Glenda Ryan Special Olympics International Proposal

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DECEMBER 2019

02

ABOUT GLENDA RYAN
CONSULTANCY SERVICE

Experienced Senior Non-profit Manager and Leader, specialising
in Business Development, Relationship Managment, Fundraising,
Marketing & Systems, working as a freelance consultant in
Ireland and internationally on projects in the following areas;
 
Development and implementation of business development and
marketing strategy 

Negotiation and relationship management of sponsorships and
partnerships 

Event and communication management for recruitment and
retention of sponsors and partners
 
Identifying and securing funds from foundations / trusts and
public sector sources 

Consultation and development of Corporate Social Responsibility
programmes
 
Orchestrating direct marketing campaigns (including direct mail
and online fundraising) 

Enhancing brand presence (digital and traditional marketing) to
improve communication with clients, customers and supporters

Team development and mentoring

DECEMBER 2019

03

MY WORK

Delivering successful results by
partnering with the client from
start to finish, focusing on their
needs while producing new
ideas, developing effective
strategies and designing high
quality achievable solutions

My diverse and challenging roles over the past 20 years
have given me the competitive edge of experience and
market expertise in managing projects that unite the
corporate and not-for-profit sector in mutually beneficial
business relationships. This is truly an advantage as I have
developed my skills and expertise in the areas of
marketing, business development, relationship
management and corporate social responsibility, working
on award-winning projects and campaigns, with Ireland
best known brands, in both the Corporate and Not-for-
profit sector. Brands including Special Olympics, Simon
Communities, GOAL, SKY, Brown Thomas, Arnotts, Bank of
Ireland, American Express, eir, Valeo food, Aer Lingus,
DELL, Microsoft, Paddy Power, Communicorp, Independent
News and Media and many more.

DECEMBER 2019

04 WHAT I WILL BRING TO
THE SPECIAL OLYMPICS
SPECIAL PROJECTS TEAM

Having worked with organisations and businesses spanning many
sectors including sport, hospitality, retail, finance, international
aid, homeless, health and mental health services, I have learned
to adapt quickly to new envoirments and cultures. I am authentic,
open and honest which makes me approachable and supportive to
those around me, and supports the harbouring and maintaining of
great working relationships with a vast network both in Ireland
and Internationally.

I love to learn and I thrive from new experiences and
opportunities to develop and grow. This is why I have chosen a
career working on projects with a selection of clients that I enjoy
working with in areas that interest me. For this reason I bring
with me fresh new ideas and perspectives that can support teams
to take a different approach to further develop their organisation,
department or projects.

I am organised, focused, analytical and target driven, which
enables me to accurately measure the outcomes and impacts of
all projects or assignments, giving my clients and their teams
easy access to information to measure the return on investment
for my services.

I have a positive work ethic and always go the extra mile when
required to achieve the desired results. I am calm under pressure
and can make good decisions as and when required. If necessary
take ownership for any errors along the way, and work to quickly
resolve with the team.

DECEMBER 2019

05

EVENT MANAGEMENT

 
2019 Project managed the team at Simon Communities in a year-long
communications (advocacy, events and fundraising) campaign to increase public
awareness of Simon Community .Building internal and external stakeholder trust for
the organisation and it’s mission, and generate income of over €1M for homeless
services.  
 
2018 Successful designed and delivered the VIK Sponsorship Programme for the
Special Olympics National Games in Dublin. Resulting in VIK sponsorship for required
products and services to the value of over €700K from sponsors such as Aramark,
Sodexo, Arytza, Coca-cola, Gala, Beacon Hospital, Uniphar, Gala Retail, eir, Nissan and
many more with direct responsibility for managing a sponsor event pre and post
Games.
 
 
2015 Managed the Guest Service event for Team Ireland Sponsors at Special Olympics
World Summer Games in Los Angeles, worked with the team at the Iris O’Brien
Foundation to host a Sponsors, Families and Supporters event for Special Olympics
Ireland and  Special Olympics Caribbean. Designed and delivered the sponsorship and
marketing campaign for Team Ireland participation at the world Games successfully
delivering all financial and non-financial targets, incl. event management of sponsors
and team events pre & post games.  
 
 
2014 Managed the Guest Services Programme for the Special Olympics National
Summer Games in Limerick Ireland, in addition to the role of Director of Marketing,
Communications and Fundraising for the Games and the ongoing sports programme at
Special Olympics Ireland.  
 
