STUDENT SPORT IRELAND
SPONSORSHIP
CONSULTANCY
PROPOSAL
ABOUT
GLENDA
RYAN
CONSULTING
A MARKETING & FUNDRAISING CONSULTANCY
SERVICE WORKING WITH BOTH CORPORATE AND
NOT-FOR-PROFIT ORGANISATIONS ON PROJECTS
WHat?IN THE FOLLOWING AREAS;
MARKETING, FUNDRAISING & CSR STRATEGY
NEW BUSINESS DEVELOPMENT
NEGOTIATION AND RELATIONSHIP
MANAGEMENT OF SPONSORSHIP AND FUNDING
PARTNERSHIPS
IDENTIFYING AND SECURING FUNDS FROM
FOUNDATIONS, TRUSTS AND PUBLIC SECTOR
SOURCES
CONSULTATION AND DEVELOPMENT OF CSR
AND EMPLOYEE ENGAGEMENT PROGRAMMES
DIRECT MARKETING CAMPAIGNS (INCLUDING
DIRECT MAIL AND ONLINE FUNDRAISING)
ENHANCING DIGITAL PRESENCE TO IMPROVE
COMMUNICATION WITH CLIENTS, CUSTOMERS
A CONSULTING SERVICE WITH THE COMPETITIVE
EDGE OF EXPERIENCE AND MARKET EXPERTISE
IN MANAGING PROJECTS THAT UNITE THE
CORPORATE AND NOT-FOR-PROFIT SECTOR IN
WHo?MUTUALLY BENEFICIAL BUSINESS
RELATIONSHIPS.
GLENDA RYAN HAS OVER 20 YEARS EXPERIENCE
IN MARKETING, FUNDRAISING AND CORPORATE
SOCIAL RESPONSIBILITY, DELIVERING AWARD-
WINNING PROJECTS AND CAMPAIGNS, WITH
IRELAND'S BEST KNOWN BRANDS, IN BOTH THE
CORPORATE AND NOT-FOR-PROFIT SECTOR,
INCLUDING SPECIAL OLYMPICS IRELAND, SIMON
COMMUNITIES, BANK OF IRELAND, BROWN
THOMAS, ARNOTTS, EIR, DELL, AER LINGUS,
COMMUNICORP, INDEPENDENT NEWS AND
MEDIA, PADDY POWER, CRH, GALA RETAIL,
ULSTER BANK AND MANY MORE.
IGNITING STRATEGIC CSR PARTNERSHIPS
SUCCESSFUL FUNDRAISING & BUSINESS
HOW?DEVELOPMENT STRATEGY
EFFECTIVE CAMPAIGN COMMUNICATIONS
REWARDING EMPLOYEE ENGAGEMENT
PROGRAMMES
PROFITABLE FUNDRAISING & CORPORATE SOCIAL
RESPONSIBILITY PROJECT MANAGEMENT
PRODUCTIVE RELATIONSHIP MANAGEMENT
(+353) 86 0746445
[email protected]
EXPERIENCE IN DESIGNING AND DELIVERING
why? FUNDRAISING, MARKETING & CSR STRATEGY
TO DRIVE NEW CAMPAIGNS AND PROJECTS
TO SUPPORT EXISTING TEAMS
ELIMINATE DISRUPTION DURING RECRUITMENT
ACCESS TO SUPPORT WHEN IT IS MOST NEEDED
REDUCE OVERHEADS AND INCREASE INCOME
COMPETITIVE DAILY OR PROJECT RATES
A NEW PERSPECTIVE
Coming Together is a beginning;
( + 3 5 3 ) 8 6 0 7K4e6e4p4in5g together is progress;
g l e n d a r y a n cWo norskuinl tgi ntogg@etghmeraisi ls. cuoccmess.
Henry Ford
RELEVANT
EXPERIENCE
AND
CAREER
HIGHLIGHTS
SPORT Sponsorship Projects
2018 Special Olympics Ireland Summer Games
2015 Special Olympics World Summer Games
Gala Retail Sponsorship of Special Olympics
Grass root sports programme
2015 Special Olympics & eir 40th Year
Sponsorship Programme wins Chambers Ireland
Most successful partnership CSR Award
2014 Special Olympics Ireland Summer Games
SPORT Sponsorship Projects
2011 Chasing the Lions event sponsors Simon
Communities
2008 Irish Horse Show Ball RDS sponsors
Epilepsy Ireland
2003 Bank of Ireland Special Olympics
Mastercard wins European affinity programme
of the year
2003 American Express sponsorship of the
World Golf Championship in Mount Juliet
CHARITY Sponsorship Projects
Pioneer investments sponsors the Dublin Simon
Social Club
Jacobs Fruitfield Sponsors the Simon Soup Run
2010 Food for Simon wins Chambers Ireland
most innovative CSR programme, engaging over
13 companies in product sponsorship
2009 CRH and Simon Communities win
Chambers Ireland best CSR programme
Bank of Ireland Affinity Credit Card partnership
with Trinity College, Maynooth University, Irish
Cancer & Tipperary G.A.A. & Concern Ireland
DEVELOPING
&
DELIVERING
SPONSORSHIP
STRATEGY
Scope
1. Identify the Student Sport Ireland projects and
programmes that require sponsorship
2. Determine what Student Sport Ireland has to
offer potential sponsors
3. Understand the value of each sponsorship
opportunity
The Target Market
4. Establish the target market for the each
sponsorship opportunity
5. WHY, WHY, WHY!!! Have a clear understanding of
why sponsors would choose to sponsor Student
Sport Ireland over other opportunities in the Irish
market
6. Collate a list of prospects (potential sponsors)
7. Identify the decisions makers for every prospect
The Case
8. Develop a clear, concise and compelling case
for support for each sponsorship opportunity
9. Test your case with current partnerships and
stakeholders, to establish stakeholder "buy-in"
and to ensure that the case is appealing
Launch & Drive
10. Launch the Student Sport Ireland Sponsorship
campaign with targeted marketing, using all
traditional and digital marketing channels
11. Commence sponsorship sales campaign
through all channels, with the aim of securing
face-to-face meetings with the decision makers
12. SECURE SPONSORSHIP FOR ALL PROJECTS
Retain
13. Understand motivations for all sponsors and
use this to develop an engagement/activation plan
for each sponsor
14. Design and deliver a sponsor communication
and relationship management strategy to include
generic and sponsor specific updates
TO DISCUSS THIS
PROPOSAL FURTHER
PLEASE CONTACT
GLENDA RYAN;
+353 86 0746445
http://glenda-ryan-consulting.site123.me/
[email protected]
www.LINKEDIN.COM/IN/GRCONSULTING