATING Junior Overnight and Day Camp | Tournament Training
American Jewish Press Associ- THE JEWISH EXPONENT Overnight: $1,055 per session (ages 9-18)
ation (AJPA) and the Shalom ON 130 GREAT YEARS!
Hartman Institute in Jerusalem. Day: (8:30am-4:00pm) $525 per session (ages 9-18)

In June 2013, the Institute’s Directed by Jarrett Chirico, Director of Tennis at the Chirico Cohen Tennis
iEngage Project released Academy and Josh Cohen, Head Coach of Billie Jean King’s World Team
“Reporting Jewish: Do Journal-
ists Have the Tools to Succeed?” Tennis Philadelphia Freedoms
In the study, the institute
attempted to address issues of June 18-23 | June 25-30
representation by considering
the role of the Jewish journalist. KEEP GOING! USSportsCamps.com 1-800-NIKE CAMP

Alan D. Abbey wrote in the All Rights reserved. Nike and the Swoosh design are registered trademarks of Nike, Inc. (1-800-645-3226)
report’s introduction: “What is a and its affiliates, and are used under license. Nike is the title sponsor of the camps and has no
‘Jewish’ journalist? What makes a An Active Adult Lifestyle Community You Won’t Want to Miss!
Jewish journalist different — if control over the operation of the camps or the acts or omissions of US Sports Camps.
different she is — from a ‘regular’
journalist? Do Jewish values and WNaLidmtAhe::N3L.a6An2a5"PRin.kePnIsNonKENSON CSA Name: Colonial Nissan
community affect media journal-
ists in ways unique to them and Depth: 3C.6E2R" TIFIED SENIOR ADVISOR WRidothn: 3S.6c2h5w" artz & Jason Friedman
the work they do? … Is Jewish CDeolpotrh::B3l.a6c2kC" polunsgornae tulate the
journalism any less important or CCoolmorm: Benlat:cJkEpl-u1s3o0nt•he IAnncnoivmersearTyaExdition
valuable than mainstream jour- Ad Number: 00072845Preparation JEWISH EXPONENTComment: JE - 130th Anniversary Edition
nalism? In the world’s changing
media environment, what is the • Tax Planning Ad Number: 00072618
place and what is the future of
Jewish journalism?” on its 130th Anniversary!

Similar questions are echoed • College Planning
in the joint AJPA/Shalom Insti-
tute project on Jewish ethics, Serving The • Estate Planning
which ponders the obligations Tri-County
of the Jewish press, particularly Area For Over • Long-Term Care
in light of two seemingly oppos- 30 Years And Life Insurance
ing commandments found in
Leviticus 19:16: “You shall not 2884 Old Lincoln Hwy. (215) 677-3334
be a gossipmonger among your Trevose
people; you shall not stand aside
while your fellow’s blood is Name: WWDB AM 860 Name: Children of Jewish Holocaust S
shed; I am the Lord.” Width: 3.625"
Depth: 3.62" WidthM: 3a.6z2e5l"Tov! & Congratulations
In “Crafting Codes of Ethics Color: Black Deptho:n3.1623"0 years of unprecedented
for Jewish Journalism,” Abbey Comment: JE-ROP CCoolmorm: Benlat:cJkCEpol-um1s3mo0ntuhenAintnyivSeersravriyceEdition
and co-author Marshall Weiss Ad Number: 00071381
wrote, “We must often navigate Ad Number: 00072965
the balance between privacy and Children of Jewish Holocaust Survivors
avoidance of lashon hora and the Association of Greater Philadelphia
need to provide for social jus- and surrounding areas
tice, to repair a broken world.”
Safeguarding our Legacy…
This tension — as seen as Preserving our Heritage
early as 1887 — can bedevil
publishers of Jewish newspa- P. O. Box 1127
pers. As Abbey and Weiss Jenkintown, PA 19046
wrote, “This is not easy. And it
should not be. We love our www.cjhsa.org
communities. The health and
wellness of our communities is
always at stake and oftentimes,
in our hands. … If we check

See Press, Page 48

JEWISHEXPONENT.COM JEWISH EXPONENT APRIL 20, 2017 47