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Published by kmello, 2020-07-01 17:01:22

DCSA Branding Guide 7 01 20

DCSA Branding Guide 7 01 20

DEFENSE COUNTERINTELLIGENCE AND SECURITY AGENCY

Interior Signage and Experiential Design
BRANDING GUIDE

Task 1, Part B, 5.5.1.2

FOR OFFICIAL USE ONLY

2

ABOUT US

The Defense Counterintelligence and Security Agency (DCSA) is an agency of the Department of Defense (DoD) located in
Quantico, Virginia with field offices throughout the United States. The Under Secretary of Defense for Intelligence provides
authority, direction and control over DCSA. DCSA provides the military services, Defense Agencies, 33 federal agencies
and approximately 13,500 cleared contractor facilities with security support services.

DCSA contributes to national security by serving as an interface between the government and cleared industry. DCSA
administers and implements the defense portion of the National Industrial Security Program pursuant to Executive Order
12829. DCSA Industrial Security personnel provide oversight and assistance to cleared contractor facilities and assist
management and Facility Security Officers in ensuring the protection of U.S. and foreign classified information. DCSA also
facilitates classified shipments between the United States and foreign countries and implements foreign ownership, control
and influence countermeasures.

The Center for Development of Security Excellence (CDSE) is located in Linthicum, Md., and provides security education and
training to DoD security professionals through formal classroom and distributed learning methodologies (i.e., computer-
based, web-based and tele-training).

ABOUT US | 3

DCSA GUIDING PRINCIPALS
Committed to Mission
Passion for Service
Unwavering Integrity
Empowered to Act
Fiercely Innovative
Invested in People

4

MISSION

DCSA is a strategic asset to the Nation and our allies - continuously ensuring a trusted federal, industrial and affiliated
workforce, and enabling industry’s delivery of uncompromised capabilities by leveraging advanced technologies
and innovation. We uniquely blend critical technology protection, trusted personnel vetting, counterintelligence, and
professional education and certification to advance and preserve America’s strategic edge.

VISION

Guardians of our Nation’s assets - ensuring trust, countering threats and vulnerabilities, and advancing delivery of
uncompromised technology.

MISSION AND VISION | 5

6

TABLE OF CONTENTS SECTIONS TO BE DETERMINED

INTRODUCTION RECOMMENDED PHOTOGRAPHY . . . . . . . . . . . . 125
KEY CONTACTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
BRANDING OBJECTIVES. . . . . . . . . . . . . . . . . . . . . . 9 SECTION 7
SECONDARY BRANDING . . . . . . . . . . . . . . . . . . . 135
TASK 1 (5.5.1.1) TASK 2 (5.5.2.1)
SECTION 8
SECTION 1 COLORS AND FONTS LEGACY SITE BRANDING. . . . . . . . . . . . . . . . . . . 143
THE DCSA BRAND. . . . . . . . . . . . . . . . . . . . . . . . . . 12 MAP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144
THE DCSA SEAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 KIT CONTENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . 146
FONTS AND COLORS . . . . . . . . . . . . . . . . . . . . . . . 14
TASK 3 & 4 (5.5.3-4.24)
SECTION 2 (TASK 1, PART A, 5.5.1.1.1) SECTION 9
SEAL CONSTRUCTION EXECUTIVE SITE BRANDING. . . . . . . . . . . . . . . . . 151
SEAL CONSTRUCTION. . . . . . . . . . . . . . . . . . . . . . 17
LETTERING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 SECTION 10
FLAG DETAILS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 EXTERIOR BRANDING. . . . . . . . . . . . . . . . . . . . . . 155

SECTION 3 MISCELLANEOUS
BRAND GUIDELINES. . . . . . . . . . . . . . . . . . . . . . . . 59 INSTALLATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
MAINTENANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
SECTION 4 (TASK 1, PART A, 5.5.1.1.2-4) MATERIALS GLOSSARY . . . . . . . . . . . . . . . . . . . . . 164
SIGN SITUATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . 63 WARRANTY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166
ORDERING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
SECTION 5 PACKAGING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
BRANDING SELECTION GUIDE . . . . . . . . . . . . . . . 73
TABLE OF CONTENTS | 7
SECTION 6