2009 Led the Dublin Simon team in the programme of events for Dublin Simon 40th
commemoration event securing the attendance of President Mary McAleese, Sir Bob
Geldof, Christy Moore and over 200 of the homeless services major supporters. During
this period spontaneous awareness of Dublin Simon increased from 8% to an
organisational peak of 12% (NFP Synergy Sector Research).
 
 
2005 Designed and Delivered the 30th commemoration of the Horse Show Ball on the
night of the Aga Khan Cup at the Irish Horse Show in the Burlington which resulted in
a 15% increase in funds raised for the nominated charity Brainwave the Irish Epilepsy
Association

DECEMBER 2019

06

RELATIONSHIP MANAGEMENT

2017 - 2019 I have worked with a variety of clients spanning many sectors recruiting
and maintaining sponsorship relationships with companies such as SKY, Deloitte,
Capita, Microsoft, Aer Lingus, AIB, Perrigo and many more.  

2014 – 2016 Managed and expanded the portfolio of corporate sponsors to support
all aspects of the Special Olympics Sports Programme in Ireland and at international
Games. This included the relationship with eir, winning Chamber of Commerce CSR
award for CSR Partnership of the Year and Gala Retail, winning Checkout CSR
Partnership of the year
 
2010 Designed and implemented the introduction of ‘Food for Simon’ programme co-
ordinating twenty retailers and suppliers incl. BWG, Kellogg, Pallas, United Drug,
Leaseplan, Ion Equity (Topaz), Nestle, Unilever.  This appeal has resulted in over €1
million in cost savings for the Dublin Simon and  won the “Most innovative CSR
programme” at the Irish Chamber of Commerce CSR Awards.
 
 
2007 – 2013 Sourced private & corporate funders for Homeless services which do not
receive statutory funding, these include; Soup Run, Breakfast Club, Social Club, Area
Development team, Service User Participation Group and Learning and Development
Service. All funders signed up to the cover annual running costs of these services.
Each funder had an annual donor management plan to ensure constant engagement
and continued year on year support. All partnerships incl. Valeo Food Group, Pioneer
Investments, City Bank, Deutsche bank are still in place at present.
 
 
2002 Leveraged Bank of Ireland, American Express & MasterCard sponsorships of
national & international events including the 2003 Amex World Golf Championship at
Mount Juliet, managing the guest services programme for Amex Ireland and the
MasterCard Sponsorship of the Champions League
 
2003 – 2006 Relationship Managed the partnerships between Bank of Ireland and the
University Affinity programmes ensuring the both partners achieved the business
objectives and targets from the ongoing relationship.
 
2003-2006 Developed the partnerships between Bank of Ireland and leading domestic
and international charities such as Concern, Irish Cancer Association and Special
Olympics through the Charity Credit Card Programme, where the bank made a
contribution based on new card sales and turnover to benefiting charities.

DECEMBER 2019

07

MARKETING & FUNDRAISING

2019 Rejuvenated the Readathon Campaign for MS Ireland resulting in 300%
increase in participation from individuals and 100% increase in the number of
schools taking part. This is the largest event in the MS Ireland Calendar raising
€400,000.

2018 Designed a corporate fundraising strategy and action plan for GOAL
(International aid organisation) to deliver the targets to support the team to
 meet the strategic aims of the Organisation. Researched and collated prospect
lists for potential funders resulting in high profile new corporate relationships.
 
2014 – 2017 Designed and delivered integrated marketing and fundraising
campaigns through TV, Radio, Direct Mail and Digital Marketing for high-profile
events, including the 2014 Special Olympics Ireland Games in Limerick 2014
with  games ambassador Paul O’Connell,  2014 Special Olympics European Games
in Belgium and the 2015 Special Olympic World Games in Los Angeles, supported
by World Games Ambassadors Robbie Keane and Colin Farrell.  
 
2007 – 2013  - Designed and delivered Dublin Simon Community’s five-year
fundraising and communications strategy which resulted in continuous year on
year increase in fundraising income (with an all-time high of €5M p.a).

2009 Managed and implemented the first National Homeless Support Campaign
through TV and Radio advertising with Marian Finucane and Christy Moore
delivering over €2M for homeless services across Ireland.  
 
2008 Designed and delivered Simon Communities’ most successful National
Corporate Fundraising Campaign, the ‘House of Cards’, achieving income of
€800,000 in a period of 8 weeks from over 200 businesses.  
 