KEY CONTACTS

DCSA TALU PEOPLE SIGNS

Primary: Primary: President & Sales Administration:

TBD Mark Simpson Charles Kelly, Jr

571-323-7582 [email protected]

610-349-6458

Accounting:
Sue Shoemaker
[email protected]
610-434-3613

Project Management:
Roxanne Verrastro
[email protected]
610-434-3613


8

BRANDING OBJECTIVES

The objective of this guide is to provide an end-to-end branding solution for the DCSA offices. Branding solutions will be
designed, manufactured, site prepared, and installed at DCSA sites across the enterprise and include, but not limited to,
interior and exterior custom displays, interior and exterior branding items such as Agency seals, lettering, and flags.

The branding standards in this guide include but are not limited to:

TASK 1 (5.5.1)
DCSA Standard Seals
• Three (3) designs each for standard agency seal in 15", 24", and 36" using specified materials suitable to display on

walls, doors, and other items such as podiums.
• One (1) design for each seal designated as the standard.
• Installation methods minimizing damage to surfaces.

DCSA Standards Program
•  Interior lettering for use on walls and other applications to compliment seals, wall displays etc.
•  Exterior building lettering.
•  Office entry and/or main reception spaces.
•  Conference rooms; large, medium, small, and team rooms.
•  Private offices; PO1, PO2, PO3, and PO4.
•  Custom display areas.
•  Workstation cubicles.

BRANDING OBJECTIVES | 9

OFFICE FLOOR PLAN

GUIDELINES

The purpose of the following guidelines is to provide consistency across all 188 DCSA offices throughout the
United States. While each office will be intrinsically different in layout, the subsequent standards will ensure
the uniformity of key features such as command walls, mission and vision statements, and seals.

1. ENTRY IDENTIFICATION
a. All facilities are to have the seal and department name on the door or to right

of entry. Adhesive back graphics have been developed to accommodate
both opaque and glass doors of a variety of widths. Physical plaques available
as an option.

2. WELCOMING AREA
a. The primary line of site entering the office should terminate with Department

Seal and name. Options are provided to support walls that are behind
reception desk or visitor chairs. Any existing items are to be relocated. If new
items provided do not conceal wall imperfections, repairs should precede
installation.

3. COMMAND WALL
a. Our command wall will include a Command Chain Display (CCD). The CCD

is to be displayed on the first wall to the right of the entry doors. The display
itself is to be centered between our American flag and the DCSA flag. Chairs
may be included in the setting but never placed in front of either flag – no
other wall mounted items are to within this area.
Note: Proper use of spreader area.
10

OFFICE FLOOR PLAN

GUIDELINES

4. DCSA MISSION DISPLAY
a. Our Mission Display guides our organization by way of our written mission, guiding principals and

values. The Mission Display is to be mounted on the first wall to the left of the entry doors. Chairs
may be included in the setting but never placed in front of either flag – no other wall mounted items
are to within this area.
5. EXECUTIVE CONFERENCE ROOM
a. ECR’s are to have the Department Seal and name along with our American Flag and DCSA flag
opposite of Video Teleconference Equipment. If no equipment exists and the another wall is required,
the wall within the sightline of the entry door is preferred
6. SECONDARY CONFERENCE ROOM
a. SCR’s are to have the Department Seal opposite of Video Teleconference Equipment. If no equipment
exists and another wall is required, the wall within the sightline of the entry door is preferred

GUIDELINES | 11

EXAMPLES OF TYPICAL FLOORPLANS

LARGE ENTRY AREA

12

EXAMPLES OF TYPICAL FLOORPLANS

LARGE VTC SMALL
CONFERENCE CONFERENCE
VTC AREA VTC AREA

VTC
FLOOR PLAN | 13

SITUATION 1 OPTION 1
SET UP BASED ON WALL WIDTH

LESS THAN 6' WIDE WALL SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"

14

SITUATION 1 OPTION 2
SET UP BASED ON WALL WIDTH

LESS THAN 6' WIDE WALL SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"

SEAL STANDARDS | 15

SITUATION 2 OPTION 1 SEAL DIAMETER 24.00"
SET UP BASED ON WALL WIDTH CONTROL HEIGHT 36.00"

6' - 10' WIDE WALL

16

SITUATION 3 OPTION 1 SEAL DIAMETER 24.00"
SET UP BASED ON WALL WIDTH CONTROL HEIGHT 36.00"

10' - 14' WIDE WALL

SEAL STANDARDS | 17

SITUATION 4 OPTION 1 SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"
16' - 18' WIDE WALL

18

SEAL STANDARDS | 19

20

I
SITUATION
AND SELECTION

TYPE A A XXX
B XXX
VINYL GRAPHICS
LETTERING

HEIGHT 3.25"
WIDTH Vary by letter
DEPTH 2mm
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION
Full color seal with 3.25" lettering

22

TYPE A LETTERING | 23

TYPE B

1/4" PAINTED PLASTIC
LETTERING

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION

A XXX
B XXX

24

TYPE B LETTERING | 25

TYPE C

1/2" BLACK KOMATEX
WITH PLASTIC VENEER
LETTERING

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION

A XXX
B XXX

26

TYPE C LETTERING | 27

TYPE D A XXX
B XXX
1/4" ALUMINUM
LETTERING

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION

28

TYPE D LETTERING | 29

COMMAND WALL 1 A XXX
B XXX
HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

30

COMMAND WALL 1 | 31

COMMAND WALL 2 A XXX
B XXX
HEIGHT 20.00"
WIDTH 35.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

32

COMMAND WALL 2 | 33

COMMAND WALL 3 A XXX
B XXX
HEIGHT 34.00"
WIDTH 35.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

34

COMMAND WALL 3 | 35

COMMAND WALL 4 A XXX
B XXX
HEIGHT 34.00"
WIDTH 48.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

36

COMMAND WALL 4 | 37

FLAG AND ONE SEAL US FLAG FINIAL DCSA FLAG FINIAL

US FLAG FINIAL 00.00" FLAG BASE
DCSA FLAG FINIAL 00.00"
FLAG BASE 00.00"
FLAG SPREADER 00.00"
FLAG POLES 00.00"
SEAL REFER TO PAGE X

FLAG SPREADER

38 FLAG POLES

US FLAG DCSA FLAG

FLAGS AND SEAL | 39

FLAG AND TWO SEALS US FLAG FINIAL DCSA FLAG FINIAL

US FLAG FINIAL 00.00" FLAG BASE
DCSA FLAG FINIAL 00.00"
FLAG BASE 00.00"
FLAG SPREADER 00.00"
FLAG POLES 00.00"
SEALS REFER TO PAGE X

FLAG SPREADER

40 FLAG POLES

US FLAG DCSA FLAG

FLAGS AND SEAL | 41

FLAG AND TWO SEALS US FLAG FINIAL DCSA FLAG FINIAL
WITH TEXT
FLAG BASE
US FLAG FINIAL 00.00" FLAG SPREADER
DCSA FLAG FINIAL 00.00"
FLAG BASE 00.00"
FLAG SPREADER 00.00"
FLAG POLES 00.00"
SEALS REFER TO PAGE X
LETTERING REFER TO PAGE X

42 FLAG POLES

US FLAG DCSA FLAG

FLAGS AND TWO SEALS | 43

FRONT DOORS - SINGLE

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

44

15.000" 36.000"
CENTERED
2.0" FRONT DOORS | 45

84.000"

60.00"

FRONT DOORS - DOUBLE

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

A XXX
B XXX

46

36.000" 36.000"
CENTERED CENTERED

15.000" 2.25"

84.000"

60.00"

FRONT DOORS | 47

FRONT ENTRY SIGN A XXX
WITH PUCKS B XXX

HEIGHT 7.50"
WIDTH 7.50"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

48

OPTION 1 OPTION 2

7.500"

7.500"

0.625" 0.625"

7.500" 10.000" OFFICE OF CRITICAL
TECHNOLOGY
PROTECTION

ROOM SIGNS WITH PUCKS | 49

OFFICE SIGNAGE A XXX
B XXX
HEIGHT 4.625"
WIDTH 7.50"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

50


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