2003 – 2006 As the product manager for Bank of Ireland Credit Cards I designed
and delivered new innovative products and credit offerings, while also
implementing campaigns to increase sales and turnover on Credit Cards through
partnerships with MasterCard, Visa and American Express. In 2003 I worked on
the Bank of Ireland project team that delivered the Special Olympics Advantage
Credit Card which won the MasterCard Co-brand Award for best Programme
Launch in Europe 2002/2003.  This was an integral part of Bank of Ireland
sponsorship of the 2003 Special Olympics World Games in Ireland.

DECEMBER 2019

08

OPERATIONS & GOVERNANCE

2006 – 2019 Throughout my work in the not-for-profit sector I have supported each
of the charitable organisations that I worked with and their teams to achieve and
maintain the Triple Lock Standard. This Standard is awarded by Charities Institute
of Ireland for Compliance with the Guidelines for Charitable Organisations on
Fundraising from the Public, Charity SORP and the Charities Governance Code. In
each of the organisations I introduced clear plans to ensure that the team actively
demonstrate transparency and integrity to the beneficiaries and donors. In many of
the organisations I have introduced new policies, processes, procedures and training
to support the ongoing management of the standard and when necessary conducted
internal audits and quality checks.
 
2017 Introduced SEDEX across both The Selfridges Group in Ireland,  Arnotts and
Brown Thomas,  and communicated with all suppliers to support  working to
improve working conditions in global supply chains. This practical online
community network helped Brown Thomas and Arnotts to improve their responsible
and sustainable business practices, and source responsibly. This was coupled with
extensive training for the  buyers to enable them to identify and act on
opportunities for improvement.
 
2017 Introduced a Carbon Reduction Strategy and Environmental policy for
Selfridges Group in Ireland, Brown Thomas and Arnotts including targets for carbon
reduction, waste management and reduction of non-recyclable materials, reporting
on results monthly.
 
2001 – 2004 Worked at Bank of Ireland in operational roles where I was promoted
five times within four years from Bank Assistant to Management level. Operational
roles included; Credit Controller in Personal Lending, MIS Analyst in Strategy, Sales
and Services, Direct Sale Management in Sales and Product Manager Support in BOI
Customer Acquisition. In this time I completed my ECDL, Business Banking
Certificate and worked voluntarily for the ISPCC on programmes combating Child
Homelessness and begging.

09 DECEMBER 2019

TESTIMONIALS

CAROLINE MCGUIGAN, CEO
SUICIDE OR SURVIVE

Glenda is a change maker and a visionary
and sees the bigger picture of what is
possible, can hold this vision and make
sure the day to day plans allow this to
happen

Glenda has brought a fresh enthaustic energy to
SOS with a warmth, kindness and sensitivity that
is needed in the work of mental health and
suicide prevention. It is an absolute privilege to
work side by side with Glenda on a consultancy
basis. Exploring individual projects such as
digital media, website design, corporate wellness
and CRM systems and centralising of our
information to allow for a more focused approach
with our stakeholders. Glenda has also support us
to develop strategic, focused and driven plans for
the organisation to allow us to bring what we do
to the next level. Glenda is authentic, clear
minded, fun and has a truly kind heart. Glenda
will roll her sleeves up and muck in where
necessary and also hold the project timelines and
outcomes. Glenda is a huge asset to the SOS
team and we are so excited and looking forward
to the road ahead. Glenda is a change maker and
a visionary and sees the bigger picture of what is
possible, can hold this vision and make sure the
day to day plans allow this to happen.

10 DECEMBER 2019

TESTIMONIALS

MATT ENGLISH, CEO,
SPECIAL OLYMPICS IRELAND

ability to build strong and meaningful
relationships with management, board and

strategic partners is one of her greatest
strengths

Glenda is very driven both personally and
professionally and is very results-focused. Glenda has
many qualities and her ability to build strong and
meaningful relationships with management, board and
strategic partners is one of her greatest strengths.
During Glenda’s tenure at Special Olympics Ireland she
oversaw the Marketing, Communication & Fundraising
needs of the organisation through our very successful
2014 Ireland Games in Limerick and our World Games in
Los Angeles in 2015. Many new corporate partnerships
were formed. I would have no hesitation in
recommending Glenda and have no doubt that we will
look to retain her services again in the future and that
she will do a great job for a number of other
organisations in the sector during her career ahead.

+ 353 86 0746445
[email protected]
www.glendaryanconsulting.com

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